Indianapolis Times, Volume 46, Number 214, Indianapolis, Marion County, 16 January 1935 — Page 8

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HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK

DE SOTO FOR 1935 OFFERED INTWO LINES Wide Price Range Covered by New Airflow and Airstream Models. Two new lines of aerodynamic cars, a restyled Airflow and anew Airstream line, are announced by the Dp Soto Motor Corp. The 1935 De Soto cars are on display at Jones A Malcy, Inc., local De Soto distributors, 2421 E Washington-st, and all Indianapolis De Soto dealers. The new Airflow has been completely restyled to strike anew note in aerodynamic design. The front end has been rounded and extended. Important engineering features have been added. The Airstream line, incorporating many Airflow features, puts De Soto in the popular price class. De Soto s two new lines pmbrace the entire low-medium and medium price fields. De Soto announced the new Airflow line in three body models, a four-door sedan, town sedan and coupe. The new line is in the same price class as the first Airflow, which last year won the Grand Prix for style at Monte Carlo, broke 32 American Automobile Association Contest Board speed records and established anew transcontinental fuel economy mark. Six Models Offered The Airstream line has six body models, the busines coupe, rumbleseat coupe, four-door sedan, fourdoor touring sedan, two-door sedan and two-door touring sedan. Airstream models have a wheelbase of 116 inches, with a tread of 56'i inches in front and 58 inches in the rear. Prices for the Airstream cars range from $695 for the business coupe to $825 for the four-door touring sedan. All Airflow models are $1195. Byron C Foy, president of the De Soto Motor Corp., in announcing the two new lines, pointed out that De Soto introduced the Airflow last year and now' has perfected the design and added mechanical developments to take advantage of the past year's experience and achivement. “De Soto is introducing the new Airstream line to meet a widespread demand for another De Soto car in the popular price class. The Airstream De Soto inherits all of the engineering advantages of former De Soto cars, and. m addition, has many features that came with the Airflow design.” Features Listed The 1935 De Soto cars, both the Airflow and the Airstream, have the following advance features: High compression engines, syn-cro-silent transmission, new Molasteel semi-ellipitic, tapered leaf springs; self-equalizing hydraulic brakes, floating power engine mountings. Anodic pistons and rustproqfed all-steel bodies. In addition, the Airflow has hyppid gears in the rear axle and a jfiew ride stabilizer as standard equipment. The automatic transmission overdrive is optional at extra cost. Hypoid gears in the rear axle of the Airflow enhance the performance and riding comfort of the car. The automatic transmission overdrive, optional on the Airflow' at extra cost, is in effect a fourth gear that comes into operation automatically when the driver lifts his foot off the accelerator for an instant after the car has reached a speed of 35 to 40 miles an hour. The over-drive reduces engine speed aprroximately 30 per cent, without any decrease in car speed. NEW LIGHT PERFECTED Flashing Safety Beacon Free of Fire Hazard. By Times Special MARION. Ind., Jan. 16.—A flashing safety beacon, newly introduced by Delta Electric Company, is said to be adaptable to trucks, busses and emergency road crews. The beacon operates on a standard lantern battery, and is claimed to be suited for transporters of inflammable materials and food products because it i clean and offers no fire hazard.

TWO GIVEN POSITIONS AC Firm Employs Faul W. Rhame and Sydney N. Lyttle. By Tim*-* Sperin l FLINT, Micl*. Jan. 16—Appointment of Paul W. Rhame as assistant manufacturing manager and Sydney N. Lyttle as chief inspector is announced by Fred S. Kimmerling, president and general manager of the AC Spark Plug Cos. Mr. Rhame formerly was chief inspector with Mr. Lyttle as his assistant. The office of assistant manufacturing manager is a newly created position. BRIDGE BIDS RECEIVED Commission Opens 69 Proposals for Work Totaling' 6351,213. Bids on bridge contracts embracing projects in ten counties were received yesterday by the State Highway Commission. There were 69 bids received, aggregating $351,213.51 against engineers’ estimate of $455,066 14.

Mix Best Cough Remedy At Home. Easy! Big Saving!

Beats Them All For Quick, Lasting Relief. If you want the beat remedy for ee▼ere cough*, mix it at home. Once tried, you'll never use any other kind, and it's eo simple and easy. First, make a syrup by stirring 2 cupa granulated sugar and one cup of water a few momenta, until dissolved. A child could do it. No cooking needed. Then get 2Wouneea of Pinex from any druggist. This ia a highly concentrated compound of Norway Pine, it

CHRYSLER. DE SOTO AND PLYMOUTH SHOW NEW MODELS

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Outstanding among changes made in the 1935 Chrysler Airflow model is the advanced streamlining of the radiator and hood of th.s radically designed car. The Imperial Eight is shown above W’ith this new front, which, for a consideration, can be fitted on the 1934 models. A similar change and provision is afforded De Soto owners. And, like the De Soto. Chrysler introduces an Air Stream companion for its more conservative customers. These new Chrysler models are on display at the salesrooms of the C. H. Wallerich Cos., Inc., 950 N. Meridian-st.

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Smart, distinctive lines characterize the new' Airstream De Soto models, companion cars to the Airflow De Soto. The Airstream models are mounted on a 116-inch w'heelbase and are pow’ered with a 93-horse-power six-cylinder engine in w'hich many new features are to be found. All models are being shown by Jones-Maley, Inc., 2421 E. Washington-st.

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Along with “floating power,” Plymouth offers the “floating ride,” based on the combination of a transverse stabilizing rod in front and a pair of long, soft steel springs, the combination affording smoother riding to all passengers. For further comfort, the body has been made three inches longer and wider. And new lines enhance its appearance. The new’ models are on display at the salesrooms of all local Chrysler, De Soto and Dodge dealers.

Auto Show at Detroit Offers 300-Car Display

W. J. Robinson, Head of City Trade Group, Attends Event. Detroit's auto week was officially opened Saturday night when Mayor Frank Couzens pulled the switch that lighted the world's largest one-floor exhibit of motor cars. Mayor Couzens spoke over the Michigan radio network and paid i high tribute to the Detroit show and the part it plays in local and national prosperity. The ordinarily drab interior of Convention Hall has been transformed into a striking setting for some 300 cars. Mayor Couzens, in a statement Friday, said he believed “the Detroit auto show will present an emphatic demonstration of the confidence manufacturers place in 1935 and will afford Detroiters their first opportunity to inspect, all at one time, the finest products that engineers and motor car makers have been able to envolve. “The 1935 production program ; now scheduled for the industry inI volves the huge sum of a billion and 1 a half dollars in raw materials and finished products. From this tremendous program, every citizen in the nation will benefit directly and indirectly. One of the first Indianapolis automobile dealers to attend the Detroit show, was W. J. Robinson, head of the Robinson Automobile Cos., and president of the Indianapolis Automobile Trade Association, who left Sunday night for a three or four 1 day visit.

mous for its healing effect on throat and bronchial membranes. Put the Pinex into a pint bottle, and add your syrup. Thus you make a full pint of really better medicine than you could buy ready-made for four times the money. It never spoils, and tastes fine. And for quick, lasting relief, it has no equal. You can feel it penetrating the air passage* in a way that means business. It loosens the germladen phlegm, aoothes and heala the inflamed membranes, makes breathing easy, and lets you get restful sleep. . Just try it, and if not pleased, your - money will be refunded. v —Advertisement.

DEALERS SEE NEWUNCOLN Latest Series Retains Motor of Former Model; 1935 Plans Discussed. Lincoln motor car dealers from Indiana and Illinois affiliated with the Indianapolis branch of the Ford Motor Company, were shown the new 1935 Lincoln V-12 motor car Monday. Plans for 1935 were discussed at a luncheon-meeting conducted by R. A. Hayes, Ford branch manager and A. C. Steger, Lincoln division manager of the Ford company. A talking picture “A Renev al of an Old Pledge,” stressing Lincoln quality standards was showr. the dealers. This pledge concerns the keeping of Lincoln as representative of the finest in the building of quality motor cars. The Lincoln V-12 150 h. p. motor is continued with new emphasis on body styling, riding comfort, ease of handling with unusual attention to fineness of detail. The new Lincoln will be on display very shortly at the salesroom of the Browning Gent Company, local Lincoln dealer.

REO'S GAINS REPORTED Output Last Year Was 66 Per Cent Above That of 1933. By Time* Special LANSING. Mich.. Jan. 16.—Reo Motor Car Co.'s production gains in 1934. and its strong financial position. place the company in an enviable position in light of the year’s record, according to George L. Brown, secretary-treasurer. Total output of Reo passenger cars and Speedwagons during the year just ended, showed a gain of 66 per cent over 1933 and 137 per cent over 1932. More than 300 new sales outlets for Reo passenger cars and Speedwagons were added in 1934. Starter Began in 1911 The self-starter first appeared on automobiles in^9ll.

THE INDIANAPOLIS TIMES

New Cleaner Offered By Times Special UTICA, N. Y„ Jan. 16.—A portable electric steam cleaner made by the Brunner Manufacturing Company is said to be effective in thawing frozen radiators and other chassis parts, as well as providing sufficient heat for expansion needed in some assembly operates.

"THEY'VE MADE IT TO DRIVE!" - There’s new styling in these 1935 Hudsons TFRRAPI ANF \JT era B * nce s*lf-starter! That’s what and Terraplanes. Longer, lower bodies, graceSpecial and De luy they’re saying about the Electric Hand the fully narrowed radiators, smarter lamps, 88 or 100 Horsepower new, easier method of gear control on 1935 louvres and trim. $E C Hudson-built cars. There’s new ruggedness and safety, too —in This exclusive feature takes all the work out the first steel roof. Steel all around you—steel fo?dosed of gear shifting. Makes driving safer. Clears under your feet—steel overhead. And Bendix the front compartment, too. No levers to trip Rotary-Equalized Brakes—five years of brake HUDSON SIX you, to scuff shoes or smear grease on clothing. advancement in a single year. Quicker, Special Series , gmoother stopping, in a short, 93 or 100 Horsepower The Electric Hand is standard ~ E! on Hudson Custom Eights LOOK FOR THESE * jF Jr and optional, for a small 1935 FEATURES More power—flashing accelerand up at factory amount extra, on all other Aew styling— another year ahead. A'et ation—bigger gas mileage—for cloted models 1935 Hudsons and Terra- Bendix Rotary-Equalised Brakes. The doubled oil economy . . • ■ mnnAii riAIIT , _ , ... first steel roof, on a body all of steel. . HUDSON EIGHT planes. It s not an automatic More pou)€r from lett gasoline . Fu u But we can’t tell you the Special, De Lnxe, Custom shift. YOU shift gears as yOU 3-passenger teats—front and rear. whole Story. Come and see always have,' yet never take —drive—and compare these P w M your hands frotn the wheel. ____________________J new cars with the others. and up at factor 7 TUNE IN ON HUDSON "NEW STAR REVUE” featuring Kate Smith-Every Monday evening at 8:30 E. S. TANARUS., 7:30 C S. TANARUS., 9:30 M. S. TANARUS., 8:30 P. S. T. —Columbia Broadcasting System. CoorrijM 1*35, Hadwi M* a Cm qa HUDSON h.Vb >i '.lt TERRAPLANE LOSEY MOTORS, INC. 1219 N. Meridian St. Indianapolis, Ind. * GPOYER WININGS CO. JIMMIE APPLEGATE 0 kKLEY MOTOR SALES CO. 1625 E. Washington St. 25 W. 11th St. 1665 S. Meridian St. CHILLSON MOTOR CO. JONES AUTO CO. 428 N. Meridian St. 345 N. Capital Ave.

ROOMIER CARS BEING OFFERED BY OLDSMOBILE Both Sixes and Eights for 1935 Made With Steel Roofs. Last Saturday Oldsmobile gave Indianapolis its first glimpse of the new' 1935 six and eight models, both largerf and roomier and incorporating several new features. According to L. C. Burnett, Indianapolis zone manager for Oldsmobile, the principal improvements of the new models are: The solid steel turret top body by

Fisher, having as an integral part a roof stamped from a solid sheet of seamless steel. The body has steel protection for the passengers on all sides, top and bottom. A streamline design in w'hich the entire car slopes gracefully from the new radiator, back over the slanting windshield, rounded top

and to the rear bumper in one sweeping line, accentuated by the single piece streamline fenders. Frame Strengthened An X-type frame, 40 per cent stronger and more rigid than those of previous models. A boxed-in section has been added at the rear of the frame, the holes in the X-mem-ber eliminated as far as possible, and two fore and aft straddle bars are used over the gas tank as compared to the single bar of 1934. A complete system of soundproofing of chassis, engine and body. Roomier interiors with ample head and leg space, widened seats and smart new fittings. Large luggage compartments. Easire Ride Provided Redistribution of weight to permit all passengers to ride between the axles, thus adding to comfort. This is done by moving the motor and the seats about five inches forward from the 1934 position. Longer wheelbase on both cars. Increased power achieved largely through the use of an entirely new cylinder head which gives a higher compression and still permits the use of standard fuel. More economical operation because of improvements in the manifolding system and carburetor. Proving ground tests of the six have registered 18 miles to a gallon of gas at 50 miles an hour. Retained for 1935 will be all the well-known Oldsmobile features of 1934, including hydraulic brakes and knee action wheel suspension of the coil spring type.

NEW TERRAPLANE SIX SHOWN BY LOCAL DEALERS

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Pictured above is the Terraplane Six Sedan with full six-passenger capacity mounted on 112-inch wheelbase with 88 horsepower motors, which with other models, is displayed by Losey Motors. Inc.. 1219 N. Meridian-st, local Hudson-Terraplane distributors, and other local dealers.

Crosley Dealers Attend Kiefer-Stewart Dinner

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Outlook Declared Promising for Refrigerator and Radio Business. Officials of the Kiefer-Stewart Cos. were hosts at a dinner given last night in the Travertine room of the Lincoln for 225 Cential Indiana Crosley dealers and about 35 guests. O. C. Maurer, vice president and manager of the radio and refrigeration department, presided. He stated that the business of the Crosley dealers assembled was trebled last year, and it was expected that their business w'ould be doubled this year because of the phenomenal values Crosley is offering to the public. Not only have great improvements been made in the radio line, Mr. Maurer said, with more style, more accuracy, and better performance, but Crosley engineers have outdone themselves in improvements of refrigerators. The dealers present all expressed themselves a? being able to set new .sales records in their respective markets during the year. G. B. Moxley, president of the Kiefer-Stewart Cos., spoke on the business possibilities for his company this year, and said there is the greatest opportunity for business in 1935 in the refrigeration and radio line since 1929. Cuthbert Carey, assistant general sales manager of the Crosley company, presented the refrigerator line, which consists of some eleven greatly improved models at material savings in prices. Mr. Carey said that Crosley will use a million dollars worth of newspaper and magazine advertising during 1935, and also a million dollars worth of time on the radio, aside from continuous broadcasting over its own station. He said that Crosley expects to sell 400,000 refrigerators this year. Hugh C. Green of Kiefer-Stewart

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presented the radio line and Howard Brewer discussed merchandising methods in both the radio and refrigeration fields. L. M. Brown of United Motors Service, Inc., discussed the service department side, and said that the outstanding performance of Delco motors was evidenced by the fact that out of 3500 Crosley refrigerators in use in the immediate neighborhood territory, only 15 service calls on motors were required. E. R. Benton, divisional sales manager of the Easy Washing Machine Corp. of Syracuse, presented the Easy washing machine and ironer, for which Kiefer-Stewart is the Central Indiana distributor of 12 models of washers and four ironers. Mr. Benson said that his company, with its 3000 dealers in the United States, together w’ith international sales representatives, almost equaled last year the best business for one year the company has had since it was established 57 years ago.

PLYMOUTH SHIPMENTS REACH HIGHEST MARK Movement Last Month More Than Double Previous Record. Shipments of Plymouth cars to Chrysler Sales Corporation dealers in December, 1934, were more than double those recorded in any previous December in the company’s history, according to figures released by J. W. Frazer, vice president "f the Chrysler Sales Corporation. The domestic shipments last month totaled 11.896. This is an increase of 114.2 per cent over the previous high, which was achieved in December, 1932. The figures quoted represent shipments to Chrysler dealers only. They are in additon to the shipments to the De Soto and Dodge dealer organizations, which also set new records for December.

.JAN. 16, 1935

PRICES LISTED FOR POWERFUL NEWAUBURNS Brougham at $1445 Lowest and Speedster, $2245, Most Costly. Prices on Auburn’s new 1935 100-mile-an-hour supercharged line of motor cars were announced last week at the New York show as Allows: Brougham. $1445; four-door sedan, $1545; convertible cabriolet, $1675; five-passenger phaeton sedan, $1725; coupe. 1545; and speedster. $2245. These prices are at the factory. The supercharged models are in addition to the company’s regular line of sixes and straight eights. The supercharged cars are powered with a straight eight 150 horsepower Lycoming engine. The supercharger is of the centrifugal type, similar to that developed and pioneered by Duesenberg, and is an inherent part of the engine which has been designed to meet the demands of the additional power loads. In truly racing car fashion engine exhaust on all these models is disbursed through four outside exhaust pipes covered with three-inch polished stainless steel tubing. The | pipes extend through the hood and turn down under the chassis where they connect with the muffler. Interiors are luxurious and chromium plate is greatly in evidence with many color combinations available.

PRODUCTION SPEEDED UP AT FORD PLANTS January Output of 5000 Cars Set After Show' Sales Reports. lly Times Special DETROIT. Jan. 16—With production for January set at 5000 cars daily, the Dearborn branch of the Ford Motor Cos. reports that all production difficulties on the new model have been eliminated and that plants are in full swing. The company reported that from 1200 to 7000 persons visited showrooms in many cities throughout Michigan and Ohio on the day the cars were announced. Dealers reported a large number of sales. Few Inspection Laws Only eleven states have laws w'hich call for the compulsory inspection of automobiles. Diesel Busses Used There were 910 Diesel busses in operation in Great Britain at the end of 1933.