Indianapolis Times, Indianapolis, Marion County, 4 July 1936 — Page 16
ridian-st, | Sealer, reports an increase in new
: Is recovered Tom his illness.
Treatment, New Accessorjes .Termed Attractive : by Buyers.
. Important improvements in the interior treatment of Ford V-8 de Juxe and standard body types in- : refinements in design of interior trim are now in production, it was announced today by R. A. manager of the Indianapolis branch of the Ford Motor Co. Besides interior changes and the addition of new accessories, two new and attractive body finish colors— armory green and light-fast maroon =—are made available in the de luxe
The new treatment and the new ficcessories make the Ford V-8 interiors substantially more attractive, buyers who have inspected the new cars, say. They reflect a continuance of the Ford policy of adding such improvements whenever they become available, without waiting or yearly model changes.
New Accessories Added
. Important among the new improvements is the addition of the new accessories in de luxe types. These include a sport-type steering wheel with smart spring steel flex-
ible spokes, a pull-wind 30-hour
clock recessed in the rear-vision
, mirror and a glove compartment Jock. Chrome bands also have been
added to the wheels. The theme of the interior trim of
the de luxe body types is derived |.
ending June 20.
automobile industry for 18 years.
The fifth winner in Chevrolet's “400” contest bas been announced by E. W. Berger, Indianapolis zone manager. A Chevrolet Master Sedan has been awarded D. B. Clark, salesman for the Kellams Auto Co. at Edinburg, for having made the greatest number of used car sales against his point quota. He attained 240 per cent of his quota during the 10-day period
Mr. Clark, shown: above accepting keys fo his new car from Mr. Berger, has been engaged in the He has been one of
-let product.
Chevrolet’s most productive salesmen since joining the organization and accredits his unusual sales record to the popularity and superiority of the ChevroMr. Clark asserted that the policy of his dealer in properly reconditioning used cars and offering customers the benefits of the “guaranteed red o. k. tag” has created a ready market for this
merchandise. and materially assisted in closing sales.
The winner during the concluding 10-day period of the “400° contest, which closed June 30, will be announced within the next few days.
from a new walnut-grain finish for 7
instrument panel and garnish moldings. The central section of the instrument pane] is. set off with chromium stripes. Knobs for the throttle, choke, instrument panel light switch and the handle of the cigar lighter as well as the window lift and door handle escutcheons are
finished to harmonize with the new |} finish, while the glove compartment |
and window regulator handles are in chromium.
~~ The interior upholstery has been '
newly designed in piping and pillow effect, the fabrics used harmonizing with the new trim. A new style sidewall and door upholstery treatment also is used. - Improvemenss in the standard inferiors include a new mahoganygrain finish on instrument panel
and window moldings, new ash tray, new chrome-finish fittings, new car-
pet, the new upholstery design, redesigned seat, and back cushions and a choice of broadcloth or mohair upholstery.
Rounding the Row
BY MYRON J. McGEEHAN
UPERIOR CHEVROLET, INC, Chevrolet dealer, 552 E. Wash-ington-st, has opened an attrac-
tive used car lot at Alabama and
Ohio-sts. + M. D. Watkins, com‘pany president, announces a ‘sales campaign is in progress fea-
turing “OK used car values.”
2 = ”
~ Frank Wise, sales manager for the C. H. Wallerich Co., Chrysler ‘distributor at 950 N. Meridianst, has recovered from his injn‘ries. Though still using a cane, he reports a rise in sales for June. 2a ” EJ » Verlin Bohannon, 1112 N. MeDe Soto - Pylymouth
used car sales for June. A ce department in the rear of present location is maintained. “Bo” states that many .of his organization are still with him in his drive for the last half
: of the year.
” T= BYRNE, Studebaker dealer, 926 N. Meridian-st, was ‘back at his desk today looking
_ very fit. Ted said, “you can’t keep
me tied down.” Glad to know he
Bick BAS has taken over the gement of the used car ; ent - of the Anderson: Chevrolet w 38th snd Illinois-sts. EJ > Harvey Oakley, Oakley Motor Sales, Hudson Terraplane dealer, ‘1663 S. Meridian-st, spent last week-end at his cottage at ‘Shaefer Lake. He-planned to return there this week-end. ea: * = = Many automobile dealers beNeve that <amuch of the bonus money did not go to by cars. “The veterans, according to newspaper surveys, paid bills, banked ~ their bonds, and bought merchan“dise. Automobile ‘dealers feel this is a healthy situation, as it puts money in reserve as well as in
t 4 » » Many of the service depart-
h B. Elliott Is Elected at Meeting of Board. Special ATH. BEND, July 4. Kenneth -for several years a mem-
cording R. A. Hayes, Indianapolis Moter Co.
Cowling, general sales manager; A. Zephyr sales; H. C. Butkiewicz of Hayes.
The visiting officials are pictured above. are: D. J. Hutchins, manager of truck and commercial sales; W. C.
FORD OFFICIALS GUESTS AT LUNCHEON
Sales executives of the Ford Motor Co. and the Universal Credit Co. were guests at a luncheon and sales meting in Indianapolis Wednesday, which was attended by more than 300 Indiana Ford dealers, ac-
branch manager for the Ford From left to right they
S. Hatch, manager of Lincoln and the Universal Credit Co, and Mr.
RISE EXPECTED IN RADIO SALES
'Philco Chiefs Predict New
"| mobiles
High for Car Units This Year.
With more automobile manufacturers including auto radios as standard equipment on this year’s
models, and with many new features insuring better reception, Philco executives predict that a new high in auto radio sales will be reached this year, according to Art Rose, president of the Rose Tire Co., 930 N. Meridian-st, distributor for Philco auto radios. “New features incorporated in the 1937 models include a twin speaker arrangement providing clear, undistorted reception for both front and rear seats; a modern streamline control head which gives the instrument panel a smart touch; a wide vision dial which makes the figures easy to read from the driver’'s seat, and filtered circuits which completely shield the chassis and eliminate the need for ignition suppressors. Auto radio sales passed the one million mark for the first time in 1935. Approximately 3,000,000 autoare now equipped with radios, and the total is mounting rapidly. Since there were 26,000,000 automobiles in use in the United States, according to the most recent survey, this leaves approximately 23,000,000 automobiles still without radios. The recent developments in easily installable automobile radios insuring good Feeepiion will undoubtedly do much’ to reduce this figure, Mr. Rose said.
GENERAL TIRE STOCK CHANGE 1S OUTLINED
Common _ Stockholders Meeting Called for July 16 at Akron.
AKRON, .July 4.—The General Tire and Rubber Co. has announced a special meeting of holders of common capital stock July 16 to authorize a vote on changing the par value from $25 to $5 a share and to change the number of shares from 100,000 to 500,000. W. O'Neil, president, anounced in
‘| a letter to stockholders that the management favored the plan’ be- “| cause there “might be a more stable
market for the stock, which would be of advantage to all common stockholders.”
TIRE - “HANDBOOK ISSUED
2200 DE SOTO TAXIS DELIVERED IN N.Y.
Order Said to Be Largest Single One Ever Made by Company.
The De Soto division of Chrysler Corp. is making delivery in New York City of the largest single order of automgriles in thé company’s history. The order consists of 2200 newtype taxicabs for the Sunshine Radio System, Inc. This represents the largest number of taxicabs ever to be placed in use in any city at one time. The new taxicabs are designed. ‘to incorporate many of the : comfort features of convertible model cars. Most unusual of the new features is a sliding auxiliary roof which opens to permit the occupants of the cab to enjoy the open. sunlight while riding. / The cabs were placed in operation following a parade and ceremoniés attended by local business men and city officials, with Samuel Levy, president of Borough of Manhattan, officiating.
OLDSMOBILE SALES TOP 100,000 MARK
Lansing Plants Running Day and Night, Report.
“Retail sales of Oldsmobiles from Jan.'1 to June 20 has passed the 100,000 mark. As of June 20, 103,265 Oldsmobiles have been delivered by dealers since the first of the year,” according to D. E. Ralston, Oldsmobile vice president and general sales manager. “Oldsmobile sales are continuing at a rapid pace,” reports Mr. Ralston. “During the second 10 days of June, 7644 new Oldsmobiles were delivered to purchasers. This represents an increase of 14.5 per cent over the first 10 days of June and a gain of 29.7 per cent over the second 10 days of June last year. “Production schedules are being maintained at a record . breaking rate with both Oldsmobile plants at Lansing running day. and night to keep pace with the country-wide demand for the 1936 Oldsmobiles. Total production of the 1936 model Oldsmobiles since their introduction last fall, up to June 20 has totaled 173,915 units,” Mr. Ralston said.
Owens-Illinois, to Increase Produetion by 400 Per cent.
is increasing beyond tl offitials, 1 Bsaid.
INDIANA
oc [LAW SCHOOL §
MUNCIE PLANT EXPANDS
The Owens-THinois ‘Glass. Co. is| [=1 glass
BUICK EXPANDS FACTORY SPACE
$1,500,000 Building Program Announced by Motor? Company Official.
An extensive expansion program, involving construction of $1,500,000 in new buildings, made necessary by the company’s tremendous progress in 1936, was announced this week by
Harlow H. Curtice, president and general manager of the Buick Motor Co, : Permits were filed at Flint, Mich., for five projects which will add 400,000 square feet of floor space to the Buick plant. Ground will be broken at once for the first unit and it is expected the entire building program will be under way within 30 days. Contracts call for speedy completion so that all buildings may be put into immediaté use-in an expanded manufacturing program contemplated by the company.
Steady Growth Reported
* - The. new: construction, which wil substantially redesign the company’s layout, was necessitated by the rapid expansion of -Buick volume during the last few years and the need for added and more efficient production facilities to meet ths requirements of the future, according to Mr. Curtice, under whose guidance the Buick Motor Co. has experienced steady growth during the last three.years. This progress is demonstrated in Buick’s steady growth of sales figures for the years from 1933 to date. In .1933, Buick sales were 43,000, in 1934 they were 65,000 and in ‘1935 they jumped to 107,000. A conservative estimate for 1936 places sales for this year at 170,000, ;
SCHOOL IS GIVEN GUT-AWAY GAR
U. of Michigan Uses Hudson Eight Model in Class Demonstrations.
Constructive, useful service for an automobile show -cut-away chassis display was found this week by the Hudson Motor Car Co., when it presented the University of Michigan with its famous 1936 cut-away model of the Hudson Eight that created so much interest at the big auto shows last winter, according to R. H. Losey, president of Losey Motors, Inc. local distributors. "The chassis, gleaming in its nickel and bright paint and so designed as to show the exact functioning of every part, now is. in the automotive laboratory of the Uni-
versity of Michigan at Ann Arbor.’
It is used by the faculty to demonstrate how engineering theory and. practice are linked in modern automobile design. “Co-operation of the automotive industry,” said Prof. H. C. Anderson, head of the department of engineering, “has accomplished much in advancing our methods of teaching. Today, engineering is advancing so rapidly that textbooks, in some instances, may become obsolete in certain respécts only a short time after they are printed. There are certain textbooks in existence that say it is utferly impossible to do certain things that are-now a matter of = routine in the automobile factories
“70 MRS. DIETE RITES MONDAY §
Former Superintendent -at City Hospital Dies at Age of 70. °
MRS. SOPHIA DIETZ, a resident of Indianapolis for 57 years and for 23 years City Hospital Detention Ward superintendent, died yesterday
afternoon at the home of her daugh-
ter, Mrs. Frances Hamilton, 2263 E.
Riverside-dr. Mrs. Dietz, who was 70, had been ill for several weeks. Funeral services are to be held at 3:45 Monday afternoon in the J. C. Wilson Funeral Home. Burial is to be in Crown Hill Cémetery. Born in Germany, Mrs. Dietz came to Indianapolis when she was 13. She retired from the hospital four years ago. She was a member of Naomi Chapter, Order of Eastern Star, the Resada Club and Twentieth German Society. Survivors are the daughter, Mrs. Hamilton, and a son, Harry A. Dietz, Detroit, Mich. ROBERT S. COXE, retired postal employe, died Wednesday in Miami, Fla., where he had spent the winter. He lived at 2600 W. 16th-st. Funeral services are to be held at
10 Monday morning in the home. Burial is to be in Crown Hill Cemetery. Mr. Coxe was 73. - He was born in ‘Rome, Ga., and came to Indianapolis when a child. He had a horse -and wagon collection route on the South and West sides of the city following his appointment to the Post Office .Department in 1893. After his retirement in 1920 he has spent his winters in Florida. His wife, Mrs. Ida Coxe, died 12 years ago. . He was a member of the United Ancient Order of Druids and the National Association of Letter Carriers. of Indianapolis, is the only survivor.
"MRS. MARY JANE MURPHY, a resident of Indianapolis for 28 years, died yesterday at the home of her daughter, Mrs. Mary Jane Crawford, 4933 College-av, after an illness of 10 days. Funeral services are to be- held 8:30 Monday morning in the daughter’s residence and at 9 in the St. Joan of Arc Church. Burial is i be in Holy Cross Cemetery. Mrs. Murphy was 84. She was
‘born in Waltham, Mass., and was a
member of Altar Society of SS. Peter and Paul Cathedral and the St. Joan of Arc Women's Club. Survivors besides Mrs. Crawford are a son, Thomas Larkin Murphy of Indianapolis, four sisters, Miss Ella Larkin, Miss Anna Larkin and Miss Catherine Sherburn, all of Indianapolis, and a brother Thomas PF. Larkin, Indianapolis. WILLIAM B. SIMPSON, 80, a lifelong resident of Indianapolis, died yesterday in his home, 927 Elm-st. spring. Funeral services are to be held at 10 Monday morning in the Bert S. Gadd Funeral Home. Burial is to be in Crown Hill Cemetery. ‘Mr. Simpson, who was 80, was born in: Indianapolis. He was a member of the Amalgamated Sheet Iron Workers. Survivors are a daughter, Mrs. O. L. Teague, and a grandson, Dr. Frank W. Teague, both of Indianapolis. ; MRS. JOSEPHINE SMITH, 1034 N. Keystone-av, died at her home yesterday of complications resulting from a fall that broke her shoulder. She was 87 and had been an Indianapolis resident 20 years. Survivors are a son, George W. Curtis, Chicago; three daughters,
| Mrs. Fannie Schaach, Chicago; Mrs.
Fred Foster, Indianapolis, and Mrs. Ruby Wilkinson, Memphis, Tenn.; two sisters, Mrs. Mamie Rickert, Brooklyn, N. Y,, and Mrs. Anna Marr, Scarsdale, N, Y.; 14 grandchildren and one" great-grandehild. MRS. CARRIE M’'DONOUGH, an Indianapolis resident for 44 years, died yesterday in the home of her daughter, Mrs. Frances Brooks, 2144 E. Michigan-st, following two years’ illness. She was 79. Puneral services were to be held at 10 today in the Harry W. Moore Funeral Home, with burial in Crown Hill Cemetery. Survivprs are the daughter, three grandchildren and one great-grandchild.
Reward Posted. for Slayer Times Special FORT WAYNE, Ind. July 4—A $500 reward was posted today for information leading to the arrest and eonviction of ‘the slayer of Arlie Foster, who was killed in his restaurant. 9
‘ONLY! om. & Children’s
39c
| 959 E. Wash St. Opp. Courthouse
SATURDA Special! Men's
HALF SOLES
sCHIF Size F
Lighting Fixtures
* Hatfield Electric : Supply Company
oe oe Ri G21 eo
BES SEE I EEE
NEW MODELS— SPBGUATELY INSURED
LOW zaTES |
A neice, Mrs. Lenora Hindel |
He had been ill since last | {i
oungsters who have received benefits of sunplay at the Salvation Army summer fresh air camp at Oak-
landon. The picture shows several of the underprivileged children en-
Joying the large playground.
ANDERSON—Mrs. Susie D. Smyth, 69. Survivors: Son, ster D. Smyth: daughSr MnP Forrest Glidewell and Mrs. Ruth c ANDERSON—Mrs. Rosa A. Baugher, 68. Survivors: Sons, Russell, George and Charles; half sister, Mrs. Etta Newkirk; half brother, George Hartsock. ARGOS—George: Umbaugh, 50. Survivors: Son, Loy; daughters, Mrs. George Deamer and Mrs. Nora Hahn.
OURBON—MTrs. Theodore De Moss, 66. Syirvivors: Widower; son, Harry; four andchildren. COLUMBUS—J. R. Dun 88. ivors: Widow: son, mer I Iva May Rosenbush.
DYER—Mrs. Mar, vivors: Widower,
SurMrs.
L. Gledhill, 53. Surilliam; two daughters, Mrs. Carl Swanson, and Mrs. Arthur H. Spoerner; five sons, Lester, Richard, Bernard, William and Harold.
ELKHART—Mrs. Everett Mellott, 26.
ELWOOD—Leroy Holt, 78. Survivors: Daughters, Mrs. Ralph ‘Horney and Mrs. Harry ‘Adler; sons. Kénneth, Harold, HerRert, Raymond, Fred and Jeff; sisters, Mrs. Roxie Coburn, Mrs. Nila Wills and Mrs. Alice Rush.
FLAT ROCK—Mrs. Lucinda Hupp, 99. Survivors: Son, William: sister, Miss Jennie Hildebrand; brother, William Hildebrand * FO RTVILLE— Mrs. Millie Survivors: Widower, Mart; sons, Melvin and Fred; daughter, Mrs. William Traylor; mother, rs. Mary Ann Bailey: sisters, Mrs." Alice Chappell and Mrs. Flo Van Zant; brother, Hiram Bailey. GREENSBURG—John Hornung, 50. Survivor: Widow.
HINKLE CREEK—Elihu Cammack, Survivors: Widow; daughters, Mrs. Ruby Newby and rs. Georgia Eddy; son, Blanchard Cammack; sister, Mrs. Thomas McConnell.
Valentine, 68.
” ” JEFFERSONVILLE—Mrs. Mary Katherine Yochum Willinger, 77. Survivors: Son, William Yilinger: Jageniers, Mrs. Philip Kuntz, Mrs. Hen Ropp Mrs. William Porter. Miss Nettie Willinger, Mrs. William Cottrill-and Mrs. William Stanforth.
JEFFERSONVILLE—Mrs. Mary KathWillinger, 77. Survivors: Son, William; daughters, Mrs. Philip Kuntz, Mrs. enry Kopp, rs. William Porter and Miss Willinger and Mrs. William Cottrill.
KINGMAN—MTrs. Jane Lindley, 76. Survivors: Daughters, Mrs. Dora Bonebrake and Mrs. Mae Morrison; son, Byron; sislors 2 Mrs, Maggie Clark and Mrs. Eddie nn LA ORTE- foward Koepke, 23. Survivors: Mother, Mrs. Edward Koepke; three brothers, Harold, Lawrence and Leroy; sister, Miss Ruth Koepke.
Mrs. Letta Rhodes, 80. Survivors: Daughter, Mrs. William Slater; sister, Mrs. Libby Countryman.
LOGANSPORT—Miss Mary Winsch, 91.
MICHIGAN CITY—William H. Glossinger, 22. Survivors: Father, John Glossinger Sr.; brothers, John, vin, Lester, Charles and "Harvey; sisters, Mrs. Louis Peters, Mrs. Lillian O’Brien: and - Miss Clara Glossinger.
MICHIGAN CITY—William Henry Glossinger, 22. Survivors: Father, John Glossinger Sr.: five brothers, John, Alvin, LesCharles and Harvey Glossinger, and three sisters, Mrs. Louise Peters, Mrs. Lillian O’Brien and Miss Clara Glossinger.
MUNCIE—Joseph F. Stephens, 63. Survivors: Widow, Eunice; brothers, J. A. and W. R. Stephens.
NAPPANEE—Eli L. Miller, 73. ors: Sons, Levi, John ana Roman; daughters, Mrs J. Bontrager, Mrs. Henry Mer Mis, Bli B. Miller and Mrs. A. B. ill NEW STINE—Mrs. Flossie P. Wicker, a9 Survivors: Widower, Thomas: stepson. William Wicker; father; Jacob Wickliff; - sister, = Mrs. Glory ) - :
Surviv--
STATE DEA THS
es Walter, Roy Merrith, Lewis and
NEW VERLY—Mrs. Marie Conrad, 42. yea ors: Widower, Lewellyn; sister, Mrs. Henry Welker. NOBLESVILLE—Mrs. Anna Huffman, 66. Survivors: Sons, Earl and Harry; daughter, Mrs. Rena M. Griffin; brother, ward Coverdale. NORTH VERNON—Charles E. Shutts, 75. Survivors: Widow; daughters, Mrs. Frank McClellan and Miss Lorraine Shutts; sons, Ralph and Edwin; stepson, Carl Brooks; sisters, Mrs. J. w. Cole and Mrs. Frank Bretthauer. PEDU—Mrs. Katherine Trapp, 67. Survivors: Widow, Adam; sons, John, George, Andrew, Herman, Frank, Charles and D.. daughter, Miss Anna Marie Jrapp. sisters, Mes Lena Chambers and Miss Mary Youic Clifford Felthoff, 37. Gertrude: son, Clifford Jr.; brothers, James, Milford ‘and Charles. Mrs. Sarah C. Smith, 62. Survivors: Widower, C. W. Smith; mother, Mrs. Sam Clark; sisters, Mrs. George Jones, Mrs. Chester Hosman and two others. SEYMOUR—MTrs, “Sarah . Vaugh, 82. Survivors: Sons, Charles and Thomas; daughter, Mrs. Cora Montel. . SOUTH BEND—Mrs. Clara J. Everett, 74. Survivors: Widower, William: daughter, Mrs. Violet Rohrer; som, Merrill; mother, Caroline Bryan; sister, Mrs. Anna Crowl. SOUTH BEND—Alexander Huggins, 74. Survivors: Widow, Mina; daughters, Mrs. Clarence Devenney and Mrs. Thomas MecCay; sons, Kelsie and Clayton; two brethers and two sisters. SULLIVAN—MTrs. Eldora Bashor, 75. Survivors: Daughters, Mrs. Bert Stevens and Edna Stinson; sons, Wililam Street and Noble Bashor SYRACUSE—Mrs. 83. Survivors: Mrs. Carl Haller.
ENTRIES IN BALLOON EVENT ARE SIGHTED
Cleveland Crew - Is Reported in Trouble, May Quit,
By United Press \ DENVER, Colo., July 4—Four of five balloons that started from Municipal Airport last night in the 1936 national races were sighted early today drifting northeast. The fifth, the Great Lakes Exposition entrant of Cleveland, O., was reported having trouble and likely to give up the race. The balloons were seen at Hudson, Colo., 37 miles northeast of here.
Survivors: Widow,
Rebecca Jane Hed. Son, Lawrence: daugh Stansbury; brother, Mil en
Four were bunched closely at an |.
‘altitude of several thousand feet.
d- I
OAKLANDON ARE INSPECTED
More Than 50 Persons Are Guests at Salvation Army Outing.
The annual picnic and inspection for members of the Salvation Army advisory board and local patrons was held at the Salvation Army fresh air camp. at Qaklandon yese terday. More than 50 persons attended the supper, followed by an inspece tion of the new camp facilities. Tennis and. volley ball courts are among the new. camp attractions, They were donated by J. H. Trim ble. Several new buildings, including a garage, have been erected eince last summer. ; Fifteen acres of river front have been purchased as a site for a recreation hall.
Schorftemeier Is Speaker
| Frederick E. Schortemeier, ade visory board chairman, outlined the purpose and history of the camp. The camp is conducting its fourth group of classes for underprivileged mothers and children. One hundred and eight are in this week's camp, the third weekly outing this year. In its fourteenth year of opera tion, the camp is to close Labor Day. Brig. James Murphy, die visional commander, estimates that by that time more than 1000 pere sons will have attended. Camp facilities, which can accome modate 150 children, include 11 cote tages, dining hall, swimming pool, playground, shuffle board, tennis court and a pony barn.
7 COUNTY COURTS CLEAR UP DOCKETS
Vacation, Beginning Tomorrow, ‘Extends to Sept. 1.
Dockets of seven county courts were cleared of pending cases today in preparation for closing tonight for the' summer vacation until Sept. 1. . Arrangements have been made to hold court once a week in Superior 5 to dispose of urgent cases. Courts to. be closed tonight ine ‘clude circuit, probate and superior,
Faces Burglary Charge
Bertral Anderson, 19, Negro, 912 Muskingum-st, today faced charges of burglary and grand larceny after police reported they found him trye ing to close the doors of the I. Wolfe Used Car Co. building last night.
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Truth in Advertising
...is not just a "catch phrase”
3
The appearance of this
Service Message in these Columns is evidence that
this publication subscribes to the principles of the Better Business Bureau, and co-operates with the Bureau in proteeting you—even to the extent of refusing to ac- .. cept the advertising of firms whose advertising and sales. policies are proved by the Bureau to be contrary to the Public interest. ;
For the ow quarter of a century the public and business has heard many times the expression "Truth in Advertising." Often during that time, thoughtless, careless and unscrupulous advertisers have caused some people to wonder whether or not this was some high-sounding phrase without practical application to every day business. This is a mistaken idea. The great majority of business men are today not alone interested in the altruistic phase of TRUTH. They are vitally concerned because untruth or inaccuracy undermines the
foundation of legitimate business—CONFIDENCE.
The public responds to advertising so long as it has confidence in that advertising. This confidence is only built up
and maintained over a period
advertising and honest selling methods. Legitimate business men realize very keenly that the reward of honest advertising is public confidence which, in turn, means continuing and increasing public patronage. The penalty of inaccurate and dishonest advertising is loss of public confidence which, in turn, means decreasing public patronage.
And this is as it should be—reward for good, ad penalty for bad, practices. It is unfortunate for all of us, both the public and business that there is a small unscrupulous and short-sighted minority who think they can beat this system _ and reverse the order. For a while they may do so, but eventually they themselves are beaten.
This is why the majority of Indianapolis retail advertisers and
re
of time through accuracy in
advertising media are constantly striving to place Indianapolis advertising on a higher and higher plane. It has
: been steadily improving in
character and accuracy as new
ad Better ways of describing merchandise offerings are
and the in
he cin and goss of ha
office.
vv.
vered and put But infer Practise, The Bptter Business biresu
he publ fous oa
"The Welter Bu Business Bureau, Inc. :