Indianapolis Times, Volume 46, Number 136, Indianapolis, Marion County, 17 October 1934 — Page 21

The Indianapolis Times

Radio Now Reaches ’Round World With New 1935 Sets

Latest Radios Afford World Tour Without Leaving Home

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With one of the all-wave 1935 radios you can take your entire family on an air tour of the world from your living room. Reach across oceans to foreign lands. See stories in this section to learn how you can do it.

Few Years Bring Astounding Changes in Home Utility of Radio Receivers

Standard Broadcast Set Made Obsolete . Progress in the radio world since Marconi first successfully launched code messages into the air from one primitive wireless station to another, has been magic in its rapidity. For Marconi's experiments were made within the memory of living man w’ho today can 101 l at ease in the living room of his home and with the flick of a finger bring to his family quaint entertainment from thousands of miles of distance in foreign lands. Long, Long Ago It is a far cry even today from the years after the World war when high school youngsters annoyed their mothers by littering basements and bedrooms with the materials from which they laboriously built crystal sets in the hope of intercepting the mysterious and fascinating dots and dashes that were being flung through the air by experimental stations. Persons were doubtful at first, shortly after the war when sets using ear phone and powered by batteries appeared on the market with promise of music and voice by air. Remember Old Horns Yet they tried it and liked it and talked about it. And the radio engineers worked hard and developed a loud speaker. Remember the old horns which made ear phones obsolete and let the whole family in on the secrets of the air at one and the same time? The big surge forward in radio popularity came, however, when engineers had progressed to the point where they could divorce the radio receiver from the cumbersome and annoying batteries. The new receiver that they de-

INDIANAPOLIS, WEDNESDAY, OCTOBER 17, 1934

Short and Long The chief difference between short wave and long wavebroadcasting is that the former travels greater distances. Short wave broadcasts leap upward from the station that broadcasts them until they strike a layer of atmosphere far.. above the surface of the earth, from which they rebound. Long wa/es, or standard broadcast waves, follow the surface of the earth in a fairly direct line from the radio station to the receiving set. But during their travels these waves are absorbed gradually by the earth until their strength is gone. Short waves, which are not so readily affected by the earth’s absorption, retain their original strength almost to the end of their globe girdling travel. The new 1935 radios on display during Radio Exposition week embrace a capacity for receiving both long and short waves.

veloped could be plugged into the light socket to work just as easily as an electric toaster or a vacuum cleaner is made to work. And thus developed the modem radio as we know it, the modem radio which in time became a sort of center piece for the home, an instrument which brought dad his baseball scores, mother her recipes, sister her dance music and brother his fun. But while the genius of radio engineering had developed this receiver which worked on long waves, other radio engineers were concentrating on short wave radio which

New Era in History of Industry Looms . would make possible much greater distance. At first it was simply a means of transmitting code messages. Then the principles of telephony were developed. Soon it became a medium for such necessary work as international telephony, communication between airplanes in flight and it was adapted to the use of dispatching police cars cruising about cities in the interest of law enforcement. Progress Rapid The progress of short wave has been rapid. Short wave enthusiasts who went fishing among the ether waves for the fascinating new messages from afar sprouted like mushrooms. They became experimenters who contributed greatly to the advance of the field. The lure of the distant stations drew them from the limited range of the standard broadcast. Nations began to see possibility, ties of sending programs, speeches, music, information, around the globe to eager ears. Transmission apparatus blossomed in every land. Radio makers sensed the growing demand for sets which would enable the dialer of the standard broadcast instrument to increase hirange, visit new frontiers, adventure at large in the air. Modern AU-Wave Out of the genius of their engineering departments finally has come the modem all-wave radio in which is incorporated the ability to receive not only standard broadcast such as you get on your local commercial stations, but short wave broadcast from foreign lands as well. The problem the manufacturer (Turn to Page Four)

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Indianapolis Dealers Offer Special Displays of Perfected Models City-Wide Exposition to Demonstrate Progress in All-Wave Field . A city-wide exposition of the new radios for 1935 starts here tomorrow. Globe-girdling in their range, the wide variety of new and handsome models made available by the manufacturers this season virtually makes obsolete radios which now occupy space in homes. Outstanding feature of the radio offerings for 1935 is the newly developed all-wave instrument with its ability to reach across the sea and pick up Berlin or London in much the same manner as you h ve been flooding your living room with the nearest American broadcast. Thrilling conversations between airplanes and ground stations and police headquarters and cruiser cars have been made attainable for tho circle in the home through the same sets that bring in Gracie Allen,

Rubinoff or Rudy Vallee. The diversity of entertainment made possible by the all-wave sets of 1935 is what prompted the plans for the city-wide_ radio exposition which will be this city’s 1934-1935 Radio Progress Show. Local representatives of all makes of the new sets have arranged for special displays and demonstrations. Their own showrooms are to be the scene of the exposition thus making it convenient for all radio lovers to reach some branch of the exposition. Extends Domain The special versatility of the new sets as contrasted with those of yesterday will be made clear to all. For the first time since short wave has become the new and fascinating radio development, major manufacturers have succeeded universally in combining short wave reception with standard broadcast reception in one and the same instrument, thus extending the domain of the dialer across seas and oceans. This has been made possible by widespread advances in technique which, surprising enough, have brought with them better tone quality, automatic volume control, greater selectivity and a host of other improvements. - All of the advances have been accomplished at retail prices which will surprise most radio buyers. For the newer instruments which virtually make obsolete the models of only yesterday, in many instances may be bought for less than what old style standard broadcast receivers sold for. These important and revolutionary technical developments have been incorporated into new cabinets of strikingly handsome design. They range from table models which have great utility because they occupy virtually no space, through beautiful new consoles, and cabinets which contribute beauty to any living room. Old Sets Obsolete Progress likewise has been made in the development of radios for motor cars and the all-wave set has been designed for use with batteries as well, for those who live in rural sections which are not electrified. The radio manufacturers have overlooked virtually nothing in developing the new models which are now available to aIL The radio progress exposition beginning in all major Indianapolis stores retailing radio sets and equipment is specially designed to highlight the advance and to make vivid for you the obsolescence of the old style radio in comparison with the 1935 models. Practically every major make of Instrument on the market will be on display. Most of the dealers have economical and easy buying plans for the purchaser, designed to enable the owner of an obsolete set to supplant it with a modern instrument. The increased range of t v ■ new 1935 radios the industry in . eral is agreed will make the limited standard broadcast set as obsolete today as the all-electric set made the old style battery and ear phone set obsolete in its day.

RADIO PROGRESS SECTION

Where to See Newest Sets

The following merchants are participating in the city-wide Radio Progress Exposition with special displays and demonstrations of the new all-wave sets. Visit any one of them or all of them and the marvelous progress that has been made in radio will be explained to you. L. S. Ayres & Cos., Grunow. Banner Whiteliill, Grunow. Banner-VVhitehill, General Electric. Block’s, Crosley. Colonial Furniture Company, Stewart-Warner. Guarantee Tire and Rubber Company, Philco. National Furniture Company, Stewart-Warner. People’s Outfitting Company, Stewart-Warner. People’s Outfitting Company. Atwater Kent. Pearson Company, Inc., Crosley. Pearson Company, Inc., R. C. A. Rose Tire Company, Inc., Philco. Westinghouse Electric and Manufacturing Company, Westinghouse.

Club Is Built on Short Wave Now International in Its Scope . An organization that now ha3 thousands of members in ninetyone different countries of the world has grown to be five years old on the far-flung waves of short-wave radio. It is the International ShortWave Club, with headquarters in East Liverpool, 0., from which it issues a monthly magazine of invaluable information for the radio fan who makes a hobby of shortwave reception. The organization was founded in 1929 when there were not more than half a dozen short-wave stations broadcasting, to exchange information on short-wave reception. The club’s magazine is made up largely of the important information the club members exchange. Many of the members of the club are experimenters and opeiate licensed amateur transmitting stations as well as receiving sets. They can be heard conversing over the short-wave on almost any good all-wave set, when they are on the air. CONTACTS STRATOSPHERE A newspaper which wanted firsthand information from the crew of a stratosphere balloon as it made a flight recently, used a short-wave set to keep in touch with the fliers, who were reporting at intervals to a ground station.