Indianapolis Times, Volume 46, Number 10, Indianapolis, Marion County, 23 May 1934 — Page 10

PAGE 10

HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK

CITY INCLUDED IN NATION-WIDE DISPLAY DRIVE General Motors Products Will Be Displayed at Fairground. Announcement of sixty national exhibits of General Motors products to be held the week of June 2 to 9 in principal American cities, including Indianapolis, is made by E W. Berger. Indianapolis zone manager of the Chevrolet Motor Company, who has been appointed general chairman of the Indianapolis exhibit. Arrangements of the displays of individual G. M. units for the show.

which is to be held at the M a nufacturers building, state fairground, have been under way for several weeks under the supervision o f W. L. Pavlovski. Indiana p o 1 is zone manager for Buick and Pontiac. The period, June 2 to 9. has also been dedicated to General Motors at a Cen-

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Mr. Berger

turv of Progress Exposition at Chicago. Business Aid Expected Coming during the biggest spring selling season in recent years, the exhibit will, it is expected, serve to prolong automobile selling and manufacturing and hence, employment beyond the usual peak in the automotie industry. Featuring the shows will be the latest models of General Motors cars, including new' lines which have been but recently introduced. There will be representatie model Cadillacs quipped with either Fisher or Fleetwood bodies: the latest La Salles, with Fleetwood bodies; Buick straight eights, including the new low-medium priced 40 models; Oldsmobile straight eights and sixes; Pontiac eights and Chevrolet sixes, including the recently announced Cherolet improved standard six. the world’s lowest-priced six-cylinder. All of these cars, except the standard Chevrolet, have "knee action” front wheels, developed by General Motors. New Bodies Offered The Fisher bodies shown on the various lines of cars will exhibit the latest styling and craftmanship, as well as the improved Fisher nodraft. ventilation. Among other General Motors products to be shown will be some of the latest developments of making life more livable, more comfortable, apart from transportation alone. These appliances will be exhibited by the Frigidaire and Delco appliance divisions. Unted Motors Service will be inr eluded in the list of exhibitors, and will have an interesting display of accessories. Trucks of various types, uses and capacities, built by General Motors Truck Company and Chevrolet, will be shown in many of the cities. Music by well-known orchestras will be provided in each city, as well as other features of entertainment. AUTO MOTION PICTURE STARS LOWELL THOMAS Uud'-on and Terraplane Film to Tie Offered in June. Bit Time* special DETROIT May 23. Lowell Thomas, veteran radio commentator, is a visitor at the Hudson plant this week, where he is being starred in a movie production entitled "Timed to the Second.’’ to be released in June. The picture dramatizes the operations incident to the manufacture of Hudson and Terraplane automobiles. This is the third of a series of productions being made for Hudson by Wilding Picture Productions, Inc. The first two productions, entitled "Meet the Whortles,” and "Whortles at the Wheel,’’ dealing with merchandising and servicing respectively, have already been released. SALES MOUNT SHARPLY Both New and Used Car Business Greater in South Bend. By Tim< * Special SOUTH BEND, Ind.. May 23. Howard L. Chambers, executive secretary of the South Bend Automotive Trade Association, reports that April showed a substantial increase in volume of new and used car sales over March. 1934, as well as April. 1933. New car sales in April. 1934. were 219.3 per cent more than in 1933. Used car sales increased somewhat greater, being 243.5 per cent over April, 1933. Auto to Be Theater A theater seating eighty persons and built inside a giant dummy automobile will be exhibited at this year's Chicago world's fair by a well known auto manufacturer.

Suppose you need 5? 100.00 You borrow 120.00 It costs you 9.60 You receive 110.40 You repay in 12 monthly repayments of SI 0.00 NO CHATTEL LOANS Morris Plan loans, are made on character and income. THE INOIANAPOUS MORRIS PLAN GO. Delaware and Ohio Sts. Kl. 1536

SINCLAIR PUBLISHES BOOK ON PREHISTORIC ANIMALS

* | f rom the American M Brown, curator of fossil reptiles at fair led to the production of tl the American Museum of Natural book by Refining Con

The dinosaurs, those strange monsters inhabiting the earth many ages ago, are described and pictured in the “Sinclair Dinosaur Book” issued for use by high schools, colleges and libraries. The book is scientifically accurate in all details, its production having been supervised by Barnum

Small, New Type Engine Declared Highly Powerful

HEADS CAR BRANCH

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George D. Hartwick

Appointment of George D. Hartwick as general manager of the Indianapolis branch of the Citizens Motor Car Company, with headquarters at Cincinnati, 0., is announced by J. W. Tarbill Sr., of Cincinnati, president. The Citizens company is local distributor for Packard and Studebaker automobiles and operates a superservice station for all makes of cars in connection with the sales rooms at 1510 North Meridian street. Mr. Hartwick joined the organization several months ago as sales manager after fifteen years in the automobile and finance business.

PONTIAC CHOSEN FOR CIRCUS USE Clyde Beatty and Business Women Personally Own Autos. When the Hagenbeck-Wallace circus unloads in Indianapolis tomorrow at the West Washington street grounds, part of the properties will consist of three new Pontiac cars and a SIO,OOO stripped Pontiac chassis, according to W. L. Pavlovski, Indianapolis zone manager. The three Pontiac cars are the personal property of the Burmese giraffe-necked women; Clyde Beatty, famous lion and tiger trainer, and the circus management itself. Each night when the circus pulls out these cars take their place with one of the ornate wagons on a circus flat car ready for the next stop. Tlie beautiful Pontiac chassis with its heavy polished railing and raised dais is complete with all of the moving parts and eccentric rollers that operate under the front wheels to show how the famous General Motors front wheel knee-action works. The motor itself is cut away. The pistons and valves slide up and down and the crankshaft, clutch, transmission and rear wheels rotate just like they do on the road, but with the difference that the moving parts are exposed and lighted by tiny lights inside the motor. Again this season the Pontiac is one of the most popular attractions to the great crowds as they mill around the animal tent on their way to the big top.

REO EXPORTS INCREASE Shipments Already Made Exceed Total for All of 1933. Export shipments of Reo passenger cars and speed wagons for 1934 passed the entire 1933 overseas volume on April 14, according to Elijah G. Poxson, general sales manager of the Reo Motor Car Company. Unfilled orders for export shipment of Reo passenger cars total 28 per cent of the entire 1933 export passenger car volume and unfilled speed wagon orders represent 22 per cent of Reo's 1933 overseas truck shipment.

Brown, curator of fossil reptiles at the American Museum of Natural History, New York. The dinosaurs in their native surroundings, also engaged in their terrible fights, are shown in a series of original paintings by James E. Allen. Reproductions of these paintings in full color illustrate the book. Among the illustrations is also a reproduction of a nest of dinosaur eggs discovered in Mongolia by an

Nuway Products Uses

Either Gasoline or Oil as F^iel. What almost might be called a vest pocket engine that develops from 300 to 800-horse power, according to the bore and stroke, in a small package twenty-four inches high, twenty-four inches wide and fifty inches long, weighing less than one pound a horse power, using either gasoline or fuel oil, which has been designed by the Nuway Engineering Corporation of Detroit. Following a number of years of research and experimental work by engineers of the company the engine, which is a twenty-cylinder, four-cycle, annular crankless design which has been perfected and is now ready for the market. The design and operation of the engine is revolutionary to present practices in that it employs a cam which is pressed into a steel shaft producing uniform acceleration of reciprocating parts resulting in more uniform torque distribution. Professor F. J. Linsenmeyer, director of mechanical engineering at the University of Detroit, who has made tests of the engine has this to say about it: “This is an entirely new method of assembling a power plant and on tests i have made it produces startling results. The engine develops its maximum horse power at 1,000 revolutions a minute. For the power produced, I know of no engine that is as compact and light weight as this one. It should prove extremely valuable for aircraft use as well as for use in trucks, busses and boats.”

OFFICERS RETAIN POSTS Federal Motor Truck Company Adds Sales Manager. Stockholders of the Federal Motor Truck Company at their annual meeting re-elected all directors and officers, and J. F. Bowman was added as a director and elected vicepresident in charge of sales. Directors and officers are: M. L. Pulcher, E. P. Hammond, Hal H. Smith, Dr. W. E. Rice, F. H. Wheldon, R. W. Ruddon, C. A. Rogers. J. F. Bowman, George Keim, directors; M. L. Pulcher, president; R. W. Ruddon, vice-president and general manager; Hal H. Smith. J. F. Bowman and George Keim, vicepresidents; C. A. Rogers, treasurer, and F. J. Ferguson, assistant secretary. BATTERY SALES RISE Prest-O-Lite Reports Heavy Increase so Far This Year. More replacement batteries have been sold so far this year by the Prest-O-Lite Battery Company of Indianapolis than were sold during the entire first six months of 1933. it is announced by company officials. Sales to date this year exceeded the totals for ‘he same period during any of the last six years, they added.

BARGAIN ROUND TRIP FARES NEXT SATURDAY CLEVELAND 54.30 Leave 10:00 p. in. or 10:50 p. m. Return on any train until 3:00 a. m. Monday. Coach service. DETROIT $4.50 TOLEDO $4.00 Leave 10:00 p. m. Return on any train Sunday. Coach service. NEXT SUNDAY ST. LOUIS $4.50 Leave 12:35 a. in.. 2:45 a. m. or 8:15 a. m. Return on any train same day. Coach service. CINCINNATI $2.50 tireciisburs*, 51.25; Shelbyville, C .15 Leave 7:45 a. in. Return on any train same day. Coach service. .A<k About Greatly Reduced Round Trip Week-End Fares to all points. BIG FOUR ROUTE

THE INDIANAPOLIS TIMES

expedition from the American Museum of Natural History. Lives of the dinosaurs are described in authoritative text. The book includes a geological time chart covering ,a cycle of almost 2,000,000,000 years, together with pictures of characteristic life appearing in all periods known to science. For the information of students who may have opportunity to study dinosaurs at first hand, the book lists natural history museums in the United States which display actual dinosaur remains. The demand for further information about these weird beasts which was created by the Sinclair dinosaur exhibit at the Chicago world’s fair led to the production of the book by the Sinclair Refining Company, New York.

F- flWllllP- *aj| ff jr & m IHP flflflllflflr HP If Iff f Iff f i ' T— i -iffl J3| Jj ’ , JfFT777®£/T[l I~T Engineering facts prove it. Experience in building nearly ten million cars confirms it. And the record of over 3,000,000 Chevrolet Six own- mg Hi 1 WtA A9 g |BB Bs|s ers removes any shadow of doubt about it: bI l||P§ mp 1 hJH jSffl w J SB gJi The only way to get real economy in a Hjflu 1 Bp I ifflßffil o S low-priced car is to insist on SIX cylinders and OVERHEAD valves. / SIX cylinders—no more/—because extra H "I"B tm IjHtH cylinders mean extra cost for gas, oil, upkeep and parts. OVERHEAD valves—nothing else!— for the same good reason that airplanes use them. And speedboats. And racing cars. They get the MOST power out of the LEAST gas. That’s why overhead valves are the choice leaders—and I^B CHEVROLET MOTOR COMPANY, DETROIT, MICHIGAN *i4A Compare Chevrolet's low delivered prices and easy G.IM.A.C. ® FULLY-ENCLOSED Hg 0 HORSEPOWER-80 MILES PER HOUR KNEE-ACTION WHEELS CABLE-CONTROLLED H SHOCK-PROOF H BODIES BY BRAKES H STEERING B FiSHER i > wm

NATIONAL HEAD OF AUTO TRADE RELIESON CODE F. W. A. Vesper Declares Business Control Will Endure. By Time* Special CHICAGO. May 23.—Sounding a note of optimism over the present status and future success of the motor vehicle retailing code, F. W. A. Vesper, president of the National Automobile Dealers’ Association and chairman of the national control committee, predicted that the willing 95 per cent will show the “chiseling” 5 per cent of dealers the errors of their ways in violations. Mr. Vesper's address was a high light of a meeting of some 500 dealers in the Chicago area in the grand ballroom of the Stevens hotel, the affair, including a dinner, being tendered gratis by the Chicago Automobile Trade Association and Chicago state code advisory committee. After sketching the origin of the code and conditions leading up to its formulation, Mr. Vespers said in part: “Regardless of the future of the NRA or the form it will take, our code is here to stay, because it is founded on the three principles of fair competition, the selling instead of buying of automobiles and a regular set of rules which if we play them, will bring results.

Enthusiastic Reception LATEST BUICKS Given New Goodyear Tire FORM DISPLAY

ENGINEERS SET RACE-MEETING Indiana Section’s Annual * Event Scheduled ior Tomorrow Night. Speedway race meeting of the Indiana Section Society of Automotive Engineers will be held tomorrow night in ihe Athenaeum, Massachusetts avenue, New Jersey and Michigan streets, and all race ! pilots, their mechanics and technij cians at the track are especially in- | vited, states Herman Winkler, section chairman. This annual race dinner-meeting is the high-point of the section’s spring season, which ends with the meeting. It is the most popular meeting of the year, and new cars, new features and ways and means of obtaining gasoline economy are to be discussed, with Lee Oldfield leading. Another speaker listed is Leon Duray. Louis Schwitzer also will address the meeting. Clessie L. Cummins, who is sponsoring the two Dieselpowered cars in the race, will give a brief talk.

Telephone Survey Shows Great Interest in ‘G-3’ Offering. Public interest has been aroused to a pitch rarely experienced by the tire industry over the advent of the Goodyear "G-3” tire, with tire sales j climbing correspondingly, a telephone survey of tbs country's ma ; or markets indicates. “Never before have I seen such a wave of interest in anew tire development on the part of the average driver,” F. M. Bancroft, manager of Goodyear Service. Inc., stated today in announcing the results of the survey. Following the introduction of the new “G-3,” which Goodyear tire engineers assert will g;ve 43 per cent more nonskid mileage at no advance in cost, sales executives in Akron telephoned key dealers and branch managers all over the country to learn local reactions. Mr. Bancroft explained. In every section, enthusiastic reports were the rule, he said. A dealer in Beverly, Mass., had to increase his tire sales force the first day. A Chicago house received ten telephone inquiries on the Sunday morning the announcement appeared. An Allentown <Pa. dealer’s warehouse withdrawals jumped 40 per cent in three days. The Jacksonville (Fla.) Goodyear branch reported that two Florida! dealers who have always handled competitive makes signed up to handle the "G-3” immediately after the announcements appeared.

.MAY 23, 1934

Pontiacs Also Shown by Central Company at Downtown Site. An attractive display of various Buick and Pontiac models are being featured all this week at the Denison Plaza, Ohio and Pennsylvania streets, by the Central Buick Company. According to R. C. rohn. president, ani C. Frank Wise, sales

manager. respectively, of the Central company, who are personally conducting this special showing, all four series of the Buick line, including the recently introduced 1 o wpriced series 40, are to be seen in this exhibit. “While hundred s visited our show rooms at 2917 Central

Mr. C'ohn

avenue to inspect, the new model, we felt that thousands of others who had denied themselves opportunity to inspect the line could more easily do so at this downtown location,” Mr. Cohn stated. “A wide variety of color combinations and body styles of the new 40 series as well as the larger models will be on display a this location for some time.”