Indianapolis Times, Volume 46, Number 161, Indianapolis, Marion County, 15 November 1934 — Page 11

NOV. 15, 193f

CITY TROLLEY SYSTEM PAID HIGH TRIBUTE New Field Is Opened for Youth, Finance, Says Magazine Writer. The fame of this city's system of street cars, trackless trolleys and motor coaches, already widespread among men in the transportation industry, todav was carried into more than 1.900.000 homes all over the United States when the current issue of the American Magazine appeared w:*h a lengthy article on the Indianapolis Railways. To ob‘am the information for this article, the magazine tent here recently a well-known New York newspaper man who. writing under the pen name of John Janney, de- . cr.bes what he found in an article entitled ‘ Here Comes the Trolley." The writer is high in his praise for the system as it now exists, and for Charles W. Chase. Indianapolis Railways president, whom he credits not only with revitalizing the syfrm here, but also through this action, with opening anew field for ambitious young men—and for American capital—in modern street railway systems. • I found anew kind of service for the consumer.” writes Mr. Janney. ■ With modern cars of anew and much faster design, the householder could linger a little longer over his coffee in the morning and get home a little earlier at night.

Real Estate Values Gain "Real estate values were Improved. partly because greater speed of cars brings them closer to the business center, partly because of the silence of anew type of trolley car. "Motorists were happy, because the quicker pickup on ail vehicles speeds traffic and because most of the new cars, stopping for passengers, get over to the curb and out of the way. "If you are more than 35 years old, you can remember the dear, dead days when the folks, of a hot summer evening, would go out for a trolley ride ‘to get a breath of air.’ Well, believe it or not, I actually found that, in Indianapolis, some people like the new transportation system so much they are going back to that old custom—a car ride on hot evenings, out to the end of the line and back? "That is more exciting to me than a whole bale of revenue statistics.”

Praises Chase’s Work Statistics are not neglected In Mr. Janney’s article, however. He tells fully the story, now familiar in Indianapolis, of how Mr. Chase effected a financial reorganization of the street railways before replacing with the present equipment what Janney describes as "dingy, noisy slow vehicles, equipped with square wheels.” "Horse cars still were carried on the books,” he says in his sharp delineation of the “water” which Mr. Chase equeezed from the systems financial setup. The article tells, too. of the purchase of the new equipment, of the bettering of labor relations between the company and its employes, of the profit-sharing arrangement worked out with the men and. near the end. of the public's receptio*' of the new equipment, the performance of which is described in detail. “The public response was immediate.” writes Janney. “Revenue on the new street cars, even after the ‘curiosity riding’ had worn off, showed a steady inerr - * of 12 to r rent; on '• * trolleys, an increase of about 30 per cent; and. in early 1934. a further increase of about 25 per cent more.

60 Per Cent Gain Shown "So it was that in the spring of 1933, *hen mo6t of the rest of us were wondering whether the world was coming to an end, Mr. Chase was planning to buy fifty more street cars and eighty more trackless trolleys.” Mentioning the reroutings accomplished for the sake of economical operation, the budgetary system set up within the company and the fact that the fare on trolley cars and trackless trolleys has stayed at 7 cents. Mr. Janney says: “This effort started, remember, shortly before the depression reached Its depths. After a little more than two years, the rehabilitation plan, which was to have taken ten years, is 60 per cent complete. “The result has been a boon to the city. The/fast, modern, trim looking transportation dresses up the town and cheers up the rider. “The financial side of the new venture is less important than the general benefit to the consumer. A

hi . of .0,11.111111 a btice/ Cnh Orchard stepped out ahead in rale* and popularity because people liked it* buorat, natural flavor of straight whi*key—and thev liked the price. In fact—they rolled np such a volume of sale* that we could make the price lower. Krm‘nif*er—there*# no artificial coloring —no artificial aging. Jnt 'foughtwhi-krv -buttled right from the barrel inOld Kentucky. Crab (hcliatd AMERICA S FASTEST SELLING STRAIGHT WHISKEY THIS t-MUL-M emorECTS YOU AMERICAN MEDICINAL SPIRITS COMPANY New York . Chicago . LmlivlU* • San Francisco

HOCUS-POCUS—AND MAGICIANS' CLUB IS ON ITS WAY AGAIN

If magicians and musicians must have their fun, it won't be in the same sedate neighborhood as the Second Church of Christ Scientist, the Jordan Conservatory. the Knights of Col bus hail and the Benjamin Harr, on home, the city zoning board has decided. The zoning board, a group of matter of fact men. ruled that the H o c u s-Pokus Club, a magician's musician's organization. must move from Its present location at 1304 North Delaware street. This Is the club's third location in little more than a year. A. W. C. Brumfield, representing the Musicians’ Union, pleaded for the club and stated that its membership was composed of orderly musicians, magicians, and vaudeville actors. Irate neighbors complained that the activities of club members and guests, while all right for the stage, were very disturbing to the neighborhood. booFweekTs OBSERVED HERE Hidden Story Contest Is Feature of Campaign Ending Saturday. Observance here of sixteenth annual Good Book week will close

rrinv with receipt of final entries in the hidden story contest at the children's room at Central library. First prize in the contest, awards for which will be made next week, will be a water color. Broadway branch library will have a special story hour Saturday. A dramatization of modern poems by primary grade children of School 44 will be given at 11:15 tomorrow, under the direction of Miss Lucile Dichmann. Mrs. Jeanette Covert Nolan, author of “Young Douglas,” October choice of the Junior Literary Guild, was special guest yesterday at a tea for parents, preceded by a talk on leis-ure-time activities by Mrs. John M. Cunningham, at Rauh Memorial branch library. Good Book week is being celebrated in schools, book stores and libraries. Miss Martha Scott, children's librarian of the Indianapolis Public library, says there has been a distinct increase in interest in regard to children’s reading since the first celebration, fifteen years ago. Many books of special interest to children have come from publishers this year, she says. LUDLOW FILES $936 CAMPAIGN EXPENSES Re-Elected Representative Reports S6OO Given to Party. Representative Louis Ludlow, reelected Nov. 6, yesterday listed campaign expenses as $936.35 with County Clerk Glenn Ralston. The major part of this was represented by reported donations of S4OO and S2OO to the Democratic county and city committees. Other campaign expense statements filed today included those of Thomas A. Hendricks, Democratic state senator-elect, $145; Dennis J. Colbert. Democrat, state representative, $96; Albert O. Deluse, $23.50; Cortez D. Blue, $lO, and William D. Brown, all county councilmen-at-large, and David H. Badger, $22, county councilman, second district.

RUG EXPERT TO SPEAK Toledo Woman on Program for Irvington Club Session. Mrs. Emmett S. Higgins, 5451 Julian avenue, will be hostess Tuesday for the annual guest day meeting of the Irvington Home Study Club. The speaker will be Mrs. Percy B. Williams, Toledo, 0., authority on oriental rugs and allied fields of art. Mrs. Roy J. Kreipke will sing, accompanied by Mrs. James R. Loomis. swift, modem, mass-transportation system with each car carrying 40. 60 or 80 passengers, leaves the downtown streets clear for business traffic.” The article, which credits Mayor Reginald H. Sullivan for his cooperation in making the revitalizi ing of the Indianapolis Railways I possible, concludes with a conversation between Mr. Janney and Mr. Chase in which is developed the belief that similar modernization of : other urban transportation systems will provide a field for ambitious young men and investors’ idle ’ capital.

gpfe QUALITY APPAREL DROOKS November noyciiiDcr

THE INDIANAPOLIS TDIES

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