Indianapolis Times, Volume 47, Number 210, Indianapolis, Marion County, 11 November 1935 — Page 18

PAGE 18

BUICK SHOWN IN FOUR LINES; PRICE LOWER Body Redesigned, Hydraulic Brakes Used on All Models. Four new lines of automobiles are being displayed by Buick at the Indianapolis Automobile show, at prices considerably lower than for corresponding models a year ago. The new Buick cars, which were shown several weeks ago by Central Buick Cos. and Monarch Motor Cos., Indianapolis Buick dealers, represent more changes from past models than have been made in any single year in recent Buick history. Inspection reveals a rejuvenation and modernization of product by which, according to company officials, Buick aims to capture an entirely new’ market, at the same time retaining its present large clientele. Results in the field since the cars first were announced indicate the objective may be reached. Present factory schedules are said to call for the production of 135,000 cars during the model year. A large percentage of this volume already has been shipped. At the same time it is recalled that more than 15 millions were spent on expansion and rehabilitation of the Buick factories in preparation for the boost in volume expected during 1936. Many Features Retained Buick again features torque tube drive, valve-in-head straight eight engines, sealed chassis and independent front wheel suspension. In addition, many new’ structural and safety features have been incorporated, such as new’ streamlined bodies by Fisher with solid steel “turret tops’’ ar.d safety glass in windshields and all windows, slanting vee-type windshields affording maximum visibility, Anolite pistons, improved knee action, center point steering and hydraulic brakes. The lour series of cars range in price from $"65 to $1945, ing reductions of S4O to $385 under 1935. Varying in wheelbase and weight, but otherwise identical in design and construction, the Buick 1936 lines are the Series 40 Special on a 118-inch wheelbase chassis and powered by a 93-horsepower, valve-in-head straight eight engine; the Series 60 Century on a 122-inch wheelbase chassis with a 120-horse-power valve-in-head straight eight engine: the Series 80 Roadmastcr, on a 131-inch wheelbase with the same 120-horsepower engine, and the Series 90 Limited, having a 138incli wheelbase and the same pow r er | plant as the Century and Roadmaster models. Fifty Body Types Base prices at the factory are— Series 40 Special, $765; Series 60 Century, $1035; Series 80 Roadmaster, $1255, and Series 90 Limited, $1595. A total of 15 body types are listed, including five types of coupes.

iTI IHLII C^ART f^ME IMPORTANT NOTICE Fit All Cars Regardless of Year, Make or Model (New 1936 Cars Included) MBKggA *w afe mL jHaSBi ■i vTiJ li 1 1 1 1 and i. l l sl* lT* Bw/ ROSE TIRE CO. 930 N. MERIDIAN ■*■ Indciirmlrntl.T 0 ne<i mmmKm RI-8355 Store Hours: 7 A. M. to 9 P. M. Sunday: S A. M. to 1:30 P. M.

Airflow Design as Improved by Chrysler and De Soto

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Additional refinements and improvements are noted in tiro of Walter P. Chrysler’s Airflow models for 1036. Left. the Chrysler eight on a wheelbase of 123 inches, horsepower of 120, room for six passengers. Right, the De Soto, provd of its newly designed radiator grille.

Public Gave Answers - Studebaker Designed Its Models From CrossSection of Queries to Drivers.

MANY months ago the men who make up the management of the new’ Studebaker Sales Corp., according to O. J. Litzelman and F. C. Morrison, local Studebaker distributors, decided that the new’ Studebaker models for 1936 should meet public demand as closely as possible. A prolonged and extensive survey of drivers’ desires and dictates was made. Thousands of drivers, young and old, men and women, were questioned. Their answers were carefully recorded. Do you prefer hydraulic brakes? How fast do you want to drive?

Do you like the extreme tear-drop design? What price is best suited

to your purse and your preference? These and scores of other questions w’ere asked. The questioning went on all spring and summer and up to less than two months ago. No section of the country, nor type of motorist was neglected. Finally, with the

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O. j. Litzelman

study completed and the answer to the question, “what does the driver want?” in hand, Studebaker produced its new models for 1936. Designed by Woman The Studebakers of 1936 appear in two groups, the Dictator and the President. The President is a de luxe automobile, designed, styled and trimmed by Miss Helen Dryden, artist and decorator. Each of the two groups has the

following body models. Threepassenger coupe, five - passenger coupe, St. Regis custom tw’o-door sedan, St. Regis cruising two-door* sedan, custom four-door sedan, cruising four - door sedan and convertible roadsters. "Custom” sedans have baggage space in. the

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rear. The models mentioned are five-wheel cars with the extra wheel carried inside a baggage compartment. Six-wheel “sidemount” models are available. Fivewheel “side-mount” models are available on the Dictator with extra wheel carried. The Dictator Is powered with a new six-cylinder engine. The President has an eight-cylinder engine. Both have greater acceleration, higher top speeds and more economy. Vital statistics of the 1936 Studebaker follow: _ , Dictator President Overall length 192% in. 201% in. Horse power 90a3400 115a3600 Taxable h. p 25.35 30 Bore and stroke 3V4X4% 3 1-16x4% Displacement 217 cu. in. 250 cu in. Compression ratio .. 0.3 to 1 6.5 to 1 Oil capacity e qts. 8 qts. Gasoline tank 18 gal. 18 gal Tires 0.00x16 6.50x16 Treads, front & rear 57%-60% 60-61 5-18 'nit plated radiators are narrow, slim and curved. They sweep outward and down into one piece fenders of deep and efficient air fc*i design. Hoods are high and narrow. Body roofs are solid steel and of one piece. Rear contours swing down to the wide chromium bumpers with the symmetry of modern streamlining. New Type Insulation Anew type of insulation has been adopted by Studebaker. It is made of laminated, asphalt treated “deadening” fabric compressed to three-quarters of an inch in thickness, and produces an unusual effect of solidity. Among the new devices given to motorists is the automatic “hillholder,” a feature that is adequately described by its name. Automatic “hill-holders” permit drivers, whose cars are stopped on an upgrade, to remove their right foot from the brake pedal without the car backing down hill. Thus, the driver may apply his foot to the accelerater as the clutch is let in. Studebaker engineers have devised anew rubber mounting of engines, which cradles them more efficiently and reduces engine vibration to a minimum.

1200 PAPERS USED !N PLYMOUTH CAMPAIGN Advertising Drive Is Largest in History of Company. By United Press DETROIT. Nov. 9.—The Plymouth Motor Corp. has launched the biggest newspaper advertising campaign in its history to announce the new Plymouths for 1936. "Newspaper advertising will be used as the spearhead of our campaign announcing the new models," J. B. Wagstaff, director of advertising of the Plymouth Motor Corp., said in revealing details of the company's program. ‘‘Twelve hundred newspapers with a total circulation in excess of 41.000.000 will carry the story of the 1936 Plymouth to readers in all parts of the country. Newspaper advertising has played an important pert in Plymouth's amazing success story; the story of a company which sold only one out of every hundred cars in 1928 and today sells one car for each four of the other leading low-priced cars." New Steel Gasket Used A steel gasket, filled with asbestos, is used between the cylinder head and cylinder block in Hudson and Terrapinne motors. Since steel will not feidize, as copper will, the life of the gasket is increased. r 1

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i No reason now to buy any car at any price without looking at Chrysler ★ ★ ★

a R 1936, Chrysler presents four great new Chrysler cars . . . in a price range that will interest literally millions. A Big, Low Priced Six Chrysler luxury for 1936 starts with the big, new Chrysler Six. It costs just a little more than the lowest-priced cars but it gives you a whole lot more. More beauty .. . more style. More speed, more ability, with its 93 horsepower engine. A more comfortable ride, with its 118-inch wheelbase, big tires, new weight distribution and big soft-acting springs. It’s a bigger, finer, safer,; steadier car . . . yet Chrysler engineering makes it surprisingly economical to own. De Luxe Eight... Fast, Powerful If you call to mind the type of luxury that used to characterize the £2,000 class, you’ll get a good idea of the new Chrysler De Luxe Eight. Astonishingly enough, it lists for about half that price!

Jm. C. H. WALLERICH COMPANY Distributor 950 North Meridian RUey 4574 -A Sal* Place to Trade" GAUNT & WAITE, O. J. SURBfcR, \\M. P. SHAY, ■ ■ ■ • 120 W~t North St. . . * Beech Grove. Ind. ' * st

THE INDIANAPOLIS TIMES

ENGINEERS CEASE JUMPING AT IDEAS This Year’s Models Show How New Trend Goes. A trend in automotive engineering that should be greeted w’ith acclaim by every motorist is more apparent in the new 1936 cars than in any other year in the industry’s history, according to F. A. Bower, chief engineer of Buick Motor Cos. That is the tendency to consolidate the mechanical gains of recent years rather than to attempt

In thrilling performance, it bows to nothing on the road. Its pick-up and astonishing top speed have an almost uncanny smoothness made possible by new' developments in Floating Power. It’s a commanding-looking car . . . long, low-swung. A great big luxurious car . . . with wider, chair-high seats and deep, soft upholstery. There are smart, comfortable bodies on 121-inch wheelbase . . . and special custom-type models on a wheelbase of 133 inches. Beautiful New Airflow Eight Then, at only a slightly higher price, Chrysler offers the 1936 Airflow' Eight. This magnificent car is alive with new' beauty. Anew grace in hood design . . . smart new' louvers ... a big trunk that’s an integral part of the body . . . entirely re-styled interiors. Here are the glorious Floating Ride and drawing mom spaciousness that only Airflow tixurrRATED, CHRYSLER AIRFLOW EIGHT

radical innovations that might prove of questionable worth and develop into a source of expense and annoyance to the motorist, he said. “This year's motor cars demonstrate more than ever that the day is fast disappearing when automotive engineers will grasp at some new'bom, flashy, unproved mechanical idea because it may have sales appeal. “In the 32 years of Buick’s history, most of which time I have been identified with Buick engineering. it has been a strict company policy to adhere to fundamental developments that have demonstrated their worth and to make no fundamental change until satisfied it is good enough to remain a permanent and dependable feature.’’

design makes possible. Here is the incomparable safety of a body and frame that are one strong, rigid unit. Airflow Imperial. . . Chrysler's Finest The beautiful new 1936 Airflow Imperial is the finest expression of Chrysler engineering. For speed with economy, we believe it has literally no equal. With all of its power and brilliant performance, this car holds the astonishing economy record of 18.1 miles per gallon on a transcontinental run. No car, however costly, can match its luxurious Floating Ride . . . because the highest advantages of modern weight distribution are possible only in Airflow. And Airflow design, too,

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CHRYSLER AND PLYMOUTH DEALERS

FORD WHEELS LIGHTER AND EASIER TO CLEAN Old-Type Spoke Model Thing of Past in Auto Design. Wheels of new’ design which are easier to clean and almost five pounds lighter p r wheel than the steel spoke type they supersede are among improvements to the Ford V-8 cars on display at the Fairground. The wheel as it is commonly thought of is practically eliminated in the new structure, which is equally as strong as the previous welded steel spoke wheel. In the 1936 wheel there is a brake drum with lug bolts near the outer diameter.

makes possible its truly astonishing roominess.

This big car of 130 horsepower and 128-inch wheelbase is priced astonishingly lo\ in the medium-price range. Automatic Overdrive for all Models Introduced to the world on the Airflow cars, the Automatic Overdrive has been the most talked-about motoring improvement in years. For 1936, Automatic Overdrive is standard on the Airflow Imperial. It is also available at slight additional cost on all the 1936 Chrysler lines. It gives every Chrysler not only astonishing fuel economy for its size and power ... it permits these big luxurious cars to travel at high

SLOAN SAYS AUTO VALUE IS GREATER Industry Prides Itself in New Developments. “The automobile industry takes pardonable pride this week in presenting to the public the results of another year's preparation—the 1936 models,” Alfred P. Sloan Jr., president of General Motors Corp.. said today. “Probably it would be correct also to say that the entire nation is sharing with our industry our pride in these new creations which repre-

Keep That "Accent On Luxury" In Your New CHRYSLER B || s BOWES "SEAL-FAST" ■fcjjiJ BOND POLISH |gggj| The high-gloss bone dry finish repels dust, protects your car!

'i sent another milestone In American mechanical progress. They are the tangible results of the work of a great many people and they represent physical evidence of the harmonious co-operation of many groups working toward a common goal. “In planning these models wa have kept in mind constantly one fundamental thought, and that is that we must give our purchasers more value per dollar. The automobile is no longer a pleasure car. It is a necessary part of our transportation system. By providing greater values in transportation we are helping those who use motor vehicles in their businesses and on their farms to operate more efficiently.”

speeds with a gasoline and oil consump-

tion as low, and often lower, than that of smaller cars. All the 1936 Chryslers have Chrysler’s time-tested hydraulic brakes ... and famous Floating Power. All have strong, rigid safety-steel bodies. All sedans have integral body-form trunks at no extra cost. Before you buy any new car at any price for 1936, see for yourself how much more you can get for your money in a Chrysler! s 7fifi # V# FACTORY 1938 CHRYSLER SIX ... 93 horsepower, 118-inch wheelbase. Six body types. Price* $760 and up. Four-Door Sedan $875. NEW CHRYSLER DE LUXE EIGHT ... 105 and 110 horsepower, 121 and 133-inch wheelbase. Seven body types. Prices $925 and up. Four-Door Sedan $1045. CHRYSLER AIRFLOW EIGHT . . . 115 horsepower, 123-inch wheelbase. Six-pas-senger Sedan and six-passenger Coupe $1345. CHRYSLER AIRFLOW IMPERIAL ... 130 horsepower, 128-inch wheelbase. Six-pas-senger Sedan and six-passenger Coupe $1475. All prices list at factory, Detroit; special equipment extra. Aslt about the new Chrysler Motors-Commercial Credit 6 % Time Payment Plan. s #• tht ears—The Chrysler Six, De Luxe Eight end the 1936 Airflows ere on display at the Automobile Show. 2 0 7

_STOV. 11, 1935