Indianapolis Times, Volume 47, Number 219, Indianapolis, Marion County, 21 November 1935 — Page 22

PAGE 22

HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK

CHEVROLETS AS gifts Exr::: Tc n TO BOOM SALES Three Points Relied Upon to Stimulate Christmas Purchases. The Chevrolet Motor Cos. is looking forward to the highest volume of Christmas sales in its 25-year his- j tory, according to W- E. Holler, vice president and general sales manager, who outlines the factors supporting that view. The prediction is based, Mr. Holler said, mainly upon three points—the excellence of the new 1936 Chevwhich were introduced Nt.j 2; the timeliness of their introduction, just before the Christmas buying season, and the fact that the new General Motors Acceptance Corp.'s 6 per cent purchase plan reduces to anew low figure the outlay | required to own and drive anew j motor car. ‘ Orders taken on announcement j day,” said Mr. Holler, “exceeded j anything in our history. Plainly, j the public agrees with us that the 1936 Chevrolets are the finest product we ever have introduced. Increased beauty and luxury, greater safety and economy, and finer performance characterize both the j Master deluxe and the Standard j series. Both new lines are equipped i with perfected hydraulic brakes, and both have solid steel turret top bodies by Fisher. There has been a growing trend toward the giving of automobiles for Christmas, and these fine cars of low' price certainly w’ill be selected by many for Christmas giving. “This should be especially true in light of the fact that the purchaser is given a next year's car, rather than one which will be supplanted by anew model in a few weeks. The advancement of the announcement date removes this deterrent to Christmas buying, and for that reason can not fail to stimulate yearend business. “Finally, there is the new payment plan, whereby the purchaser on a 12-payment contract receives the benefit of lowered interest rates. The plan in use heretofore w'as the most liberal automobile time payment plan in the industry. With the further reduction in rate it becomes possible for the thrifty buyer to effect further important savings bv selecting as a Christmas gift one of the new Chevrolets.”

REOS BEING SOLD ON NEW PAYMENT BASIS Company President Points to Eaminfjs Now Available to Buyers. D. E Bates, president and general j manager of the Reo Motor Ca r Cos., | announces that Reo cars can he j purchased on anew 6 per cent payment plan. The new Reo C. I. T. I 6 per cent plan offers anew low de-! livered price to the time buyer. j Mr. Bates stated: 'The new payment plan will en- I able Reo buyers to purchase on the most advantageous terms and thereby save considerable money. All you have to do is add to the unpaid cash balance an amount equal to the insurance premium. For a 12month term, multiply the total by j 6 per cent. For longer or shorter terms, figure on the basis of onehalf of 1 per cent a month. We are j certain that Reo buyens will find j this plan a great money saver.” AUBURN CO. OFFICIAL RECEIVES PROMOTION Sam Harding Named Assistant Sales Manager of Firm. Bp Tim<x Special AUBURN, Ind., Nov. 21.—Announcement is made of the appointment of Sam V. Harding to the position of assistant sales manager. Mr. Harding is thoroughly experienced in the automobile business, | having been connected with it for more than 20 years as a sales en- j gineer, sales promotion manager and sales manager. He joined the Auburn sales department in February. 1934. For the last year he has j had direct supervision of Auburn’s I district sales managers. RADIATOR SOLUTION OF NEW TYPE PERFECTED Product of DuPont Given Name of Five Star. Bp Timea Special WILMINGTON. Oel., Nov. 21. The organic chemicals department of E. I. DuPont de Nemours & Cos. announces anew anti-freeze for automobile radiator protection called Five Star Anti-Freeze, which contains the qualities of protecting, against corrosion, all metallic parts of the coolin' .ystern. It contain five major ingredients considered necessary to provide complete protection. TURKS MAY PURCHASE AMERICAN-MADE CARS Buying Expected for Use as Taxicabs in Istanbul. Time* Special WASHINGTON. Nov. 21.—An important demand for automobiles to be used as taxicabs may develop shortly in Istanbul, Turkey, according to a report to the Commerce Department from its commercial attache at that city. Approximately 95 per cent of the automobiles sold in Turkey during recent months have been of American manufacture. PLANT NEWLY EQUIPPED Allbestos Company to Manufacture Heavy Break Lining. Tint?* Special PHILADELPHIA, Nov. 21— New equipment for the production of Allbestos King Pin brake lining in heavy duty siz.'s has been installed at the Allbestos Corp.’s Philadelphia plant. This new equipment will handle brake lining sizes up to and including 12 inches wide. All King Pin machinery is specially designed equipment and built from the ground up for this particular work exclusively, it is said.

‘MISS BUICK - CROWNED AS AUTO SHOW QUEEN

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Miss Martha Moore, Butler coed, who as “Miss Buick” was crowned Queen of the Indianapolis Automobile Show last week, is

CO ED APPEARS WITH NEW HUDSON SEDAN

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Plymouth Deliveries in Week Show Decided Gain

SELLS USED CARS

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The appointment of Leigh Fischer, above, as used car manager of the North Side Chevrolet Cos., 836 E. 63d-st, is announced by William Kuhns, president. Mr. Fischer long has been associated with Chevrolet. He formerly was with the Jones-Whita-ker Chevrolet Cos., and later formed his own company at Oaklandon, which he recently sold.

,J§Sk.. No More UPSETS! #||J §• The proper treatment V x THREE STEPS * V I— 1 TO RELIEVING ~^ WSTIPATI °j Measure-ont a cl causing dose of liquid ! .native. Tomorrow, lake less: let regulating the amount to the regular muscular action Reduce the dose each tune, suit the age. condition and of the bowels do part of until regularity has been individual need. the work — completely restored.

It has the approval of the doctors

Any mother knows the reason when her child stops playing, eats little, is hard to manage. Constipation. But what a pity so few know the sensible way to set things right! The ordinary laxatives, of even ordinary strength, should be given in very moderate amounts. A liquid laxative is the answer, mothers. The answer to all your worries over constipation. A liquid can be measured. The dose can be exactly suited to any age or need. Just reduce the dose each time, until the bowels are moving of their own accord and need no help. This treatment will succeed with any child and with any adult .

i shown above being congratulated | by Neal Cunningham, Indianapo- ; lis district manager for the Buick 1 Motor Cos. Miss Moore was spon-

Total for Period Ended Nov. 2 Reported Up 76 Per Cent. Retail deliveries of Plymouth cars by Chrysler dealers jumped sharply I m the week ended Nov. 2, when ; 2305 units were reported. This plus : 231 Chryslers gave a grand total of ! 2536 units. Plymouth deliveries | were 76.5 per cent higher than in I the previous week and the combined | total was 64 per cent higher. In the 44 weeks of 1935 including ! Nov. 2, Chrysler dealers delivered i 125.060 Plymouths and 35.314 Chryslers. a grand total of 160,374. Plym- ! outh deliveries for this period exj ceeded by 18.1 per cent those for j the corresponding period of 1934, by 48.7 per cent the total for 1933 and by 248.5 per cent the total for | 1932. Chrysler deliveries showed an adI vance of 47.8 per cent over the corj responding period of 1934, of 40.9 j per cent over 1933 and of 58.2 per j cent over 1932. The combined total was 23.6 per cent higher than in the corresponding period of 1934, 46.9 per cent higher than 1933 and 175.6 per cent higher than in 1932. Plymouth figures quoted are for retail deliveries by Chrysler dealers in the United States only and are in addition to the large business done by the Dodge and De Soto dealer bodies.

One in Six Owns Car There is one automobile to every six persons in the United States.

Phvsicians use liquid laxatives. Hospitals use the liquid form. If it is best for their use. it is best for home use. And today, there are at least a million families that would have no other kind in the house. The liquid laxative generally used is Dr. Caldwell’s Syrup Pepsin. It is a doctor’s prescription, now so widelv known that you can get it all ready for use at any drugstore, anywhere. It contains senna and cascara both natural laxatives that form no habit. Try Syrup Pepsin! It will make you wonder how you could ever get along with any cathartic that disturbs "the system, and actually retards your return to regularity. —Advertisement.

THE INDIANAPOLIS TIMES

sored by the Monarch Motor Cos. and the Central Buick Cos., local Buick dealers.

Pictured above beside anew 1936 four-door Hudson sedan is Miss Betty Schull Long, Terre Haute, Butler co-ed. Miss Long, who was “Miss Hudson-Terra-plane” at the Indianapolis Automobile Show, was sponsored by Losey Motors. Inc., local HudsonTerraplane distributor and its dealers.

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[Yes—you can figure it yourself-the cost of buying anew General Motors car on the new 6% GMAG time payment planjust as easily as are thousands of other buyers all over the United States. It’s as simple as A, B, C-take the unpaid balance, add the cost of insurance and multiply by 6%. This is not 6 % interest, but a convenient multiplier which is easy to use and understand. And remember, there are no “service” or “carrying charges” or other extras—they just don’t exist under this easy-to-understand plan. Consider all that this means to you. Now you can buy the new Cadillac or Buick, Chevrolet or Pontiac, Oldsmobile

CHEVROLET CARS & JRUCKS • PONTIAC • OLDSMOBILE • BUICK • LA SALLE • CADILLAC

PONTIAC FORMS GROUP TO LEAD SAFETY^ DRIVE Wholesale Organization of Company Enlistee 1 in Campaign. Times Special PONTIAC, Mich., Nov. 21.—Solid backing for the current drive toward greater highway safety was assured here with the formation of the Pontiac Safety Men, the membership embracing the entire field wholesale organization of the Pontiac Motor Cos. From this nucleus it is hoped to enlist as active proponents of safe driving every Pontiac dealer and salesman in the United States, thus bringing an organization of thousands of persons into the w'ork of reducing highway mishaps. The Pontiac Safety Men were organized during a recent convention at the factory here, and H. J. Klingler, president and general manager of the Pontiac Cos., was named honorary president. “The primary purpose in bringing the club into existence,” said Mr. Klingler, “was to form an organization through which could be dramatized several essential points in highway safety recognized by everyone close to the automobile industry. Those points are that today's cars are safe cars, and that they will figure in few accidents if safely handled. Our men are capable drivers, our cars are capable cars, and the organization was created to find out w'hat could be accomplished throughout the country bypaying particular attention to safety. ‘ It is generally agreed that nine out of every 10 automobile accidents are avoidable. And certainly every automobile manufacturer, and every one connected with h ; s organization, has a moral obligation to keep out of the nine avoidable accidents even though they may not be his fault.” To keep the theme of safety constantly before the membership, instrument panel safety shields—silver for one year of no-accident driving and gold for two years—are available for members, who also are constantly reminded of the safety theme by periodic messages from the central office, and who are supplied with windshield stickers for use where state laws do not interfere. A handsome plaque will be awarded to that one of the company's 25 zones w'hich shows the best safety record for the previous month.

ALL SET FOR JOYOUS DASH INTO 1936

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Now that the automobile makers have introduced their new models and the new car has been selected, the only thing left to engage the motorist's attention is the 1936 license plates. That idea is attractively shown in the above picture which includes all the accessories. The girl is none other than Miss Grace Bradley of Paramount picture lame; the car a new 1936 Dodge sedan, and the

SWISS SCHEDULE SHOW Auto and Bicycle Display to Be Held at Geneva Next Year. Times Special GENEVA, Nov. 21. —The thirteenth International Automobile and Bicycle Show will be held in the Palais des Expositions here from March 20 to 29, 1936. This event is an outstanding annual feature in the League of Nations capital and American cars, which enjoy great popularity in Switzerland, will occupy prominent space in the displays.

SIMPLE AS A,B,C. A TAKE YOUR UNPAID BALANCE B ADD COST OF INSURANCE C MULTIPLY BY 612 months’ plan [ One-half of one per cent per month for periods mere or less then 12 months ] THAT'S YOUR WHOLE FINANCING COST NO EXTRAS • NO SERVICE FEES • NO OTHER CHARGES In some slates a small legal documentary fee is required.

or LaSalle you want on the simplest, most convenient, and most economical plan you

GENERAL MOTORS ACCEPTANCE CORPORATION

Offered only by dealers In

license plate, the 1936 Indiana model.

How do I fee!.-*- jiPnk' RoMenJ wliy do you ask?"mfj you are not yourself /” IT is all so simple, too ! That tired,run-down,exhausted feeling quita often is due to lack of a sufficiency of those precious red-blood-cells. Just build up these oxygen-carrying cells and the whole body takes on new life... food is really turned into energy and strength... you can't help but feel and look better. S.S.S. Tonic restores deficient red-blood-cells...it also improves the appetite and digestion. It has been the nation’s standby for over 100 years... and unless your case is exceptional it should help you, too. Insist on S.S.S. Tonic in the blood-red cellophane-wrapped package. The big 20-oz. size is sufficient for two weeks* treatment... it’s more economical. The SSs Cos

have ever known. And, at the same time, your new car will be protected by a policy in General Exchange Insurance Corporation covering Fire, Theft and Accidental Damage, including Collision. The new General Motors cars are ready —and, wherever you live, the new GMAG Plan is at your service. Be sure to avail yourself of its many unusual advantages.

To understand the real economy of the new GMAC plan, compare it with other finance plans on a dollars and cents basis. And be sure to include similar insurance protection. Ask your General Motors dealer for a pamphlet describing all the advantages of this plan.

NOV. 21, 1935

FORD ATTAINS HIGH MARK IN | SALES VOLUME Branch Manager Predicts Continuance of Present Pace. “The public response to the Ford cars and trucks lor 1936 has been almost unbelievable." acording to R. A. Hayes, manager of the Ford Motor Cos.. Indianapolis branch. “Since the showing of these new | units on Oct. 19.” he continued, | “sales have skyrocketed to a total j greater than in any period during the entire year of 1934. This pre- | sages a most gratifying fall and I winter business—and no doubt an I overwhelming spring business. The | outlook for the remainder of this ' fall as well as for this winter and spring is the best since 1929. "This gives an extremely bright hue to the industrial picture as a whole, for there is good indication i that the automobile industry now is leading in the upward trend to ; better times, as it has done in the j past. “In view of its enormous pur- | chases of raw materials such as | steel and wool, and all the sundry j items that go into the making of ; an automobile, including the mil- | lions of dollars spent for labor. Ford i will play an important role during I the coming months in helping to rebuild the standard of living for ; a multitude of people. “Mammoth strides have been ! made during 1935 by the Ford I Motor Cos.”