Indianapolis Times, Volume 46, Number 142, Indianapolis, Marion County, 24 October 1934 — Page 10

PAGE 10

AUTOMOTIVE NEWS HIGHLIGHTS

FAITH. VOICED IN ABILITY TO BANISH SLOMP Alfred P. Sloan Jr., Head of General Motors, Predicts Advance. BY ALFRED P. SLOAN ,IR., President, General Mtor* C orporalinn Coartfi? American Magavin# for Narrmbfr Adversity is a stimulant to thought and action. This is true with the individual, the community, the nation and the world at large. War is a good illustration. It accelerates progress in science and industry. Under the urge of self-preservation.

we begin to think There is a better illustration fresh In our minds the world economic depression. We found ourselves plunged into the pit. Then we began to think not only how to get of it. but how to stay out of it. We are determined now, out of our unhappy experience, to build

Mr. Sloan

stronger and better for a happier future. Inertia of the human mind is the greatest impediment to progress. Adversity sets the mind in motion. Similar Prnblms Solved In the past, nations have gone through situations similar to the present. They have known periods of depression and uncertainty. Their prophets have repeatedly stated that there could be no further progress, that the world, so to speak, was finished. In every instance such forecasts have been discredited by subsequent events. In the majority of cases the rate of progress has been importantly accelerated. While the best minds of the country have been stimulated to thought by the depression, there appears to be a widespread conviction that there are no worth-while possibilities ahead, that we must live merely by dividing up the available jobs, not by creating new ones in new fields of endeavor. Faced by Defeatism This type of thinking already has influenced certain of our national policies. To accept such a conclusion is to deny progress. If we rest on our oars, u r e must ; accept a lower standard of living and a condition of chronic unem- ! ployment. We must forego many of the; luxuries, even necessities, which have become an important part of our daily lives. This ia defeatism. It is particularly discouraging to the constructive groups in our economic and social structure. Can there be any logical reason to assume that progress is to be halted at this particular point in our development? Through consistent and progressive effort we have reached our present standard of living—the highest in the world. This has been accomplished by science, capitalized by industry and business. Have we not the right to assume that out of this very knowledge and experience comes the inspiration that assures further achievement in the future? Experience Points Way The stimulation of the thinking of industry and business, as a result of the last few years’ experience, has already brought about improved standards of efficiency and effectiveness. making possible better products at lower cost. In the offing are new products, the manufacture and distribution of which will add to the comforts and conveniences of our lives and provide a broader opportunity for countless millions. I believe we shall progress more in the future than we have in the past. My hopes for the future are unreserved. But progress is up to us. To achieve it we must encourage constructive effort, stimulate the exercise of initiative and establish confidence in the belief that constructive performance justifies the opportunity of reasonable reward, and that the fruits of the reward will be protected. Dodge Gets Film Stars B;i Time* Special DETROIT. Oct. 24.—J. Huntley Gordon and Jason Robards. wellknown motion picture celebrities, have arrived in Detroit from Hollywood and will star in a merchandising sound picture now being screened by Wilding Picture Productions, Inc., for Dodge Brothers’ Corp.

A Law Every Mother Should Know and Observe

Never Give Your Child An Unknown Remedy without Asking Your Doctor First

MOTHER, nner give your child a remedy you don’t know all about, without asking your doctor first." This is the only safe rule. If mothers knew what scientists and doctors know, they would never violate it. Child specialists, family physicians and writers on health subjects. all stand together on this point. When it comes to the important —and frequently used "milk of magnesia." you know what the qualified advice is. Doctors, for over 50 years hare said. "PHILLIPS’

Safety fit tycu aucC tycuU tute for the gen- I K'flTN ume Phillips' Milk- my,. c* M*Rnesia. Do Jff. J this in the interest of yourself and

PHILLIPS’ Milk of Magnesia

CHEVROLET ADDS FOUR-DOOR SEDAN TO LOW-PRICE LINE

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AUBURN SALES GROUPFORMED Honorary and Material Awards Offered for Good Work. By Times Special AUBURN, Ind.. Oct. 24.—As one of the major features of a dynamic and carefully planned sales drive the Auburn Automobile Company has started anew organization, the Auburn Club for master salesmen. The organization has been established in the interest of every Auburn retail salesman in the country. While the club will operate under factory supervision and at factory expense it will be the retail salesman's ow’n institution, according to Horace Millhone, promotion manager for the company. Membership will be comprised of men who warrant special recognition and renumeration will be both honorary and material. The first Master Salesmen’s contest officially started Oct. 1 and will extend to May 1, 1935. Position is judged on points accumulated from new' car transactions. In order that all salesmen have an equal chance to win honors and remuneration, the country has been divided into groups according to market potentialities and the groups in turn have a sliding scale of point values. Trips to the Auburn factory, excursions and other valuable prizes are among the awards.

Staff Formed to Handle New Low Priced Packard

NEW HEAD FOR HUPPELECTED General Managership Given Rufus S. Cole. With Firm Since 1915. By United Press DETROIT. Mich., Oct. 24. Rufus S. Cole, has been named directing head of the Hupp Motor Car Corporation with the title of executive vice-president and general manager, according to an announcement at the close of the postponed stockholders’ meeting held in Richmond. Va. In addition to the election of Mr. Cole, three new directors were named and company officers elected for the coming year. The election of Mr. Cole came as a reward for years of service with Hupp. He joined the corporation in 1915 as oriental sales manager and has since been a dominant figure in the development and sales of the company's products. The other new officers are A. M. Andrews, chairman of the board; J. Walter Drake, vice-president; A. Beangham, assistant treasurer; George E. Roehm, secretary. The office of president, made vacant through the retirement of C. D. Hastings, will remain unfilled for the present and the treasurer's post was also left open. Both will be i filled later.

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Milk of Magnesia . . . the safe remedy for your child." For Phillips’ is the result of over a half century of continuous labora-

tory research —is rated the finest science know s in its field. So always say Phillips' when you buy. And for your own peace of mind, see that your child gets w hat you ask so w hen you are asked to accept an unknown preparation in place of Genuine Phillips’ Milk of Magnesia.

For the first time since Chevrolet added the Standard Six in 1933, a four-door five-passenger sedan is now included in its lower priced line. In announcing the new model as an addition to the 1934 Standards, Chevrolet Motor Company declares it to be the lowest priced four-door sedan in the field of sixes and eights. Its list price is 540, or 100 under the Master four-door sedan. According to E. W. Berger, Indianapolis zone manager, the major new feature in styling is the treatment of the rear end, where the body panels extend low in an unbroken contour to cover the back of the chassis. This construction does away with the rear cross-member cover, and provides a smooth, sweeping effect. The rear tire carrier and the rear bumper supports extend through openings in the body panel, as does the gasoline tank filler-neck. Comfort for rear seat passengers is improved by provision for extra leg room, the back of the front seat being deeply recessed, giving plenty of space for a built-infoot rest. Maximum elbow room is obtained by means of deep recesses in the sides of the body above large arm rests. A capacious pocket in the back of the front seat is an added convenience. Upholstery is of mohair material of anew shade and texture, set off by harmonizing head lining. Millhone Joins Auburn By Timm Special AUBURN, Ind., Oct. 24.—Horace Millhone has been appointed sales promotion manager of the Auburn Automobile Company,’R. H. Faulkner, president announced. Mr. Millhone has specialized in sales promotion work for a number of years and is well known in the automotive industry.

Former Chevrolet, Buick and Pontiac Executives Given Positions. By Times Special DETROIT, Oct. 24.—Appointment of three executives to handle production, sales and sales promotion of the low-priced new line that Packard will introduce around the first of the year are announced by the company. W. M. Packer, formerly regional manager of Chevrolet, will be sales manager of this division; George T. Christopher, formerly Buick factory manager, is named as assistant vicepresident of manufacturing, and L. W. Slack has been selected as sales promotion manager, coming from Pontiac, where he held a similar position. Accompanying this announcement was a statement that more than $6,200,000 is being spent by the Packard company this year in reorganization and development of plant, facilities in preparation for materially increased operations next year. While representing development work on the recently introduced twelfth series Packard cars, which embody extensive changes, the major portion of these expenditures are in connection with the new line of lower priced cars.

S, CONSUMPTION OF RUBBER OECLINES Figures for August and September Revealed. Bj/ Times Special NEW YORK, Oct. 26.—Consumption of crude rubber by manufacturers in the United States for September amounted to 30,352 long tons, which compares with 33,310 long tons for August. September consumption shows a decrease of 8.9 per cent under August and 14 per cent below Sep- ! tember a year ago. according to statistics released by the Rubber Manufacturers Association. Con- : sumption for September. 1933. was i reported to be 35.281 long tons. This organization reports imports | of crude rubber for September to be 28.335 long tons, a decrease of 13.3 per cent from the August figure of 33.248 long tons and 39.1 per i cent below 47.352 long tons imported i in September, 1933. Total domestic stocks of crude ! rubber on hand Sept. 30, are esti- ! mated at 359.667 long tons, which compares with Aug. 31 stocks of ! 362,647 long tons. six airflowdTsotos USED BY CITY POLICE Especially Equipped Cars Have Machine Gun Compartment. The Indianapolis police department has gone modernistic with the delivery of six new Airflow DeSoto sedans by Jones & Maley, local distributors. The cars are especially equipped for police patrol service featuring bullet proof windshields, short wave radio receiving and broadcasting sets and a machine gun compartment behind the rear seat. The Airflow cars will supplant the larger patrol units in the department which operates a large fleet of j smaller automobiles.

THE INDIANAPOLIS TIMES *.

HIGH MARK SET BY FORDSALES Leads All Makes and Betters Own Volume for Last Year. For the first nine months of 1934, the sale of Ford V-3 passenger cars not only led all other makes in volume in the United States, but recorded a national increase of 97 per cent over Ford sales for the same period in 1933, reports R. A. Hayes, Indianapolis branch manager. From January to September, inclusive, Ford V-8 sales this year registered an increase of 203,090 units, or 97 per cent more cars than were sold during the same period in the previous year, the figures showed. Although increases were reported in sales of practically every make of car during the first nine months of the current year, the Ford V-8 outdistanced all other makes in the Ford class price with tremendous gains. The Ford gain was more than 83 per cent greater than the next closest make of car in the low price field, and more than 57 per cent greater than the third closest make. The official figures from which the gains were reported were those of R. L. Polk & Cos. TIM KEN GIVEN ORDER Bearings and Boxes Will Equip Stream-Lined Trains. By United Press CANTON, 0., Oct. 24.—The Edward G. Budd Company, Philadelphia, has placed an order with the Timken Roller Bearing Company for bearings and boxes to be used on the two new speed streamlined Zephyr trains being built for the Chicago, Burlington & Quincy railroad. The two trains will operate on high speed schedule between Chicago and the Twin Cities.

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REOPENfJTAT. OCT. 27 Jj . ■/ H I f 2r.unwats 2 tSk IKB I§ si t if ILLED WITH SPARKLING-JPE dS ■F_ -0 V # O’J!‘LiJSixii WM Ml / A RfAI. CAfT AND Uo-T.Nuouil

The Dramatic Community ' Fund Motion Picture k§m HEAR Indianapolis Times j | STEPHEN C. NOLAND V Indianapolis News •* JAMES A. STUART ... J Indianapolis Star SCHEDULE OF SHOWING “ APOLLO —All Shows Today and Thursday. WALTER HICKMAN circle-ai moo a m. and 415 p m. Today and Thursday. of The Times, says: INDIANA—At 1:30, 5:46, 9:48 Today and “I have seen this short movie and I Thursday, can say that it is the best and miles STRAND—Tonight. ahead of anything the association has g-j>. cI,\LR Tonight. yet produced. ORlENTAL—Thursday night. “Here is definite proof of how the UPTOWN—Friday night, money of the Community Fund is being spent'in a marvelous way.” (Other Theater Showings to Be Announced)

NEW STANDARD DEVICE SPEEDS GREASING WORK Only One Gun Required to Apply Lubricant to Automobiles. Greases packed in cartridges and anew type of gun to shoot Them now are being marketed by Standard Oil Company of Indiana throughout its territory, according to E. P. Galbreath. manager of the Indianapolis division. Cartridges of grease is a distinct innovation. They old type of grease gun was filled laboriously and

messily from cans and drums. The formation of air pockets and the inclusion of dirt almost was unavoidable. To fill the new type the operator merely slips in a factoryloaded cartridge of the desired lubricant. After using the required amount from any cartridge he can

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Mr. Galbreath

remove it from the gun and substi- ! tute another. Each cartridge can be used again | later, and repeatedly until it is; empty. In this way a single gun serves for a full greasing operation involving use of the several different lubricants which are required for proper lubrication of the modern automobile, and a minimum of time and trouble will be devoted to loading and unloading. Widely Distributed The new kind of equipment has been developed and perfected in the course of the last few years by Lubrication Corporation, a concern owned jointly by Standard Oil Company (Indiana) and the Bendix Aviation Corporatiqn. Marketing of the gun-cartridge combination was started tentatively more than a year ago but discontinued when it was ruled under the oil code that oil companies could not sell any type of equipment for handling petroleum products. The code was changed later and now permits certain types of such marketing. After trial selling in Indianapolis, Evansville, and South Bend fields, Standard has supplied the equipment to all sales territories, and several thousand units already have been sold. Fills All Needs Each unit consists of the gun and six cartridges of different lubricants, packed in a handy case. This outfit supplies everything necessary for complete specialized lubrication service. Cartridges have a sliding bottom which acts as a plunger to feed lubricant into a high compression chamber in the nose of the gun.

Ly.-I.i#! HELEN HAYES 1 MPSk ga "What Every Woman M A if A fa Knows” Jg

‘As Thousands Cheer’ Is Punchy, Lavish Revue BY WALTER D. HICKMAN

WHEN it is impossible for Indianapoiis to get a chance to see a Broadway hit revue, theatergoers of this city go visiting. This week. Cincinnati is the city and the Shubert is the theater attracting many Hoosiers. The cause of all the excitement is the Sam H. Harris production of “As Thousands Cheer,” which had a year s prosperous run on Broadway. Here is a true revue because it jests, pokes fun and shows up men and women who continually make the front pages. Each well-known character is presented in complete makeup even with the sheet and safety pin which makes up the costume of Mahatma Ghandi. The bitter satire of this sketch presents Ghandi fasting at his spinning wheel in the greatest restaurant in India. The movie men are there, photographing the Mahatma with his hungriest expression, as he refuses food. Then Aimee Semple MacPherson 'Helen Broderick) comes to! persuade Ghandi 'Clifton Webb) to tour America with her as the "greatest vaudeville team in the world.” “With my line of talk and your looks, we'll wow 'em,” Aimee tells j Ghandi as he learns to do a hot dance with Sister Aimee as the finale for the act. Another biting sketch is “Franklin D. Roosevelt Inaugurated Tomorrow,” which shows Mr. and Mrs. Herbert Hoover packing before leaving the White House. Mrs. Hoover (Miss Broderick) is telling Herbie (Leslie Adams), that all he has to show for being in the White House for four years is a few knives and forks and several loving cups. “And I am taking the silverware home and even the army and navy won’t be able to get them back,” she adds. Mrs. Hoover wants to get even with some of the high brows of the cabinet, so she calls the Stimsons on the telephone. With Mr. and Mrs. Stimson both on the line. Mrs. Hoover and Herbie gave them a loud “razzberry.” This is proof that every sketch is packed with dynamite. Even the prince of Wales, the queen and the king of England come in for some bitter satire as they discuss in alarm the “rumored engagement” of the prince. The main dancing is done by Dorothy Stone and Clifton Webb. These two appear in numerous sketches, such as the nifty and daring “Society Wedding of the Season.” This one is wild and naughty, but it is a panic. The biggest song numbers are put over by Ethel Waters, and when I was present at the Shubert on the opening night of the engagement,

4 Waltx Tonight | I 25c Before 9 P.M. I Indiana Root

she nearly stopped the show on every appearance. This revue has brains and punch. From a scenic standpoint, it is one of the mast, lavish and beautiful shows I have seen in many years. Boston, Pittsburgh. Detroit. Cleveland, Cincinnati and Chicago are the only cities to get “As Thousands Cheer.” Nelson Trowbridge, manager o! the Shubert. states that the engagement at the Shubert will end with the Saturday night performance. bub Civic to Open Beginning with the season's first production. “A Church Mouse,” which opens at the Playhouse Saturday night, the Civic theater will establish anew policy in the running of their plays. Heretofore it has been the plan to open the run on Saturday and to continue for five nights, excluding Sunday, but this year the play will be given straight through, including Sunday, with the performances ending on Wednesday night, 808 INDIANAPOLIS theaters today offer: “Judge Priest,” at the Apollo: “As Every Woman Knows,” at Loew’s Palace; “The Gay Dicorcee.” at the Indiana, and, “A Lost Lady,” at the Circle. Former State Senator Dead By United Press TIPTON. Ind., Oct. 24. —George H. Gifford, 84. attorney since 1872 and a former state senator, died at his home here last night.

TONITE! Ladies Free! Gentlemen 10c Till 8:30 MASQUERADE BALL Prizes for Best Costumes PRIZE WALTZ Falls City Casino 3547 E. Washington St.

start* THURSDAY ha.m.

#SI EDMUND LOWE GLORIA STUART I] RUTH ETTING PHIL BAKER II PAUL LUKAS drama of the blazing

TH EATERS i

NORTH SIDE m 4 I *w \'i’rii Talbot Sr 22nd. I A List) I I Double Feature lllL/DVI X Wilt Rogers “HANDY ANDY” “MONKV MEANS NOTHING” r\ Dlinols at Bltb Kl /, Double Feature Harold UoTd “THK CAT S PAW” “THF. HIDF.Ot TANARUS" UPTOWN Fratur* 1V7,,n R. Barthelmcss “THE MODERN HERO" “IT HAPPENED ONE NIGHT” TANARUS, 4 a a 23U1 Station St. I IKK AM Double Feature IVIYJ-yrViTI Elissa I.andi “THE GREAT FLIRTATION” “THE LADY IS WILLING” n7 a t J 10th and College StratlOrn Double Feature JliatlUlU Family Night “THE LOVE CAPTIVE” "GIRL IN DANGER” ■ grr/r / i a Noble at Mao. MKliiiA Fami:v N, * ht Double Feature “EMBARRASSING MOMENTS” “MONEY MEANS NOTHING” GARRICK !&F “FOG OVER FRISCO” “DEFENSE BESTS” .iftth & Northwestern R r„X Family Night **GA -Elisaa I.andi "SISTERS UNDER THE SKIN” zaring rrrr “REGISTERED Nl RaF,” "LAUGHING BOY” nm rri a tn St. Clair at It. Vtayne SI (iLAIR Double Feature 01. Vila/ VIIV Richard Dix “HIS GREATEST GAMBLE” “SIDE STREETS” EAST SIDE no,ra 4 vi|\ 1.152 E. Waah. St. SI K A l\ 11 Double Feature Walter Connelly “WHOM THE GODS DESTROY” Gloria Stuart. “THE LOVE CAPTIVE” Gribben and Kennedy Comedy “STRICTLY FRESH EGGS” Betty Boop Cartoon n iii/vi a Dearborn at 10th KIVOLI Double Feature Admiaaion 15e •WORLD MOVES ON” “NAME THE WOMAN” ITN WJX’/'l 5507 E. Wash. St. IKvllNvT Double Feature XXYTXiIVJ Richard Dix “HIS GREATEST GAMBLE” “AMONG THE MISSING” fin a nr\l| a ttVS E. With. St. IALIUMA Double Feature Charles Buggies “MURDER IN THE PRIVATE CAR” “GREAT FLIRTATION”

OCT. 24, 1934

BEGINS PRISON TERM FOR 1927 OFFENSE Embezzler of Sl3O Given 2 to 14 Years. Arthur Whitley, convicted of embezzlement, for whom relatives this week sought parole although he never had started his prison term, today began serving a two-to-fivir-teen years sentence in Indiana sta’e prison. Whitley was found guilty in 1929 of taking $l3O from the Rund Manufacturing Company in 1927. The case was appealed and he was released on bond The Indiana supreme court affirmed the conviction m June. Monday a relative of Whitley asked Criminal Judge Frank P. Baker to recommend parole Investigation disclosed that Whitley had not been arraigned for sentence. He surrendered yesterday. •PALS' WILL ENTERTAIN Clubs to Sponsor Dance Sunday in Kirshbaum Center. The Pals’ Club will hold a dance at the Kirshbaum Community Center. 314 North Meridian street, Sunday night. Entertainment will be provided by Lavonne Aikman's “Kiddies' Revue” from Kokomo and music by Larry Price's orchestra. Max Caplan is president of the club; Dave Klapper, general chairman of the dance committee.

yr gUe you a grand and glorious time!’* F R E D — Hickman, Times. < ASTAIRE A GINGER I ROGERj|tyi; mvORCEE w.tfc Edward Everett ■ . <L/ v HORTON fVI N^sJUICE

EAST SIDE r TTTVT?T'V/"\ 4020 E- New york~" lUAhllll Double Feature H. B. Warner •SORRELL AND SON” “HERE COMES THE GROOM” HAMILTON Double Feature -rma wSKX* * “OLD-FASHIONED WAYPARK ER Double Feature HOCSE OF MYSTERY” “WE’RE RICH AGAIN” DAYV 2721 E - WMUagtM* IYUA I Double Feature “MI RDER IN TRINIDAD” OrT “PRIVATE SCANDAL Hollywood ',;i, HOISE OF MISTEBY” U VIUDW/WJ F renth Sl ~ JiiVIrLiKSUIN Double Feature “RETCRN OF THE “DOUBLE DOOR” Paramount Ve V.m.iVNig"* 1 * 1 “CHARLIE CHAN S W C a o r Pst r A^ nd SOUTH SIDE FOUNTAIN SQUARE ~ Double Feature—Helen Twelvetree* “SHE WAS A LADY.” “THE SHOCK” CAXIRCDC Proapeet and Shelby ijAi\L/LKo Double Feature Warner Baxter SUCH WOMEN ARE DANGEROUS” “PARIS INTERLUDE” GARFIELD Tom Brown "WITCHING HOUR” “BLIND DATE” * If I | / Y\j Proau t A C hurchman AVALUIN Double Feature W. C. Fields “OLD FASHIONED WAY” "LAUGHING BOY” ORIENTAL Cara- Grant “KISS AND MAKE UP” “COCKEYED CAV ALIERS” WEST SIDE rtr'l W. Wash. at Belmont dELMUN 1 Family Night IV/ Double Feature “MOST PRECIOUS THING IN LIFE” ADVENTURE GIRL” f\ 4 fo\7 <s4* W. Mich. StT“ lIA IN Y Double Feature 1/1 II,J Joan Blondell *HF' WAS HER MANEASY MILLIONS” nmiTP 2702 W. 10th C* N I A I I*. Double Feature JllUi D Fairbanka Jr. '•CATHERINE THE GREAT” _ GREEN EYES” __ Oliver “SHE WAS A LADY”