Indianapolis Times, Volume 47, Number 224, Indianapolis, Marion County, 27 November 1935 — Page 16

PAGE 16

HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK

BOHANNON CO. NEW DE SOTO DEALER HERE Sales Service Quarters to Be Located at 1030 N. Meridian-St. Announcement of the appointment of Verlin E. Bohannon, Incas anew De Soto-Plymouth dealer with .sales and service headquarters at 1030 N Meridian-st. is made by A R. Jones and C M. Maley, heads of Jones A! Maley, Inc., De SotoPlymouth distributors for this territory. Mr. Bohannon has been in the local automobile field for many years. Several years ago as a member of the sales staff of the Jones As Maley organization he led the country in De Soto-Plymouth sales for six months, and as a result was promoted to sales manager. In 1933 he helped form the partnership of Bohannon A: Morrison. Inc., on N. Capitol-av, handling the De SotoPlymouth line. Up until the partnership w'as dissolved a few weeks ago, the company had sold over 1800 new and used cars since its inception, according to Mr. Bohannon. Associated with Mr. Bohannon in the sales department are J. Roger McCormick, Johnny Blankenship. Robert Wilson, Cecil McDaniels, James McDonald and J. Posey. In addition to the sales department. complete service, metal, parts, and paint. departments, headed by trained men, are featured at his new headquarters, Mr. Bohannon stated. FORD V-8 DEALERS IN READINESS FOR WINTER Heaters Shipped to Branches ill Carload Lots. Winter is just around the corner and the Ford Motor Cos. has commenced shipment of Ford V-8 car heaters to Ford branches in carload lots for distribution to dealers. The heater, heretofore an accessory added as an afterthought, is designed to be an integral part of the modern Ford V-8 motor car. The redesigned Ford V-8 heater for 1936 has many new features, of which the most noticeable is the location of the control governing the volume of hot air. on the instrument panel, instead of under it. THOUSANDS INSPECT NEW FORD FEATURES Merchandising Plan Is Announced by Stand Holders. Since announcement of the 1936 Ford V-8 thousands of patrons of the Indianapolis City Market have had the opportunity of inspecting the new features of the car on display at the market,. Some patron of the market will obtain this new V-8 through a merchandising plan now in effect by the stand holders of the market. Stand holders are sponsoring the program which is designed to stimulate business. Any stand holder will supply patrons with complete details. HIGHWAY EQUIPMENT FIRMS RESERVE SPACE Manufacturers in 81 Cities to Attend Cleveland Show. Highway equipment manufacturers in 81 American cities have reserved exhibit space at the road show that will be held by the American Road Builders' Association in Cleveland next Jan. 20-24, it w r as disclosed by Charles M. Upham, en-gineer-director of the Association. Indianapolis exhibitors will include: J. D. Adams Cos.. D-A. Lubricant, Cos.. Inc.; Hetherington At Berner. Inc., and Insley Manufacturing Cos.

Gone, but Not Forgotten

Automobiles reported to police as stolen belons to Charles Mclntyre, 3824 N. Illinois-st, Ford coach, from in front of his home Karrv Hendricks. 629 W. 32d-st. Chevrolet Coach. 43-796. from Georgia and Missouri-sts Thomas H Coen. 2436 N. New Jersev*t. Ford convertible coupe. 3S-500. from parking lot at South and Mcridian-sts. C E Haves. 16 N. JefTerson-av. Ford V-8 roach. 497-562 from 1050 S. Westst.

BACK HOME AGAIN

Stolen automobiles recovered by police belong to: D. E. Linegar, 3117 Sutherland-a v, Ford V-8 coach, found in front of 601 W. Morris-st. wrecked Shelby Cox. SCO N Sherman-dr. Buick coupe, found at 1805 Bellefonta:ne-st William Fisher. 2928 Broadwav, Chevrolet truck, found in front of 2426 Collcge*v. John Rost R R 12. Box 238 K. Ford coupe, found at Perkins and Chtirchmanvs.

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'Cannonball'’ Baker (left), famous speed racer, and native of Indianapolis. is shown receiving congratulations from Robert C. Graham, executive vice president of Graham-Paige Motors Corp., upon the completion of an 35'3-mile economy run from Chicago to New' York with the new Graham super-charger, which scored an average of 26.8 miles a gallon for the trip. Graham is distributed in the Indianapolis territory by Newby Motor Cos., 1027 N. Meridian-st.

Dodge Sales Manager Brings Cheerful News

Attends Many Shows and Is Most Optimistic for the Future. Impressions of a decidedly cheerful character are given by A. van Der Zee, general sales manager of the Dodge Division of Chrysler Corporation, on his return from New York and Chicago Automobile shows. Every year since 1900, the annual automobile exhibitions have served as a weather vane pointing out what the new season holds in store for the motorist, the trade, and the industry. Mr. van Der Zee, himself, has seen many shows; each has furnished him with observations on w-hich the experienced sales executive may base estimates on future business. “In decorative appeal, in mechanical advancement and in business prospects she New? York and Chicago shows w'ere magnificent,” says Mr. van Der Zee. "One of the

MANAGES BRANCH

Appointment of C. C. Prather, above, as branch manager of the Indianapolis territory for the Firestone Tire and Rubber Company has been announced by company officials. Mr. Prather, who is a native of Indiana, returns to Indianapolis from Memphis, Tenn., after having served four years as branch manager of the Memphis territory for Firestone. He was graduated from Indiana University in 1916 and while in school was active in athletics, including football and basketball. Upon receiving his diploma he moved to Akron. 0., and entered the rubber industry, specializing in the production and sales departments. In 1928 he returned to Indianapolis and formed the PratherBowen Cos., a large super-service station at 24th and Meridian-sts. In 1932 he sold his interests and joined the Firestone organization in Memphis. AHRENS APPOINTED CADILLAC EXECUTIVE Succeeds J. C. Chick as Sales Manager. The Cadillac Motor Car Cos. announces the appointment of Don E. Ahrens as general sales manager to succeed J. C. Chick, resigned. Mr. Ahrens brings to his new position a background of many years' experience in retail selling. Entering the automobile business in 1916. he was for eight years a Ca'diilac distributor in the Pacific Northwest. He then joined the Cadillac Motor Car Cos. as sales manager of the Chicago branch, which position he held for two years. He was then made general manager of the Cadillac Philadelphia branch, and three years later was called to the factory to assume the position of assistant general sales manager. From this position he was in 1933 promoted to manager of Cadillac's largest retail branch at New York, which post he has held up to the present time.

NEW GRAHAM MAKES ECONOMY RUN

outstanding features was an increasing acceptance of certain improvements by makers other than those who pioneered them. The use of steel as body material is one instance that comes to mind. The adoption of hydraulic brakes, featured by one group of manufacturers for years and now adopted, in various forms, by others, is another illustration. “A point on which most of the car manufacturers are thoroughly in agreement, is the effort to endow their product with beauty. The new cars are the most beautiful the industry has produced in its 36 years of automobile show history; their performance also surpasses anything that cou\ri have been foreseen as recently as four or five years ago. “The number of retail sales, made at the automobile shows and in the stores of dealers in show cities was greater than during any show since 1929. DE SOTO IS BETTER, BUT PRICES LOWER Many New Refinments in Appearance Added. Despite refinements in appearance and many new features for improved performance, prices on the 1936 Airstream De Soto now on display throughout the country, are lower than prices on corresponding models last year, Byron C. Foy, president of the De Soto Motor Corporation, pointed out today. “De Soto has introduced the Airstream line in two series—a Deluxe series and a Custom series,” Mr. Foy said. “We are setting $695 as the base price for the Deluxe Business Coupe and are reducing the prices on the other Deluxe models, despite the fact we are offering a bigger car with numerous new luxury features. low prices also have been established for the Custom models which are additions to the Airstream line this year. “The 1936 Airflow, available in two body models, is to list at slo9o. This is the lowest price of any Airflow type car on the American market.”

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THE INDIANAPOLIS TIMES

GENERAL MOTORS MEN ATTEND FOOTBALL GAME s Dealers and Sales Managers Guests of Corporation. Indianapolis General Motors dealers and their sales managers attended the Indiana-Purdue football game last Saturday at Bloomington, Indiana, as guests of the General Motors Acceptance Corp. Two special cars were provided by GMAC on the Illinois Central football special train to convey the six-ty-five dealers and guests to and from the game. L. H. Pomeroy. Indiana Division manager and J. E. Chope, Indiana Division Sales Promotion manager for the General Motors Acceptance Corp.. w ? ere hosts for the party.

GnrJjcCcJj; (3w THANK YOU A M f " XA, . \ for more than a Million cars • /■ o tw n* in J* -j 5 o ... V_/nce more, at this Thanksgiving season, Chevrolet wishes T nuyiber of orders for new 1936 Chevrolets during the first to express its hearty appreciation of the friendship which few weeks these beautiful new cars have been on display. America has given to this company and its products in 1933 and throughout the past quarter-century. Tl,is is a ioMe ' ft oC fricndshi P’ representing, as it does, onc'of the biggest years in all Chevrolet history, and one This year Chevrolet has two very good reasons for saying, of the most enthusiastic welcomes that any new autos Thank you, America.” mobile has ever received. One reason is that people have bought so many Chevrolet cars Chevrolet is indeed happ) to sav, Thank you , America , that production for the year will reach 1,040,000. lo p' e dge continued adherence to the manufacturing and service policies which have won and held this friendship. And the other reason is that they have placed a record CHEVROLET MOTOR COMPANY, DETROIT, MICHIGAN 60/ NEW GREATLY REDUCED G.M.A.C. TIME PAYMENT PLAN /0 Lowest financing cost in G. M. A. C. history. Compare Chevrolets low delivered prices. CHEVROLET GENERAL MOTORS VALUE Comp&& '&/w-m'cea£ CaA?

FROZEN MOTORS ELIMINATED BY GOOD MIXTURE Tidewater Oil Cos. Issues Warning to Winter Drivers. For the ! ove of Pete, don't neglect I to fill your radiator with anti-freeze before the next heavy frost, warns the Little Engineer, chubby little character of the Tidewater Oil Cos. marketers of Tydol gasoline and Veedol Motor Oil, distributed in Indianapolis by the Troy Oil Cos., Inc,, at 820 E. Troy-av. Thousands of motorists get caught every year with frozen motors and pay nice fat bills for repairing cracked cylinder blocks, broken water pumps, burst radiators. Your whole winter's supply of anti-freeze wall cost less than a few inches of electric welding on a ice-broken motor. At this time of year weather changes are sudden and severe. You call on a girl early in the evening. The -weather seems balmy. You listen to the radio together or she listens to your tales of adventure and personal exploits. You play cards. She feeds you sandwiches and beer. At midnight you leave and find the thermometer has gone down 30 degrees. Your car is standing at the curb, its innards frozen solid. Blooy goes the price of an engagement ring because you forgot to buy a dollar's w'orth of antifreeze. No matter wl.at anti-freeze you use—alcohol, glycerine or one of the excellent patented preparations on the market —have it put in by j service station experts after a thorough flushing out of the radiator i and a tightening up of all hose con- ! nections, nuts, bolts and other posI sible leak spots. And then have | your anti-freeze tested for strength ] at monthly periods throughout the w-inter so you won’t get caught with a weak mixture in strong weather w'hich would cost you another drain on your pocket-book and disposition. Dr. Fred Allison and Edgar J. Murphy have discovered that gold, platinum, and five other chemical elements are mixtures of atoms chemically the same, but different in weight.

DODGE DEALERS ASSOCIATION IS FORMED HERE

*!

Thomas E. Hanika

-A* :•

Robert F. Ryan

The latest addition to the loral automobile field newly formed Dodge dealers association W'hich is to be known as the Indianapolis Dodge Dealers’ Association, Inc. The officers of the association (shown above) include; Thomas E. Hanika. vice president and general manager of Capitol Motors Cos., president; O. A. Birr, head of Fadely-Birr Motors. Inc., vice president; Robert F. Ryan, secretary-treasurer of Lewis Motors Inc., secretary, and Emil Mantel*secretary-treasurer of Weissman Motor Sales. Inc., treasurer. The purpose of the new association. according to the officials, is to promote good-will among the dealer organization, to further the sale of Dodge passenger cars and trucks.

O. A. Birr

Emil Mantel

NOV. 27, 1935

SALES DOUBLED BY CHEVROLET Twice Highest Total for the First 10 Davs of November. Countrywide sales be Chevrolet dealers for the first 10 days of November totaled 32.657 units, nearly double the highest total for ,!v same period in previous years, it was announced by Chevrolet Motor Cos. The total reflects the results of the early introduction of 1936 models and the change of date of the automobile show season, says the announcement. The total of 32.657 not only exceeds the record of any previous corresponding period, but sets a newhigh mark for 10-dav sales following the introduction date of any previous new models, it was said. "It is apparent the early presentation of new models, and the holding of the automobile shows in November instead of January, have had an important effect on seasonal sales," commented W. E Haller, vice president and general sales manager, who announced the new records. "This first 10-day period of November included one day on which the new Chevrolet.® were not on sale, since they were not shown to the public until Nov. 2, yet its sales exceed the total 30-dav November sales of all but four years in the history of the company. Our largest November record was in 1926, and the sales in the first 10 days cf that month were 17.678 units, only slightly more than half of the new record just established.

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