Indianapolis Times, Volume 47, Number 246, Indianapolis, Marion County, 23 December 1935 — Page 26

PAGE 26

HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK

AUTO INDUSTRY BACKS TRAFFIC SAFETY STUDY Financial Support Is Given Harvard for Conduct of Research. Commenting on the expanded program of the Bureau for Street Traffic Research in Harvard University as announced today by President Conant, Alfred Reeves, vice president and general manager, Automobile Manufacturers Association, said: "The association is deeply conscious of the social and economic significance of the problems of street and highway safety and congestion. It believes the present situation challenges the best efforts of all agencies in the design of sound, technical and administrative standards. Among these agencies are the American universities. “It was for this reason that the automobile industry has in the past given financial support to the Bureau for Street Traffic Research in Harvard University, under the direction of Dr. Miller McClintock. “We have followed the work of the bureau since its organization in 1925 and have noted the many important contributions it has made toward the creation of sound standards and the education of young men in the technique of traffic control. We recognize in the current rapid increase in traffic accidents and congestion anew challenge for more intensive effort than has been expended in the past. Gift Is Enlarged "This has prompted the association to offer Harvard University the enlarged gift of $54,250, which it has accepted today. About $21,000 from this grant is to be used to provide 15 fellowships, of SI2OO each plus field research expenses, to be awarded to selected college graduates for one year of study at the bureau in the problems of street and highway traffic control and accident prevention. Paul G. Hoffman, president of the Studebaker Corp., South Bend, chairman of the Safety Traffic Committee of the Automobile Manufacturers Association, was the founder of traffic research work in Harvard University. Regarding the expanded program. Mr. Hoffman j said: “There is a serious need today for | wider recognition of the fact that j our problems of traffic safety and congestion can not be solved by inexpert apaproach. They require the same type of technical training and i ability that has made it possible! for the automobile industry to build safe vehicles. This recognition of the technical character of traffic control can, in our opinion, come best through the demonstrated abilities of trained men. “It is our hope that this expanded work in Harvard University, now being undertaken by other American Universities, will result in the near future in an adequate body of trained traffic control administrators.” YEAR'S FORD SALES DOUBLE 1934 MARK Increase in Indianapolis Territory Is Announced. With only two more weeks’ sales figures to enter into the total, it is definitely ascertained that the total sale of new Ford units in the Indianapolis branch territory, according to R. A. Hayes, manager of the Indianapolis branch of the Ford Motor Cos., will more than double 1934 sales, which were 14,284. Mr. Hayes lauded dealers in the Indianapolis area who have made this record, in view of the fact that the automobile industry as a whole has increased its business over 1934 only 43 per cent. This, he said, speaks well for the popularity of the Ford car in this area. The increase in sales over last year has been particularly noticeable since the introduction of the 1936 model in October. Sales since ' that time have been 200 per cent over the same period last year. November sales were the highest since 1928, while truck sales were the highest of any November in the history of the Indianapolis branch. The one millionth Ford built in i 1935 was produced Oct. 31, and all indications point to the fact that, the year’s total will be slightly over ! 1,200,000 units. No specific predic- j tions were made for 1936 sales, but Mr. Hayes states that with the present popularity of the car he sees no reason why 1936 figures should not be well beyond those of 1935. ROOM FOR THREE IN DODGE FRONT SEATS Cushions Divided in 2-Door Bodies for Easy Enhance. In the two-door bodies of the new Dodge line the full-width front seat can accommodate three persons ! in comfort. As either half of the divided back-cushion of the forward seat may be tilted, compartment passengers may enter or leave the car from either side. The two-door models of Dodge I come in two styles, one a sedan with rear-mounted spare wheel and tire, the other a touring sedan with spacious integral trunk holding the spare as well as luggage. Where the entire capacity of the touring-sedan trunk is ’ wanted, I spares may be carried in fender j wells available as special equipment.; SILVER FLELtTn~SOUTH Traveling Laboratory of Goodrich Rubber Cos. Tests Tire Qualities. The Silver Fleet of the B F. Goodrich Cos., engaged throughout the year in testing tirps, is now in Florida for its winter program, with headquarters at Orlando. Traveling over 1.500.000 miles annually, the Silver Fleet goes South for the winter months so that its operations will not be interrupted •by uncertain weather conditions, often found in the North.

CITY OLDSMOBILE DEALER AIDS ‘MILE-OF-DIMES’ WORKERS

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To aid in The Times “Mile-of-Dimes” for the Clothe-a-Child campaign, Lathrop-Moyer Retail, Inc., at 1302 N. Meridian-st, local Oldsmobile dealer, placed the used car (shown above) at the disposal of the editorial department of The Times to provide shelter for the men in charge of the “Mile-of-Dimes,” who are on duty day and night.

Rounding the Row By FRANK DOUTHITT

The Superior Chevrolet Cos. has opened a used car store at 535 N. Capitol-av. Ray Tibbs is in charge. We are glad to see that vacancy on the Row filled with such a highclass tenant. tt u tt The Christmas atmosphere has been brought into the Row by at least three firms. Fadley-Birr, Dodge dealer at 833 N. Meridian; Johnson Chevrolet, 1037 N. Meridian, and 30th and Central Sales, Ford dealer, at 3000 Central-av, have their windows attractive enough to “whet the auto appetite” of any Santa Claus. After enjoying the best November in its history the Fink Auto Cos. reports it is well on its way to new December heights. The record is worthy of the “Big 3”: Ralph Fink, Lou Fink and Lon Cully, who represent a total of 37 years’ automobile experiense in Indianapolis. a tt a Roy S. Griffith, connected with Chevrolet since 1929, renewed an old business association with the Coburn Chevrolet Cos. this week, when that firm opened a used car store at 1127 Shelby arid named Roy manager. tt tt tt One automobile salesman on the Row who should know all the angles of maneuvering a car is J. Reger McCormick with Verlin E. Bohannon Cos. “Mac” served on the State Police force for five years and claims he learned all about autos from big, bad bandits. tt tt a W. R. (Bill) McGeehan, Central Buick's used car manager, came back to the Row this week minus his appendix but looking as hale as ever. Mr. McGeehan has developed a sinister feeling toward hospitals, but every' one who knows Bill will agree that any one who can keep him on his back for two weeks deserves a lot of credit. Welcome back, Bill. a a tt Harry Sandys, manager of the used truck department for GMC, spent two days last week in Detroit attending the GMC used truck managers convention. Harry reports interesting discussions covering reconditioning and merchandising trucks. an tt It was learned from a reliable source this week that Dirt Farmer E. E. Stevens, used car manager of the Citizens Motor Car Cos., has forsaken his summer home near Flora to take up residence for the winter months in Indianapolis. tt tt tt John Vollrath of the ThornburgVollrath Cos., 328 N. Delaware, reluctantly admitted today that sales on the ‘36 Pontiac for the first three months were tripled by his company. Such reports as these are encouraging, to say the least. Keep up the good work. John. a tt a Charles Feeser came up from Fountain Square this week to 85(1 N. Meridian-st. with the new Hupmobile and Willys. Another vacancy on the Row well filled. Nab Alabama Fugitive Here Bertillion identification files revealed today that Walter Howard. 30, Negro. Louisville, held here on charges of carrying a concealed revolver. is an escaped convict from an Alabama prison camp. Police said Howard probably would be returned to Alabama.

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GARS MOVE UP ON YULE LISTS Fall Offering of New Cars Changes Situation, Says Executive. The fall announcement of new automobiles will mean than Santa Claus will carry more cars in his pack than ever before, in the opinion of D. E. Ralston, Oldsmobile vice president and general sales manager. In past years men have been reluctant to give automobiles as Christmas gifts to their families because new models usually were announced early in January. With 193S cars already announced and in all dealers’ showrooms, it is possible for father to solve his Chrsitmas worries by lumping all his purchases

Thrifty Buyers Will Welcome DEE’S Large Stock and Quick Service! STORE OPEN TONIGHT and TUESDAY NIGHT! W I.JM 50c A WEEK! * c q e ' P Dresser Sets * Compacts 59c to $5.00 Q 1 H Ladies ’ FamOUS Lavahers. SI.OO and up ful—she’ll love it! JJ = Bracelets and up SI.OO ,1 WEEK. —A grand array of Sets * §1.95 and Up sparkling Diamonds A *r _ - Fllpotvir* set with pxacting skill $ / 5 _" . c , i , COMMODORE .. 15 jewels, 10-kt. tn mountings of solid O TT:= Toasters .sl.9oandup rolled gold plate . . . $24.75 gold—Both Rings .. . „ T ™ 10-kt. natural rolled gold plate $33.75 -DIAMOND COMBI- ' Qia nr Wattle nations9o Irons ... $3.49 and up 3-DIAMONDS 3-Diamond Engage- 26-Pc. SILVERPLATE rolled gold plate or 10-kt. natural I glorious '"wedding $Q 7 5 Complete service $ q c gold filled $3..50 r n d ds se^rß||^ y= f ° r si :; eO ; Ie TVEF O= NO INTEREST NO EXTRA JBQjgBIM CHARGES OF ANY KIND! |M|||n I B §]▼ I pF A■

THE INDIANAPOLIS TIMES

and giving anew car to the family, he pointed out. “The response of the American public to the fall announcement plan has been remarkable,” said Mr. Ralston. “Reports from our dealers show that twice as many 1936 Oldsmobile were sold in November as were sold in January when the 1935 models were presented. Enjoy Car During Winter “By the same token, Christmas business in cars should take a sharp upturn. The head of the family car. buy a car with the assurance that it will not be out of date in January. And he and the family can enjoy the comforts and safety of anew car through the winter months. “There is a strong tendency toward replacing the old car. People are spending more. Christmas in all lines of business promises to reach new highs for the period. And already we have found that many men and women are planning to buy an automobile as a Christmas present for the family. “Never before has the industry had an opportunity to serve as Santa Claus in such a big way as this year.”

CHEVROLET TO GIVE NEW CAR FOR OLD-TIMER Contest to Locate Oldest Licensed Model in Regular Use. Chevrolet’s one-millionth car of 1935 production is to be presented I to the owner of the oldest Chevro- i let licensed and in regular use j in the United States, and the cooperation of America’s leading newspapers and every one of the 10,000 Chevrolet dealers has been enlisted to discover this car and its owner, according to E. W. Berger, Indianapolis zone manager. The one-millionth Chevrolet built within the current year came off the assembly line at Flint, Mich., Dec. 12. eight days after Chevrolet produced its eleven-millionth car since the company’s founding. Presentation of the millionth car of the year—a 1936 Standard coacn —is to be made to the owner whose Chevrolet is discovered, between now and midnight Jan. 15 to be the oldest model licensed and in regular service. Must Be Licensed It is specified that, to win, the old-time Chevrolet must have been regularly licensed for operation during the current year, possessing its own 1935 license tags issued before Dec. 1. It must, also, have been licensed as a passenger car, and be equipped with a complete passenger car body. It must bear the original engine number and chassis numbers, legible and unaltered. To enter a Chevrolet for consideration, the owner need only drive it to any Chevrolet dealer’s salesroom and submit it for examination, receiving a blank on which he may report the engine and chassis numbers of the car to the Chevrolet Motor Cos. at Detroit, where the company’s records are to determine the oldest in service. Although the presentation is to be made as a New Year’s gift, the time for submitting cars for consideration has been extended to include Jan. 15, because of the short period between Dec. 12, the birthday of the millionth car of the year, and the first of the year. Announcement of the award is to be made on or about Jan. 22. When the carnivorous sundew plant snaps shut on an insect, it does not open its claspers until the insect is digested; but if it closes on a pebble it quickly opens again.

HEADS NEW COMPANY —Photo by Rochelle Studio. Appointment of John H. Morrison, Inc., 514 N. Capitol-av, as a DeSoto-Plymouth dealer has been announced by A. R. Jones and C. M. Maley, heads of Jones &; Maley, Inc., DeSoto-Plymouth distributors for this territory. The new company is headed by John H. Morrison, shown above, formerly a partner of Bohannon & Morrison. Inc., recently dissolved DeSoto-Plymouth dealership at the same location. AUBURN WINS THREE PRIZES AT SHOWING Two First Place Awards Captured at Buenos Aires. Times Special BUENOS AIRES, Dec. 23.—1n the annual automobile style show held here in November, the three Auburn cars displayed all won important prizes. Auburn was the only car to win more than one prize. A 6-54 phaeton sedan and an 8-52 supercharged sedan won first prizes in their classes, and the 8-52 cabriolet was given fourth prize in its classification.

||| ISjc . .:£•<* ;s&•>*?. Am s * • : ■ c MlyP m 111 V.-i-.i.) il.is '!'. .1 ■'<? |||| ,||gff| iIC“V' f ' % ar_ : ' :■ 1 ■:■. !; • '.:> ||l| nBBHBr sM'ws MiM-’ T iloa v 1 '" !§§ ins man. 8 * .; 'jiysjL v ; jBR H ; ’’l * - jlßfiF *>* , 1 4 1 * S’ Us old timers can't help feeling that good friends, good food and a 'nip' of mellow whiskey naturally go together at I "That’s why I’ve poured this glass of nr/ Private Blend. I want you to try it. There are a lot of good whiskies, but I don’t know another v/ith 6Q years of one man's experience behind it.., not at the price any v. ay. "The price? That's my Christmas present to you. Like a friend said, 'You can’t call that I ' Cheap" Whiskey. There’s nothing lowpriced about the teste .. . but it sure is economical'. Weli, that's what I’ve tried to do. Make a good-tasting v/hiskey you can afford. So it looks like a 'Merry Christmas' | for me , . . and you, too, I hope." PRIVATE BLEND WHISKEY Jtfllßl Kessler Distilling Cos.. Inc. Executive Offices: 405 Lexington Are.. N.T.

BUICK PAY ROLL HIGHEST SINGE ROOM 0F1929 More Than Third of 1936 Production Already Achieved. Times Special FLINT, Mich., Dec. 23.—Statistical evidence of the unprecedented upturn in Buick affairs was given today by Harlow H. Curtice, president of the Buick Motor Cos., in a survey of operations covering the last three months. During this period, he announced, employment has been at a peak for the year with an average of 13.563 employes as against an average of 6962 for the corresponding period a year ago. Moreover, employment steadily has increased, reaching a new high for the year in November with 14,280 on the rolls throughout that month. He indicated there will be little fluctuation in Buick employment this winter, with present levels carrying on well into 1936. Pay rolls are the highest since 1929, the executive said. He pointed out that the Buick Motor Cos. paid to its employes a total of $6,371,727 during the* period under survey as against $2,391,438 in the corresponding period of last year, an increase of nearly $4,000,000 or 166.4 per cent. Highest Pay Since 1929 The highest monthly pay roll since 1929 was in October when Buick poured more than two and a quarter millions into the pockets of its employes. The same high rate was maintained during November. According to the president's survey, the October pay roll was three and a third times that of October last year while the employment roll was approximately two and one-half times as large. Since the first of the year, Mr.Curtice said, the Buick Motor Cos. has paid its employees $18,474,957 and by the end of 1935 will have reached a total pay roll of close to $21,000,000. This will be the highest

DEC. 23, 1935

USED CAR MANAGER

—Photo by Voorhis. The appointment of E. L. Hopkins, shown above, as manager of the used car department of the I Wolf Cos., local Pontiac dealers at 555 N. Capitol-av, has been announced by officials of the Wolf organization. Mr. Hopkins’ promotion climaxes eight years of lcyal service with the company. annual disbursement since 1929 and will exceed the 1934 outlay bv approximately $5,000,000. he said. He pointed out that the forecast of several months ago that more than 10,000 men will have had steady jobs with Buick throughout the current year, is assured of fulfillment. Average daily employment since the first of the year has been more than 11,000 men and this will be boosted somewhat, he said, by the December average, which will be in the neighborhood of 14,000. “A total of approximately 56,000 of the 1936 cars already have been built, more than one-third of the projected 1936 model schedule of 150,000 cars,” he concluded. G. O. P. Club to Hear Lesh U. S. Lesh, former attorney general of Indiana, is to speak on "The Spirit of the Constitution” at 8 tonight at the Irvington Republican Club, 5448’i E. Washington-st.