Indianapolis Times, Indianapolis, Marion County, 9 July 1936 — Page 8

ANDON POSES UNTRLE, SAYS

. in Publicity Photos, ~~ Writer Holds.

. BY MARK SULLIVAN

- WASHINGTON, July 9.—One wonders about some of the photographs that are being taken of Gov. Landon. This is the period when the public is getting acquainted with him, and he must wish that the public’s impression should be identical with the man himself. During this period there have been many photographs of the ordinary sort, such as any man might pose for in the most natural way. But we have also seen photographs of Gov. Landon riding in a buggy, looking at the clouds from the top of a mountain, throwing snow-balls,| and * wearing an apron while he stands over a stove, cooking. Do these photographs represent what Goy. Landon’s adviser consider to be good publicity (for a presidential candidate? Or d¢ they ‘represent. amiable compliance by Gov. Landon with requests| from photographers who want something novel? Do they represent Gov, Landon’s own notion?

Simplicity Among Assets

"One feels the answer to the last question is no. A better syrmise is that |ingenious . photogrdphers wheedle for new poses and] that Gov. Landon consents, pdssibly against his better judgment. If may be that the Governor's amiability is doing him a dis-service. Among his assets as he emerged upon the public consciousness, an outgtanding one was simplicity. The public thinks of him as a plain man. They think of him as having integrity of personality in the sense of being a man. who is easily comprehended and who remains the same. Part of this asset would attach to Gov. Landon at any time merely because he is what he is.

as a contrast to President Roosevelt. Many of the votes Gov. Landon will get will come to him merely because of the ro siciet and directness which is in contrast with Mr. Roosevelt's variety of personality and indirection of method. ~~ Gov. Landon can not possibly . beat President Roosevelt in a contest of showmanship, and ought not to try. If the outcome of the campaign were to be determgined as a competition in posing for engaging photographers, Gov. Landon is beaten before he starts. Mr. Roosevelt can out-pose, out-posture and out-smile him. With Mr. Roosevelt this is an art and he does

Sand few in the profession of showmanship knows as well as Mr. Roosevelt the art of projecting a preconceived picture upon the public consciousness through photograph, motion picture, and radio.

Speaking Training Advised

{" Newspaper dispatches from Topeka say that Gov. Landon has been taking training in the art of speak- . ing before the microphone. If the training goes no farther than to attempt ordinary clarity of utterance, that is, of course, desirable. One hopes, however, that Gov. Landon’s teacher will not tempt him into a competition in tremolos and organ tones with President Roosevelt. The degree to which the art of ‘politics has been modified by the radio and the motion-picture deserve learned study—some university candidate for the Ph. D. degree might usefully take it as his thesis. These new mechanisms of communication between the public man and the public necessitate new technique. But the new techniques may be carried too far. The new mechanisms are not well understood by public men, and the latter tend to be too willing to accept suggestions made to them by the men who manage the cameras and microphones, When ex-Gov. Smith was a candidate for President in 1928, he made a hit with much of the public by declining to make a hit with one of the photographers who accompanied him. He was inspecting a public building in course of erection, and ‘the resourceful photographer suggested that he pick up a brick and a trowel and be thus photographed. Ex-Gov. Smith's reply, from the depths of his common-sense, was: “No, that would be ‘baloney'— Everybody knows I am not a bricklayer.”

Contest Not a Show

Lack of confiedence about the new mechanisms of politics led President Coolidge into accommodating himself to photographers in ways as ~ distant as [possible from his own * Judgment. At rodeos in the West he allowed himself to be photographed in a “ten-gallon” hat, and again in Indian costume. The ex-

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Some of it attaches to him | § because the country thinks of him |}

deference to what were supposed to be the conventional demands of a Presidential candidacy. The photograph of Coolidge on his Vermont ancestral farm in the sea of a hayrake wearing the ancestral smock, was not so much out of character, but it led to mocking smiles by those who observed that below the farm overalls he was wearing the polished shoes of the city man. In the case of President Hoover it took months of clamoring by photographers and discussion by advisers before he was willing to be photographed in fishing clothes, although that was, for him, a natural pose. = Doubtless Gov. Landon’s advisors reason that he is a relatively new figure in public life, that it is imperative to make him well-known, and that the time is short. Reasoning thus, doubtless they think the more photographs the better. True

The standard of taste . graphs ought to be fixed by the public man, not by the photographers. ; The photographers, practicing sound competitive individualism, are concerned not with taste but with novel effect. One feels that something ought to be done about it. ’

2 FUNDS TRANSFERRED

State Board Approves Changes in City Finances. . [Two fund transfers for Indian-| apolis were approved by the State | Tax Board yesterday. One changed | $7127.76 from the Gamewell fund to |

the Fire Department salary fund, the other transferred $2000 from the general fund to the sewer material

it is imperative to make Gov. Lan-

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