Indianapolis Times, Volume 47, Number 210, Indianapolis, Marion County, 11 November 1935 — Page 27

NOV. 11,1933

ROAD SHOCKS ' ARE ABSORBED ; BY NEW DODGE Easy Riding Promised in Latest Model; Seven Creations Offered. Among the advances that distinguish the new horsepower Dodge cars are an improved spring suspension which contributes new elements of easy-riding, a novel steering layout relieving the steering mechanism of road and wheel disturbances, a ride levelator synchronizing the action of the springs, automatic control features that exempt ihe driver from manual operations, a finger-tip speed changing mechanism, and self-equalizing hydraulic brakes, T. O. Ewing, Indianapolis Dodge representative declared today. Hydraulic brakes, pioneered by Dodge, are direct-acting, without Intervening servo-action. Front and rear shoes of each brake are engaged by hydraulic pistons of different size, with the result that the rearward shoes exert the same retarding force as the forward shoes. In addition to the four-wheel hydraulic brakes, a parking brake, of the propeller shaft type, is provided. Automatic Controls Driving ease of the new Dodge is realized through features performing certain control functions without depending on the watchfulness of the operator. For Instance, an automatic choke Attends to whatever carburetor *|choking” is necessary. The task of advancing or retarding spark in accordance with varying operating (Conditions is given to an automatic vacuum spark control attached to (he Ignition distributor. Engine cooling is regulated by a thermostatic control which automatically retards or accelerates water circulation as conditions demand

/ Two Champions! \ \ Your New \ i STUDEBAKER / a I

See the New STUOEBAKER DICTATOR and PRESIDENT MODELS for 1936 On Display at the Indianapolis AUTO SHOW Manufacturers Bldg., State Fairgrounds . The Dictator Four-Door Sedan • New in Design • New in Beauty • New in Engineering • New in Comfort • New in Safety Distributors Litzclman & Morrison, Inc. 2004 Rf. Meridan St. Phone-Talbot 0900

Combining Grace and Beauty, They Go on Parade at the Show

supplied a main beam for openA small red Jewel is set Into the Stcsdy H finds DcniSndGd times harder than razor steel am to which of the P two to beams “Now, if ever, steady hands are • cial electrolytic bath treat-men >eration at anytime. needed on the industrial and finan- k _ . :.... ' ■ /. • , [t , /. „ ~ * which changes it to aluminum oxide Seven models are presented in c i a l reins of this country to consoli- /"*_ ZV //. e new Dodge line-four-door se- date alread made in our /*QUetTe ZT~, T 1 i in and four-door touring sedan: 6 . . _ ■* h nrn snfptv crlncQ

it. An automatic carburetor heat control maintains the fuel at uniform volatility, regardless of outside temperature. Tile front springs arc shackled at their forward ends instead of in the rear as in ordinary practice. The rear end of the spring on the left or steering side, rests in a spring-cushioned ‘‘kick shackle.” By shackling the springs in front and locating the Pitman arm close to the point at which the left spring is anchored, Dodge has a steering method in which the front axle and the steering drag link move in similar arcs. Night driving security is advanced. For road illumination, there is supplied a main beam for openroad travel, and an optional courtesy or "passing beam.” Both beams are of equal intensity—thirty-two candlepower. Because the system, through the use of masked bulbs, cuts off otherwise scattered rays and the image of the concentrated beam, the light is of marked advantage in night driving through fog, dust or rain. A small red jewel is set into the control button of the headlight switch on the instrument panel. Because it is illuminated when the main driving beam is “on,” the jewel keeps the operator informed as to which of the two beams is in operation at any time. Seven models are presented in the new Dodge line—four-door sedan and four-door touring sedan; two-door sedan and two-door touring sedan; coupe and coupe with rumble seat; convertible coupe.

FORD V-8 STEERING MUCH EASIER NOW More Than 25 Per Cent Drop in Effort Attained. Steering of the Ford V-8 cars for 1936 has been made easier by two important changes in design, it was stated at the Auto Show where the new Fords are on display. The decrease in steering effort required is estimated at more than 25 per cent. The first of the changes is an increase in the steefing ratio from 15-to-l to 17-to-l. The ratio expresses the leverage exerted on the front wheels of the car by the steering wheel. Obviously 17-to-l means that substantially less effort is required to turn the front wheels than is needed with 15-to-l. The • second improvement is the use of small straight roller bearings orw. the sector shaft. This is the shaft to which the steering arm is attached. The use of these bearings, sometimes called “needle type” bearings, reduces friction in the steering gear, thus further increasing steering ease.

CLEAR SAILING FOR ’3GSELLING Steady Hands Demanded for Industrial and Financial Auto Reins. ‘‘Now, if ever, steady hands are needed on the industrial and financial reins of this country to consolidate the gains already made in our return to better times,” declared C. W. Nash, chairman of the board, Nash Motors Cos., today. ‘‘ln my opinion there is nothing in today’s general economic conditions, nor in the outlook for tomorrow, that should slow down the inspiring industrial march that has marked the past eight months of this year. ‘‘This year, as always, the automobile manufacturer who achieves the greatest actual value in his product is going to receive the maximum of public support. The automobile market is becoming more and more stablized each year and honest value in his product is the determining factor in a manufacturer’s success or failure. There may be fewer companies in the field when 1936 ends, but these companies will prosper by virtue of the actual service they render motorists. “The Nash Motors Cos. expects to build 75 per cent more automobiles in 1935 than it did during 1935 and that statement expresses the confidence with which we view the future.” An Uninvited Guest The oil filter on your car protects the engine by keeping the oil clean. In 8000 to 10,000 miles of driving it collects as much as two pounds of dirt, sludge and other foreign matter from the oil. It is important, therefore, that the filter cartridge be renewed after every 8000 to 10,000 mlies of driving.

THE INDIANAPOLIS TIMES

CHEVROLET TRUCKS HAVE NEW FEATURES Numerous Improvements Added in 1936 Models. Current models of Chevrolet trucks, embodying numerous improvements added from time to time during the current year in accordance with the company’s policy of keep-

AT THE AUTO SHOW 8j SSjSt miwmnmmiiirm 1 "'__A m 19 3 6 FORD V-8 I \M I Awaiting your inspection at the Show is You Tl. enjoy the comfort of Ford Centerthe New Ford V-8 for 1936 —a still more Poise Riding. You'll thrill to V-8 performbeautiful Ford car ... with new style, new ance as only the Ford car gives it at low cost. * driving ease, new safeiy... and luxuriously The V- type engine always has been the „.. , appointed interiors in keeping with the fine- distinguishing characteristic of the most / "f. every feature of the 1936 car quafity of the V-8 engine. expensive automobiles. You'll find this to ° '’ B The New Ford is always a center of be true again this year at the Show. engine >■ attraction at ever/ automobile show, and The Ford Motor Company brought the this year you will find the Ford exhibit of V-type engine to the low-price field. But FEATURES OF THE more than usual interest. The car that led Ford pioneering did not stop here. Every NEW FORD V-8 FOR 1936 all others in 1935 has been made still better feature of the New Ford for 1936 measures Now mcdem u for 1936 —proved by the past and improved up to the standard of the V-8 engine. New inferior beauty FOR THE FUTURE. 1 _ _ . . New * a Peering $ "1 AND F * °* *’ D * b ° ,t ’ S,andard aceeKor 7 Sup. Easier gear shifting When you accept your Ford dealer's *UI II P Eluding bumpers and spar, tire, extra. De Luxe Super-Safety Brakes invitation to take this car out on the road. 71 II I “ aw. W '“' d b ° dr you 11 find steering and gear shifting easier. JLr V# nomicai universal credit company terms. V-8 engine Efficient cooling Visit the Automobile Show, Take time to examine the New Ford in detail. See how an Center-Poise Riding engine from the luxury class has set the standard of Ford quality through and through. Striated for quiet AUTHORIZED FORD DEALERS l>

ing their commercial vehicles constantly up to date, are on display at the Indianapolis Automobile Show. Among the principal new features introduced since the 1935 shows are improved engines, with higher (6 to 1) compression ratio, full-length water jackets, balanced carburetors and other changes effecting better performance and increased economy. The half-ton models now are equipped with perfected hydraulic brakes, combining the hydraulic principle of operation with Chevrolet’s own design of articulated brakeshoes at all four wheels. The ton-

and-a-half models now have full floating rear axles, which relieve the axle drive shafts of all load-carry-ing duties; the entire load of the truck and its burden is carried on a newly-designed rear axle housing. Nash Reduces Leakage Possibility of leakage has been reduced to a minimum in the design of the packingless water pumps on the Nash line for 1936. A “Morganite” ring around the pump driveshaft is seated against the inner surface of the pump cover plate instead.

CADILLAC PISTONS ARE HARDER THAN STEEL Aluminum Alloy Expands Less Than Other Material. The surface of the anodized aluminum alloy pistons used in the Cadillac and LaSalle motors are six times harder than razor steel and approach the hardness of diamonds. The piston material is a tough aluminum alloy with 20 per cent less heat expansion than pure aluminum. The surface is hardened by a special electrolytic bath treatment which changes it to aluminum oxide.

Ford safety glass protection and our complete policy make driving less hazardous STATE FARM MUTUAL AUTO INSURANCE CO. A Legal Reserve Company . See H. R. Nevins 1024 Lemcke Bldg. RI. 7321

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PROCESS AIDS PISTONS “Anodic” Coating Gives Aluminum Diamond-Hard Surface. Anew process known as "Anodic'* coating is employed to give the Plymouth aluminum pistons a dia-mond-hke surface hardess. “Anodic” coating consists of the electrolytic treatment of the pistons m a chemical bath.

Your New Ford V-8 features greater driving safety ... and for SAFE TIRE REPAIRS go to authorized BOWES “SEALFAST” Servvice Stations Means jC^ A V <S Quick, 4 iii vw PATtNI PROCESS SAFETireßepairs