Indianapolis Times, Volume 47, Number 257, Indianapolis, Marion County, 4 January 1936 — Page 8

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NEWS OF THE AUTO WORLD

DODGE COMPANY ANNOUNCES NEW LINE OF TRUCKS Models Designed to Meet All Transportation Needs, Is Claim. Built to meet all types of transportation needs, anew line of trucks for 1936 was announced today by the Dodge division of Chrysler Corp. through J. D. Burke, director of Dodge truck sales. According to T. O. Ewing. Indi- ! anapolis district manager for Dodge, the outstanding features of these new models are: “Fore-point" load distribution, hydraulic brakes, “preproved” economy, beauty in appearance and Amola steel springs. The new chasis models offered include the one-half, three-quarter, one, on'' and one-half <in two series), two, three and four-ton models. Specially built custom Airflow models also are to be offered. “Fore-point” load distribution, through which the load has been moved forward in relation to the axles, is an important innovation. This insures greater stability, a minimum of over-all length, more nearly equalized wear on brakes and tires and in general, a more efficient hauling unit. One of the major changes in the construction of the new models is the adoption of a strictly trucktype of frame on the one-half ton commercial car. This double drop frame is deeper in side rail cross section and has five truck-type cross members, including the rear engine support. The commercial sedan is an exception, in that Dodge uses its passenger car chassis to afford passenger car riding comfort for the commercial traveler and other large groups of users whose personal transportation needs also call for load capacity for the carrying of | merchandise. \ Outstanding fuel and oil economy j have been developed through six j major mechanical features and advantages. They are: Aluminum j • alloy pistons, four piston rings, full length water jackets, valve seat in- j serfs, spray cooled exhaust valve seats and special oil cooling. Doors of all the 1936 trucks and commercial cars are hinged at the front. PLYMOUTH PRODUCES HIGH-WHEEL MODEL Special Car for Rural Sections Shipped to Dealers. J imet Sprrint, DETROIT, 1 Jan. 4.—A special : high-wheel automobile for rural j America was presented this week by the Plymouth Motor Corp. The car is now in production with first shipments started to dealers. Designed for farmers, rural mail j carriers and county doctors, the j new Plymouth model has an unusually high ground clearance of j nearly 10 inches. It has 20-inch j steel disc wheels, instead of the usual 16 and 17-inch sizes. For greater pulling power through deep mud and snow, the car has a special gear ratio of 4.375 to 7. New shock absorbers with longer links eliminate car “pitching” on rough roads. WOMAN VETERAN QUITS RUBBER COMPANY JOB Held Post With Goodrich Firm During Founders’ Lifetime. Mrs. Ilia N. Kirn. last, active employe of the B. F. Goodrich Cos. who was a member of the organization during the days of Dr. Brn'.iamin F. Goodrich, the founder, has retired from active service. She celebrated her 65th birthday at work, and had achieved an ambition to remain in active business life until that age. Mrs. Kirn first joined the Goodrich company 47 years ago. in April, 1888. She was with the organization until 1902. returned in 1909, and had be-sn in continuous service for 26 years since. For many years previous to her retirement on pension she had been secretary to A. C. Sprague, employment manager. DECEMBER WHOLESALE COMMODITY PRICES UP Advance 0.2 Per Cent in Last Week, Bureau Reports. B)t l ni/rti I’rcss WASHINGTON. Jan. 4 —Wholesale commodity prices advanced 0 3 per cent in the last week of December. principally because of rising quotations on fartn products, hides and textiles, the Bureau of Labor Statistics announced today. The increase, coming after a 0.5 per cent decline during the previous week. br. eht, the all-community index to 80.6 per cent of the 1926 average. Compared with the corresponding week of last year, *he current level showed an increase of 4.5 per cent, and an increase of 14 per cent abovp the same week of 1933. The bureau announced that retail food prices remained virtually un--changed during the two weeks ended Dec. 17. Decreases in the cost of fats and oils were offset by increases in the price of fruits and vegetables. HOLSTEIN SHOW, SALE IS TO BE HELD IN CITY National Association Sets June 1-5 as Dates for Event. Holstein-Friesian Association of America is to hold its 1936 show and sale in Indianapolis June 1 to 5. according to information received from Houghton Seaverns, Battleboro, Vt., association secretary’, by the Indianapolis Convention and Publicity Bureau. The Claypool is to be headquarters. Attendance of 1000 is expected. Officers of the Indiana Holstein Friesian Association, who are to be active in arranging for the event, are Byron Legg. Windfall, president ; Lyman Orr. Liberty, vice .president, and P L. White, Oxford, secretary- treasurer.

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William B. Bumiss

Rounding the Row BY FRANK DOL’THITT

T'VURING the past 10 days the zero weather, plus inches of snow, plus holiday revelry, ias not added materially to activity on Auto Row. However, with the first two temporarily on the run, and the third definitely out of the way, old Row settlers predict one of the livliest Januaries these parts have known in many a year. An inspection tour of used car stocks up and down the row will convince the most astute believer in modern transportation that values are at the peak. tt tt u S. S. Jenkins, formerly zone manager at Louisville, Ky., and more recently of the wholesale distribution department at the factory in Pontiac, Mich., has been appointed Indianapolis zone manager for G. M. Truck Corp., succeeding H. J. Wasson. Mr. Jenkins has been connected with the motor industry for many years including 10 years in 17 foreign countries on sales promotion work. Mr. Jenkins is not altogether new to Indianapolis. He came here in 1912 to open and operate a branch for the Willard Storage Battery Cos., and spent many happy hours here as sales engineer assisting in the introduction of starting and lighting units for automobiles. n a As this goes to press Superior Chevrolet, Inc., is moving its quarters from 1302 E. Washington i 1,0 552 E. Washington-st. The new ; home is being given a thorough go- : ing-over in the modern manner. N. D. Watkins, president, states the salesrooms will be second to none in beauty, while the shop will offer patrons service "par excellence.” NEW OFFICER NAMED BY FEDERAL TRUCK F. F. Voss Takes Important Job in Business Department. By f nilal Press DETROIT. Jan. 4.—F. F. Voss has been named assistant manager of the new business department at the Federal Motor Truck Cos. Before joining Federal, Voss was connected with the Garford-Relay Truck Cos., Lima, 0., for 12 years in various executive capacities, and for several years was an automobile dealer ; at Toledo.

NEW MULTI-VANE TREAD TIRE PRODUCED

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Beauty as well as un r xp :ted non-skid qualities are found in the new multi-vane tread Gene•?>.] tire, according to Harry Scott, sales manager of the General Tire Cos., of Indianapolis, local distributors for the General line. Mr. Scott states “that tests of hundreds of these tires over a two-year period have convinced factory engineers that they are the last word in safety non-skid qualities. Misses Louise and Jane Houston are show:' with the tire.

Gone, but Not Forgotten Automobiles reported to police as stolen belong to: Bernie Mills, Noblesville. Ind.. Chevrolet sedan. M-1747. from in front of 3530 Bal- : sam-av. Dr. Dudley Pfaflf. 1222 N. Pennsvlvaniast. Plymouth sedan, 81-456. from the drivewav of his home. W. C Shelton. 333 W. Ohio-st. Dodge sedan 601-951. from 333 W. Ohio-st. BACK HOME AGAIN | Stolen automobiles recovered by police i belong to: Pontiac coach, 84ZY Ohio, motor number P 364114. found in front of 644 Eddy-st. Ford roadster. 119-C35 (35i Indiana, motor number 614-779. found in front of 714 W. Washington-st. | Milburn Daugherty, R. R. 1. Greenwood. Ind.. Chevrolet coupe, found at Leota-st j and Big Four railroad. Studebaker sedan, no license plates, motor number removed, found at 16th-st and Bellfontaine-st. North Side Cab C’o„ North and Weststs. North Side cab found at 400 W. Mari ket-st. De Paolo Lands Post Peter De Paolo, Indianapolis, famous race driver, has joined Thompson Products as a sales engineer and will tour the country during 1936 addressing repair trade audiences. De Paolo will appear at meetings sponsored by jobbers and featuring the company’s new sound ipicture, Speeding..Up,' !

THREE TO ADDRESS STATE AUTO DEALERS

PUSHES SALES OF USED CARS Chevrolet Maps 2-Way Program of Co-operation With Dealers. Chevrolet Motor Cos. started the new year with a $1,000,000 co-opera-tive plan to help move its dealers’ stocks of used cars, and to retire unworthy vehicles from the highways, it was announced here today by M. E. Coyle, president and general manager, through E. W. Berger, Indianapolis zone manager. Continuing throughout January, Mr. Coyle said, two important special activities run concurrently. First—Chevrolet will pay to the dealer S2O for every old automobile (accepted in trade on anew or used car) that he disposes of by scrapping or junking. Second —Chevrolet will pay a bonus to salesmen whose efforts enable tneir dealers to sell more used cars in January than it sold in the same month of 1935. Announcement of the aggressive plan of promoting the sale of worthy used cars and ridding the market of unworthy ones that clog the sales channels of both used and new cars, reveals that Chevrolet, which during the last 12 months vigorously has attacked the used car merchandising problems of its dealers, intends to carry on through 1936 not only with the methods that have already proved successful, but with new and bolder plans. OLDSMOBILE REPORTS GREAT 1935 INCREASE Production Up 122 Per Cent, Zone Manager Here Announces. Oldsmobile production for 1935 exceeded that of 1934 by 122 per cent, according to figures released today by D. E. Ralston, vice presii dent and general sales manager, to L. C. Burnett, Indianapolis zone manager for Oldsmoboile. More than 183,000 units were built and shipped during 1935 as compared with 82,150 for 1934. In the last three months of 1935 a total of 55,308 units were produced as against 44,246 units for the first quarter of the year. This is an increase of 25 per cent for 1936 models over 1935, Mr. Ralston pointed out. Domestic retail sales for the year 1935 exceeded 155.000 as compared with 73,749 in 1934, an increase of 111 per cent.

GASOLINE TAXES GAIN Kentucky Boosts Receipts SBO,OOO Over Corresponding Month. FRANKFORT. Ky„ Jan. 4.—Kentucky collected SBO,OOO more in gasoline taxes in October last year than in same month ifi 1934, according to figures released by the State Tax Commission. In October the state collected $927,393.19. WANT TO LOOKYOUNG? The secret of keeping young is to feel young- to do this you must get at the causs —there’s no need of having a sallow complexion—dark rings under your eyes—pimples—a bilious look in your face—dull eyes with no sparkle. Your doctor will tell you ninety per cent of all sickness comes from inactive bowels. Dr. Edwards, a well-known physician in Ohio, perfected a vegetable compound as a substitute for calomel to. act on the intestines, which he gave to his patients for years. Dr. Edwards Olive Tablets are gentle in their action yet always effective. They i help bring about that natural buoyancy j which all should enjoy by clearing the ) system of impurities. Dr. F.dwards Olive Tablets are known ' by their olive color. 150, :70c. 60c. — f - *-Advertisenienu

F.dward Payton

THE INDIANAPOLIS TIMES

John R. Walker

A meeting of Indiana automobile dealers in Indianapolis on Monday. Jan. 6. at the Athenaeum under the auspices of the National Automobile Dealers Association has been announced by W. J. Robinson, Indiana director, of N. A. D. A. The principal speakers include William B. Burruss, business and sales analyst; Edward Payton, expert on dealer management, and John R. Walker, executive of the National Association of Finance Companies. FIRM NAME CHANGED

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Roy E. Hickman, above, president of Lathrope-Moyer Retail, Inc., local Oldsmoboile dealer, at 13th and Meridian-sts.. announces that, effective immediately, the firm name of his firm w-iii be changed to Hickman-Moyer Sales, Inc. The entire organization will be kept intact, with new- car show- rooms at the same location and the used car department at 418 N. Capitol-av as before. In making the announcement, Mr. Hickman asserted that his firm finished 1935 with a “bang,” December being the best month in sales in the company’s history. He further pointed out that both new and used car sales for the year greatly exceeded all expectations, actual deliveries amounting to approximately 500 new Oldsmoboiles and 1500 used cars during 1935.

1936 TO BE ‘GOOD YEAR/ ASSERTS FOY Big Replacement Market Awaiting, He Says, America can look back at 1935 with pardonable pride and forward into the new’ year with every reason to expect, another good business year, according to Byron C, Foy. president of the De Soto Motor Corp. The year just past,—a year of definite. sustained progress—carried the nation a long ways back toward sound economic recovery. And, more important, the passing year left the promise of even better times ahead. In the vanguard of the 1935 recovery parade, the automobile industry more than kept its promise of a year ago to produce and sell 3,500,000 new cars and trucks. Latest available figures indicate the industry turned out more than 4,000,000 units during the year. Despite this big sales year, the industry still faces the largest replacement market in its history. Surveys show’ that 7,000,000 cars in operation on American streets and highways are seven years old, or older. As the average age of a motor car is estimated at eight years, this means that almost one-third of all the cars now’ in operation will reach the old-age limit in 1936.

Rhrumatism or Lumbago WINTERGREEN TABLETS Stimulate circulation and eliminate congestion. Money-back guarantee. Consult your druggist or write direct for free literature. THE KEENE DRUG CO. Delaware & Ohio Sts., Indianapolis Inter January 6 Thorough, modern courses in Accounting. Bookkeeping, Stenography and Secretarial. Day and evening sessions. Call at office or ask for Bulletin. Ll-5337. Fred W. Case, Principal. CENTRAL BUSINESS COLLEGE Pennsylvania and Vermont Sts. WOMEN’S ALT# RUBBER RAYN-SHOES mm SCHIFF’S M - 259 E. Wash. M ( 203 'V. Wash. JW m 140 E. Wash. We Pay Highest Cash Prices for Ladies’ and Gents’ Watches Lincoln Jewelry and Loan Cos. 201 W. Wash. St • and Capitol

SCRIPPS .HOWARD PHPT7 - AVI AID R VA Nation-Wide Organization Air-Minded Youth* of America

Future of Air Industry 1 Discussed by Sikorsky

Trans-Pacific Flights to Be Common, Pioneer of Aviation Believes. Igor Sikorsky is one of the true pioneers of aviation. He built his first successful airplane in Russia in 1911. and at the age of 24 built the first multimotored airplane in the world! Today, known all over the world as the creator of the famous big Sikorsky amphibions and flying boats, he reviews 1935 and predicts new developments in the art of which he has made such outstanding contributions. BY IGOR I. SIKORSKY IN mv mind the most outstanding event in air transportation during 1935 has been the series of flights conducted by Pan-American Airwfcvs from San Francisco to Honolulu and farther west across the Pacific Ocean. All of these trips were carried out by that organization with perfect precision. A definite schedule was set up for each trip and this schedule rigidly adhered to throughout. It is now only a matter of a short time before trans-Pacific mail and passenger flying will be commonplace, and I personally believe that during 1936 we will see the beginning of the pioneering of the transAtlantic service. In three to five years this will be the regular, routine way of transportation to Europe. And only a little later it will be posible to get to any part of the globe in two or three days. My first successful plane, built in 1911, weighed approximately 1100 pounds. The trans-Pacific Clipper ship, the S-42, weighs 40,000 pounds. Thus you can see we have shown a great deal of progress in size within the last 24 years. The airplane of the future, whether seaplane or land plane, will be, with respect to appearance, quite similar to our present machine. However, these ships will have cruising speeds between 200 and 300

Milk Prices Revised Effective Tomorrow—Sunday, January 5, 1936 To assure an adequate and safe sup- QXS. pts. Coffee Cream, to pts 12* ply of milk for Indianapolis, the dairy Standard Milk 11 .07* Whipping Cream, pts 22 farmers were granted an increase as Extra Rich Milk 12 - .08" Whipping Cream, pints 44 rvf Tjncpmkpv 1 nq.-: T 1 • • Guernsey Milk 13 .08" Cottage Cheese, 1-lb. carof December 16, 1930. This necessi- Nursery Milk 13 .08* tons . .14* tates a slight revision in the resale Chocolate Drink 12 .08 Cottage Cheese, 12-oz. carprices of certain items. Remember, Creamed Buttermilk. . .11 .07* tons 12today as always, milk and milk prod- Plain Buttermilk 07" Cottage Cheese, 10-oz. ucts are YOUR BEST FOOD “BUY.” Coffee Cream, pints .24* glass tumblers 12* *No change in price on these items. ★ ★ ★ These Facts Are IMPORTANT —Please Read Carefully MILK prices are fixed by economic These increases were given to protect necessity, not by any group of in- yOU r interests as well as those of the dividuals. Recent increases in beef dairy farmers prices have made it more and more profitable for the dairy farmer to sell his . cows for meat. If this were to continue Note that vhile the price to the farmers for any extended period, a milk famine has advanced 18.9%, the retail price has would result which would mean a far been increased only to the extent of 10% larger increase to the on quarts and not at consuming public—as all on many items, has happened in the P Indianapolis Milk Is Richer the . n^ w prlce^ r Yo t n nc fe I acc Pasteurized Fresh til °d h- r r h°rd reS fth e Milk is Stm yOUr best le any ei s 0 e The standard butterfat, content for in- and most economical Marion County milk dianapolis is 3.8% to 4% as against only <• 1 <. 1,1 , shed the State Milk 312% in most other cities. This means JOOfl the lOOfl that Board oV Control has creamier, more healthful milk without ves t h e most for uudiu u . vunuui premium price. In many cities 4ri milk established a price to costs from one to two cents more per vour money. For exfi, J o ,’,,, T „.p quart than the standard milk. You pay 1 * , * the daily taimei ot LESS for thls ncher mi]k in Indian _ ample, one quart of $2.20 pe r hundred- a P° lis - as shown by this table: has the food weight for 4% milk Pr . r „ of Mllk value of eight eg£s. used in the Indian- p - r Qaart * apolis market. This is south Bend^^. .......... ..... ... .. ... lie If milk prices were an increase of 18.9% Detroit 12c based on food values, over the previous Louisville 12c ag compare( J with price—and more than S t. Louis 12c beef, vegetables and 31% increase to the Birmingham, Aia i4c similar foods the cost daiTv farmers over * rn Most 4% Milk Ts would be between 19c J as "Extra Rich’ at le to 2c More I’er Quart uuiLl L)C ucl clii the price a year ago. and 22c per quart. If Pasteurized Fresh Milk Cost Twice as Much . . . It Would Still Be Your Best Food “Buy” Sponsored by Dairy Farmers and Distributors

miles per hour. Perhaps some of these ships will be used in the stratosphere, but I consider it will be impracticable for the majority of the air transports to be used in the rarefied air, because of the limitations set up by the difficult and costly construction of a ship necessarily airtight and supercharged for this extremely high altitude flying. Twenty to 25 thousand feet of altitude will be quite sufficient for these future airliners, and at such altitudes these ships will be above the majority of air disturbances, permitting the passenger to enjoy a very smooth and comfortable ride. Most of the future land planes will be considerably larger than the present type. They will easily accommodate 30 to 40 passengers or comfortably sleep 25 passengers. There will be room compartments, ample headroom and good visibility with the possibility of being able to move about easily. The flying boats, because of the greater distances w’hich they must cover, will be even larger, with smoking rooms, dining salons, private rooms, in fact in a small way will be comparable to our most modern and luxurious transoceanic liner. These large flying boats will weigh 100 tons or more. The fourengined landplanes are here to stay. The large seaplanes may have twice as many engines. I have very personal reasons for being conservative in these forecasts as I might well be called upon at a later date to prove my statements, and actually build ships of this size and characteristics. We are now compiling and have compiled a mass of scientific data in this country which is available to all airplane operators. We have wind tunnels, research laboratories, we have good material and w f e have good engines. The United States is now leading the world in efficiency, safety, and speed wuth its wonder - ful air lines.

JUNIOR FLIER RANKS REVEAL GREATGROWTH Rapid Progress Made in Organization’s First Year. BY ED CLARKE National Junior Aviator Editor Happy New Year! And by the same token every Junior Aviator should wish the Junior Aviation organization a happy birthday. For it was just one year ago this month that the nation-wide Junior Aviator movement was started. And j in that short space of time the. or- : ganization has forged ahead like a ! gigantic wave girls—from the Atlantic to the Pa- | cific and from the Great Lakes to the Gulf of Mexico—are now enrolled as members. They have formed what is nowdeclared by youth organizers and aviation officials the greatest na-tion-wide handicraft organization for air-minded youth of America. Headed by the dynamic Maj. A1 Williams, the club during 1936 expects to pass the half-million mark in membership. While organization is rapidly progressing through schools, cluos and other organizations, definite plans have been made in each of the squadron cities for indoor contests’ of every type and description. Many of these contests are already being promoted on a national basis, such as the Kiwi Derby, the Transcontinental Air Derby and the Junior National Air Races. Due to the limited auditorium space in a great many squadron cities, indoor contests have been curtailed to a certain extent, and

JAN. 4, 1936

m ♦ | • IcUi ,*• tenpin 1 A heat projector, recently at the Newark (N. J.) airport, is ported to “cut” a swath through fog. providing a path for airplanes to land. v Planes flying over domestic maT routes of the United States cov approximately 40,000.000 miles art nually. A large transport plane construction for a German air linf is pow-ered by four Diesel engine? weighing 2.79 pounds per horse power. A great saving in oil and fuel cost will be effected through use of this type of engine, say experts. Planes can now be operated almost entirely without the aid of human hands, through the combined use of the radio compass and automatic pilot. Coast Guard planes are being equipped with radio direction finders. Foreign airmail routes of United States air lines now total more than 26.000 miles, with inauguration of trans-Pacific service. for thus reason no national indoor contest will be staged this year. However, elaborate plans are now under way for the 1935 Junior National Air Races, probably in Cleveland in conjunction with the 1936 senior National Air Races. Contestants will also be entertained each evening by the officials of The Great Lakes Exposition, which is to be held in Cleveland this summer. But getting back to New Year’s, start now making those resolutions for 1936. Include in them a number that will help Junior Aviator and improve your model building so that you will be one of the winners in the coming contests.