Indianapolis Times, Volume 47, Number 206, Indianapolis, Marion County, 6 November 1935 — Page 6
PAGE 6
HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK
NEW PRODUCT OF CHEVROLET SHOWS CHANGES Advances in Performance, Engineering and Styling Noted. The new Master Deluxe and Standard for 1336 introduced in Indianapolis and simultaneously throughout the country at dealer showrooms, embody marked advances in styling, engineering and 1 performance, according to E. W. Berger, Indianapolis zone manager for Chevrolet Motor Cos. The Master Deluxe, offered with either knee action or conventional springing, has been restyled in its more important appearance ele- j ments, notably by the adoption of a j higher and narrower grille of dis- i tinctively original design in combinnation with anew treatment of the hood louvres, new style headlamps mounted on the sides of the radiator shell, and new interior trim. The lower priced standard models have been completely redesigned in chassis and bodies. Last year the standards differed materially both in appearance and in construction from the masters; this year, the two lines are identical in all major features of styling, engineering and j performance, the chief difference being only a matter of wheelbase. Outstanding among the many new features of both models for 1936 are perfected hydraulic brakes; improved engines having higher compression ratio—6 to I—balanced carburetor, full-length water jacketing and other changes resulting in better cooling and improved gasoline and oil economy, and cromodine rust-prevention on fenders and running boards. Front doors of all models of both lines are now hinged at the front. The solid steel turret top, exclusive last year with the master models, has been adopted this year for the standard line also. Spoke-type pressed steel wheels, instead of wire wheels, are used on all standard ! models. Body interiors of master models show marked advances in comfort and style. An important innovation is found in the design of the front seating arrangement, of the master coach and tow'n sedan. Instead of the usual divided and hinged front seat of tw’o-door models, a single seat cushion extends the full width of the car, permitting three passengers to ride comfortably. The seat back is divided, the right side section be I ing hinged to fold forward over the seat cushion to open a passageway to the rear compartment. Prices on the two new lines range from $495 to S6OO for the standard I models and $560 to $665 for the mas- I ter models. STUTZ OFFERING NEW MODEL DELIVERY CAR Pak-Age Vehicle Designed Especially for Frequent Stops. Among the interesting new automotive vehicles, which are being presented to the public this fall is the 1936 Stut/, Pak-Age-Car, built by the Stutz Motor Car Company, Indianapolis. It is not a motor truck but a specialty vehicle designed solely for industries engaged in the frequent stop, house-to-house delivery of merchandise. In the Pak-Age-Car, Stutz has not made an attempt to adapt a conventional truck or passenger car ehasis to delivery service in conjunction with industries engaged in house-to-house delivery, it is re- j ported. LOW PRICE ANNOUNCED Willys Car May Be Bought for 5395 at Toledo. Time,, ffperinl TOLEDO. 0., Nov. 6—David R. Wilson, president of Wil’.ys-Over-land, announces the prices for the new 1936 line of Willys 77 models, revealing that the car may be purchased for as low as $395 at Toledo. Willys is handled in Indianapolis by the Frank S. Feeser Cos. RUBBER LASTS LONGER Goodrich Official Calls Attention to Progress Since War. "It Is estimated that the average service life of rubber goods has been doubled since the World War, largely because of constant systematic research," J. D. Tew. president of the B. F. Goodrich Cos. told members of the National Research Councils tour of notable research laboratories when it inspected the Goodrich laboratories, Akron, O. Appearance Improved The new dieeast radiator grille has greatly improved the appearance of the Chrysler Airflow front end. Tins V-shaped grille is a trellislike arrangement of bright chromium vertical bars that are gracefully curved at the top to blend into the flowing lines of the hood. Trunk Built Into Car The rear panel of the Chrysler Airflow four-door sedan has been redesigned and now includes a trunk. The form of this trunk has been blended skillfully into the advanced rear end streamlining, in accordance with aerodynamic principles. Grease Gun Banned A high pressure grease gun should never be used on the water pump bearing.
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SPORT SEDAN INCLUDED IN CHEVROLET’S 1936 LINE
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Pictured above is the new 1936 Chevrolet Standard Sport Sedan, which with the new' Master De Luxe models, is now on display at all local Chevrolet dealers’ show rooms. Outstanding features of the two new lines include hydraulic brakes, new radiator grille, built-in trunk, turret top, artillery type wheels ana more streamlined body lines.
NEW MODEL LINCOLN ENTERS MEDIUM-PRICED FIELD
The V-12 Lincoln-Zephyr, soon to be shown in Indianapolis, is a product of the combined resources of the Ford and Lincoln organizations and newest entry in the medium price field. It is illustrated in the four-door sedan type. Its design is decidedly advanced, having no orthodox chassis dr chassis frame. The car comprises a bridge truss body in which the engine is mounted and to which the running gear is attached. The Lincoln-built 12-cylinder engine develops 110 horsepower. Wheelbase is 122 inches; spring base 133 inches. Center poise spring suspension with record low center of gravity gives unusual riding comfort.
Auto License Sale on Nov. 1 Receives Praise
Michigan's Action Declared Aid to Recovery by Chevrolet Chief. The action of the State of Michigan in making 1936 automobile licenses available Nov. 1 is of importance as a factor in hastening eco iomic recovery, W. E. Holler, vice president and general sales manager of the Chevrolet Motor Cos., asserted in a letter to Gov. Frank D. Fitzgerald, thanking him for the part he played in bringing about the change. "It would be hard to over-estimate the importance of this step,” said Mr. Holler, discussing his letter. "Not only from the standpoint of the automobile industry, but from that of the public itself, it means a great deal. Th fact that next year's license can be bought right nov.’ will result in thousands of sales to persons w’ho would otherwise wait until Jan. 1 to buy new’ cars. "For the first time, we shall be able to make the mast of the opportunity to sell automobiles as Christmas gifts. The practice of giving
’ EDITOR GIVES OPINION ON 1936 AUTO STYLE
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Patti© R© Velle (Fashionlst of M. Brook* A Company, Washington): “I'm interested, Mr. Smith, in tying in with the new motor car styles in connection with a fashion exhibit. What do you think of the new 1936 models?” Smith (Auto Editor, Washington Daily Nows): “Have you by chance seen the new Dodge? It is a really beautiful job. Dodge in the past has of course always been known for its sturdiness and dependability. But I frankly never in my experience as an automobile editor have seen such a smart, stylish, beautiful and stunning looking Dodge motor car as this year’s model. They tell me that :* is as economical as last year’s and you have probably read reports of owners on this subject.” See the big, new. money-saving Dodge—“ Beauty Winner” of 1936—n0w on display at your local dealer.
the family a motor car for Christmas has been growing in popularity the last few years, and this action on the part of the state should give it momentum, for it removes the last remaining objection to the plan. "A result which may not be generally appreciated until later is that the increased business between now
*‘4;V V /t hLI i \}M i -1U .U J TO SERVE YOU BETTER .... Er | KAY’S OFFER.. QLASSES of finer quality-at low cash jjjjg „ , Prices—on Ion? easy credit terms. v - —-i a -' s * nv * te you to open an account—have JLk. * I ' VOUr eyes cxamined and pay for your glasses / at y°ur own convenience. Li i IFv ji ay is; WEST WASHINGTON STKEET Directly Opposite Indiana Theatre
THE INDIANAPOLIS TIMES
and Jan. 1 will put additional money in the pockets not only of those selling cars, but also of the countless thousands in the manufacturing end of the business, as w r ell as of the merchants and tradesmen with whom their wages are spent. It is in effect a contribution from the state to every workingman’s Christmas stocking. "In light of the effect it will certainly exert on the general economic situation, the change is a progressive step which ought to be taken throughout the country. It is to be hoped that other states will follow Michigan’s far-sighted example.”
AUTO SHOW TO GIVE COMPLETE MQTORPICTURE Passenger and Commercial Models in Various Classes Entered. When the doors of the Manufacturers building at the State Fairground open Saturday to "Indiana’s greatest auto show" visitors are to be greeted with one of the most complete motor exhibits since the show's were started in 1910. In view’ of the public response at the national show, now in progress in New' York, W. J. Robinson, Indianapolis show manager, is optimistic about Indianapolis’ silver jubilee exposition. A full line of motor cars and several lines of commercial cars will be shown and in addition, there w'lll be numerous displays of accessories, finance and insurance companies and other allied businesses. Precedes Chicago Event Indianapolis, according to Mr. Robinson, is recognized as one of the most auto conscious cities in the United States, and this year will be the first Midwestern city to display new’ car models after the national show'. For the first time in many years, the Indianapolis show will precede the Chicago exhibit. Followers of the industry declare that the opening of this year's national show, revealed many outstanding developments in the automotive field. Marked Progress Made From the improvement standpoint, show visitors will find 1936 models
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THEY ride with greater safety in the new Ford for 1936. It’s not so much that V-8 engine power and pick-up whisk them clear of traffic tangles although this, too, helps make the new Ford a safer as well as a more thrilling car to drive. But it’s mainly because every feature of the new Ford measures up to the standard of V-8 engine quality. The Ford Motor Company was not satisfied to put an engine from the luxury class in a car selling as low as $5lO. It insisted that everything else be in keeping with the fine-car quality beneath the hood-- safety, as well as roominess and comfort. Your neighhorhood Ford dealer invites you to check critically and in detail the Ford’s many luxury-class features. *5lO F. 0. B. Detroit. Standard accessory group, including bumpers AM) UP *nd spare tire, extra. All body types have Safety Glass throughout at no additional cost. Convenient, economical Universal Credit Company terms* AUTHORIZED FORD DEALERS
Only One Car Gives You V‘B Luxury at Low Cost FORD V-B for 1936
NEW USED CAR DEPARTMENT OPENED
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H. M. Van Matre
Completion of anew used car department, part of a general expansion program, is announced by H. M. Van Matre and H. E. Stout, president and sales manager respectively of H. M. Van Matre, Inc., Oldsmobile dealer. 3756 College-av. H. C. Gauker. who has been associated in the used car business for the past fifteen years, heads the news department, while Frank Henthorn is in charge of the service department. According to Messrs. Van Matre and Stout, because of increased business and the introduction of the new 1936 Oldsmobile models, several men have been added to the sales staff, which 'now includes H. C. Lewis, L. D. McEwen, S. S. Miller, N. C. Rasmussen and Kinney Simms.
superior to the fondest engineering dream of even less than 10 years ago. According to automotive leaders, 1936 will stand out in motor history as a year of extraordinary progress. Despite the wide difference in price range, all 1936 models emphasize appearance, performance, safety and economy. Streamlining is the keynote; engineering ingenuity
H. E. Stout
has materially cut down wind resistence and chromium trimmings, which make for smartness, are plentiful even on the least expensive cars. Safety features in new models include shatter-proof glass, lower suspension which makes for stability when driving at high speed, and the use of steel in body and top construction.
* f ** •j Behind Every Feature of the 1936 Ford Is the Standard of V 8 Engine Quality Welded steel body protection Sure-acting Super-Safety Brakes Safety Glass in every window New easy steering, 17-to-l ratio Welded one-piece steel wheels Wide wheel rims, wiie tread tires Double channel, X-type frame Solid front axle, radius rods ON THE AIR FORD SUNDAY EVENING HOUR, 8 P. M. <C. S. TANARUS.). FRED WARING AND HIS PENNSYLVANIANS, Tuewlay, 8:30 P. Sf. (C. S. TANARUS.). All Columbia Station.
_NOV. 6, 1935
SAFER LIGHTING SYSTEM USED Dodge Cars Equipped With Device to Throw Beam on Driver's Right. The latest D--dge cars ar equipped with anew safety lighting system which directs the socalled "passing beam ' to the right giving full illumination down the right side of the road instead of the short distance of former lighting systems. In order to enable the driver to know which of the two main beams he is using at any moment, the control button of the light switch on the instrument panel us provided with a red crystal behind which a tiny lamp glows when the country i driving lamp filaments are on.
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