Indianapolis Times, Volume 47, Number 44, Indianapolis, Marion County, 1 May 1935 — Page 11

MAY 1, 1935_

FORD SHOW OFFERS UNIQUE AND INTERESTING FEATUREL

SIDE OF SEDAN CUT AWAY FOR DEMONSTRATION

Centerpoise Ride and Engine Given Emphasis in Exhibit. BY BTURGE WELLS Ilm*i Automobile Editor A vlAit to the Indianapolis Ford Dealers Open Air Salon, which is being conducted all this week at 38th and Merldlan-sts. partially In the open spaces, and partially under a large tent, reveals many interesting ways of exhibiting the numerous V-8 models and demonstrating the Ford features. A rather novel method of portraying the Ford cente noise ride, has been arranged by cutting the entire side of the body from anew Ford sedan. This, we were told, gives the prospective buyer a more graphic picture of the ride, because shows in plain view Just how the rear seat has been moved ahead of the rear axle to permit easier riding for the ba;k aeat riders. Metor Operation Shown Vi t a ' cutaway chassis with a series ur i electric lights strewn through co . the engine demonstrates the lous functions that take place Je the motor is running, and enTies the customer to better com•rehend each function of the various mechanicals parts of the motor. These two features along with several different models and color combinations, are housed under the tent while a complete line of passenger and commercial cars, trucks and trailers are the attractions on the outside. Another unique feature of the show is the entertainment. A miniature stage has been arranged in the Ford signboard, which has housed anew- Ford V-8 model for the past few months, and serves as a studio for an amateur radio talent contest which Ford dealers are sponsoring over station WIRE each night this week in conjunction with the show. Audience Aids Judges The contestants perform in plain view' of the audience and their voices are carried to the outside as well as going on the air. The audience is asked to help Judges in selecting the winners. Cash prizes and consideration ori future radio programs will go to the winners. Aside from this, motion pictures depicting government operations on the Missouri River are displayed each night. This particular construction project is said to be one of the biggest jobs of its type, and the pictures of it are well worth seeing by any one interested in this type of work. A group of new' Ford V-8 sedans are kept in waiting for demonstration purposes for visitors interested in taking a short ride in the new models, and. according to R. A. Hayes, Indianapolis branch manager, are kept continuously on the go.

PONTIAC PRODUCTION RATE REMAINS HIGH Average of 881 Cars a Day Made up to April 13. There Is no letdown in the production and sale of Pontiac cars, figures released by the factory indicate. Forecasts for April estimate production at more than 19,000 and retail sales at around 18.000. Retail deliveries for the first 10 days of the month were 5126. as compared to 4404 in the first 10 days of March. Production for the week ended April 13 really got into high gear, with a total of 4407 for the five-day week, or an average of 881 cars a day. The first 1000-car day in three years occurred on Wednesday of that week. CONCEALED HINGES TO ADVANCE STREAMLINING Door Devices Said to Cause Noise at High Speed. Bn Timn Sprrial DETROIT, May I.—Concealed hinges for automobiles have been developed by the Concealed Hinge Cos. here and sales and production have begun under the direction of Bert Jones. According to Mr. Jones, the hinge Is the final body part to be affected by modem streamlining. While present type hinges do not increase wind resistance, it has been found that eight or 10 hinges on a sedan will develop whistles and roars at high speeds, he declared. Lights Fail Most Lighting equipment "ws the highest percentage t in all state and city aut. v inspections, while the second most frequent defect Is found in braking. Safest City Milwaukee was 1934's safest city, with deaths In street traffic accidents aggregating 10.8 per 100.000 population.

Quaker Company Reports Steady Gain in Business

Super-Station Stocked With Gasoline, Oil, Tires and Accessories. O. F. Calbert. president of the Quaker State Oil Cos., has announced a steady gain in business at its super-station at Massachu-aetts-av and Delaware-st. This station was opened 18 months ago. Recently a Firestone franchise was acquired, and a complete stock of Firestone tires and tubes is carried. Besides Firestone tires, the Quaker Oil Cos. features Quaker gasoline, Quaker Premium motor oil. specialised greasing, Willard batteries, auto radios and accessories. A large volume of truck and bus business is handled, which requires 24-hour service.

FORD ADDS NEW CONVERTIBLE SEDAN TO LINE

One of the big attractions at the Indianapolis Ford Dealers’ Open Air Salon at 38th and Meridian-sts is the new' five-passenger convertible V-8 sedan, shown above, which makes its debut in Indianapolis this week.

FOUR TRUCKS GIVENNAMES Studebaker’s New Line Is Reported in Good Demand. Each of the four chassis models in Studebaker’s new line of trucks is to bear a distinctive name, according to information received by O. J. Litzelman, head of Litzelman & Morrison, Inc., local distributor, from the factory at South Bend this week. The Ace is the designation chosen for the one-and-one-half-ton chassis, 11.000 pounds gross rate which, at its new low price of $565, is expected to lead the line in volume. The two-ton chassis, gross rating 13,500 pounds, will be known as the Boss. The two-and-one-half-ton unit. 16.000 pounds gross, will carry the impressive title of the Mogul. At the head of the line the three-to-four-ton unit, 18.200 pounds gross, with its 358 cubic inch displacement engine, will be named the Big Chief. W. H. Edwards, manager of the truck division of the reorganized Studebaker Corp., states that since the introduction of the new line of trucks last month sales have increased so rapidly that the first four months of this year will be the largest for four years in commercial car volume.

M'HENRY OPENS USED CAR LOT New Place Located on East Side Is Headed by H. R. Crooke. The opening of anew used car lot at 3720 E. Tenth, for the purpose of displaying a stock of better used cars, is announced by E. R. McHenry, head of the McHenry Chevrolet Cos., with headquarters and new car showrooms at 1302 E. Washington-st. A regular stock of approximately 30 or more reconditioned used cars will be on this lot at all times, and all of them will carry the regular 30-day used car guaranty, stated Mr. McHenry. ‘‘We plan to have at least two or three salesmen on the lot every day, including Sunday,” he said. “The lot will be open from 8 a. m. to 9 p. m. daily and 8 a. m. until 5 p. m. on Sundays. H. R. Crooke will be in charge and will be assisted by H. S. Stanley and Victor Schroeder.” Seeks Million Goal To fulfill Its announced intention of making one million or more Ford V-8 cars and trucks this 5-ear the Ford Motor Cos. will utilize 3.200,000 pounds of wool for upholstery, floor coverings, lubricants and anti-rust preparations. That quantity of wool will require more than 800,000 sheep to produce it. Curved Windshields Automobile designers agree that future streamlined cars will incorporate curved windshields conforming to the rounded point.

Demand Increasing for Dodge Suburban Model

Eight Passengers Can Be Accommodated in New Car. The Westchester Suburban, at a new low price has been added to the Dodge line. The car. introduced at a time when suburban residents and estate owners are preparing for

The Quaker Oil Cos. was organized in 1908, by Q. F. Calbert, one of the pioneer oil men of Indiana. Mr. Calbert served with several- major oil companies before organizing his own firm. The Quaker Cos. owns and operates 12 service stations, and in addition supplies stock to about 100 independent oil and gasoline dealers. The company sells its own registered brands of Quaker gasoline and Quaker Premium 100 per cent Pennsylvania motor oil. Several salesmen cover Indiana and central Illinois. where the company distributes its lubricating oils and greases. Associated with Mr. Calbert are his four sons. F. M. Calbert. G. F. Calbert Jr., C. M. Calbert and H. R. Calbert.

Hudson Sets Long List of New Stock Car Marks

Sedan Driven in Dry Lake Smashes 35 Previous AAA Records. Thirty-five A. A. A. records were smashed by a flying standard stock Hudson sedan at Muroc Dry Lake, California, last week when three internationally known racing drivers, driving in relays, kept the accelerator pedal to the floor and drove around a five-mile circle at a rate faster than any closed stock car has ever been driven for like distances,

according to R. H. Losey, local distributor for Hudson- Terraplane, 1219 N. MeridU fist. Not only did 32 21ass C displacement records go by the boards, but in addition unlimited displacement records for 1000 miles, 2000 kilometers and 12 hours also fell by

Mr. Losey

the boards. Even the records set last February by Sir Malcolm Campbell at Daytona Beach, Fla., in the same make and type of car, could not stand the assault. Even since the early days of the automobile, Muroc Dry Lake, one of the geological wonders of the west, has been used for speed tests. Over this silt formation, which for millions of years has been forming at the base of the Sierras adjacent to the groat Mojave Dessert, Wilbur Shaw, Babe Stapp and A1 Gordon, heroes of many a speedway encounter, drove the Hudson stock eight sedan for an entirely new series of records. Distances from one to 1000 miles, from one to 3000 kilometers and time intervals of from 1 to 12 hours were traversed at speeds ranging fx-om one to 10 miles an hour faster than ever before in closed cars of similar piston displacement. Muroc Dry Lake, 40 square miles in area, dead level, has a surface that lends itself excellently to speed trials, although after several hundred miles at this speed, ruts begin

AUTO TRADE BOARD PERSONNEL CHANGED E. E. Nolan, Evansville, Takes Chairmanship. Announcement of the following changes in office of the Indiana State Advisory Board of the motor vehicle retailing trade is made by M. S. McNay, executive secretary of the group. E. E. Nolan, Chrysler-Plymouth dealer. Evansville, formerly vice chairman, becomes chairman, replacing W. J. Robinson, head of the Robinson Automobile Cos., who resigned recently. H. R. Goodwin, Buick-Pontiac dealer, Huntington, becomes vice chairman, and Charles R. Lee, Oldsmobile dealer, Anderson, becomes secretary and treasurer replacing C. H. Wallerich. local Chrysler-Plym-outh distributor, who recently resigned because of increased business activities of his own organization.

the social activities of the summer, uses a lll’i-inch chassis mounting of an attractive body. The wood paneling of this body is done in natural wood finish to which a red gum belt molding adds a pleasing touch of color. Tire sedan type seats accomodate as many as eight passengers, three in front, two in the center, and three in the rear. A neat construction detail is the arrangement of the center seat, which is shorter than the other two, so that additional passengers may reach the center or rear seats through the rear door, without disturbing the other occupants. The seats in the rear tonneau may be removed or replaced within a few moments. With the removal of the rear seat ample space is provided at the extreme rear of the body, for the carrying of trunks and other luggage. Rubberized curtains with large celluloid lights, for use in inclement weather, are carried in a concealed envelope under the rear tonneau seat. Though a recent addition to the Dodge line, the Westchester Suburban is said to be registering a large demand, a fact with which its price, 5715, f. o. b. factory Detroit, undoubtedly has a good deal to do. Expects High Speed A Los Angeles man has designed a racing motorcycle equipped with a six-cylinder engine, with which he hopes to attain a speed in excess of 300 milesran hour.

THE INDIANAPOLIS TIDIES

to form. In spite of this, the 3000kilometer record was pushed from 75.2 up to 84.5 miles an hour. The one-mile record of 88 miles an hour was broken when the Hudson set a new record for this distance of 92.7 miles an hour and the five-mile record was pushed by Babe Stapp up to 93.02 miles an hour. The race was sanctioned and timed by the contest board of the American Automobile Association. Arthur Pillsbury, regional director of the association, was in charge, assisted by George Stephenson, member of the National Technical Committee and a corps of radio timing experts, surveyors and course repairers.

LIEBER LASER BEER With pride, of course —and without the slightest fear of contradiction ~ !we say to you today: THERE IS NOT A FINER, NOR MORE MODERN, NOR BETTER. EQUIPPED BREWERy— IN AMERICA, IN GERMANY, OR ANYWHERE ELSE IN THE WORLD-THAN THE BREWERY THAT IS NOW PRODUCING LIEBER LAGER! You are invited to inspect this brewery at any time. Your own eyes wifi confirm everything we have saic of its facilities. But our work is not done; indeed, it has just begun. We know we hare tf*e physical equipment to produce as fine a beer as there is anywhere. And we are doing just that! Toward this end —we have enlisted the talent of men long skilled in every phase of the brewing art We have gone into the world markets to purchase those exact vintages of foreign hops whose superiority is everywhere recognized. And we are using a formula that requires a far higher percentage of better malt After all people want only two things in beer: high quality and pleasing taste. Such a beer is LIEBER LAGER. BEER Lieber Brewing Corporation, Indianapolis, Indiana

RECORD CROWD VISITS DISPLAY AT FAIRGROUND General Motors Products, Being Bought Liberally at Exhibit. The General Motors Spring Show which is being held at the Manufacturers Building, State Fairground, all this week, got off to a flying start during the week-end with the record breaking attendance of more than 7000 between noon Saturday and closing time Sunday night, according to L. C. Burnett, Indianapolis Oldsmobile zone manager and general chairman of the exhibit. Many sales were reported by each of the six passenger car units, which would indicate that those attending the show are buyers rather than sightseers, stated C. M. Hammond, local Cadillac-LaSalle distributor and chairman of the advertising and publicity committee. A. J. Ressel, Indianapolis Pontiac district representative, reported that Pontiac sales for the week-end far surpassed his expectations, and as a result, Pontiac is pushing some of the other General Motors passenger car units for first place sales honors for the two-day period. All of the displays, including that of Frigidaire, have been allowed ample space to display properly all models to best advantage and have very successfully avoided the possibility of aisle space becoming congested. N. D. Watkins, city sales manager for the Indianapolis zone office of the Chevrolet Motor Cos., was very' enthusiastic over the interest shown by the attendance during the weekend for the new 1935 Master and Standard Chevrolet models,

DIRECT WILMETH'S

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Roy Wilmeth

Roy Wilmeth, founder of the North Meridian-st Ford dealership bearing his name, has again become active head of the organization, he announces. Simultaneously with Mr. Wilmeth's statement that he had bought back the controlling interest of the Wilmeth company, was the announcement that C. T. Foxworthy, a partner in the business for several years, would continue as vice president, and Delbert O. Wilmeth, Mr. Wilmeth’s brother, will become secretary and treasurer. Commenting upon present business conditions, Roy Wilmeth expresesd unlimited enthusiasm for the outlook of his organization for 1935, declaring: “The Roy Wilmeth Cos. has long been the outstanding Ford dealership in the state of Indiana from a sales volume standpoint, and in fact, during recent years has ranked high among the leading dealers, of the entire country, and we intend to continue doing so.

FORD DEALERSHIP

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Delbert O. Wilmeih

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C. T. Foxworthy

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NEW COUPE BY DE SOTO TO BE STURDILY MADE Convertible Model With Double Frame Will Be Ready Soon. As exceptionally rigid aidstream convertible coupe model with two f’s instead of the usual one, is n >duction at the DeSoto Motor Corp. factory. The new car will be available for retail delivery soon, states A. R. Jenes, head of Jones <fc Maley, Inc., local distributor, 2421 E. Washington-st The two frames which combine to give the new model unusual strength are the regular X-tvpe frame and a second frame built into the body. Heavy steel cross members brace and support this additional body-frame at the points of greatest stress and the ribbed steel floor extending the length of the body provides further rigidity. An exclusive Chrysler Motors engineering development, the new dou-ble-frame construction overcomes the fundamental weakness of all previous convertible bodies; namely, that they have been mounted directly on the frame with nothing to support them and give them rigidity but their own body panels. In appearance, the new convertible model is designed to appeal to the most discriminating. The interior is finished in hand-buffed leather. The front compartment is wide and roomy for three passengers and the deep rumble seat provides plenty of room for two additional passengers. The top folds flat into a recess behind the front seat. Big and powerful, the car has all of the safety, comfort and economy features of other alrstream models.