Indianapolis Times, Volume 46, Number 250, Indianapolis, Marion County, 27 February 1935 — Page 4

PAGE 4

HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK

ADVANCE CITED IN EFFORT FOR SAFER TRAFFIC D. S. Eddins, President of Plymouth, Declares Accidents Decrease. Safety education, plus safer automobile construction, will prevent thousands of accidents and save a great many lives in the United States during the next few years, according to D. S. Eddins. president of the Plymouth Motor Corp. Mr. Eddins declared that America finally has become safety-conscious, and ut the present time is taking definite steps to cut down the number of ticffic accidents on congested streets and n: -T hways. He said educational campaigns in progress in several cities already have reduced the traffic toffs in those cities. The Piyinouth president cited the record achieved In Detroit last year and to date this year as evidence of the effect of safety education. Police records shoy that traffic fatalities in the motor city fell off 386 per cent during the last six months of 1934, compared with the first six monhs of that year, as the result of safety education work. The record to date this year is continuing to be good, despite slippery, ice-coated streets. Fatal accidents in Detroit during January' this year were 29 7 per cent less than those of the same month a year ago. Mr. Eddins said the automobile industry is co-operating more than ever this year in an effort to cut traffic accidents to a minimum. He said automobile engineers have become safety crusaders and have incorporated numerous safety improvements such as hydraulic brakes •nd all-steel bodies in the new models. •'Plymouth, always a leader in the movement for safer transportation, has thrown its support behind the safety education program," he aaid. *'As an incentive to the school safety patrols. Plymouth is sponsoring a trip to Washington next summer for the 45 boys adjudged to be the most vigilant during the year."

HUDSON SHOWS SHARP PRODUCTION INCREASE Output l'p to Fob. 15 Won 22.091 Atainst 7413 Last Year. Ttmr Special DETROIT, Fob. 27.—The manufacturing program of the Hudson Motor Car Cos. is far ahead of the mark set a year ago, according to figures released by William R. Tracy, general sales manager. Up to Feb. 15, 22.094 Hudsons and Terraplanes had been shipped as compared with 7413 cars up to the same date in 1934. The program this year according to these figures fp 298 per cent of what it was up to mld-FCbruary a year ago. because of an increase of more than 14,000 cars shipped. Cleaning Suggestion If, when cleaning fuel strainers or fuel line, water, ice or dirt is found, there probably is some in the carburetor, strainer, float bowl and underneath the jets. These should be drained and cleaned thoroughly.

j For a Bad Cough, Mix This Better Remedy at Home

Quicker, Lasting Relief. Big Saving! No Cooking! JTere's an old borne remedy your tnnthor knew. but. for real results, it i* Mill the best thing ever known for aever* cough*. Try it once, and you'll •wear by it. It’a no trouble at all. Make a err tip by atirring 2 cup* of granulated •ugar and one cup of water a few momenta, until dissolved. No cooking is needed—a child could do it. Now put ounces of Pinex into a pint bottle, and add your syrup. This

Fifty-Cent Haircuts and why! THE average income of the barber dropped from S2B per week in 1929 to $9 per week in 1934. Modern plumbing has converted your bathroom into a “shave yourself* shop, eliminating 50% of the barber’s receipts. You are now protected by strict sanitary laws guaranteeing you a clean towel and sterilized instruments—all of which increased the expense of the barber shops. In the beginning of the depression, a few ehiselers started a contest with each other to see who could reduce their prices to the lowest depth, with the result that 550 shops were operating at a loss. Through our desire to maintain and improve the character of our sendee, to make it possible to re-establish fair wages, and keep the barber self-supporting, it was necessary to RESTORE the fifty-cent price for haircuts. • 4 • Present Prices: Haircut 50c Shave 25c Haircut for Children of Grade School Age 35c Joint Committee of Journeymen and Master Barbers

BEFORE AND AFTER SHELL’S SERVICE STATION MODERNIZATION PROGRAM

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This Is the new Shell Super Service Station at Meridian and 25th-sts.

STUDEBAKER'S WAY CLEARED Committee Which Opposed Reorganization Now Favors It. H>f 7 imr* &prri<il NEW YORK. Feb. 27.—The independent protective committee for Studebaker Corp. common stock has sent a letter to holders of certificates of deposit of that Issue notifying tnem that it has instructed George L. Sthein, its counsel, to do “anythvig and everything necessary” to cor. mmmate the plan of reorganization for Studebaker and has arranged to release, without cost to stockholders, all stock under deposit under the committee’s deposit agreement of March 24, 1933. After confirmation of the Studebaker reorganization plan in the United States District Court late In January, the independent committee had indicated an intention to appeal rr.c plan in the United States Circuit Court of Appeals. "This committee has made a further study of the plan and of the possibilities of reorganization of the Studebaker Corp. in a different manner and has concluded that further opposition to the plan or the taking of any steps by the committee to preven*, its consummation would be contrary to the best interests of the holders of the common stock,” the letter said. “This committee feels that under all the circumstances a plan more favorable to the common stockholders could not now be effected and that if this plan is not consummated and the company is forced into liquidation, the common stockholders would realize nothing on their investment.” Sales Increase Mo. * spark plugs for replacement purposes were sold in 1934 than in 1929.

gives you a full pint of actually better cough remedy than you could buy ready-made for four time* the money. It keeps perfectly, tastes fine, and lasts a family a long time. And there is positively nothing like it for quick action. You can feel it take hold instantly. It loosens the germ-laden phlegm, soothes and heals the inflamed membranes, and clears the air passages. No cough remedy, at any price, could be more effective. Pinex is a compound of Norway Pine, in concentrated form, famous as a healing agent for throat and bronchial membranes. It is guaranteed to please you, or money refunded —a<lv.

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This is the old service station at Meridian and 25th-sts.

The opening of anew super service station at Meridian and 25th-sts by the Shell Petroleum Corp. is announced by C. W. Manville, Indianapolis division manager. It is 6aid, this unit which is the newest in Shell’s Indianapolis station modernization program, represents the ultimate in service station construction and design with steel and terracotta. Accessories for motor cars are prominently displayed, and a spacious two-car lubritory, offering Shell lubrication and a complete and modern upkeep service, further enhance the appearance and serviceability of the station. The station has an interesting history. The Western Oil Refining Cos. built a modern service station on the same site in the war days of June, 1918. It was one of the first modern drive-in service stations in Indiana.

Excellent Safety Record Made by Truck Drivers

Cover 4,000,000 Miles Free of Accidents Since Check Started. Truck drivers enrolled in the Indiana Motor Traffic Association safety campaign, made the outstanding record of approximately 4.000.000 “safety miles” during the first month of the campaign's operation. Compilation of splendid reports from early starters in the campaign has just been laid before Maurice Tucker, association president; Ray S. Shook, safety committee chairman, and D. F. Mitzner, secretary, by Howard C. Smith, safety director. These records were made, Mi. Smith pointed out, under a very strict definition of an accident under which the enrolled driver is held responsible for all accidents in which his vehicle is involved, regardless of who was at fault, with two exceptions only. These exceptions cover cases in which the enrolled driver's vehicle is hit when

THE INDIANAPOLIS TIMES

In the fall of 1929, the Western Oil Refining Cos. was pur hased by Shell. This is the first major improvement that has been made in this property, and a comparison of the photographs taken in 1918 and the one taken in 1935 tell a striking story as to the strides that have been taken in service station construction. In 1918 the price of gasoline at this station was 33 cents a gallon, with no tax, and in those days gasoline, oil, water and free air were the limited services offered to motorists. The modern service station has developed a complete one-step service for the motorist which offers lubrication, tires, and a complete range of accessories and motoring necessities. Shell’s modernization program, represents an expenditure of close to $300,000 in Indiana.

legally parked and when it is hit from the rear by another vehicle going in the same direction. Indianapolis records for January include 100.000 miles without accident, reported by Indianapolis branch of Kroger Grocery and Baking Go.; Indiana Film Transit Cos., 89.624 miles; Haeckl’s Express, 3000 miles for three Indianapolis drivers; Hayes Freight Lines, a record of 4126 miles for the final week of January, following its later registration. WORLD'S FAIR TEST OF BATTERY MADE AGAIN Williard Distributors and Salesmen See Demonstration. /?;/ L'nitrd Press CLEVELAND, Feb. 27.—Approximately 600 Willard distributors and salesmen at the convention held here recently saw the Willard World’s Fair battery test re-enacted. The battery, which had been frozen in a solid block of ice during the fair and since, lifted a platform holding a 3,300 pound car. Throughout the time this battery was in the block, of ice during the fair it lifted a total of 497,000 pounds for a total distance of 428 feet.

EATS GOOD FOOD YET UNDERNOURISHED /[ Neic chetcing gum provides Vitamin "D” Essential to Strong Bones and Sound Teeth If all the vitamins were removed ORBIT Vitamin"D” Gum is a from our food, we would starve delicious, refreshing confection to death, even on three full with natural Vitamin "D” added, meals a day. Each vitamin has It provides an easy, economical its job to do. Without Vitamin way to secure a beneficial "D M children cannot have strong amount of Vitamin "D”. bones or sound teeth. Os the For convenience and greater six known vitamins, Vitamin economy, buy Vita"D” is almost totally lacking in min "D” Gum by the box of our day diet. 20 packages.

Ladies’ ffwiSE3] Tuck Stitch OCW UNDIES ... OC

DECIDED SALES GAIN REPORTED IN INDIANAPOLIS January Business Nearly Double That of Month Last Year. Getting away to a flying start toward better business in 1935, Indianapolis new car registrations for January came within a few cars of doubling the record of January, 1934. Gains were scattered generously among the two dozen active makes of cars listed and all price divisions shs’ed in the upturn. ihe new car shortage prevalent in many divisions of the trade, however, continued to harass dealers and kept the total from mounting to a much higher level Several manufacturers, among whom are two of the three leaders, have been unable to meet the demands of local dealers by a wide margin. Ford registrations showed a gii> of just a bit more than 100 per cent while Chevrolet, with only the standard model available in limited quantities pushed 50 per cent ahead of last year. Plymouth also nearly doubled its previous January volume. Total sales for the month, according to the compilations, amounted to 852 cars, against 432 last year and 388 in December. Used car registrations for the month totaled 1148 against 1303 for January of last year, and 1124 in December, 1934. New truck sales, although not making the headway registered in the passenger car division, topped both comparative months by 10 to 20 per cent. As usual, the big share of the business went to the four leading sellers —Ford, Chevrolet, Dodge and International. The total amounted to 166 units, against 130 in December and 154 in January a year ago. Used trucks registered total 143.

NEW WASHER BEINGJHQWN National Watermatic Dries Clothes Sufficiently for Hanging. The National Watermatic Washer, anew type washing machine, is being displayed in Indianapolis by the Peerless Electric Supply Company, local distributors, 122 S. Meri-dian-st. According to C. F. Parker of the Peerless Company, this new machine, while different from other machines in some respects, is in keeping with modem household appliances in other lines. It is equipped with a timing device which shuts off the washer automatically when each tubful is washed clean. This machine has no wringer, gears, clutch or pump, yet it dries, ready for the line, an entire tubful in one and one-half minutes, while the next tubful is being washed. Following three years of study the National Watermatic Washer was announced on Oct. 3, 1934, and within 110 days Watermatic went from one hundred fifty-sixth to eleventh in the industry, and 600 washers are now being made daily. The washer is made by the National Metal Products Company, Waterloo, la. James G. Brown, well known in the electrical appliance industry, is general sales manager of the firm. OFFERS VAMTY~~MIRROR Ford V-8 Equipped With Accessory of New Type. Newest accessory addition to the 1935 Ford V-8 car is a vanity mirror, oval in shape, which is attached to the sun visor by small decorative bolts, and is invisible until the visor is pulled down. The mirror, because of its position may be utilized by either front or rear seat passengers. It is made of clear, heavy plate glass with beveled edges.

See New 1955 Cabinet Model .T Speed Queen rrMjg Electric Washer with IN’* jt**? Safety-Roll Wringer 'W** '“ 1 an exclusive feature I* ujii Vonnegut's fV -p 120 E. Washington f { 4 I

Office Supplies and Equipment STEWART’S, INC. Formerly W. K. Stewart Cos. 44 E. Washington St. LL 4571

NEW OLDSMOBILE AGENCY OPENED

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Howard M. Van Matre

Opening of H. M. Van Matre, Inc., 3756 College-av, as anew North Side Oldsmobile dealer, was announced several days ago by L. C. Burnett, Indianapolis zone manager of the Olds Motor Works. The appointment of H. E. Stout as sales manager of the new organization was announced simultaneously with the opening by Howard M. Van Matre, president. . In addition to the new car display rooms fronting on College-av, there is a complete modem service department in the rear.

More Auto Legislation Proposed in 43 States

Bills Introduced in Five Weeks Exceeded 1500, Committee Reports. More than 1500 measures directly affecting the ownership and operation of motor vehicles were introduced in the Legislatures of 43 states during the first five weeks of 1935, according to legislative records compiled by the American Petroleum Industries Committee. Many of the bills were aimed at regulation or restriction of commercial vehicles, while others directly affected the “family bus.” Included were proposals to increase gasoline tax rates, introduced in Nebraska, Oklahoma, North Dakota, lowa California, New York, Pennsylvania, Connecticut, Rhode Island and Alabama. Bills calling for compulsory use of alcohol blend motor fuels have been introduced in California, Minnesota Nebraska, Nohth Dakota, Oregon and South Dakota. Most rastic is the Oregon measure calling for the use of 3 per cent to 15 per cent alcohol in motor fuel over a long period. Legislatures of 30 states are considering bills imposing now or higher taxes upon chain stores. Legislation designed to divert gasoline tax revenue to purposes other than highways, in other words, making

GOODRICH OFFERING HANDBOOKS TIRES This Year’s Edition Gives New Suggestions. Containing much new information, the 1935 edition of its “Operators Handbook,” designed to distribute information bf more or less technical nature in truck, bus, farm service and industrial tires to all those interested in tire performance has just been published by the B. F. Goodrich Cos., Akron, O. The booklet, containing 44 pages, is now available upon request to the manufacturer. Many new features are included in this year’s volume. Among these are a page on “Factors Governing Proper Tire Selection,” and a page, “Loan and Service Diagram,” which illustrates effects of overloading on the ultimate service of a pneumatic tire.

Announcing . . . H. M. Van Matre, Inc. College* Avenue vi v 7i \ */fi m I\/ I \ / ■ \ / ■ \ i/f I/ ■ Pictured Above Is the VAN MAT RE OLDSMOBILE BUILDING Which Features a Model New Car Display Room and a Complete , Modern Service Department Xcw North Indianapolis Oldsmobile Dealer COMPLETE LINE OF 1935 OLDSMOBILE SIX and EIGHT MODELS ON DISPLAY. PROMPT DELIVERIES

H. E. Stout

this special additional levy a “general purpose” tax, have been numerous. Like proposals to increase gasoline tax rates, these measure have been opposed by taxpayer organizations. Motrists taxpayers are getting a break in some states, however, the Legislatures of Arizona, Colorado, Illinois, Indiana, South Dakota. Wyoming, Utah and Idaho having under consideration proposals to reduce gasoline taax rates. In 16 states the Legislatures have taken favorable action on memorials to Congress calling for repeal of the Federal gasoline tax. TIRES’ STATE SHOWN Indicator on Dash Warns of Even Siight Change. A tire deflation indicator attached to the dash flashes a warning light when even a slight amount of air is lost from a tire, thus eliminating the need for constant checking.

If FIND OUT FOR SURE M |§g IF YOU NEED GLASSES M TRAY'S urge you to check up on your |kjj9r:::; eyes! Hava your eyes examined where vou can be sure of getting the truth —the whole truth—and nothing but j/f :; ::? ill the truth! Let Kay's Registered Optome- /:#:#•} trist tell you whether or not you need glasses. If vou do—you can buy them on /// : X j SS&AIm Kay’s easy terms and at Kay's low prices! MCyJxSil i\ KAY Jg BBmWA WASH INGI Ul Til '] Sill

FEB. 27, 1935

SALESMEN OF 1 FORD V-8 TO 1 TAKECOURSE Merchandising Instructions Will Be Given in 34 Cities. A graduate course in merchandising and salesmanship for every Ford V-8 salesman in the United States, under the guidance of factorytrained instructors located in 34 strategic centers of population throughout the country, is one of the newest merchandising enterprises of the Ford Motor Cos., according to R. A. Hayes, Indianapolis branch manager. In all the Ford branches, located in 34 principal cities from coast to coast and from the Canadian border to Texas, Ford salesmen from thousands of dealerships are receiving special instruction in automotive salesmanship, sales methods and practices. Before the year closes practically every Ford V-8 salesman in the country will have completed an intensive educational study in salesmanship. Instructors in the sales training courses have been provided by the Ford Motor Cos. with all the modem equipment for teaching the subjects. Sound film projection equipment, cutaway models of Ford V-8 cars and trucks, advertising literature, charts, photographs and speciallyprepared text books have been placed at the disposal of the instructors, c.id are being used intensively in the course of study. Prior to the inauguration of the sales courses, the instructors, who were selected from each of the 34 branches, made a special trip to Dearborn, Mich., where they studied sales methods under the auspices of the general sales department of tha Ford company. They held meetings with Ford representatives, studied and assimilated the background of the company, and made a thorough Inspection trip of the Rouge plant. Then they returned to their branches and opened classes for all Ford V-8 salesmen In each branch territory. W. E. Chamberlain, city sales manager represented the Indianapolis Ford branch at the factory, and has been assigned to head the instruction course frr Ford salesmen in the Indianapolis territory.