Indianapolis Times, Volume 47, Number 252, Indianapolis, Marion County, 30 December 1935 — Page 6
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HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK
CHEVROLET CO. PREDICTS 1936 GAIN IN SALES Announcement Is Based on New Car Orders, Rise in Business. Chevrolet exports to make substantial sales gains in 1936. This statement was made by W. E. Holler, vice president and general sales manager of the Chevrolet Motor Cos., during an interview regarding public reaction to the 1936 Chevrolet. 1 ;. It is based. Mr. Hollei said, principally upon two factors—the large volume of orders which have been received since the announcement day. Nov. 2, and the upward trend noted in business, industry and agriculture throughout the country. "It is our policy to make few predictions.'’ Mr. Holler said, "but conditions affecting our business for the next, few months are such that we can deviate from the rule to the extent of forecasting a considerable improvement in 1936. "What we succeeel In doing in the way of automobile selling depends on two things: Whether or not the public likes our product, and whether or not it can afford to buy. Buying New Cars "We know the answer to the first one. The public likes the new Chevrolet. The sale of 91.959 units at retail, during the first 30 days after announcement, proves that beyond any doubt. This is the heaviest new car volume we ever have enjoyed during an announcement period. It is a most encouraging sign. "As to the country's ability to buy cars, we are in an unusually good position to gauge its buying capacity, Our dealer organization of 10,000 establishments* covers the whole country, and a complete picture of the nation's buying power is at our command at all times. The picture looks better today than for a long, long period. "Bank deposits are up. Retail stores are experiencing a revival of business in practically every center. Building trades report a sharp upturn in many of the larger cities. Farmers are doing better than they have for several years. In short, we find not only an ability to purchase automobiles today, but a strong indication that buying power still seems to be increasing, assuring wholesome business conditions throughout much of 1936.’’ Can Keep Taec Mr. Holler said that Chevrolet, by reason of its recent, expansion, will be able to keep pace with the demand for Chevrolet cart and trucks. "We gained 209.000 units in 1934 mer 1933,’’ he said. "Again, in 1935. we showed about the same gain over 1934. We would not rare to predict that 1936 will see that same rate of increase; but if it does, we shall be able to deliver the cars required. "Some $25,000,000 has been spent during the past year in increasing our facilities for manufacture and assembly. New plants, new machinery and much rearrangement of equipment place us in the finest position we have ever occupied with respect to output capacity. This means that Chevrolet will be able s o capitalize to the fullest extent on the advantage which an outstanding product and an enormously enlarged market combine to produce.”
USED CAR ASSOCIATION ISSUES SALES MANUAL Blue Book to Be Used by Dealers, Salesmen in Work. CHICAGO. Dec. 30.—Supplementing it.s other services, the National Used Car Market Reports, Inc., announced today the issuing of the Blue Book retail sales pocket edition. This additional book, it is explained. is for the use of dealers, tised car managers and used car salesmen to aid them in selling used cars. It segregates the buying operations, covered by the 'ted Book for new car salesmen, and the selling operations. It also supplements* the large executives edition Blue Book which is compiled for the heads of the business as a control of.their used ear activities. Anew departure, also just made known, w ill be the policy of issuing all three of these books on a bimonthly basis. Up to recently they came out quarterly. NEW OFFICIAL NAMED BY GOODRICH FIRM C. W. Wacker in Charge of National Accounts in West. C. W. Wacker has been appointed western representative on national account sales, with headquarters in Chicago, it is announced by G. E. Brunner, manager of factory account sales of The B F. Goodrich Cos. Mr. Wacker was formerly assistant to the manager in the company’s group buying and selling organization. In his new post he succeeds H. C. Krimmel, who has been transferred to the manufacturers' sales division. Mr. Brunner also announces the appointment of R. E. Hower as Pacific Coast representative on National account sales. In addition to his new duties Mr. Hower will continue to handle special account sales on the Pacific Coast. DODGE DEVICE KEEPS CARS ON EVEN KEEL • Ride I.evelator" Requires No Care During Life of Vehicle. Dodge engineers present anew “ride levelator” of unusual simplicity. It consists of a drop-forged heat-treated steel bar. the curved ends of which are connected to the horizontal arms of double-acting hydraulic shock absorbers. Basic purpose is to keep the car on an even keel under all driving conditions, particularly those which arise when the car is taking curves at high speed. Situated back of the radiator grille, the "ride levclator” remains out of sight and requires no attention or adjustment curing the life of the car.
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Harry M. Taylor of 2105 N. Meridian-st, shown above beside the new 1936 Plymouth car presented to him for submitting the winning name in the “Ma Perkins” Oxydol contest. The car was purchased from the C. H Wallerich Cos.. Chrysler-Plymouth distributor at 950 N. Meridian-st.
WILMETH COMPANY BREAKS SALES RECORDS
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Roy Wilmoth and C. T. Foxworthy, president and vice president of the Roy Wilmeth Cos., Indiana’s largest Ford dealer, report their company has broken all previous sales records during 1935, with more than 4000 new and used car deliveries. Mr. Wilmeth and Mr. Foxworthy, who have been associated in the local automobile field for more than 12 years as Ford dealers, attribute their growth and leadership in sales to sound and aggressive organization. "We personally direct our sales staff and constantly impress upon them the importance of rendering personal service to their customers. This, we believe, has played a very important part in our success in holding our old customers and developing new ones year after year,” they declare.
Rounding the Row RV FRANK DOUTHITT
AS the mecury hovered around zero we found optimism high at the Harry A. Sharp Cos. Used Car Lot, 11th and Meridian-sts, Bick Edwards, manager, said that "dui'i.'ng the last 10 months we have sold 1200 units." He believes the early showing and the public acceptance of the 1936 Ford, plus the company’s present stock of late model used cars, should enable the firm to exceed this figure in the new year by at least 600 units. Mr. Edwards is fortunate in having Messrs. Woods, Collier and McCracken in his employ. This trio combines experience with an ability to please the most exacting customer. These men, along with Mr. Edwards, have established a splendid record and are among the used car pacemakers. a a a C'UIFISTMAS EVE was an event--1 ful one on the Row. Johnsons Chevrolet salesroom was converted into a spacious ballroom with a gayly decorated tree. Bob Johnson presented each employe with the biggest basket of groceries we have ever seen. . . . Stopped in at the John H. Morrison Cos., on Cap-itol-avc, for a minute Christmas Ere. The party there was of no small proportions. . . . Christmas Day. 1935. will be long remembered by Bill Chestnutt and Jack Holly ot the firm by the same name at
BUST THAT WIDE OPEN Don’t Merely Check It With Half-Way Measures !
Deal with a cold in earnest. Deal with it in seriousness. A cold is too fraught with danger to be taken lightly. Many a case of flu and pneumonia has started with nothing more than a “ mon cold”. Treat a cold for what it is —an internal infection. Therefore, internal treatment. Treat a cold with a preparation made for colds and not a“cure-all”. Grove’s Laxative Bromo Quinine is your answer to a cold. It is a cold tablet, made expressly for the treatment of colds and not for all kinds of ailments. It is internal in effect and it does four important things. First, it opens the bowels, an important step in overcoming a cold. Second, it checks the infection in the system, a vital step*.
WINS PLYMOUTH IN OXYDOL CONTEST
1007 N. Meridian-st. It seems that one of Santa’s reindeer slipped, in its rush down ice-covered Meridianst. It placed a hoof in the center of the front plate glass wmdow that had been decorated carefully the day before and . . . CRASH . . . down came decorations, window and all. The window was replaced in a hurry, but Bill and Jack, to say nothing of their sales staff, are still attempting to ‘‘thaw out.’’ u a This column reported last week that E. E. Stevens of the Citizens Motor Car Cos. had moved here from Flora. Numerous letters have reached this desk postmarked CARMEL. IND., pointing out that "Steve” lived there many months prior to his removal to Indianapolis. We wish here and now to admit our error. PACKARD HONORS 409 •10-YEAR EMPLOYES’ Each Presented With Gold Watch by Firm’s President. Hit fnilnl r,<ss DETROIT. Dec. 30.—During the last year 409 Detroit factory employes of the Packard Motor Car Cos. completed 10 years of unbroken service with the company. In accordance with an annual custom, each was presented with a gold watch by President Alvan Macaule.v. The new class of "10-year employes.” the largest in the history of the company, brought the number of Packard employes who have unbroken service records of 10 years or more to 2040. or 23 per cent of the total factorv enrollment.
Third, it relieves the headache and fever. Fourth, it tones the system and helps fortify against further attack. These are the four effects a cold calls for and in Bromo Quinine you get them all in the form of a single tablet. Play safe—make sure! The moment a cold threatens, go right to your druggist for a package of Grove’s Bromo Quinine. Begin taking the tablets im mediate! y,two every four hours, until relieved. Prompt use of Bromo Quinine will often stop a cold in 24 houi-s and that’s the speed of action you want. Bromo Quinine contains nothing harmful and is safe to take. Ask for it with your mind made up that you’re not going to accept a substitute.
THE INDIANAPOLIS TIMES
CHICAGO HAULER NEW CARTAGE GROUP HEAD William Winkler Elected President of Metropolitan Exchange. By United Press CHICAGO. Dec. 30. —William Winkler, head of a large hauling concern bearing his name, has just been elected president of the Cartage Exchange of Chicago. He was recently chosen vice president of the American Trucking Association, Inc. Mr. Winkler started his business career in Chicago many years ago as helper to James Levy, now a prominent Buick dealer on auto row. He also worked as a mechanic at the Kissel branch here. BRIGGS RELINQUISHES OUTBOARD MOTORS JOB Gives Up Board Chairmanship of Milwaukee Corporation. MILWAUKEE. Wis.. Dec. 30. Stephen F. Briggs, chairman of the Briggs & Stratton Corp., Milwaukee, has relinquished the board chairmanship of Outboard Motors Corp. here. Officially it was said his recent acquisition of controlling interest of the Johnson Motor Cos., of Waukegan, 111., led to his decision to ask that his name be withheld at the meeting of directors.
. Jj| Bflr 111 IfgßiiM : \ jj JL~ \ Drive your Ford in cozy comfort during wintry f wea^er * Install the new 1936 Ford Heater in your \ car * Th e n you can select your own temperature ... f actually controlling the amount of heat with a con- \ P • r venient regulator on the instrument panel. The air \ lit Y°u kreathe will remain as clean and pure as out- \ * 0 doors itself, for it is changed completely every few \ minutes. \ And Y°u can eliminate that hazard of winter c driving frosted windshields 1 . At slight extra cost P }•' •' I the new Ford Defroster will be installed as part of ¥ j the heater installation. The defroster directs a flow [J > 1 °* w arm air over the windshield, in front of the ' W driver. Clear vision is provided at all times. jj : W Bring summer comfort to your winter driving. 4 Ask your neighborhood Ford dealer to install the Xi new Ford Heater and Defroster on your car now. 1/Uw, UnJpMMed HEATER quuk, Uealthtul beai 1 \f\ / Directed Heat Flow \f 1 * ~ Heat outlet mounted on the cowl, out VI / of the way. A convenient control direct* V heat ow wherever desired. Rear comIj Partment heat outlet at sliqht extra cost. If f7m m [ illi/lW' Windshield Defroster jM& } p / ., /// , J/////W Directs warm air over wind- / Iwmr - .v shield, in driver's range of 1m {f ■ ■ —/^^ZprvJffp - .. vision. Available with Ford H m /(( J/ll jjy" Heater at slight extra cost. V/ P >V||! Instrument Panel Control Heat can be turned on by pulling a (j L / 2 handy control knob on the instrument I W I l X. L panel. Matches other control button* adthohued mi dealers
AUTO INDUSTRY 616 FACTOR IN BETTER TIMES Car Makers Absorbed Large • Portion of Raw Materials. The automobile industry was again revealed as an outstanding contributor to general business recovery in the report, "Preliminary Facts and Figures about the Automobile Industry during 1935,” released today by Alfred Reeves, vice president and general manager of the Automobile Manufacturers Association. Estimating the year's output of American car-makers at 4.150.000 vehicles. the report disclosed that the industry collectively had figured as the largest single purchaser of the products of many of the country's leading raw material industries. Besides absorbing 23 per cent of the iron and steel industry's output for the year, purchases by automobile manufacturers accounted for 75 per cent of the rubber consumption, 77 per cent of the plate glass production, 39 per cent of the lead, 33 per cent of the nickel. 22 per cent of the copper, 16 per cent of the aluminum. 15 per cent of the zinc and 20 per cent of the tin.
The manufacture of 50.000.000 automobile tires during the year afforded a market for 885.009.090 pounds of crude rubber and 210.000.000 pounds of cotton fabric. In addition, 16.150.000.000 gallons of gasoline (total retail price, including taxes, $3,260,000,000) and 485,000,000 gallons of lubricating oil were consumed in keeping the nation's 26,000,000 cars and trucks operating. 4.150,000 Units Produced Initial effects of the industry's new fall model announcement plan under which the 1936 ] ,nes were introduced at the shows two months ago, are evidenced by the year's production figure of 4.150.000 cars and trucks. Before the shows, when the success of the industry’s departure from its traditional policy of introducing new models after the first of the year was problematical, experts were estimating that the year’s output would be 3 800.000 units. The business which has resulted in the last two months has made possible the increased figure. Os the total output 3,400.090 were passenger cars and 750.000 were commercial vehicles, with a total combined wholesale value of $2,186.400.000. Production of parts, tires and accessories for replacement purposes and service equipment increased the total wholesale value of
USED CAR MANAGER
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—Photo by Rochelle Studio. Appointment of Carl Tabor •above* as manager of the used car department of John H. Morrison. Inc.. De Soto-Plvmouth dealer, at 514 N. Capitol-av, is announced by John H. Morrison, president. Mr. Tabor formerly was associated with Bohannon & Morrison, Inc., recently dissolved.
STUDEBAKER ENTERS CAB FORWARD SERIES More Payload Space Claimed for Light Deliveries. By United Press SOUTH BEND. Ind.. Dec. 30. Studebaker has entered a "cab forward” series of Metro trucks in the low price field, f. 0. b. prices running from $595 up. More payload space, easier handling and better visibility are claimed for the new models. The chassis and cab are built complete in one factory. the industry’s output for the year $2,999,500,000. During the year the number of commercial vehicles operating in the United States reached an all-time high of 3.550.000 units, while passenger car registrations rose to 22,450.000 units—an increase of nearly a million. With a total registration of 26.000.000 vehicles the United States had 71 per cent of all the cars and trucks in the world. Mothers J In treating children’s colds, don’t take % chances., use w Vapoßub
FORD HOT STRIP MILL IS PLACED IN PRODUCTION Major Phase of Gigantic Expansion Program Is Completed. Times Special DETROIT. Dec. 30—The new not strip steel mill at the Ford Motor Co.'s Rouge plant at Dearborn. Mich., is now in production, marking completion of a major phase of a $37,000,000 expansion and modernization program, it was announced today at the Ford home offices. Engineers are engaged in tuning up the new cold steel finishing mill. When both mills are in production the Detroit area steel production capacity will be increased by 1500 tons a day, or 25 per cent. The mills are capable of supplying steel for production of 3000 cars a day. More than a year and a half was required for construction of the buildings and installation of the more than 20.000.000 pounds of equipment. The project increases the Rouge plant floor space by more than 231.000 square feet—l76,ooo in the cold finishing mills and 55.000 in the hot strip mills. Ingots processed in the new mills are cast in 1500-pound and 4500pound sizes for alley steel, and 20,000-pound size for rolling into sheet steel. How Steel Is Routed The 4500 and 20.000-pound ingots will proceed through the new blooming mill which has a weight of nearly 1,700.000 pounds The 4500-pound alloy steel bloomg are reversed back to the present bldbming mill for finishing as bar steel, and the larger carbon steel blooms proceed through the newly-installed sheet steel machinery. The hot mills motor room houses a 7000-horse power motor for the new blooming mill, and the
DOCTORS GIVE CREOMULSION FOR DANGEROUS COUGHS
Thousands of doctors use Creomulsion for colds and coughs in their own families as well as in their practice knowing how dangerous it would be to let them hang on. Creomulsion with creosote and six other important medicinal elements, quickly and effectively relieves coughs and colds that otherwise might lead to serious trouble. Creomulsion is powerful in the treatment of colds and coughs, yet It is absolutely harmless and is nleasant and easy to take. Contains
_DEC. 30, 1935
2500-horse power motors for the roughing and finishing stands. Sheet steel is rolled into coils 48 inches wide on reels at the end of the hot mills rollers at the rate of 1200 feet a minute, each coil weighing about five tons. From the coder it is conveyed to the cold mills where it is prepared for its 500foot trip through continuous pickling tanks. So massive is some of the machinery placed in operation today that it was necessary to sink concrete caissons 100 feet deep, lying them into bed rock to support it. AUBURN HEAD SEES~ QUALITY PURCHASING Asserts Reeeption of Non Cord Brings Speeded Production. 7 imes Special AUBURN. Ind Dee 30.—Further' upswing toward quality buving was seen in the announcement today by Roy H. Faulkner, president ci Auburn, that the company nad rereived 7639 requests by mail for in- j formation on the new Cord. * Faulkner further stated that the company had obtained 3609 prospects from 15 automobile shows, of which only 14.5 per cent are from owners of the higher priced automobiles. Over 50 per cent of the prospects came from owners that now drive medium and low priced cars. "Reception by the public of the new Cord at the automobile shows has been so enthusiastic that we have doubled its production for 1936." Faulkner said. POULTRY AT LOWEST PRICES 4Ve hare a larsre selection of choice Indiana turkeys, ducks, seese and chickens in a complete range of sizes and weights. Save money on your New Year's poultry by buying iiere. FREE DRF.SSING Open Mon. and Tups. Ktenina* rhone 1.1-3072—L1-5952 H. SMITH POULTRY GO. \V. New York St. “Quality Poultry’'
Beechwood Creosote in just the form you need it and, in addition, there are six other medicinal dements that aid nature to heal inflamed. irritated membranes and throw off germs. Your own druggist guarantees Creomulsion by refunding your money if you are not relieved after taking dependable Creomulsion as directed. Beware of the cough from common colds that hang on. Always keep Creomulsion in your home ready for instant use. (Adv.)