Indianapolis Times, Volume 46, Number 22, Indianapolis, Marion County, 6 June 1934 — Page 6

PAGE 6

PRICES REDUCED AS GENERAL MOTORS DISPLAYS PRODUCTS

STANDARD SIX BY CHEVROLET MAKESDEBUT Range of Cost for New Series Is $465 to $495. Interest in the opening of the General Motors national exhibit in the Manufacturers building at the state fairground Saturday, was intensified by sweeping price cutting affecting several units and the introduction in Indianapolis of the standard six low-priced Chevrolet series. Four models comprise the new Chevrolet line, starting in price at $465 with the sport roadster and up to $495 on the coach. These prices represent a reduction of $25 on the standard line, and as much as SSO was sliced off the Master Six models, according to E. W. Berger, Indianapolis zone manager of the Chevrolet Motor Company. The new cars are replete with major improvements designed to achieve better performance, riding qualities, comfort, and appearance. Both chassis and body have been completely redesigned in keeping with the latest advance in engineering and styling. Roadability, and especially stability, have been enhanced through the adoption of a wider chassis frame and more widely spaced leaf springs front and rear, in conjunction with a longer front axle and increased tread of the front wheels. These chassis improvements have permitted the use of roomy bodies having maximum width and ample leg room. In the power plant, smoothness, economy and flexibility have been improved through a thorough revision of the inlet and exhaust systems, with higher compression, and a refined valve and tappet mechanism. including a redesigned camshaft. The new models share with the Master series such appearance features as sleek, flowing lines, deep fenders hugging the tires, long hood with horizontal louvres, and steeply inclined radiator grille.. Numerous interior refinements similarly enhance the style and finish of the passenger compartments. The exterior has been generally redesigned to add to s‘yle and utility. Deep front fenders, extending far over the tires, concea l unsightly chassis parts, with only a shallow valley remaining between fenders and hood. Front fenders are formed to extend to the center of the car under the radiator, eliminating the separate radiator splash g-.ard. Fender skirts have been given sharp, grace-

I—SWIM—IN COOL FILTERED WATER BROAD RIPPLE POOL! ADULTS 25c CHILDREN 10c SPECIAL I Mickey Riley, 1932 Olympic Swimming- Champion M A Swimming Revue 2 to 5 TANARUS, M. This Saturday ffi I | DANCING WALKATHON NAT GRIFFITH WEDNESDAY I 12—Artists—12 Night Dancing Every Nitc “ K. O.” ■ urnvren.v Boys’ Elimination I EDNEsDAY NITE One or More Boys Will i: Maltz ISite Be Eliminated ADMISSION Ladies FREE Until 7 P. M. ■§ ladies 15c rh l* this ad. It will admit fl I o- your entir,> Party for 10e each ■ bentlemen 2oC the Walkathon ■ ■ all evening-- 'I Auditions '' an,p ' , - ,,y >•* cmmi.....11 * * lan attractive girl vocalist—to tra during Ihe summer season *'"* with Broad Ripple Orches- ffi and will continue one week? ’* * * A,,U,t,ons st;,r ‘ Vri*ay night I CaU WAj 0613 or In *lulre at Dance Pavilion Box Office. S

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NORTH SIDE D IT r I Illinois at 34th Double Feature Norma Shearer •RIPTIDE” “ONCE TO EVERY WOMAN” UPTO W N nouV* Feature ' J4A^/TTi ' Fredric Marsh • DEATH TAKES A HOEIDAY” ■'YOU CAN’T BUY EVERYTHING” |\r% p . aa 2351 Station St. I IKK AM Double Feature IVIA.I_JII.IH Fay Wray “ONCE TO EVERY WOMAN’* “THIS MAN IS MINE” p,. , tilth and College Stratford Family Nite Jliauuiu Double Feature “WIVES BEWARE” “HE COILDVT TAKE IT” ■ js/x a Noble at Mass. Mkl 1(1 A Family Nite ITIGVJGU V Double Feature , ‘ NINTH GUEST” “WOMAN S MAN” ap* n■/ si/ Illinois at 30th GARRICK d™; bo”.” “I BELIEVED IN YOU” n 30th As, Northwestern K l‘ \ Irene Dunn inXjIY Clive Brook “IF I WERE FREE” nrp /i| a ITV St. Clair at Ft. Wayne ST 111 AIR Double Feature n* * • V/L/IYIIY Lionel Barrvmore “THIS SIDE OF HEAVEN” “FIGHTING GENTLEMEN" TALBOTT r Fami.y &^e d * • YAjAT v " * * Double Feature “A MAN’S CASTLE” “UNCERTAIN LADY” TV A niXTI'l Double Feature Z AKIJN (jr J.rrdrie Marsh Miriam Hopkins “DESIGN FOR LIVING” EAST SIDE TACOMA Rav Johnson “EIGHT GIRLS IN A BOAT” DEVIL TIGER” STRAND * Double" Feature Lionel Barrymore “THIS SIDE OF HEAVEN” “COMING OUT PARTY” nnr/ti | Dearborn at 10th KIVULI Double Feature Elissa Landi “MAN OF TWO WORLD 5” “ONE is GUILTY^ IDI7IXY’ **** F, Wash 'St iKVIIMj Double Feature ... ... Bargain Nite , I LIKE IT THAT WAY” “SHE MADE HER BED”

CHEVROLET AND HUPMOBILE SHOW NEW MODELS

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The Chevrolet coach, upper, is one of the new low-priced standard six models introduced in Indianapolis Saturday at the opening of the General Motors national exhibit in the Manufac-

ful contours, making them appear to fit closely to the tires. Edges of the fenders have turned in flanges, for extra stiffness. The re-styled front-end ensemble includes new designs for the hood and radiator grille. The hood is unusually long, and has three horizontal louvres. Front fenders, radiator and head lamps are supported as a unit on a stabilized mounting of improved design, insulated from the frame by a single centrally located rubber cushion. Running boards blend smoothly into the fenders, and are finished with a long rubber mat, extending farther toward the rear. A most pleasing appearance has been gained in the instrument panel, it is wide at the center, the lower edge sweeping upward toward the ends in a graceful curve. The instrument group is inclosed in an embossed elliptical bead, flanked by

EAST SIDE EMERSON Wi „ Kos , crs “DAVID HARUM” “EIGHT GIRLS IN A BOAT” HAMILTON ""Double Feature “Let s BE RITZX.” “MIDNIGHT” r , New Jer. at E. Wash. Paramount Double Feature i uiuniuillll Ginger Rogers "CHANCE AT HEAVEN” "POLICE CAR IT” rj 1 n 1/ CD 21)30 E. Tenth St. PAKKKK Double Feature Zasu Pitts “LOVE BIRDS,” “NINTH GUEST” Til TV IT'TY/’Y 4020 E New York I UArLUO Double Feature tGJVGUG Richard Dix “DAY OF RECKONING” • ■ THE POOR RICH” SOUTH SIDE FOUNTAIN SQUARE Double Feature Jimmy Cagney “JIMMIE THE GENT” “WILD CARGO” v SANDERS p ”s®7r"” r Edmund Lowe “LET’S KALI, IN LOVE’’ “COUNSELLOR AT LAW” ORIENTAL Double Feature Lionel Barrymore “THIS SIDE OF HEAVEN” “MURDER IN TRINIDAD" A 17 A | /\\l Prosn’t at Chur’man A V ALUM Double Feature Sally Ellers “SHE MADE HER BED” “EIGHT GIRLS IN A BOAT” Garfield “GEORGE WHITE’S SCANDALS” WEST SIDE DAISY 2340 W. Michigan “YOU CAN’T BUY EVEWYTHIXG” BELMONT W -D W o^ a E t ea“u“ ont “LADY FOR VVa-nWHliam “BEDSIDE" _ nip 4 2Tn-‘ W Tenth St. 51 AIL Double v e ?, ture Rudy Vallee “GEORGE WHITE’S SCANDALS” “GIRL WITHOUT A ROOM”

turers building at the state fair ground. The new series cars also are on display at all local dealers’ showrooms. Major Charles Tebay, noted British stylist, lower, standing beside the new Aerodynamic Hupmo-

depressed panels. The steering wheel is seventeen inches in diameter. Closed car models are equipped with improved Fisher no-draft ventilation, and with a reversed cowl ventilator, opening toward the rear, The two open models, phaeton and sport roadster, are innovations in the domestic line on this chassis model. Both cars are gracefully streamlined and have the same type beaver-tail rear end as the closed models. The safety glass windshield is set at an angle of 25 degrees to prevent annoying glare. Seats, located so as to provide maximum leg room and a comfortable back angle, are finished in high grade imitation leather over double acting springs with soft tops. Auto Makers Change More than 1,500 different types of automobiles have been produced in the United States, but only about thirty survive.

MOTION PICTURES

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Dance Free! • Every Nite • / To the Tune of Connie’s Band at General Motors Exhibit State Fair Grounds FREE Admission Come Early ... Cool Entertainment TOP AY: LADIES’ DAY TOMORROW: BILL CUMMINGS’ DAY

THE INDIANAPOLIS TIMES

bile sedan demonstrates the lowness of this new series. This and the standard series Hupmobile models are being displayed at the Frank S. Feeser Company, 1126 Prospect street, new Hupmobile distributor for this territory.

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IPONTIAC EIGHT PRESENTED AT S4O LESS COST All Models Affected by Reduction; Prices $675 to SBOS. Simultaneously with the opening of the General Motors national exhibit in the Manufacturers’ building at the state fairground came the announcement by the Pontiac Motor Company through W. L. Pavlovski, Indianapolis zone manager, of a S4O reduction in the list prices of all Pontiac Eight models. The basic F. O. B. price on all standard Pontiac Eight models now begins with the Standard coupe at $675 and runs up to as high as SBOS for the four-door touring sedan. According to Mr. Pavlovski, these new Pontiac prices make the car the greatest value in Pontiac history. The Pontiac has not been changed mechanically or cheapened in any way to meet these new low prices, but is the same powerful, economical car announced to the public at the beginning of the year, Mr. Pavlovski asserted. The 1934 Pontiac line consists of standard and de luxe models, powered by straight eight engines. All models are equipped with “knee action” front wheels. A complete line of these cars in various styles and colors are on display in the General Motors exhibit at the state fairground.

I^ATHemnel [ Glie AT ] FAIftBADKU if ... They've Gone L’SS Hours • speedway WALKASHOW • DERBY . w. Ifi ST. orrOSITK SI’KEDWAY ■ LISTEN DAILY OVER 1 WKBF 1 p - m • 45:15 =• >TXVJJA p m 1() n m | L)c Till fi I Take Speedway. HI. 35c Nights I Bus at Circle^*

a 3Aac - AMERICA’S SMARTEST CAR \ Photo by: Voorhis Studio Special ... Downtown Salon Display of — Distinctive NEW AUBURN MODELS Denison—Plaza phaeton sedan . Special spring showing of the Ohio 6L Pennsylvania Sts. latest new Auburn models New styles! New colors! Com- ~ pletely open, with top and side I ■TJ l|k | windows down or completely | closed with top and windows up. Ask About the Special Easy Deferred Payment Plan 6 Cylinder Models (119’ Wheelbase) $695 to $945 1 8 Cylinder Models (126’ Wheelbase) $945 t* $1225; Salon 12 Models $1395 to $1545. Equipment other than standard, extrai , Prices at the factory, subject to change without notice. AUBURN AUTOMOBILE COMPANY, AUBURN, IND., Division of Cord Corporation AUBURN CORO SALES, INC. m j. jn ■■ A ■■■■ MB! *BP Ah HOLMES MOTOR SALES Terre Haute. |U T II(|TT AII |Bl 1* BJ Munele. Ind. ANDERSON MOTOR SALES Ili fc I I F\ W ■ \t\Jm SEYMOUR AUBURN CO. Lafayette. Ind. ' Auburn Distributor Seymour. Ind. HOLMES MOTOR CO. , .. ... __ BATTER’S SERVICE STATION Newcastle, ind. / 2004 North Meridian St. TA. 3700 Mo r ntown. ma. ALFRED SCHLOESSEB „„„„„ . IRELAND AUTO SALES Shelbyville, Ind. HOLMES MOTOR, INC., Anderson, Ind. Montieello, Ind.

HOLDS SPECIAL SHOW

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Earl Schott A special showing of spring and other smart Auburn body types Is being held this week at the Denison plaza, Ohio and Pennsylvania streets, by the Schott Automobile Company, Auburn distributors for this territory. Both open and closed models in the six and eight-cylinder scries are being displayed. Many of these models have never been shown in Indianapolis before, states Earl Schott, head of the firm bearing his name, and who was responsible for arranging the downtown display.

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FORD DEALERS GO TO FAIR ON SPECIAL TRAIN Sales Talks Heard During Stay at Exposition in Chicago. BY GEORGE V. HORTON A ftix-car special train carrying approximately 200 Ford dealers, salesmen and department heads from Indianapolij* and other points in the Indiana territory of the Ford Motor Company, went to Chicago yesterday where arrangements had been made by R. A. Hayes, Indianapolis branch manager, to hold a dealer meeting at the Ford Exposition building on the grounds of A Century of Progress fair. Leaving Indianapolis early in the morning, the special train carrying the dealers arrived in Chicago at noon. Ford V-8 courtesy cars were lined up at the station to meet the dealers, and paraded to the gates of

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.'JUNE 6, 1934

the fair and thence to the mammoth Ford building, A luncheon was served in the beautifully appointed dealers’ room of the Ford building. Mr. Hayes outlined Ford progress in the branch for the past six months, and reviewed plans for the remainder of the year, after which W. C. Cowling, general sales manager of the Ford Motor Company, gave the principal address. The dealers and their wives spent the remainder of the day making a specially conducted trip through the Ford building, with its hundreds of educational exhibits, and at night they inspected other sections of the 1934 world’s fair. Work on Roads Given Pennsylvania and Texas lead the states which are putting their jobless men to work on roads. In these two states, one-fourth of the available unemployed are doing road work.

pimipumpwn t AUTO j * DIAMOND I [ LOANS! to Repay ■- We advance additional money | CHICAGO | rJewelry & Loan Cos.; Established 40 Years £ 203 E. WASH. ST. T Opposite Courthouse. O