Indianapolis Times, Volume 47, Number 15, Indianapolis, Marion County, 28 March 1935 — Page 17

MARCH 28, 1935

HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK

NEW LA SALLE PRESENTED AT LOWER PRICES Greater Power. Quicker Getaway and More Speed Cited. A brilliant new LaSalle, greater In power, quicker in traffic and faster on the road. was announced todav by the Cadillac Motor Car Cos. at prices far below previous LaSalle levels. Last prices range from $1225 to $1325 at Detroit. Several models of the new LaSalle • are being displayed in Indianapolis this week for the first time by the Hoo ;er Cadillac Cos., local distributors 2330 N. Meridian-st. According to C. M. Hammond, head of this organization, the new models are more luxurious than he had anticipated and he believes will continue to set the pace in the fine car field anin during 1935. Lengthened wheelbase lends charm to the smart, slender lines that have gained style dominance for La Salle. Four striking bodies by Fisher grace the new chassis; the two-door five-passenger touring sedan, two-passenger coupe, four-. door touring sedan and convertible coupe. Baggage Space l.arge Integra! trunks provide ample baggage space m the sedans. Gen- . erous provision for baggage also mads in the coupes. A comfortable rumble seat m the con- ; v< ruble coupe accommodates two engers. an arrange- i jnrnt which also may be had at extra cost in the two-passenger coupe. Closed bodies are of the new allsteel turret top type. Rakish, twopierf* v windshields are standard on all models. Many factors combine to achieve ; laSallr s inspiring performance. Os first importance is the larger motor which now develops greater horsepower. Generator Improved Incorporated also in LaSalle’s j outstanding new motor is another 1 exclusive development, the peak load generator, in which current and voltage are regulated to prevent the battery from becoming either Tggjtt Now is the lime to replace smooth, dangerous tires with new, safe ruliber. With high speeds and quick stops, tires must l>e built to respond to all driving emergencies. Miller engineers have given the answer to tire safety and blowout proof construction in the new Miller DeLuxe Geared-to-the-Uoad. All cords in these tires are laid parallel and iin!>edded in layers of live rulv Ihu*. There are no criss-cross cords to see-saw hack and forth and set up internal friction and heat—the two big causes of carcass breakdown. 1 The tread and the carcass are welded into a single unit by j a sensational new development 1 known as the Tread-Weld. This construction not only prevents the tread from pull-j ing away from the rest of the tire but cushions and distrilv utes the road punishment over the entire tire area so that no part liears the brunt of the terrific pounding of rubber against pavement. Come in and see this famous tire in your size. Ask alxmt the Rose Tuv Payment Plan—the easiest and most convenient way to buy. a a a Among dmt-storms in the Middle West are those raided by energetic housewives in their Spring housreleaning campaign. a a a Rapid battery deterioration is usually caused by neglect i on the part of the motorist. Periodic inspection is an alvsolute necessity if you desire to protect your investment. For the convenience of motorists the Rose Tire Cos. provides a free test and check-up service on batteries of all makes. Cells are tested, distilled water added, posts greased, corrosion cleaned from terminals and cables, connections tightened and other services rendered at no cost. Drive in and get this free service. It*s yours for the asking. earn Radio can now boast of its own famous triple-play— Coughlin to Johnson to Long. a a a LA-'J CHIEF TIRE CHANGER UILLU lIB£ DISIBISIIOBS

NEW 1935 LA SALLE CONVERTIBLE COUPE POPULAR WITH YOUNGER SET

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The new -and colored convertible coupe shown above is one of the more rakish La Salle models being dismayed by *he Hoosier Cadillac Cos., local distributor. 2330 N. Meridian-st. The two young women ready for a spin are Misses Berenice Lindesmith, at the wheel, and Frances Watkins, both of Indianapolis.

exhausted or overcharged under any normal condition of electric load or driving speed. When the battery is low. or when the radio, heater, headlamps, cigar lighter or other electric units are drawing upon the battery reserve, the charging rate of the generator automatically rises to about 20 amperes. As the battery’ becomes fully charged or when the electric accessory load decreases, the generator output drops to a trickle charge or only five or six amperes. Riding comfort is improved both by the greater length of the chassis and by the fact that anew and more rigid frame is employed. FORD PRESENTS IMPROVED RADIO New Loudspeaker Spreads Sound More Evenly in Car. A radio loudspeaker located above the heads of passengers, so that the sound comes straight and undistorted both to front and rear seats, is one of the newest and most modern development in the field of automotive radio equipment. The new r overhead speaker is one of the dominant features of the custom built receiving set specially constructed for the new 1935 Ford V-8 car. The loudspeaker of the new Ford radio is located just above the rear vision mirror in the car header. Sound from the loudspeaker is distributed directly to all portions of the car. without distortion by indirect speakers such as have been used in the past. Greater fidelity of tone, as well as greater richness and quality, result from the new design. The new Ford receiving set is located directly above the steering column, out of sight and out of the way. The custom-built set embodies automatic volume control, two unit construction with separate speakpr. bass compensation, and a tone control bihton on the chassis with four-point control—bright, brilliant. mellow and deep tones. A specially illuminated dial for the new set is mounted in the ash receptacle opening in the instrument panel, with the control knobs finished to match other controls on the panel. NAMED SALES DIRECTOR Jerry Mahalowitz Is New Wolf Company Executive. Jerry Mahalowitz is the new sales manager for the I. Wolf Automobile Company. 555 N. Capitol-av.. Pontiac dealer, according to an announcement by Sam Wolf, general manager of the dealership. Mr. Mahalowitz, who has been with the I. Wolf Company seven years, is widely known in automotive circles. SALES CHIEF CHOSEN Coburn Used Cars Handled By Harvey Mcßoberts. Harvey Mcßoberts has been appointed used car manager for the Coburn Motor Company, Inc., according to Harry Sidrow, president of the company. Mr. Mcßoberts has charge of the used car lot at 1405 W. Washingtonst. He has been engaged in the automobile business for 15 years. Shipments Increase Shipments of Nash and Lafayette motor cars during January and February of this year showed an increase of 152.5 per cent over the same period in 1934. according to C. H. Bliss, vice-president and director of sales of the Nash Motor Company. Cause of Backfire Spark p:ugs points set too close together will cause a car to backfire when coasting down a hill with the throttle closed.

m&M ' pur JPU fun on a greyhound I Ilf* I f"CQ \ J TRIP/ YOUMEET -fICTS LtmUU Pjg PEOPuE ROM 4| Mniuiyp EVERYWHERE-ALL a than DBIfIHG / N ;T R ,:^ NG | Save your car —and \ sHHr dollars, too! Make \ ■ I "’'JRj every o*et of town trip 1 / J Mw/ \ B by Greyhound bus, V / \ B Trun ton Terminal. ll j By* lilinni* unit Market, ill J I Inrntn ;tt: Fletcher 111 *| Trn*t Cos., telephone IW . / -l^ Riley 1351: Hanker* 111 V Trn*t Cos., telephone IH / \ I / - / Riley 4307; Mer !■ ' vl/Y-vV tfC I’harmary, telephone In _ . \i /T\^ lll.lmont I 11, 57>0 \ J W *hinglon V ' v A | I GRETjjfiOUND H r

AUBURN MODELS ARE DISPLAYED

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Pictured above is a group of the new 1935 Auburn models being displayed at a special salon showing being held all this week by the newly appointed distributor, the Allison Motor Cos., 1021 N. Meridian-st. The supercharged speedster is shown in the foreground.

KEEPS AUTO ON ROAD Device Eliminates Danger When Blowouts Occur. A tire guard attached to the inner side of the wheel eliminates danger of a blowout. This device consists of a hubless, spokeless inner wheel, slightly smaller in circumference than the inflated one. It is designed to take the drop created by sudden deflation and keep the car on the road. Debentures Listed By Times Special NEW YORK. March 28.—New York Stock Exchange nas admitted to list Studebaker Corp. 10-year convertible 6 per cent debentures due Jan. 1. 1945. and will suspend from dealing on April 12, 1935, Studebaker Corp. 6 per cent notes due Dec. 1. 1942, and certificates of deposit for 6 per cent notes due Dec. 1, 1942.

MONEY-BACK GLAND TONIC Restores Vigorous Health We guarantee to restore your pep rigor, vitality: or we refund every cent. That's how sure we are that we have the best gland remedy known. Thousands of tests have proved this to <>ur full satisfaction. Now WITHOUT RISK, you can prove it to yours. Glendage is the last word in modern science. In convenient tablet form— Glendage contains extracts from the elands of healthy animals. The effect is astonishing, almost magical! You feel and look years younger! Your interest in life returns. Vigorous health is necessary for success in all activity today 1 Do not confuse Glendage with other so-called gland remedies. It is entirely 1 unlike others —IS A REAL GLAND PRODUCT and carries an UNLIMITED GUAR ANTES OF SATISFACTION OR MONEY RACK. You owe it to youri self and family to try this new day I gland remedy. 30-day treatment. $3. j at the Hook Drug Co.—Advertisement. QUICK RELIEF FROM CONSTIPATION That is the joyful cry of thousands since Dr. Edwards produced Olive Tablets, the substitute for calomel. Dr. Edwards, a practicing physician for 20 years, and calomel's oldtime enemy, discovered the formula for Olive Tablets while treating patients for chronic constipation. Olive Tablets do not contain calomel. just a healing, soothing vegetable 'axative safe and pleasant. No griping is the “keynote” of these little sugar-coated, olive-col-ored tablets. They help cause the bowels to act normally. They never ; force them to unnatural action. If you have a “dark brown mouth” l bad' breath—a dull, tired feelingsick headache caused by constipation you should find quick, sure and pleasant results from one or two of Dr. Edwards Olive Tablets. Thousands take them to keep right. Try them. loc. 30c, 6**c.—Advertise--1 me'nt.

THE INDIANAPOLIS TIMES

WATCH FRONT WHEELS Improper Toe-in Causes Rapid Wear of Tires. Scuffing action on the front tires resulting, from improper toe-in causes them to wear rapidly, and it is therefore more economincal to have front wheel alignment checked frequently than to buy anew set of tires.

QIT | ... HE'S SLEEPING . . . kj/ JL JL • at 60 miles an hour * THIS year’s Ford V-8 inaugurates anew era of motoring relaxation especially for back-seat passengers. j|| For, riding in the back seat of li e New 1935 Ford V-8 is just like lolling in the lap of luxury. * A y y' Lv You are positioned forward of the rear axle in- - . stead of over it. You are cradled on a 123-inch springbase, between softer, more flexible springs, w ith deeper and softer cushions. Road shocks are \ %/y erased. Sidesway is reduced to almost nothing. Jill Surrounded with safety, you completely relax. , y fflf But comfort has not been concentrated in the ; \ 'lp rear seat. The compact V-8 engine has been moved <% jf| forward, making still more leg room for every one.— ? w - Jh Weight of car and passengers has been more I U evenly balanced over all four wheels. The driver's J* j Jjjmk seat is adjustable to personal driving ease. Clutch : ' and brake respond quicker to much less pre-sure. jimi But what you‘ll appreciate and enjoy most of all is the comforting assurance of having the famous Ford V-8 engine out there under the hood. Speed, power, acceleration, economy of gas and oil the utter peace of engine dependability. See this beautifully modern, exquisitely furnished automobile, drive it —and the New 1933 >" -<■, Ford V-8 will he your next car. M and F.0.8. Detroit with Safety Glass TUNE IN the FORD SUNDAY EVENING HOUR, fl B I all around. Standard accessory J " Symphony Orchestra and celebrated A /I VI 1 group including bumpers and guest soloists, 8 o’clock (C. S. TANARUS.), all Columbia Stations. a I spare tire extra. Convenient terms FRED WARING AND HIS PENNSYLA ANIANS, every Thursday JL through Universal Credit Company. evening at 8:30 (C. S. TANARUS.), all Columbia Stations. Nl authorized ford dealers “WATCH THE FORDS '.GO BY”

ALLISON FIRM SNOWS AUBURN CARSFORI93S New Distributor Features Speedster, Fastest of Stock Cars. The formal opening of the Allison Motor Company, newly appointed Auburn disaributor for Marion and 41 adjacent counties, at 1023 N. Meridian-st, featuring a special salon showing of new 1935 Auburn six and eight standard and supercharged models, was announced by N. O. Gilbert, special factory representative of the Auburn Automobile Company. Heading the new distributorship is Herbert Allison, youthful member of the prominent Allison family of Indianapolis. He is a nephew of

James A. Allison, one of the founders of the Speedway, the Pres t-o-1 it e Company, Alii son Engineering Company and in the early days a large stockholder in the Duesenberg Motors. He also is a cousin of John Allison, president of the Allison Coupon Company. H. Mon tgomery

Mr. Allison

has been named retail sales manager and he will have an experienced staff of automobile salesmen. Mr. Montgomery has been selling Auburn cars in Indianapolis since 1928 and is thoroughly familiar with the products of the company. The new distributors will give especial attention to service and have appointed Carl Haas to manage this important department. Mr. Haas has been servicing Auburn cars in Indianapolis for the last 12 years and in that time has built up a large following. He will have three factory trained mechanics to assist him. “We believe that a complete, high GETS BUYING Auburn Automobile Cos. Employs Ford L. Griffith. By Times Special AUBURN, Ind., March 28.—Announcement is made by R. H. Faulkner, president of the Auburn Automobile Cos. of the appointment of Ford L. Griffith as director of purchases for the company. Mr. Griffith succeeds to the position left vacant by the death of Harry Dunn who succumbed to pneumonia earlier in the month.

type service department is the first obligation of an automobile dealer." Mr. Allison said today in making the announcement of his company's opening. "The ability of the dealer to properly take care of his customers after the original sale is of vital importance. Consequently, we have installed one of the finest and most complete service departments in the city and are employing cnly factory trained men to operate it. Our best salesmen for Au-

burn cars are the owners who are satisfied after they have visited our service department. “I have been an Auburn owner for nearly a year and was so impressed by the performance of the car, that I decide-’. i,o go into the automo bile business to represent Auburn. My

Mr. Montgomery

actual experience as an Auburn owner has convinced me that it is a car I can recommend wholeheartedly and completely. The new 1935 models are even better than the car I nave been driving.” he concluded. This week marks the first appearance in Indianapolis of the new 1935 Auburn eight supercharged speedster, which is the feature attraction at the Allison firm’s salon display. According to N. O. Gilbert of the Auburn factory, “this is the model which created quite a sensation at the various automobile shows throughout the country this year, and although selling for considerable more than the regular six and eight models, the factory has been unable to supply the demand.” They are powered by 150 horsepower Lycoming straight eight motors, and are said to be the fastest stcok cars built today. SALES OF DE SOTOS IN 11 WEEKS PASS 4,000 Deliveries of rivmouths in Same Period Total 21,896. By Times Special DETROIT. March 28.—“ De Soto sales for the first 11 weeks this year have passed the 4000 mark,” L. G. Peed, vice-president of the De Soto Motor Corp., announces. Mr. Peed said that De Soto dealers delivered a total of 4072 new Airflow and Airstream cars at retail during the period from • Jan. 1 through March 16. He said the dealers also sold 21.896 Plymouth cars in the 11-week period. This is in addition to Plymouth sales made by Dodge and Chrysler dealers. Fire Causes Cited Leaks in gasoline tank, line, oil housing, or carburetor may permit gasoline to reach hot engine blocks, exhaust pipes, or other places where it may become ignited.

SHELL WILL MAKE DRIVE FOR BUSINESS Largest Share of Advertising Will Be in Newspapers. Eighty per cent of all automobile operation takes place within a radius of 25 miles of the ear owner's home, according to Dr. Miller McCiintock, director of the bureau for street traffic research in Harvard university, and the three Shell com-

FRIDAY SATURDAY OPPORTUNITY tnew bright lelt Base 29 Cover your room, in fact several rooms, i, $1.39 sq. yd. aaBHHMBOIT OF THE HIGH-RENT DIS TRI r I

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panics will unite in a joint advertising campaign during the next eight months, telling America the story of an Improved gasoline balanced to meet this condition. Newspapers will receive the largest appropriation, with periodicals, radio and outdoor advertising also coming in for attention. It is -he first time in history that the three companies. Shell Eastern. Shell Petroleum and Shell Oil, have united in a national advertising campaign.