Indianapolis Times, Volume 46, Number 236, Indianapolis, Marion County, 11 February 1935 — Page 17

FEB. 11, 1935

BUICK FANS TO HAVE CHOICE OF WIDE SELECTION Factories Turning Out 25 Body Types for New Record. Buick is bow this year with four lines of motor cars ranging from the low medium to the upper meaium price field and offering a total of twenty-five body types, the largest selection m the history of Buick. The line leads off with the new senes 40 Buick. having a 117-inch wheelbase and powered by a valve-in-btad straight eight engine that

develops 93-horse-power. The group of cars covers the lower medium price field from a base price of $795. It fir-t was introduced m May last year. It is identical in appearance and fundamental features of design and construction with the company’s hi g her priced lines and is

- if

Mr. Robinson

designed to carry Buick to thousands of new owners. The low priced series 40 Buick has a favorable po-> e r -weight ratio that permits of acceleration from 10 to 60 miles an hour in 21 seconds and speeds up to Bo miles an hour. Both W. J. Robinson, president of the Robinson Automobile Cos., at 1018 N Meridian-st, and R C. Cohn, president of the Central Ruirk Cos., at 2917 Central-av, Marion County Buick dealers who are showing the new models at the above addresses, declared that the series improved and refined. Is expected to be a powerful factor in the company's 1935 operations. Bearing the lowest price ever plan'd on a Buick car, it broadens the company’s field, adding more than 350.000 potential buyers to the large Buick clientele. Buick continues in the medium and upper medium price fields, which it has always dominated, with three groups of cars designated as the senes 50, the series 60 and the series 90. Chassis Is Sealed In the series 50 is offered a group of five bodv types on a 119-inch wheelbase chassis powered with an 88-horse-power, v a 1 v e-in-head strairht-cight engine. The series 60 is offered in six body types, including two convertibles. It is built on a 128-inch wheelbase chassis with a 100-horse-power valve-in-head engine and is marked by its distinctive appearance, large, roomy bodies and ariractive appointments. Buirk serves the fine car field with Its series 90. consisting of eight automobiles of exceptional quality. The series includes a limousine as

well as two convertibles and is built on a 136-ineh wheelbase c h a s sis with a 116-horse-power engine of Buick valve-in-head design. Os interest are thp fundamental features of Buick design, many of which have been in cor porated in Buick cars for years. Such items

as \alve-in-hrad engine design in which Buick has specialized throughout its manufacturing history: torque tube drive, sealed chassis, knee-action wheels, centerpoint steering, sway stabilizer, safety brakes, multibeam headlighting and numerous automatic devices are listed among the important Buick features. Knee-Action Retained Knee action wheels, an important contribution to riding comfort, is a feature. Knee-action wheels are hey to stay in the opinion of automotive engineers. In the new Buick cars this type of individual wheel suspension is combined with the torque tube drive, the sway stabilizer. balanced springing and weight distribution and low pressure tires, to produce a gliding ride that is one

andl/OJZJZ, THE NEW GAAAAM The Most Imitated Car on the Road ... Because It Was in FULL STREAMLINING in SKIRTED FENDERS in SIX-PASSENGER SEDAN >' in BANJO FRAME ~~ in SUPERCHARGED POWER ' in OUTBOARD SPRINGS HH in SAFETY-GLASS EQUIPMENT in FULL LENGTH WATER _ r mIHfL TACKETED CYLINDERS Prices Begin at SP" A P" for the New GRAHAM SIX SEDAN now in the WWW LOWEST PRICE RANGE YOU ARE CORDIALLY INVITED TO THE FIRST ADVANCE SHOWING OF THESE NEW CARS AT THE SALESROOMS OF NEWBY MOTOR COMPANY NR N. Meridian SL ' Lincoln 3624 BRADFORD AUTO COMPANY 532 X. Capitol Ave.

NOTES AUTO GAINS

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"One of the most significant business indications at any time is demand for automobiles. Today this index shows unmistakably either a greater buying power on the part of the public or a greater willingness to buy," Walter P. Chrysler, chairman of the board of Chrysler Corp., declares. “The fact is that the automobile industry has the largest number of orders on hand since 1929 and is in a better position to fill them promptly. Chrysler Motors, with orders now for more than 125.000 cars, has more advance orders for new cars than at any time since the corporation began. Production in our plants is almost two months ahead of last year.”

Special Salon Showing of Cadillac Announced

Hoosier Company Displays Cars New in Body Design. Indianapolis will get its first view of the new 1935 Cadillac models this week at a special salon showing by the Hoosier Cadillac Company. 2330 N. Meridian-st. distributor for Cadillac and La Salle cars in this territory. According to C. M. Hammond, president of the Hoosier company, mechanically, the 1935 Cadillac is the same as its predecessor. The line includes body styles in three groups, the V-8, the V-12 and the V-16. The V-B's have bodies by Fisher, with Fleetwood bodies optional. The Fisher body styles include the coupe, town coupe, convertible coupe, convertible sedan, five-pas-senger sedan. seven-passenger sedan, town sedan and the imperial Both the V-12 and V-16 have Fleetwood bodies, with a wide choice of many styles and colors. All three cars have Fisher no-draft ventilation. of the outstanding characteristics of the new cars. Automatic devices are used in the 1935 Buick. performing the functions for which they were designed with unfailing mechanical precision. They include dual controlled automatic starting, carburetor heat control, automatic idle control, water temperature regulation, oil temperature regulator on the 50, 60 and 90 modpis. automatic choke, automatic spark advance and others. Bodies, by Fisher, are roomy and j comfortable and are equipped with all the advanced features that have made them outstanding in the industry. Fisher no-draft ventilation is employed on all Buick bodies while such features as positive action double windshield wipers, driven by a booster pump, on tne series 50, 60 and 90 indirectly lighted instrument panel with instruments grouped at the left in front of the driver, adjustable front seats, slanting. non-glare windshields and other refinements.

Mr. Cohn

Walter P. Chrysler

AUBURN OFFERS SPEED, BEAUTY IN '35 MODELS New Sixes and Eights Built Long and Low With Fleet Lines. The 1935 Auburn straight eight and six-cylinder lines appear long and low with fleet lines. The straight eight is powered with a 115 h. p. Lycoming engine on a 127inch wheelbase chassis. The engine of the six develops 85 h. p., while the wheelbase is i2O inches. There are five models in each line —a five-passenger sedan, a fivepassenger two-door brougham, an ultra smart two-passenger all weather-convertible cabriolet with rumble seat, a custom-type fivepassenger convertible phaeton sedan and a two-passenger coupe with solid top. In addition, Auburn has announced six straight eight supercharged models with a certified speed of 100 miles an hour or more. Each car carries a plate, certifying its 100-mile an hour speed. Each car is checked and properly broken in by the factory. The new super-charged Auburns ' are built on a 127-inch wheelbase and are powered with a Lycoming straight eight engine that develops upwards of 150-horse power. The Auburn Indianapolis Cos., Inc., distributors for this territory with sales rooms at 858 N. Me-ridian-st, is displaying the new 1935 Auburn standard models, but not the de mxe straight eight supercharged speedster.

Among the changes for 1935 is the redesigning of the interior to harmonize with the style set by the streamline body. On Fisher body models the garnish moulding panels 1 have been removed entirely, the trim of the upholstery has been changed from pleated to a plain | effect and the hardware, in certain bodies, is ducoed to match the m- ; tenor finish. The instrument board panel is etched in a basket-weave pattern with the instrument board itself ducoed to harmonize with the upj holstcry. Each body presents an exterior that reflects symmetry of line and stnrdiness of construction The bodies in turn are in proportion with the hood, fenders and overall length. One important change in the radiator assemly substitutes a metal apron for the smaller grille previously placed below the radiator grille. The two front fenders now appear to come together under the radiator grille, giving a more graceful sweep to the tront of the car. The radiator emblem also has been removed and the radiator ornament this year is a goddess design of striking beauty and form. Anew type of spring bumper enhances the lines of beauty on the Cadillac. Greater rubber insulation between the frame and the engine has further deadened vibration. The air cleaner has been improved by packing copper wool more tightly. Fan noise has been silenced by a two-inch reduction in the fan diameter. The steering mechanism of Cadillac makes parking effortless, and | steering at high speeds is amazing in its accuracy. A worm and double roller steering gear, mounted or the left frame side, operates a 1 steering connection link protected by the frame. A feature which contributes ma- ; terially to Cadillac’s flashing aci celeration is the cold air intake. By taking cold air from the front of the car. rather than warm air, and passing it directly into the carburetor, the Cadillac gets a stronger explosion. which develops greater power I and increases fuel economy.

THE INDIANAPOLIS TIMES

Announcing .... Scrambled Auto Contest *1175 Prizes

The Scrambled Auto Contest offers you FUN and PRIZES IN CONNECTION with the Indianapolis Automobile Dealer Show Week! Fun? Os course it is! You’re interested in the 1935 model cars. THE SCRAMBLED AUTO CONTEST gives you a chance to test your knowledge of the new cars, your ability to unscramble a puzzle, and your ingenuity in putting the parts together again correctly and naming the cars. And don’t forget the $175.00 IN PRIZES! SIOO.OO FIRST PRIZE! $50.00 SECOND PRIZE. These two prizes must apply toward the purchase of anew car. They will only be issued in the form of a credit by The Times on any make car entered in this contest, and must be purchased from one of the dealers listed below. Besides these two big prizes, there are 5 CONSOLATION PRIZES. Each valued at $5.00. These five prizes consist of 5 coupons, each good for 3 complete OIL CHANGES at any one of the Dealers’ Service Departments listed below. You may select any brand oil your desire, providing it does not exceed 35 cents per quart. It doesn’t cost you a thing to compete. You are sure of a lot of FUN and you may WIN one of the SEVEN PRIZES! Enter today! Make sure that you will be getting The Times regularly. Be sure to keep an eye open for the pictures of the 1935 automobiles in all advertisements and dealer literature. Or better still, go to any of the dealers showrooms listed below and familiarize yourself with the new cars so that you will be better able to identify the SCRAMBLED AUTOMOBILES. THE COMPOSITE CONTEST PICTURES WILL APPEAR IN FIVE CONSECUTIVE GROUPS IN THE TIMES BEGINNING TODAY AND CONTINUING THROUGH AND INCLUDING FRIDAY, FEBRUARY 15TH. HERE ARE THE RULES: 1. The composite pictures should be shall be entitled to more than one prize. rthe“.VSr mb ßl lo w a L d ch P i Se e lle" ■ D ° ***>■• one at picture SffS. naml of the auSmo- Wait * “““• bile. Write or print your name and 6 . Accuracy is most important, but address clearly on the entry. Also write Neatness and Originality will count, the name and year automobile you are now driving. 7. The Judges of this Contest are: W. | 2. No entries will be returned. Winners Robinson, President of the Indianof the contest will be announced on or apolis Auto Trade Assn.; Mayor John about Feb 28th W. Kern, and Talcott Powell, Editor of 3. All entries should be directeand to SCRAMBLED AUTO CONTEST EDI- contestant agrees to abide by the deTOR, The Indianapolis Times. All en- clslon of these Judges ln awarding the tries must be in Times Office by FRI- pnzes ’ DAY, FEBRUARY 22nd. g Employes of The Times and dealers 4. Contestants may submit as many sponsoring this contest are not eligible sets as they wish, but no contestant to compete.

See the Contest Cars on Display At the Following Indianapolis Auto Dealers

Auburn-Willy s Auburn Indianapolis Cos., Inc. 850 N. Meridian St. Buick * Central Buick Cos. 2917 Central Ave. Robinson Automobile Cos. 1018 N. Meridian St. Cadillac-La Salle Hoosier Cadillac Cos., Inc. 2330 N. Meridian St. Chevrolet Frank Hare Cos., Inc. 715 E. 38th St. Johnson Chevrolet Cos. 1035 N. Meridian St. McHenry Chevrolet Cos. 1302 E- Washington St. Sholty Motor Cos., Inc. 5436 E. Washington St. Washington Auto Sales Cos. 430 N. Capitol Ave. Ch rysler-Plymouth C. H. W alter ich, Inc. 950 N. Meridian St. De Soto-Plymouth Jones & Maley, Inc. 2421 E. Washington St. Sullivan-O’Brien, Inc. 501 Virginia Ave.

See Tomorrow's TIMES for Second Group of Scrambled Autos

Dodg e-Plymouth Capitol Motors Cos. 433 N. Capital Ave. Fadely-Birr Motors, Inc. 833 N. Meridian St. Weissman Motor Sales, Inc. 2215 E. Washington St. Ford Browning Gent Cos., Inc. 1005 N. Meridian St. Frank Hatfield Cos. 623 N. Capitol Ave. Harry A. Sharp Cos. 443 Virginia Ave. Smith & Moore, Inc. 528 S. Meridian St. C. O. Warnock Cos. 819 E. Washington St. Roy Wilmeth Cos., Inc. 720 N. Meridian St. H udson-T erraplane Losey Motors, Inc . 1219 N. Meridian St. Grover Winings Cos. 1625 E. Washington St. Hupmobile Frank S. Feeser Cos. 1126 Prospect St.

HERE ARE THE CONTEST CARS Auburn Ford Oldsmobile Buick Hudson Packard Cadillac Hupmobile Plymouth Chevrolet Lafayette Pontiac Chrysler La Salle Studebaker r De Soto Lincoln Terraplane Dodge Nash Willy s

Lafay ett e-Nash E. L. Shaver Cos. 961 N. Meridian St. Lincoln Browning Gent Cos., Inc. 1005 N. Meridian St. Oldsmobile Lathrop-Moyer Retail, Inc. 418 N. Capitol Ave. Miller Oldsmobile Cos. 3120 E. Washington St. Packard Citizens Motor Car Cos. 1510 N. Meridian St. Pontiac Hoosier Cadillac Cos., Inc. 2330 N. Meridian St. Robinson Automobile Cos. 1018 N. Meridian St. I. Wolf Auto Cos. 555 N. Capitol Ave. Reo Reo Ihdiana Sales , Inc. 923 N. Meridian St. Studebaker Litzelman & Morrison, Inc. 2004 N. Meridian St. Mid-State Auto Cos. 1025 N. Meridian St.

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