Indianapolis Times, Volume 48, Number 32, Indianapolis, Marion County, 17 April 1936 — Page 15

APRIL 17,1936.

Rid House of Junk, Is Advice

Designer Says Many Gadgets May Be Unsightly, Though Precious. BY MARY MARGARET M’BRIDE NEW YORK, April 17.—It’s time to give your home its annual clinical treatment! So says Raymond Loewy, famous French-born industrial designer. It's the season, according to Mr. Loewy, when all good home decorators should turn surgeon and perform major operations in the way of gadget removals In their households. Mr. Loewy, who designs furniture, lamps and household accessories as well as railroad trains, refrigerators and radiators, has a penthouse studio atop a Fiflh-av skyscraper that is a fine example of the clinical treatment applied to an apartment. Everything that is not essential from the standpoint of utility or structural decoration has been eliminated. "Most people can live in a house or apartment for years and never really see it,” says Mr. Loewy. “It’s because it's so easy to get used to one's own surroundings and belongings. A visitor drops in for a ten-minute visit and has a better idea of what your living room looks like than you, who are in it day after day for months at a stretch.” Must Use Detached Eye Therefore Mr. Loewy recommends that once a year every woman give her home a royal once-over, putting if on the operating table so to speak, and taking in every detail with the detached, objective eye ol a doctor. Ash trays, for instance, lamps and vases are often eyesores. Once you have decided what is wrong with your accessories, the next thing is to buy a few things that are exactly right. Then get rid of the old things. It’s hard, Mr. Loewy admits, because we are a sentimental people. Once a thing belongs to us, it takes on a certain sacred quality no matter how hideous or useless it may be. Suggests Gadget Room For women with this sentimental streak, he suggests a gadget room. Here keepsakes, anniversary gifts and otheis with no intrinsic value can be arranged on shelves. Apartment dwellers who can’t bear to throw things out are advised to pack everything into a great gadget box and store for at least two years. Then you’ll be willing to give them away. The Loewy penthouse studio not only carries out his ideas on simplification, but his interesting viewpoint about color as well. Although he came to this country from France more than 10 years ago, he still can not understand nor endure color schemes used in. the average American home. “The mentality and spirit of the American people is cheerful and gay,” he said, “yet for a decade the American living room was a sordid, cheerless and depressing place. Everywhere was the Inevitable rust and green combination, a cheap imitation of Renaissance magnificence. And now comes the anemic school!” White Can Be Overdone By anemic school, he means the fad for all white—white walls, white rugs, white furniture. His opinion is that white should be used for accents only. He feels that a room, like its occupants, should have more than one mood, particularly in the city apartment where one room serves as living room, dining room and library. On two walls of his own living room he has used a light shade of yellow —the gay and luminous mood. On the other two walls he has used a soft gray—calm, mellow and dignified. The fireplace is of white plaster, lined with a deep tone of mulberry. The sofa is also of white, upholstered in mulberry. White shiny leather arm chairs are upholstered in a rich brown piped in white. The carpet is of mulberry and the draperies are ivory. He has modeled two plaster shells which he uses to throw indirect light on the gray walls. Another Interesting use of plaster is for picture and mirror frames. Simple, fluted and unpainted, this plaster moulding not only gives a unique effect, but. assures one that pictures and mirrors will always stay put. since they are affixed to the walls themselves! CLUB TO ELECT CHIEFS APRIL 30 Officers are to be elected at the annual dinner meeting of the Indianapolis Business and Professional Women's Club April 30 in the Woman’s Department Club. Miss Genevieve Brown, president, announced at last night’s meeting that committee:, also are to report at the election meeting. The program is to be arranged by Miss Edna Augstine. James L. Rainey, Indianapolis Association of Life Underwriters president, spoke last night on “The Welcome Guest.” CONTRACT GROUP NAMES WINNERS North and south high scores of the Women’s Contract Club this week went to Mrs. Mary O. Ellis and Mrs. Lawrence Hess. Mrs. Grace Buschmann and Mrs. D. L. Adams were second place winners, north and south. First winners, east and west, were Mrs. Alex Metzger and Mrs. T. A. Ramsey, Anderson. Second place scores were those of Mrs. Edward A. Peterson and Mrs. R. Ralston Jr. Olmuwti That Satisfy \ SgRJCfInclude* Haircut. ia-ffaWpV Finger Wave, U Shampoo. Ntck k (SPWAUsGf Trim. Rlnae and End Curia All/ "85* T#P Bp*Ctal Oil Per- Mae Murray *r arcss..®, ® r:"’ t t:Ett&aUr? *■ $1 S Appalnlmenta Necaaaary REH399

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