Indianapolis Times, Volume 48, Number 49, Indianapolis, Marion County, 7 May 1936 — Page 21

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QUADRUPLED IN MARION COUNTY f THROUGH INDIANAPOLIS TIMES ADVERTISING i , -V> ■ 8 Exclusive Campaign in The Times Produces Exceptional Results Litzelman and Morrison, Inc., sells Studebakers. This Spring this organization and its Indianapolis dealers believed conditions justified the most intensive Studebaker sales campaign ever attempted in Marion County. On their floors were the finest Studebakers ever built. An aggressive dealer organization was set to go. A compelling advertising campaign was ready for release. One thing remained to be solved. What newspaper should be chosen to carry the advertising? Newspapers were analyzed. Relative costs were compared. And finally The Times was chosen exclusively. ‘'Because,” says Mr. Litzelman, “your rate is very low for your large circulation, and because most of your readers live in or near Indianapolis.” “We hoped for a 50% increase in March sales,” continues Mr. Litzelman. . \ “Actually our Marion County registrations alone were \ over 400* jjjj March, 1935 .... (,„d, SfdA^ \ sales in April exceeded our sales for the first FOUR \ m0nth5.,,.,,...., Studebaker New Car Registrations in Marion County (Indianapolis) March April 1936 64 71 Every advertiser faces the problem “where can I get the most profitable returns on 1935 12 17 my advertising investment?” The question is as old as advertising itself. But the answer changes! And nowhere has it changed more definitely than right here in * 4 Months 1936 185 Indianapolis. Today The Times ... a vigorous, growing newspaper . . . pushing 4 Months 1935 50 ahead from one circulation peak to another ... offers advertisers the most economical, the most effective, and the most profitable advertising medium in the market. (From Indianapolis Auto Trade Assn. Monthly New Car Reports) Use it. .. and let your cash register be the judge! - ~ ! H The Indianapolis Times .... •••,;. MpA*,- “ sseJOT •-

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