Indianapolis Times, Volume 47, Number 305, Indianapolis, Marion County, 29 February 1936 — Page 16

PAGE 16

HIGHLIGHTS OF AUTOMOTIVE WOE®/ FOR THE WEEK!

PACKARD MAKES NEW 120 MODEL CUSTOM SEDAN Body Has Same Rigidity as Permanent Top Models. Anew custom 120 convertible sedan was announced this week by the Packard Motor Car Cos., according to Chas. G. Sanders, general manager of the Citizens Motor Car Cos., Packard distributors for the Indianapolis territory. This gives Packard eight different body models for its lower priced car and makes a total of 43 different types offered by the company besides the custom cars of the Senior lines, several commercial models and other special cars, Mr. Sanders stated. This new convertible sedan Is mounted on a chassis especially designed for it. While the regular 120-horse power engine, SafeTfleX system of independently sprung front wheels, angleset hypoid gear rear axle and other outstanding features of the standard One Twenty chassis are used, the frame has been designed expressly for a convertible type body. Heavy reinforcements in the frame give the body, when mounted, the same rigidity that is found in permanent top bodies. This is accomplished, according to Packard engineers, without the necessity of raising the floor level of the car for the installation of bracing members in the body itself. The same chassis is now being used, it is announced, for the One Twenty convertible coupe. The One Twenty custom convertible sedan has a iarge builU-in luggage compartment at the rear with a ram and dust-proof cover, adding to its other desirable features as a car especially fitted for touring. The spare wheel and tire are concealed in another compartment immediately below that designed for luggage. Convertible types of bodies have always been popular with Packard. Because of this, according to word from the Packard factory, production on the new car is being hastened as rapidly as possible in anticipation of an unusually heavy demand.

Rounding the Row BY MYRON J. M’GEEHAN

C. T. FOXWORTHY, vice president of the Roy Wilmeth Cos., Inc., 720 N. Meridian-st, Ford dealer, announces appointment of \ Jack Maurer as manager of the company’s used car store at 1250 Oliver-av. Jack is well known along Used Cr Row. tt tt tt Ed Hayes, used car manager of Weissman Motor Sales, Inc., 2122 E. Washington-st, Dodge dealer, is busy opening another used car store at 332 N. Capitol-av. Cy Marshall, well known to the automotive trade, is to be in charge. This is the firm’s third store. tt tt tt Broad Ripple Auto, 819 E. 63rdst, Ford dealer, under the direction of H. tv Tlnch and Ray Grider, is loyal to the American Legion. Mr. Tench has assisted in organizing a post in Broad Ripple. a u tt The General Motors Show at the Fairground, which ends Sunday, has drawn record crowds. General Motors dealers in the city have had men from their organizations on duty at the show day and night, and the public interest displayed by attendance has been greater than anticipated. The two big features of the show are the amateur hour, held twice daily, and Herbie Kay’s orchestra, featuring Shirley Lloyd, vocalist. u tt tt L. G. Epsteen with the Ted Byrne Cos., 962 N. Meridian-st, Studebaker dealer, suffered a broken wrist last week. He stepped out of the store to appraise a used car and slipped on the ice. The wrist now is on the mend, but Ep is watching his step. it tt tt CHILDREN’S MUSEUM OF INDIANAPOLIS at 1150 N. Me-ridian-st. houses what is.claimed to be the first automobile built. The machine was built by Charles H. Black in 1891, a carriage builder with a shop at Pennsylvania and . Maryland-sts. The car is designed with a one-cylinder gasoline engine and has a carriage of the “old trap style,” which today would be our modern; roadster. The car has been in'the museum eight years, and is expected to remain there permanently. Circulars prepared by Mr. Black show that he had a marvelous vision foi the future of automotive transportation. In fact, the car has many features that are seen in the present day automobile, of course, without improvements that the years of study and invention have brought about. Miss Ann Black, his daughter, lives in Indianapolis. a tt “Cliff” Hart, sales manager for the Frank Hatfield Cos., Ford dealer at 623 N. Capitol-av, is a busy man, handling both new and used cars. Starting with Hatfield as a salesman many years ago, through progressive methods he attained the post of sales manager. He is a square shooter, is TRUSSES For Erry Kind of Rupture Abdominal Supports Fitted by Experts HAAG’S 129 West Washington Street BUSINESS EDUCATION Strong Accounting. Bookkeeping. Stenographic and Secretarial court's. D*V evening sessions. Lincoln 4337. Fred W. Gate. Principal. CENTRAL Business College PenawVlvan!a gu^'fn'dpla

ONE OF THESE CO-EDS WILL BE NAMED “MISS GENERAL MOTORS”

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ZEPHYR SALESMEN, DEALERS MEET HERE Training Course Held by Ford Indianpolis Branch. Lincoln Zephyr dealers and salesmen from Indiana and Illinois operating under the Indianapolis branch of the Ford Motor Cos. have returned froma two-day sales training course at the Ford branch. It was held Tuesday and Wednesday. Those present were given an insight into the background of the Ford and Lincoln companies by R. A. Hayes, Indianapolis branch manager. A detailed instruction course on the car was given by Russell Smith, Lincoln representative. A. C. Steger, Lincoln division manager, talked on “Selling Methods.’ He stressed opoprtunities offered by Lincoln’s entrance into the medium price field. The Lincoln Zephyr, a product of the combined resources of Lincoln and Ford, has made phenomenal sales since its introduction at the New York automobile show in November, he said.

PROMOTED

The appointment of Ray C. Meddaugh, city sales manager for the Indianapolis zone office of the Chevrolet Motor Cos. as Chevrolet assistant used car manager for the western half of the United States, has tieen announced by W. E. Holler, vice president and general sales manager. Mr. Meddaugh joined Chevrolet in 1931 as district manager in Norwood, O. He served there as truck and body manager and assistant zone manager. He came to Indianapolis as city sales manager in May, 1935. SALES OF PACKARD 120 NEAR TOP IN ITS CLASS New Car Registrations Put Model Second on National List. Times Special DETROIT, Feb. 29. —National new car registrations show that the Packard One Twenty is in second place in its price class, the Packard Motor Car Cos. announces. In April of last year registration figures placed it in sixth place. In May and June it climbed to fourth place. In July, August and September it stood in third place and for October. November and December tt occupied second place. Complete registrations for January are not yet available. liked by all his fellow associates, and has many friends and patrons among car owners in Marion County. Mr. Hart says “We have conditioned our used cars and worked with our sales force aq that with the coming spring business we will be in proper position to serve the public.”

Does a Guarantee Mean Anything? The term "Guaranteed" has a very wide application. It frequently becomes so twisted in a business transaction that it means nothing to the purchaser. The value of the term "Guaranteed" is based upon the policies of the organization with which one is dealing—their attitude toward fairness and justice. If a firm adheres to the practice of fairness and justice to every patron, then a "Guarantee" has a value. Fairness and justice to all is a policy of our profession tc which every honest funeral director subscribes. ROYSTER & ASKIN FUNERAL DIRECTORS ' 1902 N. Meridian Sf. TA. 0299 2501 E. 10th St. 2743 W. 16th St. . 2522 W. Wash. St.

The big attraction on tonight’s program at the General Motors show, Indiana fairground, is to be the selection at 8:30 of “Miss General Motors” from the 10 Butler co-eds shown above with Herbie Kay, whoe band is featured at the show. The co-eds have acted as hostesses at the booths of the various General Motors units this week. From left to right they are: Misses Thelma Roller of Alpha Chi Omega Sorority, who is “Miss G. M. A. C.”; Peggy Kiefer, Delta Delta Delta, “Miss Chevrolet”; Margaret Schoen, Zeta Tau Alpha, “Miss Fisher Body”; Rose Ann Doebber, Kappa Alpha Theta, “Miss Le Salle”; Dorothy Shepherd, Delta Gamma, “Miss Pontiac”; June Danford, Delta Zeta “Miss Frigidaire”; Jean Spencer, Kappa Kappa Gamma, “Miss Buick”; Marion Messick, Alpha Omricon Pi, “Miss United Motors”; Anna Lee Craigle, Butler Independent Asociation, “Miss Oldsmobile”; Mary Lou Colvin, Pi Beta Phi, “Miss Cadillac,” and Mr. Kay.

G. M. IS TO CONDUCT TEACHERS SCHOOL Session to Be Held at Flint Institute. Teachers of automotive mechanics in high schools and colleges again will be offered special instruction this summer at the General Motors Institute in Flint, Maj. Albert Sobey, director, has aiftiounced. It will mark the fourth successive year that the training has been scheduled. Increased attendance has been shown each year. Two sessions of four weeks each are to be held. The first is to open June 29 and extend through July 24. The second is to open July 27 and extend through Aug. 21. Application for enrollment or additional information may be addressed to the institute’s registrar. Last year, teachers from 25 states and Canada enrolled in the training, which includes a complete study of car specifications and adjustments; shop methods and procedure; service operations and equipment, and vocational guidance information. The work is to be supplemented by visits to automobile plants, research laboratories and the General Motors proving ground. Qualified teachers and those of allied professions are eligible for enrollment if designated by school officials or General Motors representatives as qualified for the work. Tuition for the four weeks is $25.

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THE INDIANAPOLIS TIMES

AUTO MEN TO MEET AT ANTLERS MONDAY Motion Pictures to Be Shown at Gathering. Local automobile service men and automotive parts and equipment wholesalers from Indianapolis and surrounding cities are to meet at 8 Monday at the Antlers. Approximately 450 are expected to attend. The meeting is to be entirely educational. Sound motion pictures will depict advanced phases of servicing automobiles and modern business practices affecting the service departments of car dealers, garages and super-service stations. Sponsors of the meeting are United Motors Service, Motive Parts of America, the Gibson Cos., Century Tire Cos., Inc., and Eagle Machine Cos., in co-operation with the AC Spark Plug division of General Motors Corp. E. M. Gass of the Gibson Cos. is program chairman. CHEVROLET MAKES GAIN 2,000,000 Unit Increase Since 1929 Is Reported. Times Special DETROIT, Feb. 29.—Number of Chevrolet cars and trucks registered in the United States has inincreased 2,000,000 units since 1929, although the total number of all registrations is only slightly greater than in 1929, according to W. E. Holler, vice president and general sales manager of the Chevrolet Motor Cos.

t < '”” JL m n— *’ n- • v- - c \ •’ •' ; v.xx-x . ;X;:;:Vx; :: : : :': : : : : : x : : : : : : + • . ' . . : X* • "•• ' > V •: FORD DEALERS ANNOUNCE : f mJLrn ml* mJLrn flaw plan ur psunkcr Haed Ca/L Buy&u INTRODUCE DEFINITE GUIDES TO QUALITY WITH 2-DAY MONEY-BACK GUARANTEE At last a used car plan that gi/es you real protection. In addition. Ford Dealers have other less desirable used Ford Dealers recognize the need to safeguard you in your cars identified with a tag marked "As Is." While these selection of a used car. They have pioneered with definite cars do not rate in the same class with R& G and Square brands to establish the quality of each car they have to Deal cars, they will give you dollar-for-dollar value at a offer. Two identifying emblems now tell you all about the very low price. t used car of your choice. And Dealers prove their good \ i faith with a 2-day Money-back Guarantee! 100% Satisfaction Or 100% Refund 4 This Plan Removes All Risk “ ny , Ford Dealer's wide oi R&G and 1 Square Deal cars—the pick of the used car market Select the better automobile you want at any Ford Select the car that best meets the needs of your family Dealer's-at the price you want to pay. He has identified and yourself for better transportation. If you're not each with an emblem that-tells you positive facts about entirely satisfied with this car, return it within 48 hours its mechanical condition. from the time you took delivery—end the dealer will The R& G emblem on a Ford Dealer's late-model used refund your money, car certifies top quality. The car has been renewed by . the dealer's mechanics—and is guaranteed by him to Convenient lICC Finance Plans meet definite specifications. Before the R& G tag can be Yout old m cover dowßWment on a car . w , attached, the car must pass a ngid inspection. ments through Ford Finance Plan, of the Universal Credit Company M A used car identified by the Square Deal Value -up to 18 months on late models. For a used car with a Money-back emblem is guaranteed to be exactly as repre- Guarantee, see any Ford Dealer. Do it today—while his | - sented on the printed tag attached to the car. selection is more complete than it will he when the spring If any part is not in A-l condition, this fact is risil starts * also clearly stated on the tag. AUTHORIZED FORD DEALERS

‘COUPE PICKUP’" ADDED TO LINE DY CHEVROLET Passenger Car Appearance Combined With Utility in Delivery Auto. Anew type vehicle comfc’ning passenger car appearance with the utility of the small commercial car has been added by the Chevrolet Motor Cos. to its standard line, according to E. W. Berger, Indianapolis zone manager. It is called the Coupe Pickup, because it consists of a regular standard coupe and a pickup body, which is built in the rear comparment of the passenger body, extending only a short distance beyond the sweeping curves of the rear deck. The combination offers complete passenger car comfort and smart appearance with the utility of the ordinary commercial pickup body. It is designed especially for delivery service and for use by electricians, plumbers, contractors, oil field workers and others who haul compact loads. 60-Inch Space Available The load space of the box is 60 inches long by 411-6 inches wide inside. The opening under the rear deck is 1614 inches deep, which permits loading of larg'i packages well forward on the platform. When the tail gate is lowered flush with the floor, the platform is 71 inches long. To support the pickup load adequately, sedan chassis springs are used in the rear instead of the lighter coupe springs. The box is constructed of steel panels. The floor is of wood with flush wear irons running lengthwise. Three heavy wooden cross-members support the box on the chassis frame. A special tool compartment is provided behind the seat, reached through an easily removed cover attached to the panel behind the right side of the seat back. The regular assortment of tools is furnished, except that a jack of 2000pound capacity is included. The interior of the coupe body is trimmed the same as the regular passenger car. Ford Aids Georgia Times Special RICHMOND, Va., Feb. 29.—Henry Ford has given 75 acres of his large estate in Bryan County, Georgia, to the state for a fish hatchery, it was announced by Ivy Kassel, district game protector.

NEW DODGE DEALERSHIP

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The appointment of Dependable Motors, Inc., at 715 E. Maple-rd, as anew Dodge-Plymouth dealer has baen announced by T. O. Ewing, Indianapolis factory representative for Dodge Brothers Corp. The new firm is headed by A. P. Porter (left) and Roy E. Brower, both of whom have been associated with the automobile business in this area for many years. In addition to new and used car departments, the company is to operate a modem service department.

PONTIAC ZONE TOPSAVERAGE Increase of 148 Per Cent Is Shown by Dealers in Cincinnati Area. D. M. House, manager of the Cincinnati Pontiac zone, points out with considerable pride that the territory controlled by the Cincinnati zone did better than the national average in sales in 1935. The 1935 national average more than doubled the 1934 figure. “Here in the Cincinnati zone,” says Mr. House, “Pontiac dealers had an increase of 148.1 per cent in their 1935 deliveries. Many of them did three and four times the business last year that they did the previous 12 months. “Two hundred twenty dealers in the Cincinnati zone can’t be wrong when they all predict greatly increased Pontiac sales for 1936 and are as optimistic over the profit possibilties as they are for the increased sales. “The Cincinnati zone is comprised of a portion of Ohio, Indiana, Kentucky, Virgirfta, West Virginia and Tennessee. The outlook for the in-

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dustries in this territory is exceptionally bright, brought about by the increasing demand and prices of the products either manufactured, grown, raised or mined in this section. “Pontiac received such wide public acceptance during 1935 that there has not been a month during the year when the factory was able to furnish sufficient cars to fill the retail orders,” he concluded. CHRYSLER RECORDSTOPPLE DURING 1935 Registration Figures Show Year Best in Company’s History. Complete registration figures compiled by R. L. Polk and Cos. establish that 1935 was by a large margin the best in the history of the Crysler Sales Division. Crysler dealer’s registration in the United States totaled 40,536 cars, an increase of 44.5 per cent over 1934. Crysler dealers also registered 148,981 Plymouth cars, as against 117,090 in 1934. The grand total for 1935 was 189,517 units as against 145,142 in 1934, an increase of 30.6 per cent. In the industry’s peak year, 1929, Chrysler dealers registered 153,853 units. Thus, 1935 shows an increase of 23.2 per cent over 1929. Not only in units but in dollar volume of sales Chrysler dealers in 1935 were far ahead of any previous year in their history.

FEB. 29, 1933

SALE OF USED -CARS AIDED DY FALLDISPLAYS November Shows Increased Supply of Trade-Ins, Ford Official Says. Largely as a result of the early introduction of 1936 models at the automobile shows last fall, latemodel used cars are offered the buyer who wants to “trade-up” in a wider selection this winter than usual, a survey of the used car market shows. Unpecedented winter sales of new cars following the November shows have brought in a supply of late models, providing the winter buyer with unusual valuees in thee bettergrade cars, according to R. A. Hayes, Indianapolis branch manager of the Ford Motor Cos. Reports from Ford dealers throughout the state indicate that buyers are pushing used car sales to new highs for the winter months, Mr. Hayes asserted. “Ordinarily, the number of good used cars available reaches its peak in the spring,” he said. “But unusual winter sales of new Ford cars this year has resulted in a highly favorable for the used buyer at a season when has many advantages.” Following the theory that motorists are interested in sßty and ease of starting at this 'season, special attention is given to these features in reconditioning used cars, he added. Tina the whole situation in the used car market combines to favor the motorist with an old car who wishes to avoid trouble and accident hazards by trading for a later model. “Dealers generally are reconditioning their used cars before offering them for sale, and Ford dealers are placing a two-day moneyback guarantee on all better-grade cars. This means that used cars can be purchased with the assurance of entire satisfaction or the Ford dealer w r ill refund the purchase price any time within the guarantee period,” Mr. Hayes concluded. ceciM Ora Sa 1K V Take 666 Liquid or Tablets twice a, week and plac^ Bfiß Salve or >'ose I)rop in nostj|§|| night and morning and insure youf*/*: non- against this Epidemic of Colds, e'X*)