Indianapolis Times, Volume 46, Number 185, Indianapolis, Marion County, 13 December 1934 — Page 12

PAGE 12

AUTOMOTIVE NEWS HIGHLIGHTS

OLDS FACTORY PREPARING FOR RECORD YEAR Improvements at Plant Will Permit Output of 1000 Cars Daily. In anticipation of the biggest year in Oldsmobile history the production capacity of the plant at Lansing is being doubled. Almost $2,500,000 is being spent to make possible the production of 1000 cars a day during 1935, according to announcement by C. L. McCuen, president and general manager, to L. C. Burnett, Indianapolis zone manager. Almost 2000 men have been kept constantly at work for the past month on the expansion program alone, installing new machines, enlarging the essembly lines and rearranging the factory equipment. Giant presses have been installed tc help care for the anticipated increase in volume. One of these, one of the two largest fender presses in the country, weighs 250 tons and has a pressure of 150 tons. New machines are being installed in the axle plant to step up the production of the “knee-action suspension units. New furnaces are being added in the heat treatment department. Crank shaft equipment is being improved to meet the 1935 requirements. New equipment and machinery is being added to give anew and finer lapping to cylinder bores and piston pins. New provisions are being made for welding the rear axle housing. New conveyors are being put in to carry motors to the final assembly line and to carry bodies from the Fisher Body plant to the final assembly line. Another improvement is the enlargement of the export dock to care : for the increased demand for Oldsmobiles from foreign countries. Oldsmobile export shipments in 1934 were several times larger than shipments for the previous year. Already export commitments for 1935 indicate a substantial increase over this year. All this work is being done, Mr. McCuen points out, because Olds anticipates the biggest year in history. So far in 1934 more than twice as many Oldsmobiles have been sold at retail as during the same period in 1933. TEST FOR AUTO LIGHTS GIVEN BY NEW DEVICE Range of Only 18 Inches Required ! for Operation. Anew device for testing and adjusting automobile lamps with scientific accuracy and at a range of only 18 inches, is attracting wide interest in the automotive field. Replacing the former “rule of thumb" method which required 25 feet of space in a dark corner of a service garage, the new machine was developed by R. N. Falge, research engineer for the Guide Lamp Corp., Anderson, one of the leading automotive engineers of the country. After an initial display at the recent automotive equipment show in Cleveland it now is being offered to the American and Canadian market through the branches of United Motors Service, whose engineers co-operated in the development work. The device checks both the patterns of the light beams and their intensity, the latter being measured by means of a specially developed photronic output meter and registered in lumens on a microammeter. Advertises With Old Car A New York garage owner has placed an old automobile on his roof as a means of advertising his business.

An American Gin ... for American Drinks!— these three advise

OF NSW YORK S 81l TMORE SAYS gB jk' ••The kind of gin >ou use make* all the dlf- ISLf ference between a smooth and a Ta-ta*t- IH| * H jnil' drink Ire found that Flelachmann'a Igp? |*rv t.ln gDcs a cocktail the mild, smooth Hl|! ## flavor that most .Americans like so well.” HE |

At the Biltmore...theßitz...the Plaza— J-M/ this GIN is approved for mixing drinks Specially distilled to blend with other liquors and fruit juices— Fleischmann’s Gin never gives a “raw flavor” to mixed drinks gipifcißJiH ' Wlh /s fy/r \ 8 taiWiVfTwl Experts agree—you can’t beat a cocktail the stronger flavored so-called “London’ or made with a smooth, mild American gin. Holland gins, which were not originally intended / #SULli|^£ Experienced bartenders like the three for mixing. . above— prefer to use a smooth American gin Fleischmann s is a milder, smoother gm. such as Fleischmann’s—because it is specially Buy a bottle. Mix up a cocktail in your ow n =# distilled to blend perfectly w ith other liquors home. Notice its smooth, delicious flavor—its '* and fruit juices. soft, fragrant bouquet. You’ll see why Fleisch- I If you have a taste for cocktails, you can mann’s—in the short time since Repeal— has o^**/ tell instantly if a Martini has been mixed with become “America’s Favorite Gin.”

STUDEBAKER FOR 1935 DISPLAYED IN CITY

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ROAD RECORD SETJYHUPP Driven 963 Miles in 18 Hours Over Trying Route in South Africa. A cablegram just received by Rufus S. Cole, executive vice-presi-dent and general manager of the Hupp Motor Car Corp., from Johannesburg, South Africa, according to Frank S. Feeser, local Hupmobile distributor, announced the fact that a Hupmobile has just smashed the famous CapetownJohannesburg record. The previous record also held by an American car was a little more than 19 hours. In a standard Aerodynamic coupe, in spite of torrential rain, the run was made in 18 hours and 4 minutes. The distance is 963 miles over roads which range from fairly good to very bad. The record is the most treasured road mark in South Africa and there is always keen rivalry among private owners as well as the trade in South Africa to eclipse previous marks for the distance. Until the record was recently broken by another American car, the record was held by the Riley, a high-priced British car.

Chevrolet Sales Reach Best Mark Since 1926

November Output Reported Largest in History of Company. November retail sales in the United States by the Chevrolet Motor Cos., totaling 50.819 units, were the largest for that month since 1926 and were exceeded by only one previous .. November in the history of the company, M. E. Coyle, president, has informed E. W. Berger, Indianapolis zone manager. Reports from dealers indicate that last month's sales more than doupled the total for November. 1933, which was the biggest year in the history of the company and of the industry in general. To supply the continued demand for passenger cars and trucks, Chevrolet maintained its production of current models at a high rate through November, operating all of

Indianapolis was given its first peep at the new 1935 Studebaker line last week at the show r rooms of Litzelman & Morrison, Inc., at 2004 N. Meridian-st, recently appointed Studebaker distributor for this territory. Shown above is the new r 1935 Champion, which is new on display with other Studebaker models. According to Litzelman & Morrison the most noticeable improvements in the 1935 Studebaker models is the air-stream exterior design, and the new wheel suspension which has increased the riding characteristics of the new line beyond any previous Studebaker models. In describing these improvements the new distributor made the following comments. “In styling, the 1935 Studebakers are truly new, yet beautifully in keeping with the lines favored by the majority of American motorists. The stylists have blended the hood louvres and radiator lines of the new cars into a pleasing ensemble that follows the most modern trend, but extend into i,he radical division of design. “The new independent planar wheel suspension and ‘miracle-ride’ can be appreciated only by a ride in the new Studebaker models.” License Branch Opened According to E. B. Oscars, manager of Goodrich Silvertown, Inc., Delaware and North-sts, a temporary branch office of the automobile license bureau has been established at Goodrich headquarters for the convenience of patrons in obtaining 1935 automobile license tags.

its assembly plants and carrying its manufacturing schedule into December. Last month’s production of 48,818 units set anew record for the month of November in the entire history of the company. Approximately 70 per cent of the month’s total represented, production for the domestic market, the greater part of the remainder being produced for the growing export trade. Mr. Coyle pointed out that a demand for the Master models, which has held remarkably firm, has been responsible for the unusually heavy production. Best Mileage Speed Low The average auto mobile attains its best mileage from gasoline at a speed of 20 to 25 miles an hour, after which it trops constantly until, at 60. miles an hour, the mileage is cut almost in half.

CHARLIE OF NSW YORK'S RfTZ HOTEL SAYS: [fcflkl “The most Important part of a Martini is the jiKy ■ S gin. I prefer a mild, smooth American gin—such * as Fleischmann's. I'refound that Flelschmann's ||jfi|| Mends much better with other liquors—not only fjjfM- 1 ' I' V In Martinis—but In all kinds of gin cocktails."

THE INDIANAPOLIS TIMES

PREDICTS GAIN IN AUTO TRADE Pontiac President Cites Trend to Better Conditions. By Times Special MILFORD, Mich., Dec. 13.—Two hundred regional and zone men of the Pontiac Motor Cos. met last week in the auditorium of the General Motors proving ground, five miles from this village, heard H. J. Klingler, president and general manager of the company, summarize briefly the company’s policies for 1935 and acclaim the coming year as the first since the low point of the depression in which employe and employer alike will feel appreciably the uplifting effects of improved business, Mr. Klinger’s optimistic statements marked the close of two strenuous days during which the field staff of the company have seen the new cars for 1935 and learned in detail all about the campaigns that have been projected by the advertising, sales promotion, service and business management departments for the effective merchandising of the new product. During the last week more than 250 dealers a day attended the sales convention. There was anew group daily, the total amounting to 1750 dealers. Improving trade during the fall months, an upturn in some of the industries that have been lagging and the hopeful events that have transpired since the election are some of the factors which lead Mr. Klingler to believe that business and prosperity will go forward in 1935 with greater momentum than has been experienced in several years. e BURNS IN TIRE RECORD Electric Pencil Makes Mileage Check Possible. An electric pencil, which provides a burning-hot writing point, enables car owners to keep an accurate check on tires. On placing a tire into service, the owner may write on it the date and mileage reading, thus making available exact data on the tire at any time. Loose Clips Break Springs Broken springs can usually be traced to loose clips. The center of the leaf bears all the load when a clip works lose and it is only a matter of time until a spring breaks.

Sf it * | K< S i T w f, *w7& fjfk ■% Bp *|f |p Ip&e. MAYNARD OF NEW YORK S PLAZA SAYS: |pßj|iil “The most Important Ingredient Is the gin. I hare flllll' found from experience that a typically American , 4 drink such as a Tom Collins, to be made successfully, requires an American gin like Flelschmann's —a jafl ; mild, s-nooth-tasting gin especially distilled to blend with the other ingredients."

ENGINEERS TO ASSEMBLE FOR SAFETY TALK Visit Will Be Made to Ross Company Plant at Lafayette. The Indiana Section, Society of Automotive Engineers, will stage a safety meeting and plant visit to the Ross Gear and Tool Co.’s plant at Lafayette tomorrow, to be followed by a 6 o’clock dinner in the Purdue Union with the open meeting of the section to follow at 7:30 at which three noted engineers from three widely varied fields will give brief addresses to be followed by open discussion. A. W. Herrington, president of the Marmon-Her-rington Cos., is section chairman. Section members has made several visits to Lafayette in previous years, but this is the first opportunity that the members and friends have had to visit the plant where the famous Ross steering gears are made. The plant visit is set for 1:30 to 3 p. m. and all automotive men have been invited by the Ross company to join the section members and their friends in the pilgrimage to the interesting plant where steering gears are made for scores of automobile manufacturers. A safety symposium followed the Purdue Union dinner will be led by William K. Creson, chief engineer of the Ross Gear and Tool Cos., who will speak of the “Safety Factors Incorporated in Steering Gears.” His talk will be followed by S. E. Feragen, field supervisor of the Bendix Products Corporation of South Bend whose subject will be “Safety Performance Standards for Motor Vehicle Inspection.” John W. Wheeler of the Indiana highway department will tell of the need of automotive and highway engineers getting together and discussing development trends so that the highways to be built may be better adapted to the speed and other performance standards that are being incorporated into automobiles. Mr. Harrington plans to have a safety discussion follow the papers and invites all automobile men to attend. CREDIT FIRM STOCK SOLD TO CHRYSLER Installment Financing Firm Is Third Largest. By Times Special NEW YORK, Dec. 13.—Acquisition by Chrysler Corp. of a stock interest in the Commercial Credit Cos., the third largest organization for the financing of installment sales, will be announced within the next few days. Commercial Credit Cos. has handled the installment financing of sales of Chrysler products since 1928. In addition, the company finances the installment sale of Packard, Hupp and other automobile lines as well as additional types of industrial products. During the nine months ended Sept. 30, last, Commercial Credit earned net profit of $3,800,346, equivalent, after minority interest and preferred dividends, to $2.83 a share on the 954,052 outstanding common shares. This compared with $1,837,159 or 73 cents a share in the like period of 1933 and with $2,951,919 or $1.52 a share in the full year 1933. Bus Tax High in lowa lowa taxes public-carrier motor busses more heavily than any other state, an average of $932 per bus per year.

‘SHAY’ MINTON READY FOR INAUGURAL

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A strong supporter of President Roosevelt’s policies will replace one of the chief executive’s most virulent critics as Senator from Indiana when Congress convenes Jan. 3. Here’s the new Hoosier Senator, Sherman Minton,, at his desk in his latest picture. “Shay" is in Washington preparing for the session.

CUBAN ARMY, POLICE PRESS ARMS SEARCH Efforts to Trevent Impending Revolt Continue in Three Provinces By United Press HAVANA, Dec. 13.—Army and police heads continued raids on opponents of the government today but refused to disclose the number of persons they h 1 arrested. Army chiefs admitted that the army was conducting a search for

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arms and explosives in Havana, Santa Clara and Camaguey provinces, in which constitutional guaranties wese suspended yesterday for 60 days following reports of an impending revolt. Woman's Hip Broken in Fall Mrs. Emma Brown, 70. of 218 S. Summit-st, fell in the 1600 block of Southeastern-av last night and suffered a fracture of her right hip. She was taken to City Hospital. WANT A BOY? THEN CLOTHE-A-CHILD.

.DEC. 13, 1934

BURNED BY OIL BLAZE Man Throws Fuel on Fire and is Hurt in Explosion. This time is was George Allison. 28. of 2822 Anneta-st, who threy oil 28. of 2822 Anneta-st, who threw oil and got burned about the face and head by the resultant explosion. It happened late yesterday at 2708 Northwestern-av. WHEN CHRISTMAS COMES—-CLOTHE-A-CHILD.

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