Indianapolis Times, Volume 47, Number 297, Indianapolis, Marion County, 20 February 1936 — Page 12

PAGE 12

FOR THE FIRST TIME IN OUR HISTORY-WE PRESENT ~ ~~ - ~ FRIDAY AND SATURDAY FEBRUARY 21 AND 22 And Every Month Thereafter... to Make This The BARGAIN Sale for All the People in Indianapolis Watch for Leader Days Every Month!

To establish LEADER DAYS as the TWO OUTSTANDING VALUE - GIVING DAYS in Indianapolis EVERY MONTH—We will use all our energy and ali our advantages to concentrate directly upon securing the soundest merchandise that money can buy, and selling it at definitely THE LOWEST PRICES OF THE ENTIRE MONTH. Sorry , no mail or phone orders.

LOWEST PRICES OF THE ENTIRE MONTH!

Girls’ Fruit-of-the-Loom Dresses, on Sale • 4c LEADER DAYS ONLY! Print i, dots and plain colors strictly 1936, daintily trimmed in a variety of styles. Worth about one-third more! 7 to 16 yrs. LEADER'S SECOND FLOOR %Vniii'n’s and Misses Wash ■ •esses . . in< LEADER DAYS ONLY! Splendid group of advance styles including dots, plaids, stripes and floral patterns with organdy and pique trim. 14 to 20 and 38 to 52. LEADER'S SECOND FLOOR “Fashionette” Ini forms Priced Low . . . . •Hie LEADER DAYS ONLY! Worth much more! Made of Broadcloth, Poplins and Linene in shirt-waist and button down the front styles; short and long sleeves with white collar and cuffs. 14 to 46. LEADER’S SECOND FLOOR E n a in e I w a re & Aluminumw arc, 44c LEADER DAYS ONLY! Two great Savings for Leader Days. Heavy gauge aluminumware and quality ivory lined enamelware. Kettles, percolators, sauce pans, convex covered pots. etc. LEADER'S BA SEMEN T Spring and Summer W ash tioods . I 7cvil. LEADER DAYS ONLY! Also Pcpperell 80 Square Prints Printed Dt nities. Permanent Finish Organdies, Sport Cloth Swagger Cloths, Plain and Printed Piques, Flock Dotted Swiss, etc. All first quality, cut from full bolts. LEADER’S BASEMENT Part-Linen C rash Toweling .... Or yd. LEADER DAYS ONLY! 18-inch width, fine quality bleached toweling, all colored borders. Fine for tea, hand or roller towels. A timely saving. Limit. LEADER'S BASEMENT 3-Ineh I nhleaehed Muslin >e yd. LEADER DAYS ONLY! Values regularly priced more than onethird higher! All cut from full bolts. Fine for curtains, tea towels, etc. Limit. LEADER'S BASEMENT a O-In. II a yon Damask Heavy filial.. He yd. LEADER DAYS ONLY! Save while Leader Days are in progress! Fancy floral and small weave patterns. All new spring shades! some pastels. Price advances after sale. LEADER'S BASEMENT Sash Curtains Far 1 nder Price . 24c pi*. LEADER DAYS ONLY! A wonderful variety—a wonderful lot of styles—a wonderful low price for Leader Days. Plain and foncy Marquisettes. Cushion Dots. Clip Dots, Rainbow £rd Flock Dots, etc. Some extra wide strips included, LEADER'S BASEMENT

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look FQB 1 We Pledge !o Maintain This Policy With the Following Code: i look 'for LEADER DAY SIGNS I'miMm UNADVERTISED THROUGHOUT _ LEADER DAYS LEADER DAYS CODE! 2 TH, ...... quo.., must b. tlw 6.1.1'. .....I.

Ist Quail. RINGLESS CHIFFON Full-Fashioned ■lose . . 44c Worth one-half more, but Leader Days bring them to you at this low price. If we could tell you the maker's name it would create a riot, but we promised not to mention it. New spring shades. All sizes. LEADER'S MAIN FLOOR # Xew Spring Millinery At Leader Days Prices 74c and 94c A splendid variety—a wonderful lot of new spring styles—and wonderfully low prices for Leader Days. Select a smart spring hat that will wear right now from this collection of straw and crepes, straw cloth and felts. Both dressy and sporty models. LEADER’S SECOND FLOOR ‘Willo-Glo’ tclancse Underwear . . . . 2c 4 for $1 LEADER DAYS ONLY! Panties, bloomers and vests. Made of fine celanese rayon with a dull permanent mellow luster; preshrunk to hold their shape and wash easily. Sizes 6 to 10. (Extra sizes included.) LEADER'S MAIN FLOOR 6 Strong-Scam’ llavou Taffeta Slips . . 44c LEADER DAYS ONLY! Made of fine quality rayon usually selling for much more! Adjustable straps, embroidered yokes, imported shaped laces, long lengths, lace bottoms, bias cilt and feature priced for Leader Days. LEADER’S MAIN FLOOR Felt Base Mats. First Quality 25c LEADER DAYS ONLY! 36x04 felt base mats that are remarkable finds at this low Leader Days price. 4 patterns and colors. Close-outs of well-known manufacturer. LEADER'S BASEMENT f)xl2 Ist Quality Felt Base Bugs . . . $3.8) LEADER DAYS ONLY! First quality—an d what amazing- values they are at a price like this! Purchased from a well-known manufacturer, patterns suitable for kitchen and bath. LEADER'S BASEMENT GROCERIES at LEADER DAYS PRICES Fresh Roasted Coffee Lb., 9c Home Grown Popcorn Lb., 7>/ 2 c Fels Naptha Soap Lima Beans (new crop) ___Lb., 7 ! /2c Purex (quart size) 13c LEADER'S BASEMENT

THE INDIANAPOLIS TIMES .

10,000 Cakes of Soap Made to Sell for 5c 6 for 15c LEADER DAYS ONLY! Health soap, toilet soap, complexion soap, bath soap. All sizes, all shapes, all colors! Priced low for Leader Days so that you can buy them in generous quantity if you're wise. Soap improves with age, LEADER'S MAIN FLOOR Pepsodent Tooth Paste 50c Size Tube . . 27c LEADER DAYS ONLY! Only 288 tubes in the lot—and that’s not enough to last very long at this price! We suggest early shopping so that you’ll not be disappointed. Limit. LEADER'S MAIN FLOOR Extra & Regular Size Rayon Fndies . . . 19c LEADER DAYS ONLY! Quality that would sell for substantially more if perfect. BLOOMERS, PANTIES, STEPINS and VESTS, with lace and medallion appliques. Included are extra sizes. Double panel seat in Panties and Bloomers. LEADER’S MAIN FLOOR Men’s Work Shirts Priced Low 7 . . ...31c LEADER DAYS ONLY! Manufacturer starts our first Leader Days by giving us extra savings, so here's the value you can't afford to pass up. Made of Blue and Gray Chambray, full cut, coat style, 2. pockets, pearl buttons, 14% to 17. LEADER'S MAIN FLOOR Men’s “Auto-Brand” Overalls 98e LEADER DAYS ONLY! One of the most popular and most successful sellers, low priced for Leader Days. Full cut; triple stitched, highbacks and bar tacked at all points of strain. Sizes 34 to 42. LEADER'S MAIN FLOOR Men’s Dress Pants Fnder Price .. 51.78 LEADER DAYS ONLY! Large assortment of patterns in tweeds, French backs, cashmeres and serges in blues, grays and browns. Conservative and slack models. Sizes 29 to 42. A great value! LEADER'S MAIN FLOOR Men’s Sanforized Work Pants • . . 96e LEADER DAYS ONLY! Men! Save while Leader Days is in progress because they’ll be marked up after the sale is over. Heavyweight gray coverts guaranteed not to shrink. Sizes 29 to 42. LEADER'S MAIN FLOOR

The invariable Rule for LEADER DAYS is that every item printed and every group of merchandise shown under the LEADER DAY SIGNS, must be marked at a real saving! Most of the LEADER DAY SPECIALS described on this page is BRAND NEW merchandise—including the very newest of SPRING FASHIONS! The Values Speak for Themselves!

Women’s Footwear Priced Very Low, 88c LEADER DAYS ONLY! Women’s smart styles. Leader Days bring this exceptionally low price. Many styles in street and dress pumps. Here’s' your chance to buy several pairs and save! LEADER’S MAIN FLOOR Boys’Pants, Sw eaters Underpriced at 93c La. LEADER DAYS ONLY! Boys’ knickers and longies of all wool and part wool. Knickers are full lined with knit grip bottoms. Light and dark patterns, also plain colors. 7 to 16. Sweaters in plain and fancy patterns. Talon Zippers, fancy sport backs. New spring styles and colors. 30 to 36. leader’s second floor Men's Police Shoes, Great Saving . 81.7 7 LEADER DAYS ONLY! A shoe for every purpose in black only! Made to stand hard use with long wearing soles, built-in arch. Sizes 6to 11. They’re marked at a great saving. LEADER’S MAIN FLOOR Men's Melton Cloth Jackets, now . $1.69 LEADER DAYS ONLY! Heavy weight navy blue melton, 60 per cent wool. Full Talon Zippers, elastic bottoms. Sizes 141/2 to 17. A splendid value that will keep you warm and cozy on chilly days. LEADER’S MAIN FLOOR MEN’S “GOLD LEAF” BROADCLOTH Shirts )t)e LEADER DAYS ONLY! ' Men! Here's a great value . . . because this wellknown brand usually sells for one-half more . . . out for Leader Days we're giving you something to talk about. Made of broadcloths in plain and printed patterns. 14 to 18. LEADER’S MAIN FLOOR Men’s Broadcloth Pajamas 79c LEADER DAYS ONLY! Button coat styles, and slip-overs in plain and fancy patterns. All full cut in A, B, C and D sizes. At a wonderful low Leader Days price. Buy them now for future needs at this special saving. LEADER'S MAIN FLOOR MEN’S “BIG-YANK” BROADCLOTH Shorts 22c LEADER DAYS ONLY! Speciaf purchase from manufacturer for Leader Days bring this saving to you. Big Yank shorts are made to rigid specifications for long wear. Print and striped patterns. Sizes up to 44. LEADER’S MAIN FLOOR

Carton of Cigarettes Specially Priced sl.lO LEADER DAYS ONLY! LUCKY STRIKES ... CAMELS . . . OLD GOLDS . . . AND CHESTERFIELDS. Here’s a VALUE you can’t beat, and this offer is limited, so get here early! LEADER’S SECOND FLOOR New Spring Handbags W orfh i/ 3 More .. 7?!c LEADER DAYS ONLY! Determined to make Leader Days count, w'e offer this group of our higher priced handbags at a price that will be a crowd bringer. They’re all new spring styles and “top numbers,” every one of them! Black, brown, blue. Don’t miss this value! LEADER S MAIN' FLOOR Women’s and Misses New Dresses . LEADER DAYS ONLY! Advance spring styles made of fine prints, plaids, fraternity prints, plain colors, checks and dots. Jacket styles, peplums, 2-piece and shirtwaist styles. Smart choosing for wear now and all through spring. Sizes 12 to 20. 38 to 44. LEADER’S SECOND FLOOR Women’s and Misses Spring Suits . s9.(m LEADER DAYS ONLY! They’re smart .. . they’re different ... and at $9.65 they’re the biggest buy around. Man-tailored suits in fitted and swagger styles. Also Fred Astaire models. 12 to 20, 38 to 44! LEADER’S SECOND FLOOR Tots” New Dresses, Vast Colors . . • . C LEADER DAYS ONLY! Mothers! Here’s a grand collection of fine tots’ dresses made of fine Prints, Sheers, Broadcloths and Piques in a wide range of colors and styles. All guaranteed fast colors. Sizes 1 to 6',£ years, LEADER’S SECOND FLOOR Little Bovs’ 2-Piece Sweater Suits . . 74c LEADER DAYS ONLY! A great purchase for Leader Days. Values that will tempt you to buy them in twos and threes. 2-Piece knit suits in blue, red, yellow, brown, green and white. LEADER’S SECOND FLOOR Children's Ist Quality Itayon Indies, •{for | |c LEADER DAYS ONLY! Vests, panties and bloomers of first quality rayon with non-run “diamond crouch.” Sizes 4to 16. Fine fitting garments worth 30% more! LEADER’S SECOND FLOOR Men’s Fine Socks, About Half-Price 17c 3 for 50c LEADER DAYS ONLY! Big purchase of men’s socks sellng for % more than Leader Days price. All with high spliced heels and double soles, which means double wear. 6 different patterns to choose from. All sizes. LEADER’S MAIN FLOOR Men’s Celancse Socks, w ith Double Sole 10c LEADER DAYS ONLY! Don’t let this low price deceive you. Every pair worth a great deal more because several mUls are co-operating with us to put Leader Days over with a bang. High spliced heels, attractive patterns. All sizes. LEADER'S MAIN FLOOR

FEB. 20, 1936