Indianapolis Times, Volume 47, Number 210, Indianapolis, Marion County, 11 November 1935 — Page 19

NOV. 11, 1935

THRONG AnENDS OPENING OF 25TH AUTO SHOW TODAY AFTER LAPSE OF TWO YEARS I )ue to Agreement With President Roosevelt, This Is First Time in Industry’s History Event Is Held in Fall. * The Indianapolis Automobile Trade Association today presenting the twenty-fifth Indianapolis Automobile Show in the Manufacturers’ Building, Indiana State Fairground.

Due to an agreement made with President Roosevelt, this is the first year in the history of the automobile industry the annual shows are being held in the fall. Auto manufacturers agreed with the Presit at that employment for factory employes could be distributed over a longer period of time if the shows were held in the fall. Continues to Nov. 16 the local show, following only a short time after the New' York show , is to continue through Nov. 16. W J. Robinson, president of the trade association, has announced. Mr. Robinson said he expected large crowds because the Indianapolis show is the first new model exhibition in the Middle West and because Indianapolis did not have a show last spring. The Chicago Auto Show is to open the w r eek following the Indianapolis display. Passenger Car Exhibitors Passenger car exhibitors at the local show: Buick Motor Cos.; Reo, Reo Indiana Sales Cos., Inc.; LafayetteNash, E. L. Shaver Cos., Inc.; Cadil-lar-La Salle, Hoosier Cadillac Cos.; Packard, Citizens Motor Car Cos.; •Studebaker, Litzelman Ac Morrison. Inc.; Chevrolet, Chevrolet Motor Cos.; Ford, Lincoln, Lincoln-Zephyr. the Ford Motor Cos.; DeSoto, Jones Maley, Inc.; Plymouth, Plymouth Motor Corp.; Chrysler, C. H. Wallerich. Inc. Hudson-Terraplane, Losey Motors, Inc.; Pontiac, Pontiac Motor Cos.; Pierce Arrow, Pierce Arrow Motor Cos.; Graham, Newby Motor Cos.: Hupmobile and Willys, Frank. S. Feeser Cos.; Oldsmobile, Olds Motor Works, Inc., and Dodge, Dodge Brothers Corp. Trucks to be exhibited are ChevAir Ruins Engines The engine of a racing car competing in a speed contest may be ruined if it should suddenly run out of fuel, because the excess air taken into the combustion chambers overheats the engine and warps tiie valves. Horses Departed Motorcycles with light machine guns attached to the handlebars are now being used, instead of horses, by a United States cavalry unit.

"ALL THE THINGS" you want in Spark Plugs for your 1936 CHGVCOIGt ( or an Y °^ er car ) rugged, dependable Bowes (jSfF Spark Plugs

rolet, Chevrolet Motor Cos.; Dodge, Dodge Brothers Corp.; Ford, Ford Motor Cos.; Stewart, Martin Truck Cos., and Reo, Reo Indiana Sales Cos. Miscellaneous exhibits include Fruehaufer Trailer, American States Insurance Cos., State Auto Insurance Cos., Perine Oil Cos., Guarantee Tire and Rubber Cos., Telepolice Safety Device and Book of Knowledge. Display hours are to be from 11 to 10:30 p. m. daily. Streamlining, luxurious upholstery, added space and safety are said to feature the new 7 1936 models.

von hoped a low-priced car would have are yours in (FCCe Courp/ct/: Cm/-nriced?Cali? CHEVROLET FOR 1936 4 -HB — 7jlsEo3llOF—— • —— ———■— ———- Gat'’ NEW PERFECTED HYDRAULIC RRAKES SOLID STEEL one-piece TURRET TOP IMPROVED GLIDING Krt EE-ACTION RIDE’" the safest and smoothest ever developed / ° crown beauty, a fortress of safety the smoothest, safest ride of all NO DRAFT VENTILATION jf • ON NEW bodies BY risHER VALVE-IN-HEAD ENGINE . M the most beautiful and comfortable bodies ever created for a low-priced car g, ' Wng even better P erf ormonce with even less gas and oil Rig CHEVROLET MOTOR COMPANY, DETROIT, MICH. Compare Chevrolet’s lotc delivered prices and the neur greatly reduced G.M.A.C. six per cent * time payment plan—the lowest financing cost in G.M.A.C. history. A General Motors Value. ALL THESE FEATURES AT CHEVROLET'S LOW PRICES AND UP. L -st price of Sew Standard Coupe at Flint, Michigan. With bumpers, spare tire and tire lock, the list price is S2O additional. * Knee-Action on Master Models only, S2O additional. Prices quoted in this advertisement are list af Flint, Michigan, and subject to change without notice. SEE THE NEW 1936 CHEVROLET AT THE AUTO SHOW, Manufacturers Bldg., State Fairgrounds, and at your, nearest Chevrolet dealer's

New Ford Cars Show No Radical Changes

R. A. Hayes, Manager of Indianapolis Branch. However. Describes Many Splendid New Innovations in Style. Ford V-8 cars for 1936 presenting a number of detail improvements and refinements, but no radical changes, and a complete line of commercial models are being displayed this week at the automobile show. State Fairground. R. A. Hayes, manager of the Indianapolis Ford Branch, declares that body lines which strike anew note in streamlining, a new r treatment of the interiors and three important refinements in chassis engineering summarize the principal improvements in the 1936 car. The 85-horse pow'er V-8 engine, of which more than I

2,000,000 are in operation, is un-

altered. Os tne three principal chassis improvements, one —improved steering—is aimed at greater ease and safety of operation. It is estimated steering effort has been reduced more than 25 per cent. Two others tend to greater comfort.

R. A. Hayes

One is the use of new' one-piece electrically welded steel wheels which lessen the unsprung weight of the car by nearly twenty pounds and thus provide greater riding comfort. The other is an improved transmis-

THE INDIANAPOLIS TIMES

sion, using quiet helical gears in first speed and reverse, as well as in second and high. A new' front-end treatment gives added distinction to the body lines. The hood is longer, extending over the attractive new' radiator grille. Thirteen Body Types Thirteen body types are available, 10 with de luxe appointments and three without. These are: De Luxe—Three-window coupe, five-w'indow' coupe, roadster with rumble seat, phaeton, cabriolet with rumble seat, convertible sedan, Tudor sedan, Fordor sedan, Tudor touring sedan, Fordor touring sedan. Without de luxe appointments: Five-window' coupe. Tudor and Fordor sedans. These are offered in either black or gunmetal. De luxe car panels are fitted with

STYLE, SAFETY GUIDE BUYER Hudson President Tells of Qualities Sought in Cars Today. Five major qualities are demanded by American automobile buyers today—style, performance. ! size, safety and ruggedness—according to Roy D. Chapin, president of Hudson Motor Car Cos. “All car buyers do not place these qualities in the same order of im- | portance, but our close contact ! through our dealer organization with the public makes it clear that j each of the five features are of the I highest importance and must of necessity be incorporated in our design,” he said. “In all five of these essentials, the Hudsons and Terraplanes for 1936 are outstanding. From the moment w r e first showed our cars to people outside of our own organ--100-mile speedometer with tripmileage recorder; ammeter, w'ater temperature indicator, electric fuel gauge and electric oil gauge, as well as a cigar lighter, tilting ash tray | and glove compartment. The ash j tray may be removed and a Ford radio installed upon special order.

ization, we have received a tremendous 'amount of acclaim for the beauty of the new line*. That quality known as style is distinctly a matter of artistic line. It defies definition or measurement. It can only be judged by the eye. but I can say that in all of my experience since the beginning of the automobile industry we have never had a model so universally praised for its attractive appearance. “As far as performance is concerned. our cars for 1936 measure up admirably to the impressive record made by our previous models. From a safety standpoint, however, there is even more to be said. The incorporation of our “radial safety j control,” which I can predict will

Chevrolet turret-top body and our 1936 policy offer more certain protection. STATE FARM MUTUAL AUTO INSURANCE CO. A Legal Reserve Company Spe H. R. Nevins 1024 Lemcke Bldg. RI. 7821

be one of the most discussed features of automobile design this year, has introduced new standards of safety, controllability, road sense" and stability to the ear. It contributes remarkably to its comfort and riding quality. We believe that in this radial safety control we have a most valuable and exclusive feature. “As far as size is concerned we believe our new models have brought anew conception of roominess to the low price field. Plenty of seat, width and plenty of leg room are appreciated by American buyers,

HUPP OFFERS ‘ Mirror'fi n ished* THE SHOW cylinders seldom found in cars of less than twice their prices.

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and for 1935 we are providing a maximum in this respect “ "Finally, and by no means least important, is ruggedness and durability. Thousands and thousands rs field reports on our 1935 produc's have been analyzed down to their last detail. “We ha\e sent test crews over the road with instructions to breax up our cars if they could, and as a result we have received all of the .reformation necessary to build this sturdiness into our cars. We have spared nothing to attain ruggedne-s and durability.” .