Indianapolis Times, Volume 47, Number 263, Indianapolis, Marion County, 11 January 1936 — Page 8
PAGE 8
NEWS OF THE AUTO WORLD
ROSE TIRE HAS STEADY RECORD OF IMPROVEMENT 1935 Was Best Year in Firm's History, Says Company Head. Breaking sales records is getting to be a habit with one real "Hoosier” organization in thus city. According to Art Rose, founder and president of the Rase Tire Cos., 930 N. Merid-ian-st, 1935 was 'he best year in the history of this company, which has shown consistent growth each year
since its founding more than nine years ago. The story of the Rose Tire Cos. states Mr. Rose, “is typical of many other companies w'hich, like the acorn that grew into a sturdy oak, have grown because of careful management and proper mer-
Art Rose
chandising.” Starting the Rose Tire Cos. in a small room, Mr. Rose began by devoting his time to rendering real service and building up a satisfied clientele. One of the first principles of sound management, Mr. Rose believes, is to see that every customer receives full service-value from his or her purchase. “The natural results are more customers and increased sales,” he says. Moved in 1932 In 1932, following several expansions, the company moved to its present location. With approximately 50,00 ft square feet of floor space on tw T o floors plus a large service court, the present station is built and equipped for complete sales and service. The upper floor is used to carry huge surplus stocks of Miller Geared-to-the-Road passenger car and truck tires. Philco auto radios and batteries and other items distributed by the company. The first floor is devoted to retail sales and service of tires, batteries, auto heaters, home and auto radios and auto accessories. Another fast-growing department devotes its energies to the installation and servicing of heaters, auto and home radios, ignition, starting and lighting systems. In 1934 the budget department was inaugurated with C. V. Serfass as manager. This department has become highly popular with local motorists because it offers immediate installation and enjoyment of new automotive equipment such as tires, batteries and auto radios with the advantage of paying over a period of time.
DELIVERIES OF GRAHAMS SET MONTH'S RECORD 1734 Units Shipped to Dealers in December, Says Official. Shipments of new Graham cars to dealers during December reached the highest total ever recorded by Graham-Paige Motors Corp. in any December in the corporations history, it was announced today by Robert C. Graham, executive vice president. “During the 30-day period, 2734 units were shipped to dealers.” Mr. Graham declared. “This conclusively reflects the wide acceptance of the new Graham cars by dealers and public alike. It is significant that superchargers represent more than 30 per cent of the total business, which emphatically bears out our earlier forecast that the-advent of the supercharger in the lower price field would be accepted as the most important automotive advance in the last 10 years.” STUDEBAKER HAS BEST DECEMBER IN YEARS Sale of 7700 Cars Tops Record for Month Since 1924. Time* Special SOUTH BEND. Ind., Jan. 11.— Paul G. Hoffman, Studebaker president, reports the sale of more than 7700 cars in December—the best record in 11 years. “Studebaker shipments of passenger cars and trucks last month exceeded any December since 1924 when 7969 cars were shipped,” Hoffman said. “We carried over almost 3000 December orders for immediate shipment. If factory production had been sufficient to meet the demand of the dealer organization. Studebaker sales would have been far larger than in any other December in our history." WILLYS SALES GAINED 157 PER CENT IN 1935 Manufacturers to Continue to Build 4-Cylinder Vehicles. TOLEDO, 0., Jan. 11.—Sales of Willys 77 motor cars in 1935 were 157 per cent greater than in 1934, R. J. Archer, sales manager of the Willys-Overland. announced today. “The Willys 77 has been on the market for approximately three years and it is slowly but surely forging ahead.” Archer declared. “We have no intention of altering our objective of producing four-cyl-inder cars and trucks at the lowest possible costs,” he added. Popular acceptance of the Willys 77 abroad was also reflected in the recent announcement that export sales has shown a most satisfactory increase. 200 EMPLOYES ADDED Harvester Company Increases Force at Milwaukee Plant. MILWAUKEE, Jan. 11.—Two hundred additional employes have been added to the pay roll of the International Harvester Cos. works here within the last month, according to E. J. Leiser, superintendent. The company is employing 4500 persona now, the largest it has had on its pay rolls here for three or four years. Production of tractors and cream separators has not slumped off as much as usual during this time of the year, Leiser said.
LOCATION CHANGED
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Photo by Voorhis. Announcement of a change in location by the Superior Chevrolet Cos., 1301 E. Washington-st, to a down-town location at 552 E. Washington-st, is made by M. D. Watkins (above ), president of the Superior Cos. The new location, a three-story building with approximately 40,000 feet of floor space, will be more accessible to down-town business people and at the same time afford more space for new and used car display rooms, parts and service departments. Mr. Watkins declared. In addition to this location, the Superior Cos. operates a used car department at 535 N. Capitol-av.
CHEVROLET TO JUNK OLD CARS Entire Organization to Aid in $1,000,000 Car Disposal Plan. H. B. Hatch and Felix Doran Jr., Chevrolet assistant general sales managers in charge of the Eastern and Western halves of the United States, respectively, are to leave Detroit this week to conduct a series of meetings with Chevrolet regional and zone personnel. It is to be the first step in apprising the entire Chevrolet organization of the company's $1,000,000 co-operative used car disposal program, which will retire thousands of old cars, according to E. W. Berger, Indianapolis zone manager. The plan sets up a minimum fund of $1,000,000 to be used in reimbursing Chevrolet dealers for dangerously old cars taken in and junked, thus making an important contribution to the cause of traffic safety paramount in the mind of the public today. It also provides added compensation for Chevrolet salesmen who co-op-erate effectively in the program. In addition to informing the field organization of the working of this plan, the meetings will cover other details of Chevrolet program for a Flint regional personnel, to be held in Detroit Monday under the direction of Mr. Hatch. He then will leave for similar meetings at Buffalo, Boston. New York and Atlanta. Mr. Doran is to go to Chicago, St. Louis, Dallas and the Pacific Coast. The relaying of the program to the retail field will begin immediately after the local meeting.
GOODRICH STAGES BEST CEREMONIAL 112 Employes Added to 20-Year Service Club. The largest ceremonial yet held by the Twenty-Year Service Club of the B. P. Goodrihc Cos. was staged at the principal headquarters of the company in Akron, 0., in December. President J. D. Tew presented 20year service emblems to 102 men and women who have completed one-fifth of a century with the organization since last June. Ten others in the same class w r ere unable to attend. Addition of the latest group of 112 to the rolls of the company's Twenty-Year Service Club now boosts its membership to more than 1300 men and women. Among those who received their 20-year pins at the December ceremonial were A. C. Kelly. Chicago district manager; Walter F. Geissel. Des Moines district manager, and C. G. Morgan. Buffalo district mechanical division manager. “The Twenty-Year Service Club is a living symbol of what satisfactory co-operation between management and employe can be.” President Tew declared at the pin presentation. “To have success in any organization is to have harmonious relations among various employe groups. I do not differentiate between employes on an hourly rate or any other basis—we all have one job to to. “The fact that around 10 per cent of Goodrich employes have 20 years or more of service is an excellent index of co-operation throughout the company.” AUBURN MOTOR NAMES FUNERAL CAR MANAGER W. E. Beilstein Heads Division of Indiana Auto Company. Time* Special AUBURN. Ind.. Jan. 11. Announcement was made today of the appointment of W. E. Beilstein as sales manager of the funeral car division of tire Auburn Automobile Cos. 4 Mr. Beilstein has been active in the automotive industry for 15 years, chiefly in the funeral car end and was sales manager of a large company for 12 years. Prior to his automotive connections he was engaged in the undertaking
NEW FORD PLAN OF FINANCING IN EFFECT IN 0. S. Reduced Charges, Broader Insurance Coverage Are Features. The new "$25-a-month” plan for financing retail purchases of new Ford V-8 cars, recently announced by Edsel Ford, Ford Motor Cos. president is in effect throughout the United States, accordnig to R. A. Hayes, Indianapolis branch
manager of the Ford Motor Cos. The plan, involving substantially reduced finance charges and broad coverage insurance protection for the car purchaser, is offered through Ford dealers by the Universal Credit Cos., authorized Ford Finance Cos.
R. A. Hayes
The plan has three important features, says Mr. Hayes. 1— Maximum monthly payments of $25, plus the usual low- downpayment. 2 Finance charges at the rate of one-half of one per cent per month (6 per cent for twelve months), computed upon the total of the original unpaid balance plus insurance cost. 3 Insurance protection at regular conference rates, including not only fire and theft coverage, but also SSO deductible collision insurance and protection against other accidental physical damage to the car. The number of monthly payments may be reduced, or monthly payments less than $25 may be arranged. if a larger down payment is made or if a late model car, valued at more than the usual down payment is turned in for exchange. The account also may be discharged at any time by full payment of the balance due, in which event a rebate of a. portion of the credit charge will be allowed.
Rounding the Row BY FRANK DOUTHITT
'T'HE increased interest in the sale of used cars by the manufacturers and auto dealers will surely benefit John R. Public. The one point stressed above all else is “Junk the Jollopies.” This theme is carried in all sales letters coming from zone offices and factories. It is discussed at all meetings conducted by the sales organizations and is being carried out by the orders of the individual dealers. There is no place for “jollopies” in the market today. The appalling traffic fatality record established in Marion County alone last year should convince the most rabid “price-buyers” that they can not drive an unsafe car in the traffic of today and expect to escape unscathed. n n tt Tom McHaffey, a young gentleman who goes “round and round" the row, lost some of his prestige (and a small wager) the other night over on Capitol-av. Tom claims foul play, however, and were convinced he still can hit them on the "banel-head” more often than not. a u a Jack Maurer, who recently underwent an operation, is now back at the head of the Mid-State Auto Cos. sales organization. JACK REPORTS BUSINESS IS GOOD and hopes Lou Leventhal, president of the company, now vacationing in Florida. will read this). We doubt, however, whether Lou is reading anything but the “daily selections” in the papers, these days. a a Paul Kuhn, formerly treasurer of North Side Chevrolet. Inc., has gone to Decatur where he will operate the Decatur Chevrolet dealership. The firm name will be changed under the new management to thi Kuhn Motor Sales. a a a According to Harry Sandys, manager o* p used truck department for Geiiv .al Motors Truck Cos., 31 W. 13th-st, “the same sales talk" is an advantage to sell a particular make or model car or truck, as a new one. The salesman should "get a copy of the li ;erature used in selling the original equipment because it will help answer questions advanced by the prospect purchasing the same equipment after It has been placed on the used car marmarket.”
ADVERTISING HEAD IS NAMED BY PLYMOUTH William Romaine Succeeds J. B. Wagstaff in Position W T ith Firm. 1 imes Special DETROIT, Jan. 11.—William W. Romaine today was appointed director of advertising and sales promotion for the Plymouth Motor Corp. to succeed J. B. Wagstaff, who has been appointed general Sales manager of the De Soto Motor Corp. The appointment was announced by D. S. Eddins. Plymouth president. Mr. Romaine has been with the Chrysler Corp. for the last eight years and joined Plymouth when it was first organized. He became assistant director of advertising and sales promotion for Plymouth five years ago.
INDIANA LAW SCHOOL UNIVERSITY OF INDIANAPOLIS ESTABLISHED 1894 Fur Information, Address the Registrar, 8 E. Market St, Indianapolis
THE INDIANAPOLIS TIMES
OPENS NEW LOCATION
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—Photo by Voorhis. William E. Kuhns ("above), president of the North Side Chevrolet Cos., at 836 E. 63d-st, announces the opening of anew used car location at 544 L\ Washington-st, in addition to the display of used cars at the North Side location. A complete stock of approximately 75 used cars will be on display at the new location, Mr. Kuhns declared.
SINGLE TRAFFIC CODE FAVORED Barney Oldfield Advocates Uniform System for Entire Nation. Barney Oldfield, ex-race driver and dean of American motorists, believes that a simple, uniform traffic code, in effect throughout the entire nation, would do as much to reduce accidents as any other single factor. The famous speed king and racing daredevil of former years expressed this opinion today, while on a national safety education tour sponsored by the Plymouth Motor Corp. “I’ll drive through 10 or 12 states and at least 25 large cities before I get back,” he said, “and I’ll run into just about as many different traffic codes. I’ll have to be watching for signal lights overhead, straight ahead, to the right, to the left and even on the ground.” Traffic Laws Differ Oldfield, who has traveled in every state and almost every city and town in the nation, pointed out some of the glaring differences in the various state and municipal traffic laws. “The most dangerous and confusing differences are those relating to speed limits and stop-and-go lights,” he said. “Some states have arbitrary speed limits, while others leave the speed to the discretion of the motorists. In some cities, amber signal lights mean stop and stop immediately. The same amber-col-ored lights mean the motorist may proceed in other cities. Motorists may turn right on red lights in many cities. This is against the law in others.” Oldfield said it would take a Philadelphia lawyer and a life-time of diligent, application to know and obey all the different laws. CAR OFFICIAL URGES TRAINING IN SAFETY Pontiac Sales Head Points Out Traffic Dangers. • Times Special PONTIAC. Mich.. Jan. 11.—Safety instruction as a required course in our primary and secondary schools as a means of reducing accidents against present-day traffic was advocated here by A. W. L. Gilpin. Pontiac general sales manager. Mr. Gilpin pointed out that many traffic mishaps involve pedestrians and that the general attitude is to blame the driver regardless of the primary cause. Proper education, he believes, might have a g materially bettering effect if the automobile driver, who has to look out for other cars, observe numerous traffic regulations, etc., were not also expected to act as guardian for the heedless jay-walker. “Recklessness.” said Mr. Gilpin, “is just as possible in walking as in driving. I think the day is not far distant when we will see rigid regulations governing jay-walking, crossing against a red light, popping out between parked cars, and similar flirtations with the undertaker.” PLEASANT RELIEF FROM CONSTIPATION Shoulders droop under weight of years. Young, yet beauty has fled. Cheeks are sallow and drawn. Unsightly pimples. Keep your system clean and you keep the beauty of youth. Its energy. Its irresistible charm. Then life is not a failure. Sluggish bowels cause poisons to seep through the system. Health vanishes and with it beauty and energy. Dr. Edwards Olive Tablets will help save you from this dark hour. For 20 years they have been prescribed in place of calomel to mpn and women seeking health and relief from constipation. They act easily and smoothly. No dangerous griping. Take one or two Olive Tablets at bedtime. Results will amaze you. Thousands nf men and women would never be without Dr. Edwards Olive Tablets, a vegetable compound. Know them by their olive color. 15c, 30c and UOc. All druggists.—Advertisement. BUSINESS EDUCATION Stron* Account ins. Bookkeeping. stenographic and Secretarial courses. Dav and evening sessions. Lincoln 3337. Fred W. Case. Principal. CENTRAL Business College Architects and Rnilders Bnildinr Pennsylvania A Vermont Sts.. Intlpls.
BRITISH EXPERT PREDICTS DROP IN POPULATION Britain to Lose Nine-Tenths in Century, Says Biologist. Times Special LONDON, Jan. 11.—A prophecy ha? been made by experts that Britain's population may fall to one-tenth of its present size in the next hundred years. This is foreshadowed in a report just issued by the Royal Economic Society. The inquiry on which the report is based has been conducted by Dr. Enid Charles, of the Department of Social Biology in the University of London. The present low birth rate will begin to cause social dislocation long before a hundred years has passed, says Dr. Charles, if no new social agencies intervene to raise it. Britain will become largely a nation of old-age pensioners. Schools will be- empty, and the number of men and women of marriageable age will fall drastically. Makes Prediction While at the end of the hundred years the population will have fallen from around about 40.000.000 to 4.000,000, by the end of 50 years it will already have fallen to about 25.000,00. Taking the next 20 years. Dr. Charles says that although no considerable decline in total numbers need be expected, “a marked fall in the total numbers of the school age population and a marked rise in the total numbers of persons of 60 years of age and over will occur.” In the next 20 years the school population will fall by rrarly onehalf. In the same period the number of pensioners (60 years of age
sos; . / I MONTH BUYS A NEW 1936 FORD V 8 * WITH THE USUAL DOWN-PAYMENT THROUGH I I ■ ■ ■ ■ m ■ ■ With the usual low down-payment, $25 a month buys any type off new Ford car. Financing at H of 1% a month, or 6% for 12 months. You receive I S ILI I \l C D C A I insurance at conference rates. Complete fire and wlwlv Cl\ v L theft insurance—and SSO deductible collision, and protection against accidental physical damage to your car. The Universal Credit Company Q P I "P offers exclusively the Authorized Ford Finance Vi |\ E V I I Plan. See your nearest Ford dealer today—select that Ford V-8 you’ve always wanted. AUTHORIZED FORD DEALERS COMPANY 1
PIPE THE MAYOR AT HIS EASE!
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Informal indeed in a moment of relaxation is Hizzoner the Mayor of New York, shown here as he leans back in a comfortable position to light his corncob pipe. But Florello H. La Guardia, isn’t often seen in such restful repose. He’s usually ou. on the firing line, his latest campaign being directed at market racketeers, in which he banned the sale of small artichokes in the metropolis.
and over) will increase by nearly one-half. As an increasing section of the population consists of people over the age at which they may have children, the birth rate will suffer. Dr. Charles estimates that in 25 years from now the birth rate will
fall to six ppr 1000 of the population, with the death rate at 14 per 1000. Compilation of a city directory for New York is expected to give about 100.000 working days to the unemployed.
JAN. 11, 1936
ALASKA PLANTS, CLIMATE SAME AS 18.000 B. C. Territory Then Was Home of Animals Long Since Extinct, Hi/ T nifrii Press JUNEAU. Alaska. Jan. 11.—’The climate and vegetation of Alaska 20.000 years ago werp much the same as today, but the territory was the home of numerous species of animals that have long since disappeared, in the opinion of John B. Dorsh, field man for the American Museum of Natural History. Mr. Dorsh spent the past threa years excavating fossils of animals and vegetable life in the interior of Alaska. He has obtained about 5000 specimens for the museum “Spruce, birch and willow trees flourished 20.000 years ago, and herds of caribou and moose roamed the plains as now." Mr. Dorsh said. “Wolves and bear also were present.” But animals that since have vanished included great herds of bison, bands of horses, mastodons, mammoths. lions similar to those found in Africa and bears at least twice the size of the existing Kodiak bear, largest in the world. Mr. Dorsh believes all animal life became extinct, probably during an ice age, and that wolves, caribou, bears and moose, nov; native, migrated back. The scientist, graduate of the University of Alaska, found the specimens buried at depths of from 10 to 100 feet in the earth. Aged Hoosier Auto VictHm Hi/ T nitrd Press WINCHESTER. Ind.. Jan. 11.— Oscar Ertel, 72. died in Randolph County Hospital last night from injuries suffered when struck by an automobile at a street, intersection.