Indianapolis Times, Volume 47, Number 16, Indianapolis, Marion County, 29 March 1935 — Page 28
PAGE 28
iA/ewspafier c/icivertmng hflexible.. YOU CAN CHANGE YOUR STRATEGY QUICKLY
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iwtew fortunes are in the making—--1 for those not held back by timidity. Cowards never get started. Enlightened business men are alert to new opportunities. There is only one way to plan sales campaigns and to resume advertising. And that is—to begin. Where is your best market? You can select concentrated circulation there and speed up sales without waste.
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THE INDIANAPOLIS TDIES
Where is competition keenest? You can pick your newspapers there and concentrate your forces for profit . Many advertisers are doing this. To hesitate is to lose— to drop back. Newspaper advertising is flexible and intensely local. It can be stopped or started by telegraph. It can be aimed directly at major cities and market's where wealth is concentrated and where response is liveliest.
MEMBERS OF THE UNITED PRESS... THE AUDIT BUREAU OF CIRCULATIONS AND OF MEDIA RECORDS. INC.
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Scripps-Howard newspapers offer the highest concentration of circulation available in one unit for national advertising. CONCENTRATE YOUR ADVERTISING WHERE GREATEST PROFIT CAN BE MADE FROM SALES
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MARCH 29, 1935
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