Indianapolis Times, Volume 46, Number 172, Indianapolis, Marion County, 28 November 1934 — Page 5

NOV. 28. 193 f_

AUTOMOTIVE NEWS HIGHLIGHTS

MILLION FORD OOTPOT MARK SETFORI93S Forecast Based on Demand for V-8 Cars Shown This Year. Wh**n Henry Ford announced 1.000 000 Ford V-8s as his production goal lor 1935. the accomplishments of 1534 were an important factor In his decision, R A. Hayes. Ford Indianapolis branch manager, aays. "Mr. Ford anticipates a rapid bust-

ness recovery next year.” Mr. Hayes points out. “but this alone was not the prime reason for placing his production schedule at 1.000.000 cars. He baws prod uction upon the sound premise that 1934 has demonstrated a public acceptance of the Ford V-8, which only can be met In

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Mr. Hayes

1935, with the public s greater production power, Dy ffeppmg up the proluction to a million units. Steady Gain Shown ‘‘Consistently, since the new Ford V-8 was introduced last December, it has maintained, month after month a popularity which, in the flr.'t three-quarters of the year, shows at 97 per cent increase in registrations over the corresponding three-quarters of last year. "This increase ran be contrasted With the general increase in all passenger car sales for the same period, which was only 20 per cent. It can he further contrasted with the other cars In the low-pnce field. "Actual registrations, nationally,! for the fir.-4 nine months of 1934 show Ford with 451.111; the second car with 430,068. and the third car with 253.433. These figures are official Polk registration, recognized as the one authoritative source m the country. "The Indianapolis territory re- 1 fleets virtually the same picture of Ford leadership as the national figures. To Sept. 30, Ford passenger car registrations totaled 9.429; the second car. 9,067. and the third car, 6.851. Moreover, the per cent of increase in the Indianapolis branch lares favorably with the national figure. Ford V-8s show a 90 per cent increase over 1933.” HEADS PONTIAC GROUP Paul J. Dean Directs Activities of Management Department. Hv T’mr* Sprriai PONTIAC. Mich., Nov. 28— Paul J Dean has been appointed manager of the business management depart- ; ment of the Pontiac Motor Com- j anv, it was announced recently by j A. \V. L. Gilpin, vice-president and general sales manager of the com- j peny. For the last six months. Mr. Dean j has been assistant in the department to M. P. Tomlinson, who re-j cently transferred to another divi- ; sion of General Motors. __ LARGER ENGINE OFFERED New Hercules Product Has 320-Inch Displacement. flv Timm Special CANTON. 0.. Nov. 28.—Hercules Motor Corporation has added a larger bore model to its \JX” series of six cylinder gasoline engines, known as the "JXD.” The new en-! gine has a 320 cubic-inch displace- ■ ment. gine has a 320 cubic-inch displace-' The engine develops 83.8-horse j it is claimed, and 65.5-horse power at! 1.800. Lubrication is forced feed by geared pump to all connecting rods and mam bearings. Fditor-Critic to Speak Here Michael Gold, editor and critic. [ will speak at the Lincoln Dec. 15 on "The Crisis in Modem Literature.” under the auspices of the John Reed Club.

Winter Motoring Woes Discussed in Pamphlet

Standard Oil Publication Tells How Troubles May Be Avoided. Rundown batteries, broken water pumps, cracked radiators, engines refusing to start on cold mornings and other ills of winter ■riving that plague the motorists patience and pocketbook are dealt kith in a pamphlet which Standard Oil Company now is distributing through its oil stations. A convenient chart plots each point on a car which must be checked if cold weather mishaps s-e to be eliminated. Reading material informs of quick, easy ways to accomplish this checking and stresses the bad consequences of which overlooking even one point might bnng. A car might have the proper light grade of correct winter motor oil.

| For a Bad Cough, Mix This Better Remedy at Home

Quicker, Lasting Relief. Big Saving! No Cooking! Here’s an aid home remedy your mother knew. but. for real result*, it is still the beat thing ever known for aevere cough*. Try it once, and you'll •wear by it. It’a no trouble at all. Make a •▼rup by stirring 2 cups of granulated augar and one cup of water a few momenta. until diswleed. No cooking is seeded —a child could do it. Now put 2*4 ounce* of Pinex into a gist bottle, apd a# jour ayrup, Jkia

APPOINTED STUDEBAKER DISTRIBUTOR

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F. C. Morrison Pictured above are O J Litzelman and F. C. Morrison, heads of Litzelman A; Morrison. Inc., recently appointed Studebaker distributors for the Indianapolis territory. which includes Indianapolis and forty-one surrounding counties. Both men have Deen associated in the local automobile field before. New quarters have been es-

Sales Campaign Set for Hudsons and Terraplanes

More Advertising Will Be Used to Boost 1935 Models. Distributors, dealers and sales executives of the Hudson Motor Car Company from Indiana and Kentucky assembled at 1219 North Meridian street, the Losey Motor Company, yesterday for an all-day conference. The meeting was conducted by C. G. Beeching, assistant

sales manager, Hudson Motor Car Company; H. F. Byrne, Hudson district manager, and R. H. Losey. Indianapolis, HudsonTerraplane distributor. In welcoming the members of the sales organization. Mr. Beeching discussed the progress made during the past year and

pointed out that Hudson and Terraplane sales had doubled in that period. The Hudson company, he declared. is entering the 1935 season with greatly expanded plans for an intensive sales campaign that is to be supported by a great increase in advertising and sales promotion. Mr. Beeching pointed to improved economic conditions which now prevail. He stated that it was reasonable to expect a continuation of the business improvement witnessed during 1934 and that this would mean stimulation of automobile sales. The program of the meeting included a preview of the new Hudson and Terraplane models for 1935, which will be onnounced to the motoring public in the near future. The new cars received an enthusiastic reception as the dealers and distributors found them longer, lower and roomier. Steel roofs are used on the bodies for the first time in the industry, and anew arrangement. which is a Hudson secret at this time, gives the purchaser the option of an entirely new system of car control. The meeting was one of thirty held by the Hudson company simultaneously all over the country. Shipments of the new Hudsons and Terraplanes will begin shortly from Detroit. Officials at the factory' state that because of the vigorous demand for cars during October and November the stock of 1934 models in the field has been practically exhausted. The world's largest battleship could be run at top speed for 45.000 years by the energy expended during a violent earthquake, according to scientific estimates.

good spark plugs, winter lubricants in the transmission and other things which remove battery drain, only to have a short in the wiring system cancel the good work and burn out the battery, the pamphlet points out. This is especially true smee the starting capacity of batteries at zero is only one-third that at eighty above. Many stalled ears on cold days result from inaccurate carburetor adjustments. Poor carburetor settings in summer. while wasteful of gasoline, do not necessarily interfere with engine performance. In cold weather, however., gasoline does not vaporize so readily. To , overcome this, larger quantities of volatile, rapid-fire units are put in the gasoline, but only accurately adjusted carburetors can reap the full benefits from this seasonally adjusted fuel, the pamphlet emphasizes.

gives you a full pint of actually better cough remedy than you could buy ready-made for four times the money. It keeps perfectly, tastes fine, and lasts a family a long time. And there is positively nothing like it for quick action. You can feel it take hold instantly. It loosens the germ-laden phlegm, soothe* and heals the inflamed membranes, and clears the air passages. No cough remedy, at any price, could be more effective. Pinex is a compound of Norway Pine, in concentrated form, famous as a healing agem for throat and bronchial membrane*. It is guaranteed to pleaae you, or money refunded. ■-Advertisement.

O. J. Litzelman tablished at 2004 North Meridian street, where a complete line of Studebaker models will be displayed. A modern and complete service department has been established to care for the many Studebaker owners in this community. Service facilities ate also available to owners of other types of cars, according to the new distributors.

SHELL OPENS NEWJSTATION Modernization Campaign of City Is Being Aided by Expansion. The new modern Shell service station recently opened at Delaware and Twenty-second streets, represents another contribution of the Shell Petroleum Corporation to the Indianapolis modernization program, according to C. W. Manville, Shell division manager, and B. A. Gwynn, assistant division manager in charge of service stations. Other stations are under construction in the city to be opened in the near future, and thousands of dollars are being spent throughout the state in a complete modernization and rebuilding program, that will make Shell stations in the state among the finest in the country. The new station is managed by M. H. Wild, who has operated a station on the present site for the past twelve years, and is well acquainted throughout the city as a competent service station manager.

Mr. Losey

TIMKEN FIRM SHOWSPROFIT Both Regular and Special Dividends Declared at Called Meeting. By Thni s sptrial CANTON. O Nov. °8 D’r r "’tovs ot the Timken Roller Bearing Company. meeting in special session declared a regular cash dividend ot 25 cents a share and an extra dividend of 25 cents a share, payable Dec. 5, to stockholders of record at the close of business Nov. 20. Net profit ol the company and its subsidaries for the third quarter ended Sept. 30, after provision for depreciation, taxes and all other charges amounted to 5423,212.73, equal to 18 cents a share. Net profit so- the nine months ended Sept. 20. after provisions for depreciation, taxes and all other charges, amounted to $2,999,506.25, equal to $1.24 a share. CITY MAN COMPETING E. R. Brown Seeks Honor in Selling Goodrich Tires. E. R. Brown, tire salesman for the B F. Goodrich Company, in the Indianapolis district, is one of the leading candidates in his organization's national sales force for the 1934 master merchandising award, based on his record for the first nine months of this year. L. L. Sowers, Indianapolis district manager, has just received this announcement from the company's principal offices in Akron, O.

By l >i itatj’rogt NEWCASTLE, Nov. 28.—Rolland S. Trott,, Denver. Col., who recently filed a suit in Henry circuit court here involving alleged illegal use of floating power engine mounting for automobiles by the Chrysler corporation has lost a similar suit m federal court at Denver. The suit here, directed against the Chrysler Corporation, which has a plant in Newcastle, was transferred to the federal court at Indianapolis. where it is pending. In the Denver suit, distributors of Chrysler, Dodge. De Soto and Plymouth automobiles were defendants. In the Denver case, the court held that a patent granted to Mr. Trott is for a device differing widely from the engine mounting used on the Chrysler and other cars.

Hold Funeral Service By Timm Special FRANKLIN. Nov. 28.—Funeral services were held today for Faun Wetzel. 53. for nearly a quarter of a century a grocer here. He died following an illness of two weeks. He was a native of Brown county, but had livyd in Johnson county since boyhood. nan Secretary Chosen B<i Timet Special BLOOMINGTON, Nov. 28 —Dean H L. Smith of the Indiana university school of education, and president of the National Education Association, announces the appointment of Williard E. Givens, superintendent of the Oakland (Cal.) schools as permanent secretary of the association. Mr. Givens, graduated from Indiana university in

Indiana in Brief

THE INDIANAPOLIS TIMES

DANGER TO BE INCREASED BY FASTERTRAINS Speedier Automobiles Also Factor in Adding to Traffic Hazard. BY E. E. DUFFY Time* Special Writer High speed trains, fast modern automobiles, * and mounting automobile accidents, are three factors combining to force vigorous attack on highway and street danger spots that can be eliminated. While accident records show heedless, careless driving is in large part responsible for auto mishaps, they also reveal t .at roads and streets which are rough, slippery or narrow, account for hundreds of thousands of needless crashes. Absence of grade separations at railroad crossings and at intersections of busy thoroughfares further swell the toll of lives and limbs. Progress Made Slowly Engineers estimate the number of extremely dangerous railroad crossings at 30,000, but at the same time records show that at the present rate of progress a century will be required to eliminate them. That highway officials are aware of the need for safety structures is brought out in the recent survey of the American Association of State Highway officials which reports that if funds were provided $167,000,000 worth of rail-highway grade separations could be started within two years. That the task is not hopeless is shown by the fact that in 1934 alone the motor tax money diverted from highways would have been sufficient to eliminate nearly 5,000 dangerous crossings. Cites Crossing Dangers In summarizing this problem, Thomas H. MacDonald, chief of the United States Bureau of Public Roads, recently declared: “The importance of railroad grade crossing elimination is now heightened by the apparent imminent developments in rail operation introducing the use of lighter, streamlined, high-speed equipment, with consequently increased hazard to rail as well as highway vehicles in case of collision. “For this reason as well as the increased speed, volume and general importance of traffic on the main highways, the planning and carrying out of an accelerated program of grade crossing elimination must receive increasing attention.”

m SHIFTING BY Hffl ENOS Recently Patented Device Employs Principle of Centrifugal Force. By Times Special KALAMAZOO, Mich., Nov. 28.—A patent has been granted to Donald Pilaar, Kalamazoo, on a design for an automatic transmission for automobiles which is said to eliminate all manual gear shifting. The invention makes use of the principal of centrifugal force, gears being in mesh at all times and shifting being regulated by the speed ot the engine when in first or second gear and by the speed of the car when in high gear. The invention can be adapted to the present type of transmission, according to Mr. Pilaar. A centrifugal clutch is incorporated in the design. The invention is the result of six years’ experimentation, and is Mr. Pilaar's second patent, the first being an automatic four-wheel brake equalizer developed in 1925. PLYMOUTH SALES RISE Gain of 18.7 Per Cent Shown Thus Far This Year. By Times Special DETROIT, Nov. 28.—Retail deliveries of Chrysler and Plymouth cars by Chrysler dealers for the first forty-six weeks of 1934, including Nov. 17, totaled 133,844 units. This exceeds by 18.7 per cent the 112.803 units delivered in the corresponding forty-six weeks of 1933 and it more than doubles the 59,404 units reported for the correspending period of 1932. These figures for Plymouth are in addition to the sales of the car made by Dodge and De Soto dealer bodies.

1913, will succeed J. W. Crabtree, who retired because he had reached the age of 70. a a a Corn Show Set By Time* Special MARTINSVILLE, Nov. 28.—Annual Morgan county com products show will be held Dec. 6, 7 and 8. Ribbons awards will be made in several classes. nan Golden Date Near By Timet Special SHERIDAN, Nov. 28—Mr. and Mrs. Levi King, living northwest of here, will celebrate their fiftieth wedding anniversary Sunday with open house at their home. With the exception of three years when they resided in Kirklin. they have spent all their married life in this community.

DISTRIBUTES AUBURNS

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—Photo bv Voorhis. Howard J. Vanden Eynden Announcement of the appointment of the Auburn Indianapolis Company, Inc., as the new Indianapolis distributor for the Auburn line, with headquarters at 850 North Meridian street, was made last week at a stave dealers’ meeting at the Lincoln by John Tainsh, sales manager of the Auburn Automobile Company. Howard J. Vanden Eynden, who has been identified with the Auburn line in Indianapolis for several years, heads the new distributorship. Complete service facilities are available for all Auburn owners at the new location, according to Carl Haas, service manager. Aids Manufacturers Japan grants direct subsidies to its automobile manufacturers.

We Are Pleased to Announce Auburn-lndianapolis Company Inc 850 N. Meridian Street as Distributor for Indianapolis and Vicinity for AVIBXJRN Auburn-lndianapolis Company, Inc., is splendidly equipped to present the new T 935 Auburn Models to the people of this territory. They are also completely prepared with the most modern equipment and a courteous, skilled staff to offer Auburn owners the highest type of automotive service.

EXCLUSIVE - - DISTINCTIVE - - INDIVIDUAL 1

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Now they are Here for your inspection—New 1 935 Models—the finest cars Auburn has ever built. No need to wait until next year before selecting anew car. Tnes§ New Auburns are 1935 cars with 1935 Styling, and 1935 improvements and betterments. They offer a distinct departure from the mass-production type of car. They are fashioned in the manner of America'* costliest motor cars. Room and lots of it! Comfort, the like of which you hove never enjoyed before! When you drive one of these New 193 5 Auburns you will enjoy a priceless feeling of security, confidence and safety at all speeds. This is the result of not one, but a combination of many improvements:—long wheelbase; high-powered Lycoming engine; balanced weight; a frame of dreadnought strength; ride stabilizer. And Auburn's exclusive Dual-Ratio is available on all models. C / JUT You are cordially invited to come in, inspect, compare and drive these New 1935 Auburn Models. They look like $3,000 cars, but sell for ind BP _ „ Uttory

AUBURN AUTOMOBILE COMPANY, Auburn, Indiana, Division of Cord Corporation

Orphans to See Cantor Film as Times Guests Giant Thanksgiving Show to Be Given for Children Saturday Morning.

EVERY boy and girl in Indianapolis can not have turkey on Thanksgiving day but many boys and girls in Indianapolis orphanages will have a Thanksgiving week movie show, on the promise of The Indianapolis Times and Ward Farrar of Loews Palace theater. On Friday. Loews Palace announces, its feature picture will !>e Eddie Cantor, famous comedian of stage, screen and radio, in his

latest Samuel Goldwyn production, "Kid Millions.” So a big special party for the orphans of Indianapolis has been arranged by The Times and Loews Palace for 8:30 Saturday morning. This big party will be given with the permission of Eddie Cantor and the co-operation of the ushers and the entire staff of Loews Palace. a a a 'T'HE Indianapolis Orphans’ Home, the General Protestant Orphans’ Home, the Lutheran Orphans’ Home, the Marion County Colored Orphans’ Home and the Guardian's Home all have accepted the invitation to this big show. More than five hundred boys and girls of these homes will be the special guests at this special show. Arrangements now are being made to transport these children to and from the theater. Co-operating with the comedian, the theater and this newspaper are Local 194 of the International Alliance ot Motion Picture Operators and Local 30 of the International Alliance of Theatrical Stage Employees. These two organizations will contribute the necessary opera-

tors and stage hands for this great party. Everybody has donated their services to make this party one that the children never will forget. x Famed War Hero Dead B</ United Press BRISTOL, England, Nov. 28 Dover Augustus George De Horsey Farrant. 69. who as superintendent of the Eastern Telegraph Company station on Cocos island in 1914 caused the sinking of the famous German cruiser Emden, died Monday.

For Y'our Convenience We Are Lubrication. 930 N. Meridian St.

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RETAILERS PROTEST NEW YORK SALES TAX Public Warned of Sweeping Effect of Proposed Law. B’j l nit-<1 /* . NEW YORK. Nov. 28—Protests of the retail industry against a 2 per cent city sales tax warned the buying public today of its sweeping effect on everyday life it it becomes law as scheduled. The board of aldermen adopted the impost yesterday and the city administration was determined to press for final enactment within a week. Also incorporated in the plan to raise 558.000.000 for relief was a 3 per cent levy on the grass income of utilities and a tax on inheritance equal to 40 per cent of the state tax. The sales tax, if adopted in its present form, will become effective Dec. 10. just a few days before the peak Christmas buying period. It would extend to Dec. 31, 1935, and was expected to yield $40,000,000 in revenue.

Thursday Thanksgiving DINNER TURKEY 35c With \ll the Trimmings PALM GARDEN