Indianapolis Times, Volume 46, Number 34, Indianapolis, Marion County, 20 June 1934 — Page 4

PAGE 4

AUTOMOTIVE NEWS HIGHLIGHTS

FORD REDUCES PRICES TO NEW LOWONEIGHTS Rising Volume of Sales Cuts Production Cost, Distributor States. The reduction ranging from $lO to S2O made this week in the price of V-8 Tords, according to R. A. Hayes, manager of the Indianapolis branch of the Ford Motor Company, is in keeping with the policy of the company to make prices as low’ as consistent with the quality of the car. He added that growing volume of Ford sales in the last few months had made possible lower manufacturing costs which are passed on to the public in the form of lower prices. Mr. Hayes called attention to the fact that the price of the Ford line has not been increased since the introduction of the 1934 models which r akes the new lower prices the lowest that have been placed on the line. A few de luxe models were not included in the reduction but prices of practically all models are .from $lO to sls lower. Cuts in the prices . of commercial cars are as high as S2O. The Ford company has been selling the greatest number of automobiles this year since the introduction of the V-8 models. The sales curve has been constantly upward and the result has come in lower prices. ‘'Official figures of the R. L. Polk Company, statisticians, show that Ford national sales for the first four months of the year are the highest in the industry,” Mr. Hayes states. CHRYSLER SiX PRICE REDUCTION ANNOUNCED Change Made With Objective of Lengthening Buying Period. Reductions up to $35 in prices of the various body styles of the Chrysler six line are announced in Indianapolis by C. H. Wallerich of C. H. Wallerich Company, 950 North Meridian street, distributor. Mr. Wallerich asserts emphatically that no reductions in the prices of the Airflow Chrysler eight, | . Airflow Imperial or Airflow Custom Imperial are contemplated. The reduction in price of the six was made to encourage and extend the buying period of new cars and to retain the relative price position of the . series, he explained. More Autos Produced Although passenger car produc- j tion in Germany increased from I about 45,000 cars in 1932 to approximately 90.000 in T 933, the increase was almost entirely in cars with up to 120 cubic inches piston displacement. Hopes for Speed Record Sir Malcolm Campbell, British speed king, hopes to attain a speed of three hundred miles an hour this year in a car designed by two German airmen. This new machine is unusual in appearance, looking very much like a huge beetle. {

Wl Cor. Delaware and Washington Sts. Thursday and Friday Bargains Such a Purchase! f €W Summer JfS§|Mp DRESSES Ek For weeks we have planned to & * iijr launch the season with a great sale '' ' ' SHOE DEPT. BARGAINS /.$\ Ladies' Summer mm mm \// styles and §S JjjF \ patterns. ffll Jg •Sizes 4 to ms 400 PAIRS MEN’S VENTILATED OXFORDS $1 • Black • Brown Oft Two Tone Compo -■JO Soles. All sizes. jopSr Re?. sl-95 valu Are really ;• cool on the Children’* | A I Tennis f\ A Beach I VJc shoes /M c sandals JL y * End* mml ✓ Broken Sizes * . Broken Sizes

TERRAPLANE INTRODUCES NEW CHALLENGER SERIES

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Pictured above is the four-door sedan of the re- According to R. H. Losey, head of the organizacently introduced Terraplane Challenger series, tion bearing his name, the new Challenger series which was announced in the Indianapolis territory . broader coverage of the Terranlane line in by Losey Motors, Inc., local distributors. 1219 North . gives a broacler co\eiage of the Terraplane line in Meridian street. the lower price brackets.

PRICES REDUCED ON MOBILES Cut of SSO Announced by Feeser Firm, City Distributor. A reduction of SSO on the series 417 Hupmobile is announced by Frank S. and Charles Feeser of the Frank S. Feeser Company, 1128 Prospect street, Indianapolis Hupmobile distributor. In addition, anew de luxe series has been introduced which will sell at the former price of the standard line, the Feesers state. The reduction applies on both body types of the series, the fourdoor sedan and the two-passenger coupe with rumble seat. The aerodynamic Hupmobiles which now are in quantity production and for w’hich the Hupp factory is experiencing a heavy demand, remain at the same prices, the Feesers point out. They add that the prices for this line have not been increased since the introduction several months ago despite a tendency of this class of car to be priced higher. THIRTY-DAY SENTENCE IS GIVEN DOG BEATER Two-Year-Old Suspended Term Revoked by Judge. A suspended thirty-day sentence two years ago on an assault and battery charge was resurrected yesterday by Municipal Judge Dewey Myers. Charles Lovell, 821 Sadie street, was ordered to serve the sentence after he appeared in court charged with cruelty to animals, trespass, and drunkeness. Lovell is alleged to have broken the leg of a dog owned by Mrs. Catherine Starling after the dog scratched his daughter. The new charges were dismissed when Judge Myers revoked suspension of the old entence.

Western Auto Supply Firm Remodeling City Store

NEW MANAGER CHOSEN

J. R. Singley The appointment of J. R. Singley as division manager of the General Motor Acceptance Corporation of Indiana was announced to local and state General Motors units heads and dealers at a banquet Friday night at the Severin. The banquet was a farewell party for H. M. Reeves, better known in the Indianapolis automobile field as Hal, who has been transferred to Newark, N. J, to head the G. M. A. C. branch in that territory. The banquet was also to welcome Mr. Singley, who comes to Indianapolis from the Chicago branch of G. M. A. C., where he held the position of general manager. COMMITTEES NAMED BY CHURCH OF GOD GROUP Missionary Receipts Total 543,725, Anderson Parley Told. By United Preen ANDERSON, Ind., June lection of important committees and continued business sessions occupied the attention of 7,000 delegates to the International Church of God convention today. The missionary board’s annual report, showing receipts of $43,725 for the year, featured the business sessions yesterday. FOSTER PROGRAM GIVEN Brookside Community Chorus Heard by 100 Persons. More than 100 persons heard a program of the works of Stephen Foster in the Brookside park community house last night. The program was given by the Brookside community chorus, under the direction of Karl Seybold. A discussion of Foster’s life was led by Mrs. Dorothy Light. BANK TRUSTEES SUED Stockholders Seek Mandate to Inspect Company’s Books. Horace Winings, representing stockholders of the Fletcher American bank, today had on file a suit in superior court two, asking that the court mandate trustees of the bank to allow the plaintiffs to inspect the books of the company.

Gone, but Not Forgotten

Automobiles reported to polise as stolen belong to: Oren Carter. 1523 Ringgold street. Ford roadster. 47-332. from in font of 1513 Ringgold street. Mathew and Ruth Dickeson. 548 North Senate avenue. Ford V-8 coupe. 52-148 from 651 Blake street. James Mi Thompson, 1416 West Rav street. Chevrolet coach, from garage In rear of 1416 West Rav street.

BACK HOME AGAIN

Stolen automobiles recovered by police belong to: Mrs. Clyde M. Gross. 1104 Richland avenue. Chevrolet coach, found one and onehalf miles west of MickleyvUle on state road 40: automobile wrecked. Fred D. Barr. East Chicago, Ind.. Hunmobile sedan, found in front of 518 Bell street. Ralph O. Wirle. 834 Wright street. Chevrolet sedan found in front of 424 East Merrill street.

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THE INDIANAPOLIS TIMES

Company Founded Quarter of Century Ago Now Has 148 Units. The Indianapolis store of the Western Auto Supply Company, under the management of J. I. Liebert, is celebrating the twentyfifth anniversary of the founding of the firm in Kansas City by remodeling and modernizing its quarters at Vermont and Illinois streets. The Western company grew from a small order* business conducted by a bookkeeper who retained his post until the volume of business offered a certainty that a store could be operated. Mr. Liebert asserts. The company now operates 148 stores in ninety-eight cities. George Pepperdine was the founder and he opened his first store in 1909 at the time of Ford Motor Company was bringing out the first Model T. In 1915, the condition of Pepperdine’s health caused his retirement from active direction of the firm. Don A. Davis was named as head of the company, which post he has retained since.

DE SOTO WINS STYLE HONORS Coupe and Sedan Receive Awards at Exhibit in Monte Carlo. Two streamlined American cars won coveted honors at the annual Concours d’ Elegance in Monte Carlo, Monaco, major European automotive style show, it was announced this week. The automobiles were the airflow' De Sotos. The De Soto coupe took the grand prix in the aerodynamic class and the De Soto town sedan w r as awarded the premier prix in the same class. Formal announcement ol the awards was made in New York when Paul Fuller, consul general of Monaco, presented Byron Foy, president of the De Soto Motor Corporation, with certificates and silver plaques. The presentation took was awarded the premier prix in the same class. Leading European and American manufacturers entered their cars in the new aerodynamic class, which was created this year especially for the Concours d’ Elegance. Famed Car Is Taxi The car in which Archduke Ferdinand of Austria rode when he was assassinated in 1914 is now being used as a taxicab in Serajevo. Freight Figures In the years 1931-32-33, the railroads of the United States received more than $600,000,000 for transportation of gasoline and petroleum products.

up. LOW ONE -WAY RATES to COLUMBUS 4.50-ST.LOUIS $5-PITTSB’RGH7.2S NEWYORK sl4-WASHTON 12.50-DAYTON2.7S BOSTON sl7 - PHILA sl3 - lOS ANGELES 29.75 hundreds of other cities. R | L ey 9666 UNION BUS STATION 125 WEST MARKET ST. Tsoy this ad out soy fvtwt n/bwhoi*

Suppose you need SIOO.OO You borrow 120.00 It costs you 9.60 You receive 110.40 You repay in 12 monthly repayments 0f....510.00 NO CHATTEL LOANS Morris Plan loans are made on character and income. THE INDIANAPOLIS MORRIS PLAN CO. Delaware and Ohio Sts. Ki. 1536

ROSE CHOSEN TO DISTRIBUTE RINGFREE OIL Head of Accessory Firm Given Marion County as Territory. Appointment of Art Rose, head of the Rose Tire Company, 936 North Meridian street, as Marion county distributor for Ring Free motor oil, a product of the Macmillan Petroleum Corporation, was announced recently by O. M. Harness, sales manager of the corporation.

Mr. Rose is well known in the local accessory business, and in the last few years has expanded his organization’s service activities into several allied fields of the automotive business. Ring Free motor oil was introduced in the Indianapolis territory about one year ago, and since that time

has enjoyed increasing popularity in the form of actual salesi According to officials and engineers of the Macmillan organization, Ring Free employs an entirely different method of refining in that its distilling temperatures are controlled and with emphasis on the various viscosities of motor oil rather than the blending method which is so widely practiced. This controlled temperature method is reputed to produce lubricating oil with a lower content of hard carbon than the conventional blending method.

PEAK IS NEARED BY (MOBILE Production in Five Months! Exceeds That for A!! of 1933. Oldsmobile has built more cars during the first five months of 1934 than during the entire year of .1933, according to a statement by C. L. McCuen, president and general manager of Olds motor works, Lansing, to L. C. Burnett, Indianolis zone manager. "The Oldsmobile factory is running day and night on a double shift to keep pace with car orders,” said Mr. McCuen. “Fattory pay rolls have also reached anew all time high, with employment even exceeding the peak in 1929.’’ Mr. McCuen added: “There is no slackening in the demand for Oldsmobile sixes and eights. June production schedules are being set at an even higher mark than May. Every indication points to the fact that 1934 will be one of the two biggest years in Oidsmobile’s entire thirty-seven years of manufacturing history.” YOUTH IS HURT IN DIVE City Swimmer Bounces Head on Board at Fool. A crow'd of awed youths stood back at Garfield pool while Wesley Kemp, 16, of 1428 Southern avenue, attempted the intricate backsomersault dive last night. He leaped into the air, flipped swiftly and bounced his head on the board. Suffering from cuts, he was sent to city hospital.

OR - GEORGES ROSENTHAL I* president of the Medical Society *f Pariei phyticien-in-charge, division of pulmonary diseases. Hospital of Mercy.

Perhaps You can be well by eating fresh yeast every day for three weeks, 'too! WHYdon’tyo* c t , e tors do ? Ge - gh to the root of youx Why get rid of a he* digestion today— and ave i> i . tomorrow? Put your health on a —and such troubles a: gether with broken-out s',. of energy, sleeplessness ~ • u ally go stay aw

The Theatrical World \ Sutherland Players to Give ‘Revue’ on Monday BY WALTER D. HICKMAN

THE young people of the Sutherland Presbyterian church turned actor-minded several years ago. Today the Sutherland Players form a competent group of players. During the winter season, these young people present religious dramas as part of the evening worship service. They find time to conduct a citywide one-act religious play tournament which now attracts national attention. They present modern comedies and dramas of merit. They build their own scenic equipment and make many of their ow'n costumes. Next Monday night at 8:15, the players will present a novelty, a “Summer Radio Revue” in the cool basement auditorium of the church at Twenty-eighth street and Guilford avenue. Norman Green, the director, will be seen in the opening scene as a radio announcer in Station FUN. nan THE talent announced for this “Broadcast” includes Dorothy Gorman and Harry Bason of WKBF, Leora Wood in a children’s hour and the Briscoe Brothers with Edward Green in charge., Amos and Andy, Ed Wynn, and Bing Crosby will be impersonated by the players and the “Broadcast” also will include a sketch called “Winter Interlude." The second part of the program will open with a string ensemble under the direction of Mrs. Lora Lubbe Lackey. The ensemble is composed of Gale Graber, Mary Elizabeth Miller, William Ogden, Robert Carey, Karl Brauer, Arvine Roe, George Roe, Dotty Lorette Lackey, Roberta Wilson, Marjorie Northrup, Harold Flieg, and Lora Frances Lackey. Charles E. a magician, and Betty Jean McKamey, accordianist, will be on the program. The revue will be brought to a close by the Studio Lads, a group of players of gay times. The group consists of Richard Clay, Robert Carey, Ed and Leroy New, Maurice Taylor, James Partlow, James Bowling, Harold Flieg, Richard Bragg, Mary Pland, Clamor Fledderjohn, Riley Fledderjohn, Ned Clay and Richard Robbins. nun INDIANAPOLIS theaters today offer: “Baby, Take A Bow,” at the Apollo; “20th Century,” at the Circle; “He Was Her Man,” at the 30-DAY LOAN RULING IS UPHELD ON APPEAL Small Firms May Compute on Short Month Basis, Is Verdict. Small loan companies may use a thirty-day month for computation of interest, according to a decision by the state supreme court which reverses an appellate court finding and upholds a Marion county municipal court. Three persons, appealing from the municipal court finding, had charged that the Commonwealth Loan Company collected usurious interest by computing on a 360-day year. The opinion was written by Justice Michael Fansler. ALLEGED THIEF NABBED Domino Player Loses Purse, Calls for Police Aid. David E. Porter, 76, of 2332 Gale street, was so absorbed in his game of daminoes at the Cartwright poolroom, 2343 Station street, last night that he failed to notice that his purse containing $lO fell from his pocket. When he discovered the loss, Mr. Porter shouted for police. William P. Miller, 57, Louisville, Ky., was arrested. Police say they found the purse tucked away in his cap. He was charged with petit larceny and resisting an officer.

Art R-tse

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Lyric; and, “The Thin Man," at Loew’s Palace.

SPEAKS TONIGHT

iggE Jgpr Mary George Mary George, Indianapolis actress who made a success in New York in “Peace On Earth,” and, “Stevedore,” will address the Worker’s Laboratory Theater at 8 tonight, at the John Reed Club, Columbia Securities building.

B WHAT GASOLINE HAS qq MILLION ■"'““l POOT-POU.NOS jj

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JUNE SO, 10SS

STATE 0. A. R. MEMBERS HOLD 1 3-MILEPARADE Civil War Veterans Ride in Colorful Procession at Muncie. By United Press MUNCIE, ind., June 20.—Indiana veterans of the Civil war rode in colorful three-mile parade here today as the fifty-fifth annual state encampment of the G. A. R. neared its close. Although little more than seventyfive delegates are attending the encampment, ranks of the veterans were augmented by members of affiliated patriotic organizations and civic groups. The day’s activities will be climaxed tonight with the annual campfire meeting. A business session tomorrow for election of officers and selection of a 1935 meeting place will conclude the encampment. United States Senators Frederick Van Nuys and Arthur R. Robinson, Governor Paul P. McNutt and V. M. Armstrong, state commander of the American Legion, rode in cars.

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