Indianapolis Times, Volume 46, Number 148, Indianapolis, Marion County, 31 October 1934 — Page 4

PAGE 4

AUTOMOTIVE NEWS HIGHLIGHTS

better times SIGN NOTED IN QUALITY TREND

Auburn Company President Comments on Change of Buyer Views. H* Timet Special AUBURN, oct. 31—One of the • ost hopeful signs of a permanent Business improvement is that Americans generally are again get- • tmg quality conscious, according to Roy H. Faulkner, president of the Auburn Automobile Company. Mr. Faulkner pointed out that during all major business let-ups price becomes the determining lactor with the public generally and tnat quality of merchandise often is sacrificed to meet price. Buyers, he fcaid, in such periods ask, “how hiuch?" not “how good?” This attitude has been very apparent in the automobile business in the last three or four years, the Auburn executive said. Many persons bought mere transportation rather than a comparative kind of transportation. “On Sept. 1 this year we brought out the new 1935 Auburns,” Mr. Faulkner said. “These cars have been designed in the manner of j America’s most costly automobiles. | They are quality transportation and the reception which the public has j given them is not only gratifying but far in advance of what we actually expected. Os course, the | prices are very moderate but we believe that the aristocratic appear- I a nee of these models, the fact that j they are designed and built for those who want more than mere transportation have been responsible for this reception rather than price. Our actual sales are running triple to what they were a year ago. “Reports from our dealers and distributors in all parts of the country Indicate this renewed interest in quality. Customers who two or three years ago dropped back into the lowest price field are returning to the kind of cars they formerly drove.” The Auburn executive pointed out that reports from many other industries showed the same tendency of the public to return to quality j buying, particularly in household j&ods and clothing. BUSINESS GAIN SHOWN General Election Reports Increase of 25 Per Cent. By Time* Special SCHENECTADY, N. Y„ Oct. 31. —Sales billed by General Electric Cos. during the first nine months of 1934 amounted to $121,735,122.98. compared with $97,426,146.39 during the corresponding period last year, an increase of 25 per cent, Gerard Swope, president, announces. Profit available for common stock for the first nine months of this year was $11,714,147.20, compared with $6,886,600.45 for the first nine months of last year. Loss Decreases By Timet Special NEW YORK, Oct. 31.—Parmelee Transportation Company reports that operations of it and its subsidiaries on a consolidated basis after interest, depreciation and all other charges, for the nine months ended Sept. 30. resulted in a net loss of $269,802,000 against a loss of $794,951.38 for the same period last year.

What to Do About „ : “Add Indigestion" us that many people who think they have “weak stom- can eat a normal diet without nchs” or “indigestion” ... in reality difficulty! simply have acid stomach. Try this just once next time you W But don't worry if you do. This have acid indigestion and you'll I condition is one that can usually be wonder why someone hadn't told relieved in the space, now, of minutes. you about it before. But be sure the All you do is take a bit of Phillips* bottle or box you buy is clearly Milk of Magnesia either in liquid marked Genuine PHILLIPS’ Milk form or tiny little tablets after of Magnesia, meals. This acts to almost im- A , so in Xablet Form . mediately neutralize the stomach phtlUps . Mi!k of Magnesia acidity that brings on your trouble. Each You feel like anew person! tablet is the equivalent You have fewer headaches, ion spoonful of liwSLmlose those annoying “acid indiges- ph, nips' • i ! i tion pains.” And soon again you Sugnesia°' jd Ph ILLI PS 'A/ilb cf'AietftteHtL. *ade In Your Old Radio! f— f\ DOWN DELIVERS . Foreign Broadcast) isl “PHILCO” Radios Hail 11 Listen to thrilhr.s programs _ _ direct from London. Madrid S"JQ M J p [SSfiag '.}■ MkJ Burnos Aires—a spectacular _J~I U U jT I'S Philco Radios Marvelous performance Hn •if and true Philco tone. Exquisite cabmets —Priced from $20.00 r I 30 Days’ Free Trial—Exchange Privileges H j fjVh° ' * North Meridian Street. S. E. Corner Meridian and Circle.^ Hßß

Crystal Flash Distributes Ring Free Oil in City Area

Exclusive Rights Given, Head of Refinery Announces. | Announcement of the appoint- ; ment of the Crystal Flash Petroleum i Corporation as exclusive distributor 1 of Ring Free motor oil for Indian- ! apolis and vicinity has Just been 1 made by Willard G. Gregory, disi trict sales manager for the Macmillon Petroleum Corporation, refiner and maker of the oil. “The Crystal Flash Petroleum Corporation will assume distribution immediately,” Mr. Gregory stated. “We are happy to be able to place our product in such capable hands —a firm that enjoys a well-earned reputation for highest integrity and progressive policies. We are sure this will reflect in the very best of service to the many Ring Free users and dealers in this vicinity. “Ring Free was selected by J. E. Fehsenbeld, president of the company, and his asociates, after a careful investigation to obtain a canned oil of highest quality for their clientele. “The most recent example of the revolutionary quality of the oil is the spectacular record-breaking flight o Colonel Roscoe Turner from Los Angeles to New York in 10 hours 2 minutes, an average speed of 250 miles an hour from coast to coast, representing the hardest test ever given a motor oil in aviation history. “Included among the famous users in addition to Colonel Turner, are Lou

New Code for Safety in Motoring to Be Sought

American Standards Group Takes Lead in Asking for Conferences. By Times Special NEW YORK, Oct. 31.—1n an effort to reduce the terrific loss of life and the huge accident toll on the highways, the American Standards Association will call conferences of interested groups looking toward a national performance safety standard for motor vehicle safety. The National Bureau of Casualty and Surety Underwriters has asked the association “to initiate a project looking toward the creation of such standards,” embracing all mechanical equipment which has a bearing on the safe operation of cars, buses and trucks. Motor vehicle manufacturers, automotive engineers, brake lining and parts manufacturers, motorists’ associations, bus and truck operators, insurance interests, and state motor vehicle administrators will be asked to present their point of view. If the project appears to be feasible, a committee of representatives of these groups will be appointed as a committee to write a code of requirements for brakes, headlights steering gear and tires under the procedure of the American Standards Association. The insurance group, in making the request, pointed out that its statistics show that between 10 and 15 per cent of motor vehicle accidents are caused by faulty condition of the automobile, rather than by the fault of the driver himself. “For a number of years.” the statement said, “the National Bureau of Casualty and Surety Under-

J. E. Fchsenfeld

Moore who used Ring Free to finish high among the winners at the last Indianapolis speedway race; A1 Gordon, last year’s Pacific coast racing champion; Louie Meyer, national champion in 1928, 1929 and 1933, Ralph Hepburn and Shorty Cantlon. “The oil used by all these famous pilots and drivers is identically the same sold to motorists by better class independent dealers,” Mr. Gregory concluded.

writers has had as one of its activities the promotion of the periodic inspection of automobiles in regard to the safety features of their equipment, and we have had a part ir. initiating and carrying on of such work in some twenty states. “These campaigns have amply demonstrated the effectiveness of inspection in reducing accidents; because the accident experience in the states where such campaigns have been held, during the period immediately following such inspections, has in general shown a marked improvement.”

NEW MARK SET IN FORDSALES Best 10-Day Record So Far in 1934 Made This Month. Breaking previous Ford sales records is getting to be commonplace in the Indianapolis branch, but to break all previous sales records at this season of the year is, as they say in California, “unusual.” The period from Oct. 10 to 20 recorded the largest sales of any tenday period this year. This, despite the fact it was not the last oeriod in the month, which is normally the largest ten-day period. This unusual record is due, in the opinion of Indianapolis Ford dealers, to the fact that as more Fords are put on the road more persons become familiar with the performance and stability of the car, as more have an opportunity to actually know what the car will do. Another contributing factor to this unusual sales record is the excellent autumn weather, better prices for farm products and the additional fact that there is a large back-log of automobiles which need repicing. Although sales this year have been very satisfactory, they still are considerably below the average replacement figure, hence next year is looked forward to as one of the best since 1929. AID “SAFETY" CAMPAIGN Chicago Ford Dealers Join Mayor in Traffic 3lovement. By Times Special CHICAGO. Oct. 31.—The Ford or- ! ganization in this city has joined forces with Mayor Kelly’s “Keep j Chicago Safe” committee in an es- : fort to reduce automobile accidents in the Chicago area. Plans for a program of preventive activities were formulated in a conference between Mayor Kelly and members of the committee on accident prevention of the Author- | ized Ford Dealers’Association. Representing this body were Glenn E. Holmes, of Glenn E. Holmes, Inc., and Ray Tennes, of Ray Tennes Motor Company, Chicago Ford dealers. LET SUCTION SAVE FUEL Auto Race Drivers Find Way to Combat Gasoline Cut. Now that gasoline consumption has been curtailed in some of the auto races, many of the drivers take advantage of the suction created behind the leading car and are pulled along in its wake with great saving in fuel.

Enter November 5 Beginning First Winter Term. Arrange to start your business training next Monday, or us soon thereafter as possible, day or evening. Special business courses are demonstrating daily their definite yalue and effectiveness. Young men and women who are specifically prepared are finding their way into desirable positions. This is the Indiana Business College of Indianapolis. The others are at Marion, Muncie. Logansport. Anderson. Kokomo. Lafayette, Columbus, Richmond, and Vincennes —Ora E. Butx. President. For Bulletin giving full particulars, get in touch with the I. B. C. nearest you, or Fred W. Case. Principal. Central Business College Architects A Builders Bldg.. Pennsylvania * Vermont Sts. Indianapolis

THE INDIANAPOLIS TIMES

SHOP SERVICE COURSE GIVEN AUTODEALERS General Motors Sponsoring Instruction to Aid Sales. The importance attached to improved automobile service in dealers’ shops as a means of bettering sales and financial position is reflected in the announcement of a special course for service managers by the car and truck divisions of the General Motors Corporation at the General Motor Institute, Flint, Mich. Arrangements were made for a selected group for the first course which opened Monday at the institute and will continue for eight weeks. A second course will start the first of next year and others will follow in succession. The sales and service departments of the car and truck divisions of the corporation are co-operating in the instruction which deals with the principles underlying service management and the solution of mutual problems. “The major objective of this training for service managers is to provide an opportunity for experienced men to adapt the knowledge received to their own jobs, so that shop operation can be improved and dealers’ business and profits increased,” said Major Albert Sobey, director of the institute. “It is intended to increase the prestige of the dealer by helping the man who is a most important factor in that business.” Instruction arranged at the institute will first set forth the principles of shop operation as they apply to equipment, personnel, management, merchandising and operation. Then the application of those principles to the particular plan used by the car division will be analyzed. Firtally, instruction on how'to combine these two in solving problems confronting the dealer will be discussed. Announcement of this new program marks the first time the General Motors Institute has given a course in service management specifically for service managers and men of immediate potential for positions of this type. Heretofore, divisional organizations have given direct attention to assisting the dealers in this respect.

MORE UNITS SOLD BUT PROFIT LOSS RESULTS Graham-Paige Statement Covers 1933 and 1934. By Times Special DETROIT, Oct. 31.—A net profit of $21,852.85 after depreciation anti al lother charges in the first nine months of 1934 was reported today by the Graham-Paige Motors Corporation. This compares with a net profit of $145,934.02 for the same period oI 1933. Net profit for the third quarter of 1934 was $1,847.47, comparing with a net profit of $122,306.70 for the same period of 1933. The profit for the nine months period of 1934 represented 14,538 units sold, and the profit for the same period in 1933 represented 10,024 units sold. TRUCK GROUP ELECTS Charles E. Banks Chosen to Head Kentucky Club. By Times Special LOUISVILLE, Ky., Oct. 31. Charles E. Banks has been elected president of the Motor Truck Club of Kentucky by the newly elected directors of the organization. Other officers are: Vice-president, M. R. Buhner: secretary, H. C. Kelting. I and treasurer, C. H. Gutermuth. Future activities of the club will include a safety campaign to reach every county in an effort to reduce accident tolls in Kentucky through co-operation of the various industries using trucks. Idling Controlled Anew automatic ignition shutoff stops car motors after three minutes of idling. Prompt Help For Itching Eczema It’s wonderful the way soothing, cooling Zemo brings prompt relief to itching, burning skin, even in severe cases. Itching soon stops when Zemo touches tender and irritated skin because of its rare ingredients. To relieve Rashes, Ringworm, and comfort the irritation of Eczema and Pimples, always use clean, soothing Zemo. Insist on genuine Zemo. Approved by Good Housekeeping Bureau, No. 4874. 35c, 60c, sl. All druggists.—Advertisement. 9X12 AXMINSTER RUGS bI s24= Quality LINOLEUM At Lowest Prices in City R x u? s Feltßase $4.85 6 and 9-ft. wide enameled surface floor covering. Regular oQ . 59c quality. Sq. vd *5/C OK R r '/ F Linoleum Cos. 901 E. Wash. St. RI-3950 S Ladies* Novelty J Crochet A A I BAG ....9 I.UU

GASOLINE PRICES FALL Level on Oct. 1 Under That of Same Day One Year Ago. By Timet Special WASHINGTON, Oct 31.—Retail gasoline prices in fifty representative cities declined to an average of 13.62 cents a gallon on Oct. 1 as compared with 14.05 cents on Sept. 1 and 14.44 cents on Oct. 1, 1933. according to the American Petroleum Institute. Gasoline taxes were maintained at the same rate as in September, 5.19 cents per gallon, representing a sales tax of slightly more than 38 per cent.

ELECTION HELD BY TRADE BODY W. J. Robinson Is Chosen to Head City Auto Association. The following were elected as officers of the Indianapolis Automobile Trade Association for the coming year at the annual meeting

Monday of the board of directors. W. J. Robinson, head of the Robinson Automobile Company, president; William F. Moyer, head of the Lathrop-Moy-er Company, vice president; W. Mort Martin, head of the Martin Truck Company, secretary, and C.

Mr. Robinson

H. Wallerich, head of C. H. Wallerich, Inc., treasurer. The new board of directors consists of the following men, well known in the local automobile field. C. H. Hammond, head of Hoosier j Cadillac Company; J. J. Malaraky, head of Reo Indiana Sales Company, Inc.; C. O. Warnock, head of C. 6. Warnock Company; Charles M. Maley head of Jones-Maley, Inc., and Robert D. Johnson, head of the Johnson Chevrolet Company. ORDERS REPRESENT TOTAL Os $500,000 Continental Corporation Gets Business. By Times Special MUSKEGON, Mich., Oct. 31.—Receipt of new orders for machine production aggregating $500,000, was announced by W. R. Angell, president of Continental Motors Corporation. An additional volume of business a Dove the orders also has been placed under requirement contracts with several automobile manufacturers, he stated. Virtually all business on uncompleted motors, clutch plate§, camshaft machining and automotive parts will be produced in the Muskegon plan. Another large contract exceeding $600,000 has been assured for the Detroit plant, Mr. Angell said.

mo Igj \JASH RMost 1931, ’32 and ’33 cars will coter the down payment on anew Ford V-8. Balance in monthly instalments through convenient terms of Universal Credit Company,

Have you ever stopped to think how easy it is to possess a brand-new Ford

V-8? If you now own a car —and its trade-in value equals the down payment on a Ford —it is as good as cash! Take it to your local Ford dealer, and drive away in one of the most satisfactory motor cars ever built. Don't envy the owner of a Ford. Join him or her in the contentment that goes with lasting beauty and modern comfort. In the joy of performance. In the pride that comes from combining good taste with thrift. Right now is a particularly good time to buy anew Ford V-8 because it will give you new car performance all winter and save you the expense and danger of the many troubles that overtake an old car in cold weather smooth tires, weak battery, troublesome clutch and rear axle. This Ford V-8 is low in first cost despite its many unusual features and outstanding quality. It is economical to operate —for all its powerful V-8 performance. It is thrifty, saving every day you own and drive it because of low up-keep cost and high re-sale value.

PAROLE ABUSES TO BE STUDIED IN U. S. PARLEY

Ease of Gaining Pardons Is Attacked by Justice Department. By United Prrtt WASHINGTON. Oct. 31—Rectification of parole and pardon abuses will be a leading topic at the national crime conference called by Attorney-General Homer Cummings to meet here Dec. 10, officials said today. Justice department authorities feel strongly that the ease with which criminals have been able to obtain their release from some state prisons is an important factor in the crime wave against which the federal government threw its resources. While making plain their general attitude, officials declined to comment on the case of Matt Kimes, Oklahoma bank robber, for whom a parole now is being sought in that state. As this is an individual case in the hands of state authorities, officials here felt it would not be fitting for them to comment on it specifically. They drew attention, however, to reports for the first six months of 1934, which showed that 5,544 persons had been arrested during that period while out of prison on parole or pardon. CRASH VICTIM CRITICAL Sheriff Investigates Accident on Three Notch Road. Norman Dodd, 42, R. R. 1, Box 342, is in critical condition today in Robert Long hospital suffering from a possible fracture of the skull. Mr. Dodd is said to have been injured in an automobile accident at Stop 7, Three Notch road, last night. Deputy Sheriff Harry Cook is making an investigation of the accident. Golds That Hang On Don’t let them get started. Fight them quickly. Creomulsion combines 7 helps in one. Powerful but harmless. Pleasant to take. No narcotics. I'our druggist is authorized to refund your money on the spot if your cough or cold is not relieved by Creomulsion. — Advertisement. Don’t BE Confusedly IMITATION SLATES VOTE CITIZENS SCHOOL TICKET (Paid Political Advertisement)

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FORD V 8

LYNCHING PROTESTED BY NEGRO ASSOCIATION Group Seeks Equality in State, City Institutions. A series of resolutions seeking equality for Negroes in state and city institutions and under codes, and protesting vigorously the lynching of a Negro in Florida Monday were passed yesterday by the Indiana conference of the National Association for the Advancement of the Colored People as it closed its state convention here. FRENCH GROUP TO DINE Business Session to Follow Dinner of Alliance Francaise. The Indianapolis Alliance Francaise will hold a dinner meeting at 6:30 tomorrow in the Washington to be followed by a business meeting at 8. Anew constitution and by-laws are to be discussed and pVins made for the club’s future policies.

FOR CONGRESS LOUIS LUDLOW Serves All With the Highest Ability Return Him to Washington VOTE 12-A This advertisement donated by Indianapolis business men of both political parties. (Paid Political Adv.)

.OCT. 31, 1934

ADDITIONAL AETNA DIVIDEND ORDERED Kern Order to Augment Recent Allocation. Depositors of the defunct Aetna Trust Company had in prospect today receipt of another 5 per cent dividend ordered late yesterday by Superior Judge John W. Kern. Carl A. Ploch. liquidation agent, will send the dividend to depositors by check together with the 10 per cent payment ordered last week by Judge kern. Yesterday's dividend was made possible bv collection of $27,742.97 from assessed stockholders. Los Angeles salvages about 1.000 ions of tin cans and other metals from its scrap heaps monthly.

Choose anew Ford V-8 today. You will find it less expensive than operating and maintaining an old car safer and much more satisfactory. a k ar * rs JUSTBRiNG IX YOUR OLB CAR AX DRIVE HOME IX A XBW FORD a A FORD DEALER ADVERTISEMENT