Indianapolis Times, Volume 47, Number 231, Indianapolis, Marion County, 5 December 1935 — Page 9

DEC. 5, 1935

AUBURN SALES TO DISTRIBUTE CORD IN CITY W. R. Smith Appointed as Manager for New Company. Announcement was made Saturday by the Auburn Automobile Cos. of the appointment of the Auburn Automobile Sales Corp, 1021 N. Meridlan-st, as distributor for Auburn-Cord for this territory. W. R. Smith, who has been associated in the automobile business in Indianapolis for many years has been appointed manager of the new company. H. Montgomery, who has been identified here with Auburn for several years will be in charge of the wholesale department. Clyde La Porte, who recently returned from the Auburn factory where he took special instruction in the servicing of Auburn and Cord cars, has been named service manager. Complete Servicing The new company will have complete equipment for servicing Cord Front-Drive and Auburn cars, will carry a full line of parts and accessories, and of course, a complete line of Cord and Auburn Straight Eight and Super-charged six-cylin-der models, Mr. Smith asserted. Mechanically, the new Cord is the result of nearly 10 years of experimentation and development of the front-drive principle by Auburn engineers. of chief importance is the unit power and driving plant. Directly ahead of this short “V” type engine is the differential and transmission, cast en bloc. Thus the entire power plant is a single motive unit, closely coupled and with long drive shaft eliminated. The result is a more effective delivery of power, less vibration and the elimination of several hundred pounds of unsprung weight. The universal joints used on the shafts that deliver power direct to the front wheels are of the constant velocity type. New Lycoming Engine The new Lycoming “V” Eight engine has been developed expressly for the Cord. Unusually compact, this power plant develops 125 h. p. Bt. 3500 r. p. m. The four-speed transmission is entirely new. Gears are of the constant mesh helical-cut type, quid in all four forward speeds. Gear shifting is by remote control. The ratio selecting unit is on the steering wheel column directly below the wheel rim. To shift from one gear to another, all the driver has to do is to select desired ratio and press down the clutch pedal. For the first time a truly custom type automobile has been made available to the public as a production car. This is evident in the interior treatment of the body. The entire intetrior is carried out in two-color motif. The door window knobs, control buttons, upholstery and ceiling panel piping, etc., are finished in the same color as the exterior of the car. Prize Bible Sought Bv United Prrs* PORT CLINTON, 0., Dec. 5. The Port Clinton Ministerial Association is arranging a display of Bibles in observance of the 400th anniversary of the printed English Bible. An award will be given for the best book displayed.

B MORROW! I Excellent gifts, full of the perfect Christmas “spirit/’ with space for your personal greeting. O 1935, CaJ*(*rt-M*ry!*n)i Dtattllin? Cos.; Ine. Executive Offices: New York. N. Y, ||||l Calvert's "Reserve" and Calvert's “Special" Blended Wbiskiea ||||k

NEW FRONT-DRIVE CORO MAKES FIRST APPEARANCE IN CITY

The new Front Drive Cord (shown above), product of the Auburn Automobile Cos., of Auburn, Indiana, made its first appearance in Indianapolis last Saturday at the display rooms of the newly formed Auburn Automobile Sales Corporation at 1021 N. Meridian-st. The new car is 60 inches high, it is mounted on a 125inch wheelbase, is powered by a 125-horsepower V-8 Lycoming motor, and is extremely modern in body design.

37 AUTO SHOWS CREATE PROBLEM Plymouth Sends Out 11 ‘Sets’ for Public Display. Staging the automobile shows throughout the nation this fall is an industry in itself, rivaling bigtime circuses in the efficient handling of display equipment. The automobile industry is holding shows in 37 major cities during November and December, and all of these shows are featuring special exhibits in addition to lull lines of display cars. As many of the shows are in progress at the same time, the industry had to provide duplicate exhibits to cover all of the expositions. For example, one manufacturer, the Plymouth Motor Corp., has sent out eleven complete “show sets” and is maintaining them on the road for the next two months. A modern oracle, operated by electricity, tops the list of ingenious Plymouth show exhibits. Spectators ask the oracle questions about the Plymouth car by pressing buttons on a keyboard. The answers flash back in lights on a dial. Other exhibits include a giant hydraulic brake assembly, magnified many times actual size; a chassis .mowing the new mechanical features; a floating power exhibit and a floating ride display. The “show sets” are shipped from city to city on prearranged schedules. They are packed in special cars, which are attached to fast passenger trains. Overnight the displays are dismantled in some cities and reassembled in others. All of this movement on the road takes planning—and manpower. A central headquarters in Detroit supervises the routing, while a crew of workers travels with each “show set.” The Plymouth lecturers traveling with the show displays this fall were selected from leading engineering schools. They attended special training courses and passed

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rigid tests in preparation for their work. While the show displays require planning and complex handling arrangements, the business of providing the display cars is comparatively simple. In the case of Plymouth. the factory simply ships out full lines of regular production cars to the show cities because it feels the public should be shown standard merchandise. The display cars, when the shows are over, are turned over to dealers for sale to the public. M’GUIRE IS NAMED G. M. REALTY HEAD Announcement Made by Sloan; Succeeds Hickey. Alfred P. Sloan Jr., president of General Motors Corp., today announced the appointment of Daniel C. McGuire as president and general manager of the Argonaut Realty Corp., which has charge of all General Motors real estate operations in the United States and Canada Mr. McGuire succeeds the late Harrie T. Hickey. Mr.' McGuire also has been appointed vice president of General Motors Building Corp., Detroit, and President of Modern Housing Corp

THE INDIANAPOLIS TIMES

PLYMOUTH HAS 810 SALES GAIN Chrysler Dealer Reports Tell of Demand for Autos. Both Plymouth and Chrysler retail deliveries by Chrysler dealers showed an increase over the preceding week in the week ending November 16. The jump in Plymouth deliveries was almost 1000 cars, as dealers found a brisk demand for their stocks of the 1936 models. In this week, 3305 Plymouths and 209 Chryslers were reported, a, grand total of 3514 units. Chrysler figures will begin to rise sharply as dealers’ 1936 stocks are augmented. The Plymouth figures for the week ending November 16, show an advance of 146.5 per cent over the corresponding week of 1934. of 111.7 per cent over the corresponding w-eek of 1933 and of 431.4 per cent over the corresponding week of 1932. In the 46 weeks ending November 16, retail deliveries of Chrysler and Plymouth cars by Chrysler dealers were 166,492 units, of which 130,773 were Plymouths and 35,719 Chryslers. This is an increase for Plymouth of 20.2 per cent over the corresponding 46 weeks of 1934, of 50.1 per cent over 1933, and of 255.7 per cent over 1932. The Chrysler figures are ahead of those for the corresponding 46 weeks of the three previous years by 42.8 per cent, 39.1 per cent and 57.8 per cent. The combined total for the 46 weeks leads those of the corresponding period of three preceding years by 24.4 per cent, 47.6 per cent and 180.3 per cent, respectively. Plymouth figures cited are in all cases retail deliveries by Chrysler dealers in the United States only and are in addition to the large sales of Plymouths by the Dodge and DeSoto dealer bodies. Horn Requires Oil The horn will be found to work more effectively, if cleaned and oiled occasionally.

NEW GMAC PLAN FOR FINANCING DRAWS PUBLIC Purchaser Can Budget Buying of Car on 6 Per Cent Rate, Says Official. The immediate results of the reduction in cost and the simplification of the procedure of financing the 1936 line of General Motors cars announced recently by the General Motors Acceptance Corp., with the GMAC 6 per cent plan, has created unusual interest upon the part of the public, and throughout the automobile industry, it was learned today. “While we were most happy to get the cost down as low as 6 per cent cf the contract balance on new car purchases,” J. J. Schumann Jr., president of General Motors Acceptance Corp., said in a letter to L. G. Pomeroy, Indiana division manager for GMAC, “the plan would have been a great step forward by virtue of its simplicity alone, even if we had not been able to make a substantial reduction in the cost. Hopes Others Will Follow “We are hopeful that other finance companies will adopt simplified low cost plans in the near future, for we feel it would be a constructive move and one which should encourage buying. “We firmly believe that people over the country now want to buy just as keenly as merchants want to sell. The new GMAC 6 per cent plan is designed to make it easy for the purchaser and the dealer to get together in complete confidence, a most essential factor in sound credit sales. Reactions already received from the public and General Motors dealers have confirmed our belief that the public has a real interest in a simplified financing plan, W’hich brings mutual confidence into deferred payment transactions. Can Budget Purchase “The simplicity of the G. M. A. C. plan makes it possible for the purchaser, without exposing himself to sales solicitation, to consider carefully before he buys, just how he will budget his income to accommodate the purchase. This is one of the fundamental factors in sound credit transactions. “Insofar as the G. M. A. C. plan is concerned, there has never been any mystery about the cost of financing. It has always been in the open. The advantage of the new' plan, however, is that by use of a simple multiplier the purchaser can figure for himself.” LECTURES ON CAMPING 400 Girls Hear Recreation Expert at Y. M. C. A. Auditorium. Dr. William. G. Vinal of the National Recreation Association gave an illustrated lecture on camping before 400 girls in the Y. W. C. A. auditorium last night. Girl Scouts, Camp Fire Girls and Girl Reserves attended. • ROUGH DRY (A 75% finished service.) Flat pieces, such as table and bed linen, ironed sauare and true. All bath towels, wash racs. Unit pieces, auilts and comforts fluffed drv. Wearing apparel dried and starched as required. 8c per lb. All week Excelsior Laundry RI Icy 3591

COBURN CHEVROLET REPORTS RECORD MONTH

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Harry Sidrow (left), president of the Coburn Chevrolet Cos., reports that November was one of the biggest months in the history of his company in both new and used car sales. He attributes this showing to the general improvement in business conditions and the capable direction of his selling organization by Clarence Myers, sales manager (right). Since taking over the Coburn Cos. .about two years ago the company has expanded considerably and now employes about forty people, Mr. Sidrow declared.

CADILLAC ESSAY WINNERSLISTED Cleveland Man, Married Two Months, Wins First Prize. According to C. M. Hammond, head of Hoosier Cadillac Cos., Nicholas Dreystadt, general manager of the Cadillac Motor Car Cos., has announced the winners of the nationwide essay Contest which featured the recent announcement of the 1936 series of Cadillac and LaSalle cars. More than 10,000 essays were submitted. The first prize, a Cadillac Series Sixty, was awarded to C. W. Burdick, 1212 Hayden-av, Cleveland. Mr.

HSMB 1a 9 and DOWNSTAIRS .HH mS II M.m. ct/-jp c 29-37 N. ILLINOIS STREET 1 Vl/,VC SPECIAL PURCHASE AND SALE OF FUR-TRIMMED Coats \ i ftr\ coat for*' $14.98 with expensive furs like / LYNX • • • CARACUL ' Y u Xo rVO^ N \ ...MARMOT ...WOLF Sn 3loo - \ ... SQUIRREL .. . \ viAg^ tetV Os a trufy J \ • You’ve probably never seen \ seT\^ e - iaS \v\o^ ed v SUch a variet y of HI-FASHION r 4-M l S ' COATS in a sale like this! Be r ' j; here early for first choice! V—; * 1 CHIC NEW DISCOVERIES J9L in Charming HATS EXCEPTIONAL AT TWICE THE PP.ICE— A r.EALLY GREAT BARGAIN AT —brought to you only thru V \ the exceptional alertness of t ! . ifpiaY Rink’s buyers. TAKE ADVANTAGE OF THIS O. gZ

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Burdick received the car on his birthday. He has been married only two months. Winner of the second prize, a 1936 LaSalle, was Irvin Borders, 901 Isabel Street, Los Angeles. The winners were permitted to select any desired body model. “We are happy to present the winners with, these two automobiles which represent an investment in fine car transportation that they undoubtedly will appreciate,” said Mr. Dreystadt. The essays were limited to 100 words on the subject: “Why do you believe the new Cadillacs, LaSalles and Cadillac-Fleetwoods are entitled to be called 'The Royal Family of Motordom’.” Serving as judges were B. C. Forbes, noted New T York economist; T. F. MacManus. president of MacManus, John & Adams, Incorporated, advertising; and George Slocum, publisher of the Automotive Daily News. The essay contest blanks were distributed by all Cadillac-LaSalle dealers throughout the United States.

PAGE 9

NASH DEALERS OFFER CUT IN COST TERMS 6 Per Cent Is Basis: Large Increase in Output Is Planned. Announcement that anew low cost finance plan for automobile purchases is effective at once upon all Nash and Lafayette models was made last Saturday by factory officials at a luncheon and sales meeting at the Lincoln Hotel of Lafa-yette-Nash dealers of this territory. The revised time payment plan has been placed upon a 6 per cent basis, which is as low as the minimum now prevailing in the automotive industry for this type of service. About 100 Nash and Lafayette dealers and sales executives were present at the meeting. The gathering had as guests senior officials of the Nash company and a significant announcement by them was that Nash would increase its production by 75 per cent for the coming year. E. H. McCarty, president, was the principal speaker and welcomed the representatives with the statement that 1936 will be a banner ; year in the industry. E L. Shaver, Nash and Lafayette distributor for 1 this area and executives of his staff acted as hosts. Other speakers were C. H. Bliss, I vice president and director of sales, i who discussed dealer operations and ; Courtney Johnson, general sales ! manager. GMC EMPLOYS 9000 Anderson Plants Are Indiana Units of Corporation. ANDERSON. Ind., Dec. 4.—Approximately 9000 persons are cm- ; ployed now at the tw s o local units of I General Motors. The Delco-Remy ! plant is employing more than 6500 ; and the Guide Lamp plant has just | increased its working force to more I than 2000.