Indianapolis Times, Volume 46, Number 236, Indianapolis, Marion County, 11 February 1935 — Page 19

FEB. 11, 1035

NEW PLYMOUTH IS DESIGNED FOR SMOOTIHIIDING Passengers Ride Between Seats; Safety Assured by Steel Body. Waiter P. Chrysler announces the 1935 Plymouth* a* "rcvolurionar7 new-type high-speed safety cars, expressly designed to mtet modem traffic conditions.'* Introduced In six body types the new Plymouth*, streamlined, have added engineering developments. To quickly catalog outstanding features. the 1935 Plymouth has an 82horsepower engine with a compression ratio of 6 7 to 1; a toipedo-tvpe ail-steel safety body; synchro-silent transmission; anew ‘Tide’' achieved by a redis’ribuuon of weight, plus anew front spring assembly, “floating power’* engine mountings and hydraulic brakes. A complete line of models of the new Plymouth are being displayed all this week at all Indianapolis Chrysler, De Soto and Dodge dealers showrooms. Mr. Chrysler, in announcing the new Plymouth, said that it was created to satisfy a critical need In America at the present time for safer transportation. Speed Requires Safety “Every indication points to more automobiles on the streets and highways in 1935 than at any time since 1929.'' he said. ‘ And the automobile* of today are much faster than those of six years ago. They also must be safer.” Chrysler Motors engineers, pioneers in the development of such safety features as the all-steel body, hydraulic brakes and new principles of weight distribution, have perfected safety factors. The all-steel body of the 1935 Plymouth fits down over the doubledrop X-type frame. The body and frame are bolted together at 46 and fTerent points. Thus, the frame becomes a unit of the body along with the all-steel floor, side panels, renter posts and other members. The design also permitted the engineers to build more room in the bodies. Plymouth scats are wider, The floor has been lowered 3'i Inches, providing a lower center of gravity and more leg and head room for the passengers. Ride Between Seats The Plymouth engine, “cushioned” in floating power rubber mountings, has been moved forward over the front axle to slow down the action of the front springs and make more room for the larger body. Plymouth passengers ride between the front and rear axles, entirely surrounded by protecting walls of steel. With the engine over the front axle and the body moved forward and fitted onto the frame, the entire weight of the car has been redistributed to create an entirely new kind of ride. To further improve the ride, the engineers have developed anew type of springs.

BUILDS A NEW AERO DYNAMIC CAR AT POPULAR PRICES Also Restyles the famous Airflow, winner of Grand Prix Award for Beauty he | j gppp >1 in?- Inini-h motor * ibration. Ji ) N~-. mn- I. t I ran mi• / %ggg jffQSfc jSl*^** ‘ ,;1 I ''■ ’ <•!• -t -hilt <n an\ -ar. / f*jj§3 J&. r •'"'' •**'••• ■• ''V‘ f/Turn* \< \\ mrnt to tit \ our buds* red it Plan. \3r/ Pictured above it thtAirttream DaSoto FourAtoor Sedan, $795 f.o.b. Factory, Detroit. *An i ..fondly, famous Airflow ... the for yourself to kno,.' how truly beautiful it is. The new Airstreara was de- the The new De Sotos are now on display. Go —— same engineers who built the record-breaking see t hem both. This year there’s only one Restyled front-end of next Airflow DeSoto Airnt’ 1 "-. It embodies many ot the principles question . . hich De Soto will it be?” still retains its streamline efficiency. and features of Airflow design. It has a 93-horsepower engine... with yf y A amazing performance and stamina. /I / / -—— Due to application of the principle of weight ■■ /A jS I IIH ■Wf ■III //9/7/7/il/ distribution embodied in the Airflow, inde- / ■t I J V/JL pendent front wheel suspension, and new // America’s aero-dynamic stylb leaders DESOTO AND PLYMOUTH DEALERS BOfIANNOK * MORRISON. Inc. ■ • ■ a | HNmr W NORRIS MOTOR SALES Sl4 N. Capitol Ave. iHldl f| WILES A WILSON MOTOR (tlllft -*- 9 mWMW • SERVICE 2421 E. Washington St. Phone CHerry 0491 SMITH MOTOR SALES Ml 5 Collece Are. RAWLINGS AUTO. CO. BROAD RIPPLE AUTO SALES Beech Gr °' e SULLIVAN * O BRIEN August* ' 821 E. 63rd St. O. K. MARTIN CO„ Inc. m VtfT’iia Aran OPEN SUNDAY Sen Da via

SWEEPING LINES SHOW CHANGE IN FORD DESIGN

The new Ford V-8 de lu\® five-window coupe for 1935, with sweeping lines, exemplifies the departure from previous design in the new models.

Automotive Service Conference to Open March 21 at Purdue University

Attendance of More Than 1000 Expected at Annual Event. B<l Bprrinl LAFAYETTE, Ind., Feb. 11.—Plans for the sixth annual Automotive Service Conference, which is to be held at Purdue University March 21 and 22, are being rapidly completed, with several features already scheduled. it, is announced by Professor H. M. Jaeklm of the School of Mechanical Engineering, who is in charge of the conference.

double-action shock absorbers, and a swag eliminator. The new Plymouth springs are of anew thin-leaf design that are thinned down at the ends of each leaf so that a greater area of each end comes into contact with the adjoining leaves. Thus, the weight of the car is distributed over a larger area at each leaf end. Plymouth's hydraulic brakes have been improved this year by changing the size of the wheel cylinder pistons so that the pistons operating on the rear shoes of each wheel are larger than the piston actuating the front shoe. This equalizes the wear on the facings and provides much longer life to these parts. The new Plymouth has centrifuse brake drums that combine the light weight and strength of steel with the ideal braking characteristics of cast iron. The Plymouth is presented in six body types—the business coupe, two-door sedan, de luxe rumblesent coupe, de luxe four-door sedan, do luxe two-door touring sedan and do luxe four-door touring sedan. All models have the same wheelbase — 113 inches —the same engine with floating power mountings, the same clutch, same transmission, same "floating ride” and the same hydraulic brakes. Anew, simplified system of ventilation has been developed for the Plymouth. Ventilating wings on the front windows have been eliminated to be replaced by single windows with single controls. Openings have been built under the front seat to provide more complete circulation of air in the car. The cowl ventilator has been enlarged

One of the new features promised by Professor Jacklin is a dinner at which prominent figures in the automotive worid will speak and which will close the two-day program. Again this year, after gaining praise last year, a display of service station equipment, tools and repair parts, with between 50 and 60 manufacturers represented, is scheduled for the conference. More than 1000 automobile service men are expected to attend the va-

STEEL ROOFS ASSIST RADIO Antennae Now in Running Boards of Hudsons and Terraplanes. With the introduction of the steel roof on Hudson and Terraplane autos for 1935 the radio engineers who designed the installation on these cars have had to seek anew location for the antenna which was customarily incorporated in the soft center section of the car roof. Some interesting developments have taken place in connection with the new 1935 radio as a result of their investigation. Because of changes incorporated in the system, the net result is a gain in sensitivity and reception. Antennae of the tube type have been mounted under the running board. The speaker unit is now separate from the set itself and is a high output type. Being independent it is a larger unit with a greater range than formerly employed. All-Steel Body Bolted The all-steel body of the new Airstream De Soto is attached not only to the top of the frame as in the past but it also is bolted sideways through the frame to provide additional strength and rigidity. The body is bolted to the frame at 46 different points, and thus the frame becomes a unit of the body, along with the floor, side panels and other body members.

THE INDIANAPOLIS TIMES

rious sessions of the conference which will include discussions of brakes, wheel alignment, steering gears and ocher subjects dealing with safety, body repair work and finishing, engine repair work and sales by service departments. Question and answer sessions are scheduled to follow formal discussions of each subject listed on the program so that the service men will have an opportunity to iron out their problems.

DODGE HORNS ADD TO CAR’S BEAUTY AND INCREASE EFFICIENCY “My!' l s"„id the observant woman pointing at the chrom-ium-trimmed grilles below the head lamps of the New Dodge, “what a cute way of having the parking lamps!” But she was wrong. Those grilles, so located that they just “belong” there, serve a different purpose. Behind them are the places for mounting signal horns. As the attendant put it; “It’s one of those three-birds-with-ono-stone ideas. It takes the horn from under the hood where it clutters up the engine and wastes part of its loudness; it places the signal where it belongs, out in front, and it afforded the body designers an opportunity to do, at one stroke, something useful and ornamental.”

WIDE CHOICE OFFERED Oldsmobile Now Available in Seven Body Styles. By adding a convertible coupe to the Six line of 1935, Oldsmobile offers a total of seven body styles in both Sixes and Eights. Available in both lines will be the business coupe, the sport coupe, the 5-passenger coupe, the 5-passenger touring coupe, the 4-door sedan, the 4-door touring sedan and the convertible coupe. The touring models have built-m trunks as an integral part of the body.

‘MIRACLE RIDE 1 OF STUDEBAKER BEINGSTRESSED Planar Wheel Suspension Is Also Feature of 1935 Models. Studebaker’s Independent planar wheel suspension and the ‘•miracleride” are two features of the 1935 line- The new Studcbaker models are being displayed in Indianapolis by Litzelman & Morrison. Inc., 2004 N. Meridian st, local distributors, and the associate dealer. Mid-State Auto Cos., 1025 N. Meridian-st.

C ommenting upon the new models Messrs. Litzelman and Morrison declared: “The front wheel suspension is unlike that used on other automobiles. Its result is better and Studebaker newspaper advertisements say ‘make us prove it.’ “Instead of coil

Mr. Litzelman

springs, split axles and other devices, Studebaker has adopted a transverse leaf spring, aided by upper and lower guide links, as a basis for its new front whe' 1 suspenson. The spring is anchored to the frame so that it may flex freely throughout its entire span, yet it permits each front wheel to react to road shocks independently. Hydraulic automatic ride control shock absorbers are a definite part of the unit. “The radiators are deep and narrow and are fitted with vertical fins of chromium. The louvres—in the sides of the hood—are horizontal

Impressive 'third- degree ’road tests win thousands to Studebaker’s new Jf{iiac& (Ride! Exclusive new Independent Planar Wheel Suspension delivers the world’s most comfortable rear seat and front seat ride ... |j| |$ \w New compound Hydraulic Brakes give you world’s smoothest, |llly| swiftest, straight-line stopping. 'T’HOSE startling, utterly convinc- that the car adjusts itself instantane■T iog Studebaker "third degree” ously so road irregularities. Jolts and s f|l%.. road tests are in no sense "stunt’’ bumps are literally swallowed in the V Op ;:|||p|b driving. They are just the normal, super-structure—without any attention natural, usual experiences you are from the driver at all! _ likely to have with any car. But no World’s surest footed cars on the turn* cars ever have been able to do the as well as on the straightaway! things these new Studebaker Cham- ..-■■■ pions do so easily. * y '%s*' f You round corners sure-footedly in & These Studebakers are beautiful these new Studebakers at speeds beyond description —enormously faster than you would think of operat- roomy—superbly fitted, finished and ing other cars. Ilf Jok PP upholstered. Slim, silvery radiators, -distinctive hood louvers, gull’s wing fenders, air-curved tops and rear decks Rough road* make no difference with . , , ~ _,, \ > m . , , .... IC . . Go for a miracle ride. Tell your v m IndependentPlanarWheelSuspension! . c , , . , . J —iL nearby Studebaker dealer you want to g ive one new Champions a conNo brakes used in any car in the vincing"third degree” road test-now. world, regardless of price, are better gySli,, brakes than these specially designed • • • Studebaker hydraulics. They take hold if firmly with an easy foot pressure— Three great models s■. each a Champion! V,,' * j and SW’iftly, smoothly, dependably Dictator, $695; Commander, $925; President, - bring these new Studebakers to a Stop $1245. Base prices at factory. Bumpers, special Smooth, swift, straight-line stopping in a dead straight line. equipment extra. with new compound Hydraulic Brakes! UTZELMAN & MORRISON, Inc, 2004 N Meridian St. MID-STATE AUTO CO., 1025 N. Meridian St. Hughes Brothers Hollingsworth Motor Cos. J & H Auto Cos. Walter JDuckwall Danville, Indiana Marion, Indiana Frankfort, Indiana Ander.on * yobie.rUle, Indiana Lorin B. Payne Mullikin & Glass N. IV. Cripe 0. P. Mathews Kokomo, Indiana Greensburjp, Indiana Tipton, Indiana Colwnbuo, Indiana m _____ ________________________

Hudson Cos: Headed by Chapin for Long Period

Served Since 1910 Except During Time Spent in Public Office. Roy D. Chapin, one of the pioneers in the motor car industry, was elected president of the Hudson Motor Car Cos. in January, 1910, twenty-five years ago. Being one of the original founders of the company, he has served Hudson as its executive head throughout the quarter century period, excepting for the time he served as Secretary of Commerce during the Hoover Administration. For many years Mr. Ohapin has been chairman of the highway committee of the N. A. C. C. and the present A. M. A. His interest in good roads is viewed as an important contribution to the automobile industry. Hudson Motor Car Cos., like most of the companies early in the field, was conservatively capitalized, the original investment being less than $100 ; 000. Since its incorporation on Feb. 24, 1909, the company has reported up to its last annual statement net profits of 593.248.186, from which cash dividends of $54,210,010

and, instead of ending at the forward edge of the hood, continue forward and become a definite part of the front styling. “The front fenders, when viewed from a head-on position, take on the appearance of a gull’s wing. The windshield is symmetrically sloped and the rear deck is in keeping with the modern air foil design. Studebaker engineers have adopted hydraulic brakes and have made the pistons operating the front brake front shoes larger than those on the rear brake front shoes. “All stops are quick, yet graceful—-

Roy D. Chapin

were paid and the balance put back into the property.

there is no pitching passengers against windshields. In addition to the front brakes, Studebaker has employed an independent operating mechanism for the hand brake, which operates on the rear wheels instead of the drive shaft. “Anew automatic thermostatic temperature control will do much to reduce cold engine difficulties in winter weather. With this new device. which is entirely automatic in its operation, the engine warns up to 140 degree in Vi minutes. An automatic carburetor choke is also standard equipment on all models.”

PAGE 19

WILLYS 77 IS PUT FDRTH AS ECONOMY CAR Model Is Built to Create Appearance of Speed and Beauty. Introducing three new models in a sedan, coupe and panel delivery truck. Willys-Overland, Inc., Is presenting the 1935 Willys 77 as an economy car. According to Howard Vanden Evndea, general manager of the Auburn Indianapolis Cos., Inc., distributors for the Willys line as well as Auburn, new body lines to conform to the currently popular designs have been incorporated to give the fleet Willys 77 a beauty to create an appearance of dignity and power. Headlamps of the new 77 provide a striking note of streamlined indiviluality to the front assembly. Heretofore carried as an integral part of the tender proper, they have been moved closer to the radiator while retaining an ultra-modem built-in effect. This is accomplished by a fender arrangement which bridges the space between the fender and radiator grill to form a solid apron in which the lamps are built in. New style louvers add another touch of distinctiveness. The overall length of 155 Inches is incased by an all-steel body, the doors and inner panels, pillars, sills, cross members and floor panels all being of steel. The 77’s mileage economy performance of up-to-thirty-miles per gallon with a motor capable of speeds up to 70 miles per hour Is accomplished with a four-cylinder engine, the company asserts. It develops 48 horsepower at 3200 r.p.m.