Indianapolis Times, Volume 46, Number 154, Indianapolis, Marion County, 7 November 1934 — Page 17

NOV. 7, mi

AUTOMOTIVE NEWS HIGHLIGHTS

LATEST LIGHT OILS FAVORED BY CHEVROLET Modern Engine Functions Best With New Type of Lubricant. The season lor winter warnings to motorists is here again, but the warnings vary somewhat from former years. Chevrolet, for instance, is emphasizing that the improvements in motor construction which produce superior power and speed have introduced new requirements lor cold weather operation and protection. states E. W. Berger, Indianapolis zone manager. It is especially in engine lubrication requirements that the modern automobile differs from earlier models, both summer and winter. Chevrolet owners are being told that it would be better to use light winter oils all year than to use summer oils after cold weather arrives. ILrngrr in Heavy Oil In short, it is asserted, there is virtually no danger of a motorist's using too light an oil; the real danger is that many drivers wall cause serious trouble by using oils not light enough. Grades of oil to meet the new conditions are known as 20-W and 10-W. Chevrolet recommends 20-W when the atmosphere runs between 75 degrees and 32. freezing; 10-W for temperatures from freezing to 15 degrees below zero, and a mixture of 10-W and 10 per cent kerosene for still lower temperatures. Thinning Prevented The main change that makes advisable the use of lighter oils is the efficiency of crankcase ventilating systems, which prevent the thinning out of engine oil in use. Thinner oil. therefore, is required in the beginning to serve the modern highspeed engines, with their closerfitting bearings and heavier loads. The modem theory is to use oil sufficiently light to flow immediately to all the bearings of a cold engine thq moment it starts. The reason is that an engine is extremely liable to damage in the first few minutes of cold operation through lack of lubrication, if the oil is heavy and slow - flow ing. The use of light oils as recommended by car manufacturers will, besides giving better lubrication, end one of winter's chief that is. difficult starting. CADILLAC RETAINS NEW CHIEF FOR ADVERTISING Frank J. Denney, With Experience of Twenty Years, Employed. j The appointment of Frank J. Denney as advertising manager of the Cadillac Motor Company has been announced by J. C. Chick, general sales manager. Mr. Denney takes his new’ post i with a background of twenty years’ j experience in newspaper work, advertising and business administration. After serving in various editorial capacities in Philadelphia. Cleveland and Detroit, he was named assistant general manager of the Detroit department of street railways, leaving that position six years ago to join the CampbellEwald Company. Except for a brief period as automotive advertising manager of the Cleveland News, he has been with Campbell-Ewald ever since, work-; ing on the Cadillac account the greater part of that time. HIJACKER TO BE TOPIC Crime Conference to Hear Plan Report by Trucking Group. By T>m<x Special WASHINGTON. Nov. 7. The trucking industry's problem with the hijacker will be laid before the conference on crime when it convenes in Washington. Dec. 10 to 13. at the call of Attorney-General Homer S. Cummings. The presentation will be made by the American Trucking Association which has been engaged in a survey of the hijacking situation. OHIO DEMANDS LICENSE Failure to Have Chauffeur's Permit Means SSO Fine. In Ohio, any one operating a motor vehicle as chauffeur without filing the required application and paying the required fee, is liable, under the motor vehicle laws of that state to a fine of SSO or a driving suspension for one year. PETTING TAKES TOLL Practice of Young Persons in Autos Causes Fatal Accidents. Head of the traffic division of the Chicago police reports that twentyfive to fifty traffic fatalities result \ early from young persons combining motoring and petting. Irish Autos Counted There is one motor vehicle for every fifty-seven persons in the Irish tree state. Fueled by Coal Gas Coal gas is being used successfully as motor fuel in many parts of England. Roads Made of Iron Cast-iron roads are common in Dutsberg. center of the German iron Industry. Old Law Remains Maryland still has a law on its books that requires all autos to be preceded by a man with a red light.

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FOOD BUSINESS LEADERS ARRIVE IN CITY BY PLANE

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Shown above are officials of Grand Rapids wholesale and broker food organizations photographed upon landing at the municipal airport in the Stinson monoplane owned and operated by Stokely-Van Camp. Indianapolis. Left to Right—F. T. Marty, president and gen-

Chrysler Reaches Highest Mark in Distributorships

CHART FOR NEW OILS

riM> dtn RECOMMENDED ~ ENGINE OILS ioo-P hH SA E - 20 I —j jj j——l| i—--75 -Ih _JyL H F H 20- w~| - 32 -= = !(FREEZING) _ j : H 10 _w I ZERO - •5 -- - v r , 0 -w H - V- ♦ io Vo ~ J .KEROSENE |

The scale shows the new grades of oil recommended by Chevrolet and other manufacturers for today's automobile engines. These quick-flowing oils cover the entire range of car operation, displacing the heavier grades numbered 30. 40 and 50.

WIN GOODRICH AWARDS Three City Men Made Suggestions in Nation-Wide Contest. Three members of the B. F. Goodrich Company organization in the Indianapolis district are among sixteen in the company's nation-wide sales organization who have just received suggestion awards, it is announced by L. L. Sowers, district manager. They are Sidney Daily, tire salesman; Fred Wagner, operating manager, and Walter F. Jones, junior stock control man. Mr. Daily received awards on two suggestions. EGG WHITE STOPS LEAKS Heating of Water in Radiator Will Cause Coagulation. Small leaks in a radiator may be stopped by pouring into it a solution composed of the white of an egg which has been beaten into a froth and to which has been added a quart of water. This mixture will coagulate as soon as the water gets hot, stopping small leaks. New Muffler Patented A patent has been granted on a new muffler which silences the noise without causing the flow of gasoline to be retarded and engine power absorbed.

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eral manager, Grand Rapids Wholesale Grocery Company; A. F. Fessler, sales manager, Van Camp's, Inc.; T. Lovett, advertising and sales manager, Grand Rapids Wholesale Grocery Company, and A1 De Haan, sales representative, A. R. Hurst Brokerage Company, Grand Rapids.

Total of 4,057 Greatest Number in History of Company. , Bu Times Special DETROIT. Nov. 10—Since the first of the year 1,039 new distributors and dealers have been signed by the Chrysler Sales Corporation, it is announced. This brings the total on the roster to 4.057. the largest number in the history of the organization. Among the new dealers signed by Chrysler are many who have swung to that line after long and successful experience with other companies. In fact, a very large percentage of those who have joined in 1934 are veterans. Anticipation of the Chrysler-Plym-outh 1935 lines has led to an unusually brisk demand for dealerships in the last few weeks, even though the company has made no announcement of .us plans for next year and only rumors as to the forthcoming models are the fuel for this enthusiasm, officials said. ROAD PROJECTS NEAIM 3,000 Regular Jobs Are Given 180,000 Men in Program of Public Works. | By Timex Special WASHINGTON, Nov. 7.—Exactly 2.896 highway projects, involving 8,268 miles of road and giving regular direct employment to 180,198 men are now under construction with public works funds under the supervision of the United States bureau of public roads, according to an official statement. In addition there are 602 projects, estimated to cost $28,111,000. approved but for which contracts have not yet been awarded. To date. 5.624 projects have been completed at a cost of $227,913,000. The 2,896 projects under way will cost $170,664,000 to complete, it is stated by the bureau. RETAINS FOURTH PLACE Only Three Lower Priced Cars Exceed Oldsmobile Sales. I Bu Timex Special LANSING, Mich., Nov. 10.—For the third time in five months Oldsmobile, in September, outsold all automobiles except the three lowest priced cars, officials-state. Registration figures made public !bv R. L. Polk & Cos. disclose that again the Oldsmobile occupies fourth [ position in the automobile industry.

THE INDIANAPOLIS TIMES

APPOINTED COLONEL

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L. L. Sowers, district manager of the B. F. Goodrich Company, with headquarters in Indianapolis, has been notified of his appointment as colonel on the staff of Governor Ruby Laffoon of Kentucky. Mr. Sowers, who recently completed twenty years of service with Goodrich, is one of the best known sales executives in the rubber industry. He joined the Akron (O.) company shortly after his graduation from college and except for a period of army service, during which he served with distinction as a commissioned officer, has been in Goodrich service. DATA TO BE PUBLISHED Mechanical Engineers Will Offer Journal in Four Issues. By Times Special DETROIT, Nov. 7.—The American Society of Mechanical Engineers has decided to publish in four quarterly issues beginning 1935, a Journal of Applied Mechanics. The journal will contain papers on applied mechanics which have been presented before the applied mechanics division of the society, besides other papers not so presented, reviews of pertinent literature and notes on important developments. MIRRORS SHOW WIDTH New York Law Requires Equipment on Larger Busses. Every bus in New York state with a seating capacity of more than seven is required to attach two adequate mirrors, front and back, so placed to show the width of the vehicle. WELDER SEWS STEEL Device Used to Make Bodies of Popular Price Car. An automobile welder which sews steel auto bodies, just as a sewing machine sews two pieces of cloth, is being utilized in production of a popular make of automobile.

fl regoer!” * . // fl mII —y. y. Amertcaw. : Wfm ” 9 toURSUIWHAPPINESSI % A Saucy Hit From Paramount . . . With m 1 Jr% FRANCIS LEDERER —JOAN BENNETT ST\ A § CHARLIE RUGGLES —MARY BOLAND A£\ f W gSSPri •BTODLING was a quaint custom of the "good” old Jg W da vs wherebv young lovers were permitted to get into - m bed together (with their clothes on!) and do their V necking without the necessity of wasting firewood! V f 9 INDIANA <9 \ \ EVERY PICTURE A HIT PICTURE! v Nw^/

UNIT BUILDING CARRIED AHEAD IN 1935 ADTDS Steel Roofs Among New Features of Latest Model Cars. Advance information which has now become available on some of the highlights of the cars for 1935 indicates that with the steel roof another stride has been taken towards the structural unity of body and chassis. Not only will the cars for 1935, generally speaking, utilize to an even higher degree the principles of unit construction, but with the coming of the steel roof the last vulnerable point in the armor of safety has been closed. For the last fifteen years automobile engineers have been using more and more steel in body construction. Even the so-called composite bodies of the last two or three years have relied far more on steel than they have on wood as the structural skeleton of the car. With the growth in the use of steel body has contributed more and more to the rigidity of the entire car and with the coming of the principle of unit engineering in car manufacture, body and chassis have become virtually one. The one remaining point has been the roof, which has been made of soft material to avoid the drumming effect resulting from the use of a flat steel plate over the top of the body. Advanced knowlege in the art of silencing, however, has eliminated this difficulty with the result that the steel-roofed body is here and will be prominently featured for 1935.

OVERDRIVE WILL BE CHIEF TOPIC Automotive Engineers to Hear Three Speakers at Meeting Here. Added passenger comfort through use of modern automobile overdrives will be the gist of discussions at the November meeting of the Indiana section, Society of Automotive Engineers, to be held at the Anthenaeum tomorrow night, according to A. W. Herrington, section chairman, who has just returned from overseas. Three widely known Hoosier authorities will speak. They are S. O. White, chief engineer of the Warner Gear Company, Muncie; W. B. Barnes of the Barnes Motor Development Company Indianapolis, and Lee Oldfield, local consultant engineer and AAA official. Mr. Barnes is the inventor of the overdrive now used in Chrysler products and was assisted in its development by Warner Gear engineers. Mr. Oldfield fits into the picture by reason of his having been the AAA representative accompanying drivers on Chrysler and De Soto economy runs with overdrive equipment last summer and also officiating in record runs on western salt beds. FUEL WASTE MEASURED Test Used as Finder for Adjustment of Carburetor. A testing device now in use measures the gasoline wasted through the exhaust of an automobile by buVning the raw, unused gas as it is blown out. After this waste has been determined, the motor is turned up to increase its efficiency. Top Suggestion Do not delay applying a coat of top dressing to your car when tiny cracks begin to appear. They deepen rapidly, permiting water to get inside. Building Gains Since King Zog of Albania came to the throne in 1928, many fine motoring roads have been constructed in that country.

Prison Expose Author to , Address Town Hall BY WALTER D. HICKMAN

\MAN who has successfully waged war on the dope and gangster racket as it affects Welfare Island prison. New York, will address a Town Hall audience at the Columbia Club at 11 Saturday morning. The man is Dr. Louis Berg, and while prison physician at Welfare Island, he observed the graft and corruption going on about him. So loud were his protests that thousands read his book, “Prison Doctor.” Tammany at first suppressed its publication, but it later was republished and it has had a large and sincere audience. Dr. Berg will be the star witness tills fall when officials of the prison come to trial. His revelations havd resulted in many state and federal investigations which have resulted in better prison conditions. Saturday Dr. Berg will speak on “How to Bring Up Children.” He not only ranks high as a physician but he is widely known as an authority on psychology and sociology. In his address here he will discuss many subjects, including neuroses, repressions and escapes from repression, abnormal behavior and the problem of sex in childhood.

Senior Council Named by Technical Students Upper Class Roll Call Rooms Designate 30 to Ruling Body of School, Sponsors Announce.

Thirty senior officers, elected recently by the six senior rollrooms at Technical high school, will make up this year's senior council, it was announced today by the senior sponsors. Officers in Sponsor room 5 are: President, Sterling Meier: vicepresident, Elfriede Nordsieck; secretary, Joan Lay; treasurer, Carl Nickerson; sergeant-at-arms, Leon Oldham.

Sponsor room 6—President, Ben Weaver; vice-president, Betty Wangelin; secretary, Betty Jean Wells; treasurer, Marvin Williams; ser-geant-at-arms, Lawrence Sweeney. Sponsor room 7—President, Edward Schock; vice-president, Jeanne Reed; secretary, Marie Schubert; treasurer, Robert Resiner; sergeant-at-arms, Richard C. Smith. Sponsor room 139 President, Donald Doll; vice-president, Virginia Fowler; secretary, Gertrude Fox; treasurer, John Crawford; sergeant-at-arms, Milton Gregory. Sponsor room 173 President, Virgil Heistand; vice-president, Alice Heine; secretary, Lorita Easting; treasurer, Robert Jordan; ser-geant-at-arms, Gerald Johnson. Sponsor room 192 President, Lewis Bose; vice-president, Louise Baker; secretary, Betty Bloom,

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Plays to Be Given FIRST of the winter dramas to b< presented by play acting classes of the Arthur Jordan Conservatory ; of Music will be staged in the Odeon, 106 East North street, Friday night. Plays will include "Places," "Episode on Shipboard” and “Lady of Dreams.” All will be under the direction of Miss Frances Beik. head of the dramatic art department. Casts will include Jean Goldsmith, Katharine Kerrick, Mary Rentz. Virginia Woods. Dorothea f Craft, Richard Emhardt and Erleane Eastburn. all of Indianapolis, and Jean Krenzer, Newcastle. 808 INDIANAPOLIS theaters today offer; “Tess of the Storm Country” | and “Sadie McKee” at the Ohio; j "The Merrv Widow" at Loew’s Palace; “The Count of Monte Cristo” at the Apollo; “The Age of Innoj cence” at the Indiana” and "The Captain Hates the Sea” at the Circle. Tomorrow night at English’s. Willard MacGregor, pianist, will appear ! in recital under the management of I Mrs. Nancy Martens.

treasurer, Don Be'nrman; sergeant-at-arms, Irvin Berkowitz. Officers Elected Floyd Zanglein has been elected president of the Technical High School Agriculture Club, it was announced today by Arthur C. Hoffman, the school's agriculture department head. Other officers for the fall semester will be James Hindsley, vice-president, and David Dunwoody, secretary-treasurer. The club is composed of the members of the agriculture class.

j-MARTENS CONCERTS. INC.— nogirn] tomorrow IMUMIpIbI NIGHT, 8:30 F. M. WILLARD MAC GREGOR American Pianist in Recital Prices 51.65/ sl.lO, 55c i I-cl. SEATS ON SALE Martens Ticket Office ■S3 Monument Clrrle.

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*iJ°r B >UsENTATIONS * if!\ THEATERST.S NORTH SIDE I EAST SIDE m* ■ r/\<TV¥> Talbot & 32nd. n n\r t’'n WM B *t TALBOI 1 Double Feature PARKER Double Feature IrtL/m/H j ean Har , ow l Family Nite "GIRL FROM MISSOURI" "IF I WFRF, FREE” "WHOM THE GODS DESTROY” ‘‘UNCERTAIN LADY” DIT'7 minou at 84tb (i a iin T/\iti tali *- tNb si BiiA HAMILTON ,o r," r kT w . f h7e d ‘ MAE WEST “CHAINED" G * hle ‘BELLE OF THE NINETIES’ t>/avv *l2l i W'.htnrton - Will Mahoney “She’s My Lilly” Kv/Al D Val!r EMer" r * ..-rut; rrn uirwrc-D-. “THREE ON A HONEYMOON" “THE OLD PIONEER” "alias mary smith" Cartoon in Color - “Cameraman Adventure*” HOllVWftOn Family Nite Last Comp.et_*how 9:3_P. M._ U * TR „ A ™%..*' ook UPTOWN Double’ Fea'ture rUPDCAM t ' ,n E Tenth bC"" Marlene Dietrich EMERSON Double Feature “SCARLET EMPRESS” Dick p owe |i PARIS INTERLUDE" "DAMES" _ rvn r 4 ki **n station st. “pursued' , DREAM pouDle Feature ~ New Jer at E Wa.h Richard Cromwell Paramount Double Feature “AMONG THE MISSING" I dldlllUUlil ‘:eimeb_and elsie" j # w e i smu iicr—Maureen O'Sullivan Stratford SReS* “tarzan and his mate” T THE All-Star Western ifrp/t a Noble et Mast. “RAINBOW RIDER MEIAjA Double Feature ... *“• Comedy “Wrong Direction” r “ sooth side FOUNTAIN SQUARE GREEN EYES Dick Powell Joan Blondell rj p y 30th A “DAMES” KLA .%. i*\r\r% o Prospect and Shelby auatc’ SANDFRS f ZARING "DR. MONICA” _ . - rtn i tx 2203 Shelbe St. GARFIELD Marten Nlaon ST. CLAIR feat"* • WF RE RICH AGAIN • LADIES SHOan LISTEN” ‘ AV A I JIN ‘'"’M * ' "EASY MILLIONS” x\ T ilLOit Will Re*era EAST BIDE ♦‘HANDY ANDY” __ STRAND ‘“ 2 E w ” h st ORIENTAL Robinson U Double Feature “MAN WITH TWO FACES" NeU Hamiltop—Ann Sothern among the missing“BLlND DATE” Roosevelt Joan Blondell Claude Rains “FOOTl.ight parade" “Crime Without Passion” wesi side Comedy in Technicolor—Cartoon siittiT It. Wash, at Belmont Rlvt >l.l ’X’.'zv.'.,zr BELMONT IVI eiai Baryain Nite I5 ..THE LINE UP “WHOM THE GODS DESTROY” 1 "THE HUMAN SIDE" . ..... 2510 W. Mich. St. T RVI\r M RaSra^*N , tte* l ' DAISY R.°mon NoV.rro llvVliNvi Fe.tnra "LAUGHING BOY" “POWER AND THF. GLORY” “HAT, COAT AND GIOU "HAT. COAT AND GLOVE” - 7-- *wTw. I#tb ■*. T A CAM A *4S E W*.h St. STATE D rua U*ndl* TACOMA D *”k F Hoit r * "THE GREAT FLIRTATION” “KISS AND MAKE IT* AT TI r rD It* OU**w Ar* TIIXFDO 4#t* E. N’e* York OLIVER ®FMUy “• 1 tALL/U Joan Blondell “THE PARTY’S OVER” “BORN TO BE BAD” * “WINE. WOMAN AND hONG

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FIVE FIREMEN. A OTHERS ARE HURTJNCRASH Salvage Corps Truck Hits Auto; Doctor Injured Seriously. Nine persons, five of them city firemen, today were recovering from injuries received when an Indianapolis Salvage Corps truck struck an automobile and overturned last nigh*, at Illinois and Ohio streets. The injured firemen are: Lieutenant George Jaeger. 37, of 306 East New York street, driver of the salvage truck, head lacerations; William Savage, 45, of 1234 East Kelly street, severe leg and body injuries; Edward Fleming. 39. of 1149 Laurel street, lacerated hands; Albert Bannon. 35. of 322 North Rural street, back injuries, and Henry Schreiber. 42. of 624 East Fifty-third street, cuts and bruises. Dr. Roy G. Shaw, 51. of 1001 North Tremont street, driver of the car, suffered internal injuries and his wife. Mrs. Marie Shaw, 41. sustained leg bruises. Two other passengers in Dr. Shaw's automobile. Mrs. Maude Heniger, 52, of 30 South Mount street, and Mrs. Myrtle Camden, 46. of 350 North Belle Vieu place, both received leg and aim bruises. Firemen Jaeger and Bannon were taken to St. Vincent's hospital, and Firemen Schreiber and Savage, Mrs. Heniger and Dr. Shaw were taken to city hospital. Dr. Shaw and Mrs. Heniger later were sent home after receiving firstaid treatment. The salvage corps truck was en route to Capitol avenue and Ohio street, where a fire department firstaid truck, also on a fire run., caught fire and was burned. The salvage truck sideswiped Dr. Shaw’s car and overturned, and Dr. Shaw's car was hurled toward the curb and crashed against a parked taxicab at the southwest corner. Driver Lew Ayres. 40, of 719 North Alabama street, was bruised slightly.

WALTZ TONIGHT | 808 NOLANI Anil His Music —Star of Hundreds of CHS and NBC Broadcasts 25c Before 9 FRIDAY 2nd Preliminary ITKETI H-A-WAY CONTEST Girls, Enter Now Next Sunday Only LARRY LEE I And His WLW Orchestra Tickets HOc, Incl. tax, till fi P. M. Sunday. After that all tickets 80c incl. tax. INDIANA ROOF |

Janet Gaynor-Chas. Farrell “TessoftheStorm Country” —and — “SADIE McKEE” with Joan Crawford and Franchot Tone Everything BIG but the Price —Take the Whole Family to the Ohio!