Indianapolis Times, Volume 46, Number 192, Indianapolis, Marion County, 21 December 1934 — Page 17

DEC. 21. 1934

BETTER AUTOS, LOWER PRICES LIKELY IN 1935 Packard. Other Companies Prepare for Invasion of Low-Price Field. DETROIT, Dec. 21—The public is going to gef more tor its automotive dollar in 1935 than ever before, a survey of the industry Anri, as far as motor manufacturer a ■ concerned, 1935 cars will fit 1935 purses. Competition in the low- • priced field is certain to be the keenThe -elect circle of automotive build* i aiming at that field may noun* * t.’r-nt.s indicated. Almost all expert n reasing sales volume. Most of them have definitely increased Figures for the entire industry still are lacking, but the trend of plan md prices already announced Ford leading ideprndent producer, ha pent over $20,000,000 on the exit is entirely probable that some of our 1935 prices will be lower than in 1934 " he declared. "We want them lower because we expect to build a million cars and better next The new Ford, to be displayed Dec. 29. ..s a V-8, little changed from the 19.34 model, but improved in riding qualities. One feature is moving the rear scat forward of the rear axle. Chevrolet dealers attending their annual sales convention here this W'k predicted a 25 per cent upturn I can make no prophesy for 1935,” William S Knudsen. executive vicepresidont of GMC, told them. "But according to our experience this year, business will be better. It is up to u.- as individuals to make it a better year.” Meanwhile the Chrysler Corporation completed rearrangement of its di.Miibut.ing methods in an effort to attract a larger share of the lowprice market with the new 1935 Plymouth. Announced prices ranged from ssfi. for a business coupe up to $685 for the deluxe four-door touring sedan. "Our prices have been set on the basis of the largest volume of Ply-

Shop at Stanley’s First! I and Be Assured of the Finest Quality at Lowest Prices! . . . My Guarantee: W ***" I “if you can buy for less elsewhere—l shall re- if fund the difference.” h See Our Gorgeous Display of Fine j||rf \ wflL ~ Only 25 of these gor- ./ genus sets at this low \ price. rtbr J&S& 25c a Week -a. -"- 6-Diamond (tO/l 7 F L> Bridal I’.ur . u)ZL / J ~ 5 VMM j K'Utilur si.’.Ml Vi|ne : t Advertised. sop 7s fpslil Stcnes - 95 sett* for Iv's. ~ m M 'y < ji hB tionallv known Cum Kinss *" "uinr readier Billfold* Mjdera tldhto | A ;ift that _ __ , yi \ dr especial. Guaran- !e will last CP CO |T for Stln, ev A teed P A r s sun 19c 59c A WEEK: U P Phli 1 ■ the kind WWW mis price. he nants. W* WS ss* ag SKS fiSH&i'SSt'SSX S® i GIFT SUGGESTIONS! i a Radios $10.95 I p Sheaffer Pen Sets $2.95 I fl Toilet Sets .. . $.1.95 l p Rogers Silverware 89.95 • g Percolator Sets.. $9.95 Emblem Rings. $7.50 2 g Ronsoit Fighters. $3 l*p Bulova Clocks $lO 8 &si £ ysc tat sa; i*: jss taj tat yli @OPEN EVERY NIGHT TILL XMAS 113 W. Wash. St

HOUSING'S COLONEL

(Ph 'f" Jr V r jm ft si* w^m

R. Earl Peters •

To the title of State Director of the Federal Housing Administration. R. Earl Peters, former Democratic State Chairman, yesterday added that of colonel. Col. Peters’ new rank was bestowed on him by Gov. Ruby I.affoon of Kentucky, who recently honored Detective Sergeant Lawrence (Pat) McCarthy in similar fashion.

mouth sales in the corporation’s entire history,” one official said. The company already has more than 50,000 orders at hand, a record for this time of year, and is approaching capacity production. Another Chrysler product, the DeSoto. will continue its line of “aerodynamic” cars but will return to its former price field while retaining the airflow models, the company announced. Hudson Motor Car Company’s 1935 improved six cylinder, steelroofed terraplane will be from sls to $35 lower than this year’s corresponding cars. Also in the swing toward cheaper models were: Pontiac, planning to build anew low priced six besides the eight cylinder line; Hupmobile, with anew entry in the low price field in addition to its costlier “aerodynamic” cars; Graham Paige, reportedly an “aggressive contender” with anew Graham si: Visitors at New York't show' next month even were promised a new' Packard "much lower in price’’ than any Packard built before. WANT TWINS? THEN CLOTHE-A-CHILD.

BAY TO BE DYNAMITED FOR BODY OF WOMAN Decision Reached After Bedroom Slipper Is Found on Beach. Hv ( ni'i4 Prrtu CARMEL, Cal., Dec. 21 —Guided by a clew furnished by a blue bedroom slipper, searchers planned .o dynamite the waters of Carmel Bay today seeking the body of Mrs. Eliot Boke Schaffne-, wealthy

★ * ★ ★ * ********** _ OPEN EVENINGS UNTIL CHRISTMAS ; A TWO-DAY | BROOKS * SALE* extended * CHARGE ACCOUNT! - You’ll Surely Have a Happier ( You’ll like being a BROOKS Charge CusCHRISTMAS by Winding Up Your liSf *m&’ r JißPlßifrl tomer. It will speed your shopping . . . , . ar i t My / and permit ;>ou to budget your Apparel Shopping at brooks. f ? and Gift Expenditures in the manner most convenient to your income. t START YOUR ACCOUNT TODAY _ r IMmlMmi mm for a hrooks Christmas means The MORE SAVED on GIFTS a happy new year? and CLOTHES the More LEFT . - for FUN! BROOKS Main COAT Department * MppHl Stages a TIMELY THRIFT EVENT! * ~Downstairs at BROOKS- Ifl&wl pj * SALE I 1 ” 4ypiliii|fM B HsiP * of Lovely Fur-Trimmed > of Choice Coats Taken From Higher / # /’A I Priced Ranges and Marked Down for \ | l ¥ A Smart New s % < S v e/ v * Shipment .. . rykf • v /*//*, / yL A hand picked collection daringly underpriced for this TWO DAYS w %/ O/* *C P / BEFORE XMAS SALE. Just in—from several of New York’s best * / coat makers . . . finest woolens . .. stunning flattering fur collars! * * J . ¥ Priced’ BROOKS Smart New Holiday iSP*'- ¥ SILK LINGERIE, $1.95 * * DRESSES * Dance Sets , Chemises , Slips , Intimates * * mN^\ * SILK 2-PIECE PAJAMAS V * , k Pgp| IyL A brilliant new assortment packed with the .95 smartest, newest ideas to add zest to your •• t/Ji jaded winter wardrobes. Adorable fashions \L that you will most surelv want for CHRIST- iJPI MAS and NEW YEAR’S. On sale TOMORROW and MONDAY! WEst 1 + SATIN TUNIC BLOUSES Street , Sunday-Nite and Formats l —And Downstairs at BRO OK S R I ★ . An Xmas Thrift Special 6 it + TWIN-SWEATER SETS of Exciting Newer I || djjjL | I ¥ and Up DRESSES if^fc * TUCK STITCH PAJAMAS * ** ll Unbelievable Values in Charming Varieties! 4 m +Mk * 97 c - * 1 ¥ TTMmmmmmmjMmmmpnmmMiiHmi ¥ -¥■-¥■ •¥■ § | ★ ★ ★

THE INDIANAPOLIS TIMES

! socialite member of the Carmel art colony. The slipper, identified as one which Mrs. SchafTner wore when she left her home Tuesday, was found at Carmel Point, near the water's edge. Police dogs previously had led posses to almost the same spot, indicating that Mrs. SchafTner, wife of an executive of a nationally known clothing firm, had gone directly from her home to the bay. STOP! CLOTHE-A-CHILD.

NEW RELIEF RACKET TO BE INVESTIGATED Transient Bureau Clothing Purchased From Needy, Is Report. An investigation of reports that certain individuals are soliciting and buying clothing issued to indigents by the Transient Service Bureau of the Governor’s Unemployment Relief Commission was announced to-

day by Ralph C. Werner, bureau director. The practice is said to exist in all cities where the bureau has branches and in some centers the purchasers I are said to have come into the j bureau buildings with their offers j to purchase the clothing. The clothing, furnished by the Federal government, is distributed to j those aided by the bureau as it is 1 needed. In several instances, clients | have been reported taking out cloth- | ing and selling it to persons outside j the centers.

NATIONAL CAPITAL CHOIR TO SING CAROLS AGAIN 40 Voices to Be Presented at Press Club Fete. Hu Vniti and Prr* WASHINGTON, Dec. 21—The sixth annual presentation of Christmas carols by the National Capital Choir will be heard over a nationwide broadcast as the 40 voices under the direction of Dr. Albert i Harned are presented at the Na-

PAGE 17

tional Press Club's Christmas Eve party here Monday. The Most Rev. James H Rvan, rector of the Catholic University of America, will deliver a Christmas message. Cleveland Fund $3,028,747.28 fiv I'nihd Prr*n CLEVELAND, O . Dec 21—Cleveland's Community Fund this year raised $3,026,747.18. with total number of givers. 436.964 —far in excess of the number of donors last year.