Indianapolis Times, Volume 46, Number 226, Indianapolis, Marion County, 30 January 1935 — Page 6

PAGE 6

HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK

GENERAL TIRE SHOWS STRONG GAIN IN PROfIT

Common Stock Dividend Is More Than Double Last Year. By Times Facial AKRON, of. Jan. 30 —An increase of nearly $4,000,000 in gross sales during the past year resulted in a net profit 'o the General Tire and Rubber Company of $079,193,069, equivalent u> $5.79 a share on the common stock after provision foi Federal income tax, it was reported by W O’Neil, president, in his annual report ma'de to stockholders. Sales were sl9 831.022.52 as compared to $16,197,862 in 1933. Earnings compared with $2.67 a share on the common stock in 1933 and 15 cents a share in 1932. Current assets on Nov. 30 last were $7,099 647.20 against current liabilities if $1,194,493.85, making a current ratio of approximately 6 to 1, it was si wr by the annual audit by Price Y/Herhouse & Cos. Land, bui'dings, machinery and equipment .n Aki .n, 0.. were carried at a depreciated value of sl,933.601.60 vhile distributing branches outside of A kron are placed at sl,048,780.22, making a to al net property account of *2,902,331.82. At the end of the year, the company had outstanding 6 per cent cumulative pr erred .stock amountting to $2,986,700, having retired $127,800 during the year. Total surp'us in 1934 was shown to be $4,045,156.70 as compared with $3,845.836 13 during the previous year. Tiie , ompany has no bonded indebtedness or other fixed interest charges. SCHOOL PATROL GROUP TO HEAR MAYOR KERN 1800 Youngsters to Be Guests at Palace for Safety Movie. A mass meeting of the school safety patrol will be held at 9 Saturday morning at Loews Palace Theater under auspices of the police department accident prevention bureau. Speakers will be Mayor John W Kern and Capt. Lewis Johnson ar Sergt. Edward F. Moore, both of tmAccident Prevention Bureau. A motion picture, “Saving Seconds; i Losing Lives,’’ will be shown for the first time in addition to several comedy reels. Approximately 1800 boys and girls are expected. They have been asked j to wear their patrol badges and belts. 5500 MEN EMPLOYED Wheeling Steel Corp. Operating at Full Capacity. Bit Times Special PORTSMOUTH. 0.. Jan. 30.—The Portsmouth works of the Wheeling Steel Corp. is being operated this week on a 100 per cent basis, employing 5500 men. It will be the first time the plant has been scheduled for capacity production since early last spring, company officials said. Former Executive Dies B’t Timcs special PASADENA. Cal.. Jan. 30.—John W. Loranger. former sales manager of Packard Motors Cos., died here Monday. He leaves his wiow and two sons. Hitch Hikers Hit By Time* Special ST. PAUL, Jan. 30.—A bill has been introduced in the State Senate which would bar hitchikers from having cause for court action in case of an accident. Cause of Rattles A battery with loose hold-down bolts often is the cause of those mvstcrious rattles which seem to come from under the car. Starting Troubles Hard starting may be the result of a leaking intake manifold gasket. or a leak in the cylinder-head gasketSpark Plugs Need Care Never scrape spark plug porcelain with a knife or other sharp instrument to clean them. Washing Made Easier Streamlining has greatly simplified the- job of car washing.

Frigidaire Convention Attracts Many Dealers

Merchandising Program for Year Presented and New Models Shown. Annual convention of the Re- 1 friperatmg Equipment Corp.. local Frigidaire distributors, which was held at the Claypool on Monday, attracted more than 350 members of the dealer organization. According to Clarke S. Wheeler. j president of i ■* firm, who presided at the convent a. the meeting was, one of the most successful ever, held in this territory. The guest speaker of the eonven- ' tion was H. J. Walker Jr., manager of the public utilities division of the Frigidaire Corporation, subsidiary of General Motors, who predicted that a $300,000,000 market awaits the electric refrigerator industry this year. “Persons throughout the nation vill be buying more electric refrigerators during 1935 than in any previous year in the history of an Industry that has become famous for its continued advancement throughout a depression,” he asBerteo. Mr. Walker devoted considerable j time to outlining to the dealer or- j garuzation elaborate merchandising 1 and advertising plans to be started within a few weeks by Frigidaire involving a large number of daily newspapers and national magazines. following the con-

NEW WESTERN AUTO STORE TO BE OPENED

John McCormick

Confidence in the future of Indianapolis business will be expressed within the next few days by the Western Aulto Supply Company by the opening of another store at 301 E. Washington-st. The new store will carry the same large and complete stock of auto accessories and supplies as has been featured at this concern's N. Illi-nois-st store, according to J. I. Liebert, mai -■eer of the latter store since 1932. / John McCormack, formef.y with the Toledo (O.) store, has been appointed manager of the new Washington-st store, and will be assisted by A. S. Hinote, who has been with the Illinois-st store. It was pointed out by Mr. Liebert that the company operates 155 stores in principal cities from Minnesota to Massachusetts and from Texas to Florida and carries in stock more than 4,000 items at all times. These include auto supplies, parts and accessories, radios, sporting goods, bicycles and many other articles in daily demand.

EPSTEEN HEADS SELLING STAFF w cniral Buick Employs Manager for Used Car Branch. R. C. Cohn, president and general manager of the Central Buick Company, announces the appointment of L. G. Epsteen as branch manager of the used car store located at 832 N. Alendian-st. Mr. Epsteen, who needs no intro-

duction to the motoring public iff Indiana polis, having been identified with the local automobile field for many years, made the following statement after his appointment: “The high standards of merchandising maintained by the Central Buick Company will be continued

and all of our used cars will continue to give the same satisfactory transportation, because of rigid care on trade-ins and reconditioning.” Mr. Cohn asserted that the company has returned to its original one-car contract and is now the only exclusive Buick sales and service establishment in Marion County. Central Buick is the oldest automobile agency - in the city operating under the same name and with the same line of cars and under the same ownership, it was pointed out. The new car sales room is located at 2917 Central-ave, where a fac-tory-equipped service plant manned | by factory trained workmen offers complete service in addition to new car sales. Company to Expand B't Times Special NEW YORK, Jan. 30.— Further extension of the distribution svstem of the Tide Water Oil Company through the purchase of the Universal Gas, and Oil Company, j Easton. Pa., is announced. What Causes Squeak Squeaking brakes are not necessarily caused by worn lining or a high rivet. A worn brake drum is often the source of this trouble.

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Clarke S. Wheeler

vention, 16 new 1935 Frigidare models were introduced to the dealer body. SDentiit. Lemcke Bid*. PLATES REPAIRED OR REFITTED , 4 Loom plate* tight- w I ened. Plates repaired | like new. low as

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CHOICE GIVEN RY CHEVROLET Knee Action Available on Master Models at Slight Cost. By Times Special * NEW YORK, Jan. 30.—Amplifying his announcement of prices of the two new Chevrolet lines for 1935, W. E. Holler, general sales manager of the Chevrdolet Motor Cos., states that enclosed knee action, optional on the Master De Luxe models, will be available at an additional charge of S2O list. Mr. Holler predicted that at least 90 per cent of persons buying Master models in 1935 would exercise the option and obtain knee action at the small price difference involved. Mr. Holler emphasized the fact that knee action will be built in at the factory, not installed by the dealer. “Chevrolet’s knee action mechanism,’’ he said, “is an integral part of the car. It can not be installed as an accessory. There will be no conversions in the field. Cars w r ill be available both with and without knee action, but they will be built complete at the factory, where special machinery, skilled workers, and other factors all focus on the production of this major feature, which is offered only by Chevrolet and builders of higher-priced cars.”

THE GREATEST PERFORMERS that ever bore the Chevrolet name .. and the MOST economical to operate and maintain Be prepared for a real thrill when you in power—speed—smoothness of operation—and drivtake the wheel of a 1935 Chevrolet. ing safety. Most surprising of all, this new performance For these new cars are performers extraordinary. The is accompanied by an entirely new economy of operaaimblest, fleetest, most spirited cars that ever bore the tion. Itou will get even more miles per gallon of gas ... Chevrolet name. The new Blue-Flame valve-in-head even more miles to a filling of oil ... in either one of engine, which powers all Chevrolet models for 1935, is these cars, than in the great money-having Chevrolets vitally improved; the response to the throttle at low of other years! They are the most economical as well speeds greatly increased; and the results will amaze as the most brilliant and capable cars that Chevrolet you. These new Chevrolets are faster on the getaway has ever produced. Your Chevrolet dealer cordially than vou’d be willing to believe if you didn’t actually invites you to drive one— today! see and feel their abilities. Tliey are equally impressive CHEVROLET MOTOR COMPANY, DETROIT, MICH. Compare Chevrolet's low delivered prices and easy G.AI.A.C. terms. A General Alotors \ alue a. The Master De Luxe Chevrolet Coach DEALER ADVERTISEMENT CHEVROLET for 1935

Mr. Epsteen

J. I. Liebert

THE INDIANAPOLIS TIMES

NEW RULES TO REGULATE 1935 RACINGEVENTS Dirt Track Drivers Will Be Grouped According to Ability/ Bn l imes Special WASHINGTON. Jan. 30.—Dirt track racing is to be completely revamped for the 1935 season, according to contest board officials of the American Automobile Association. The association has ordered a reclassification of drivers, cars and tracks in an attempt to provide closer competition in the coming season. Under the new arrangement, it is stated, cars of relative speed will be brought together in various classes and drivers of like ability will comprise the entry list, resulting in more thrilling races. Prize money paid to drivers will be materially affected by the reclassification program with purses being raised in certain instances, says the statement. This move, in the opinion of race leaders, will result in building of faster and better racing automobiles.

HUDSON SALES RISEJHARPLY Total of 85,835 in 1934 Was Best Showing Since 1930. By Times Special DETROIT, Jan. 30— Shipments of the Hudson Motor Car Cos. for the year ended Dec. 31, 1934, aggregated 85,835 cars, including Hudsons and Terraplanes, the company announces. This total, in addition to representing an increase of 109.4 per cent compared with 1933 shipments of 40.000982 cars, is the largest reported for any year since 1930. The figures include Canadian and export shipments which were 159 per cent greater than in 1933. Hudson shipped 3.74 per cent of all cars produced by American manufacturers in 1934, against 2.52 per cent in 1933.

JOHNSON-CHEVROLET COMPANY OCCUPIES NEW QUARTERS

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Pictured-above is the new location of the Johnson Chevrolet Company at 1035 N. Meridian-st. which is opposite the former location. Until the last two years, this location was identified as the Marmon Motor Car Company corner.

Particularly pleased over the many new improvements to be found at the new location of the Johnson Chevrolet Company, are Robert D. Johnson, president, and Floyd Snyder, secretary of the company. In commenting upon the move, Air. Johnson said: “Business condition in general in Indianapolis impressed us as being sufficiently improved to justify expanding our sales and service activities and taking over this new location which gives us many advantages in offering our owners and the motoring public better service and sales facilities.” “The building has approximately 83,000 square feet of floor space and we believe when we have finished remodeling it, we will have one of the finest automobile agencies in this section of the country.” The new and used car display rooms are separated by a center driveway which is entered off of Meridian-st. This segregates these two departments and gives two complete and separtite display rooms. The parts and service departments are at the rear of the building. “.In planning the lay-out of the new building,” Mr. Johnson said, “we have not overlooked anything in our effort to have every conceivable service available for cmr patron. 1 ;, and complete under one roof.” The Johnson company was organ-

' *

Robert D. Johnson

ized in 1924 under the name of the Marion Chevrolet Company. Mr. Johnson, now president of the organization, was made sales manager of the Marion Company in 1926, and following his purchase of the concern in 1930 has served as president. Forty-six persons are employed by the Johnson Company. Sidney Glasson, sales manager, directs the

01

Floyd Snyder

operation of 15 salesmen, and Virgil Goodale. service manager, supervises the work of 20 factory-trained mechanics. Johnson, since owning the business, has sold 5.400 new automobiles and a total of 15,000 new and used cars. His volume of dollar business since his entry in the concern amounts to approximately $45,000,000.

JAN. 30, 1933

SHELL INDIANA DEALERS GIVEN EXTENSIVE AID Merchandising Program for 1935 Heard by More Tnan 1000. A comprehensive 1935 program of dealer merchandising assistance that includes protected franchises, direct mail campaigns, sales and educational training and promotional aids sustained by newspaper and highway advertising has bfen presented to more than 1000 Shell dealers in the past month, at a series of 22 dealer meetings held in various cities of Indiana by executives of the Shell Petroleum Corp., Indiana division. An educational sound film, entitled, "Stephan Steps Out,” which was presented at each of the meetings, featured the principles of Shell’s policy and plans of merchandising assistance for dealers. “Our objective in this year’s extensive program,” according to Indiana division officials, “is to give our dealers a definite sales building program developed from our years of experience in service station merchandising and to form a closer union with our dealers so that new ideas and plans can constantly be initiated tor improvements in the merchandising of petroleum products and services to the motoring public.” LABORATORY OPENED BY DU PONT FIRM Industrial Toxicology Is to Comprise Activity. By Times Special WILMINGTON. Del., Jan. 30—E. I. du Pont de Nemours Cos. dedicated and opened, on Jan. 22, its new medical research laboratory, to be known as the Haskell Laboratory of ludustrial Toxicology, the purpose of which will be to test thoroughly, from a health standpoint, all products produced by the company before they are placed on the market. The laboratory was planned to meet a nbed which has developed in this country because of the great growth of the chemical industry.