Indianapolis Times, Volume 45, Number 299, Indianapolis, Marion County, 25 April 1934 — Page 4

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AUTOMOTIVE NEWS HIGHLIGHTS

DOLLAR VALUE OF AUTO SALES MOVESUPWARD Nearly One-Third of Loss of 75 Per Cent Recovered. By I cited Press WASHINGTON, Apri 25 —Annual dollar sales of new passenger automobiles declined 75 per cent from 1929 to 193 j. and recovered by 22 per cent during the year 1333, according to the monthly index of automobile sales compiled by the bureau of foreign and domestic commerce. Tiie trend of sales was sharply downward from 1029 through 1932 and the first four months of 1933, but the greatest drop occurred between 1931 and 1932, when sales decreased 43.5 per cent. The decreases between 1929 and 1930 was 35.5 per cent and between 1930 and 1931 was 32.5 per cent. The largest months’ sales show’n by the index, which is based on the 1929-31 average as 100, occurred during the peax season of 1929 when the index numbers were 168.8 for March, 232.7 for April, and 205 for May. Even after allowance is made for usual seasonal fluctuations the same three months of 1929 are still the largest with adjusted index numbers of 153.5, 154.5 and 146, respectively. Tne index is constructed from unit sales figures expressed in number of cars reported to the National Automobile Chamber of Commerce by individual companies which represent more than 95 per cent of all dealers’ sales. For converting the unit sales figures to dollar values an ‘index of monthly changes in the “average price realized” was developed, based upon the price of the most popular body type, and weighted by the monthly registrations for each make and model. The index numbers are based on average daily sales in dollars giving equal weight to all the days of the calendar months involved. NEW AID CHOSEN FOR CHEVROLET ADVERTISING Edward Hedner Appointed to Post of Assistant Manager. William E. Holler, general sales j manager of Chevrolet Motor Company, announces the appointment of Edward Hedner as assistant advertising manager of the company. Mr. Hedner, who is one of the

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oldest members ot Chevrolet’s central office staff, in point of service, succeeds F. A. Berend, recently named advertising manager of Pontiac Motor Company. The newly appointed Chevrolet advertising executive, joined the material control and e partment of the company in October, 1919, on

Mr. Hedner

the staff of the supervisor of material. Since 1928 he has filled important executive positions in the purchasing department of Chevrolet. Under his supervision came the purchasing of productive material and accessories, including the major portion of the advertising and sales promotional material used by Chevrolet.

■ (■ fl WMf • i & ASF' J ' jm art v| 9 A *3 • & £L Listen to London, Berlin, Pans, Rome, Russia, Madrid, Buenos Aires, etc- etc- ; ■ Never before so many new thrills in radio! j |kl jj I Tune-in, regularly, clearly and at full roar: Am 11 volume , foreign stations throughout t! - .Ml ||| mVm world as well as your favorite Americ; ’ //-iv- n Radun/lujtjed I ai* 'twmi *.!.. "Vr de.tij ,I K fi ii —l separating foreign stations. Tone F ' * .fgpVfa* aCr/ Wfl Speaker, Automatic Volume Con- 3 ' trol. Illuminated Station Recording .f~ 7~ ~ Z^_ Dial, PHI LC O High-Efficiency V IU v ‘AM \A* WA _.. . . > Tubes and other big features. At- £-5 ~~ ~ —k. ,* - PHILCU 44 B tractivesix-leg jIU "Tnm ' gul n umt pewrrf-I PHILCO cabinet of / fls \Vf | 111 /T/jfrJ All-Wave radio matched woods daacribod at richt. with hand- OtISI CH Y} i5£=SP ll <'* sMr SdCOO rubbed inish! Baby Grand cabi- U A sensational W■ ■ ■ llHttjlß ~ ~ ~ —dgTW _ net w raiue! ’Waammm*' #”! RICH & CO . PAYMENTS fHP 1524 X. Illinois RI. 2876 <|p

DESIGNER OF AUBURN 1934 MODELS VIEWS WORK

Jerry Vultee, designer of the world's fastest transport airliner, is shown inspecting the stream lines of the new Auburn. His experience was used in designing the new 1934 Auburn models, according to Earl Schott of the Schott Automobile Company, local distributor, 2 004 North Meridan street.

GRAHAM OFFERS ANOTHER MODEL New Supercharger Eight Lower in Price Than Custom Car. By Times Syr rial DETROIT, Mich.. April 25.—Robert C. Graham, executive vicepresident of the Graham-Paige Motors Corporation, announces the introduction of a new’ eight-cylinder Graham car equipped with supercharger, to sell at a price substantially below that of the supercharged custom eight which received such enthusiastic public reception at the automobile show in January. The engine of the new model is the same size as the Graham Special eight, except that the cylinder bore has been increased to 314 inches. Because of the great increase in power accomplished by the supercharger, which steps up horse power from 95 to 135, the new model will carry a larger transmission, propeller shaft, rear axle and other vital parts. Down draft carburetor, counterbalanced crankshaft and sturdier construction at other important points in the motor and driving mechanism are included in the equipment for the new car. It will have the characteristic streamlined contours of Graham design, and will be available in a variety of color combinations and several body types, including a coupe with or without rumble seat, convertible coupe and six-passenger sedan. Production of the new model is under way, Mr. Graham said and deliveries will be started in a few days. Collects Alaska Plants A British woman has just returned from Alaska where she gathered 700 specimens of Arctic plans for the Royal Herbarium of Kew, England.

Hudson and Terraplane Sales Mounting Rapidly

By Times Special DETROIT, April 25.—Sales of Terraplane and Hudson automobiles are higher than in any week since May 31. 1930, according to Chester G. Abbott, general sales manager of the Hudson Motor Car Company. Commenting on the figures, Mr. Abbott states: “With our sales rapidly approaching the highest in our history, we can look back over a, period of fourteen weeks and witness an interesting and steady gain. With one exception, every seven-day period has shown a material gain over that preceding it. Sales for the first of April were more than double those of the first week of March, and nearly ten times those of the first fveek of February. “Os particular interest is the fact that the gains come from all over the country. They are not confined to any definite locality. In New York, for instance, the gains last week over the week before showed an increase of 75.3 per cent. In Boston, in spite of the fact that sales have been running extremely high in proportion to the rest of the country, the gain was 45.5 per cent. In Cleveland, 42.8; Detroit, 27.4; Los Angeles, 21; Milwaukee, 32.4; Philadelphia, 51; Pittsburgh, 21.1, and Rochester, N. Y., 80. “Reports which reach us from all sections of the country, indicate that the basic industries are improving rapidly. This, of course, invariably stimulates automobile sales, and in turn, automobile sales react upon the basic industries in a favorable manner, so that once the cycle has started, it is apt to proceed over a considerable period of time. “From our observation, and from the strength of demand for our own product, we have sufficient evidence to be firmly convinced’that the momentum of the recovery movement is now tremendous. There is scarcely a dealer in our organization who has not felt the results of improved conditions.”

‘We now have 20.000 persons at

THE INDIANAPOLIS TIMES

, "•

Chester G- Abbott

work, whereas a year ago we had about 4.000. Our pay roll is running about two and a half million a month as compared to a half million a month a year ago. We are selling about five times as many cars now as we did in the corresponding period of 1933, and by May 1 we will have made as many cars this year as we did all of 1933. As far as exports are concerned, from Jan. 1 up to April 15, we exported approximately four times as many cars as we did a year ago and our unfilled orders on hand are approximately five times as great now as thev were at this time last year.” coßNsry! Instantly relieved, pte* quickly, safely removed, m, t-\ B%r ® 0&L. Put one on—ths !/; SChollS * <n - J"' Zmo-pads everywhere

DODGE REPORTS LARGEST SALES IN EIGHTYEARS Total of 7,384 Vehicles Disposed Os in First Week of April. By Times Special DETROIT, April 25.—Dodge dealers’ retail sales of passenger cars and trucks for the week ending April 7 set anew high mark, according to a report just issued by A. VanDerZee, general sales manager of Dodge Brothers Corporation. During the six-day period, Dodge dealers delivered 3,474 Dodge passenger cars, 2,793 Plymouths, and 1,117 Dodge commercial cars and trucks —a total of 7,384 vehicles. According to Mr. VanDerZee this latest delivery figure, topping the business of the preceding week by 10.9 per cent, is the highest recorded since July 31, 189fi; it also marks the twelfth consecutive week during which 1934 sales by Dodge dealers have increased progressively from week to week, as well as exceeded sales during corresponding periods of 1933. Retail deliveries by Dodge dealers since Jan. 1 amounted to 24,281 Dodge passenger cars, 20,163 Plymouths and 10,646 Dodge trucks—making a total, for the first fourteen weeks of the year, of 55,090 deliveries, as against 21,501 deliveries made within the like fourteen weeks of 1933, an increase of 156.2 per cent. One statement in Mr. VanDerZee’s latest weekly sales analysis is of interest. It is to the effect that, as far as Dodge is concerned, recent price adjustments appear to have induced no noticeably untoward consequences on sales. Fish Have Poor Hearing Tests indicate that fish have poor hearing.

A. 99 Million Foot-Pounds* ■ *\ Amazing as it may seem, there is enough energy V l|||i i stored up in a single gallon of the powerful new V iffpyi H-C, if ’ t fully utilized *, to hoist the world’s I y,U\ : \\ tallest building 1 % inches in the air. Here is more l|p|' ' power for your car than you ever dreamed could be IV* < iJ?P|P \#^\- \\ found in a gallon of gasoline. Here is the power that \\ will give you surprising mileage. And with this \ \ power is combined high anti-knock, quick starting \\\\ \ and flashy get-away. All at the price of regular % V wßm\ gasoline! Try the new, powerful H-C for 30 days in lllfp^\Ur\ your car. All we ask is that you keep a careful record of the results. Ask the Sinclair dealer for a folder which will fully explain how one gallon of the new H-C could hoist the Empire State Building 1 % inches. ‘ \

AGED WOMAN KILLED BY CAR; DRIVER HELD City Resident, 73, Victim in County's Thirty-second Auto Fatality. Injuries received when she was struck by an automobile as she crossed Illinois street at Twentyseventh street last night, proved fatal to Mrs. Rowena Smith, 73, of 15 West Twenty-seventh street. The death was the

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thirty-second automobile traffic fatality of the year in Marion county. James McNaught, 18,

of 1124 Broadway, driver of the car, was held on charges of involuntary manslaughter and failure to have a driver’s license. Police were told Mrs. Smith became confused and stepped into path of the car. She had lived in Indianapolis thirteen years. Surviving are two sisters, Mrs. Josephine Gardner, Indianapolis, and Mrs. Clara Layne, Wichita, Kan.; a nephew, Frank C. Gardner, and a niece, Mrs. Amy Boner, both of Indianapolis.

DEPRESSION ROUSES CHURCH, SAYS PASTOR The Rev. Reuben 11. Mueller Talks at Rescue Mission Meeting. The problems of depression have shaken the church from its lethargy, the Rev. Reuben H. Mueller, pastor of the First Evangelical church, said at the forty-first anniversary celebration of the Wheeler City Rescue’mission last night. The ceremony was held at the First Baptist church. “Many people do not know where to put their faith. The church will rot fail them,” he said. “We have the word of Christ that nothing shall prevail against the church.” Buick Caravan GRAND RAPIDS, April 25.—Buick Motor Company has started a caravan of its new models to visit Buick dealers.

GIRL SEES AGAIN

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The eye specialists who sixteen years ago decided that Gertrude Museir would be permanently blind as a result of infantile paralysis apparently were a bit short-sighted themselves. For Gertrude, educated as a blind girl, by a seeming miracle has regained her sight. Now 21, she is shown knitting at her Flushing (N. Y.) home shortly before she was taken to her first baseball game.

NORTHWOOD CHURCH TO HEAR EARL CRAWFORD Legislator Will Address Fellowship Group Tomorrow. Earl Crawford, speaker of the Indiana house of representatives, will address. His subject will be “Religion and Today.” The midweek fellowship dinner of the Northwood Christian church at 6:30 tomorrow night. Kenneth Parker will preside. The Rev. FT. Melvyn Thompson, pastor of the church, will lead devotional exercises. A special musical program will be presented under the direction of Mrs. Carolyn -Ayres Turner. Dinner will be served by the church women’s council.

APRIL 25,1934

RGTARIANS HEAR GARDENLEADER Success of Relief Project Explained by City Director. Gardens under supervision of the Indianapolis Community Garden Association last year turned out produce worth $75,000, Mrs. Parry O'Neal, director of the project, told members of the Rotary Club in an address at the Claypool yesterday. The project was begun. Mrs. O'Neal explained, * ith the view that it should be regarded as a relief measure and that the response was surprising. She credited its success to widespread co-operation from firms and agencies. “I am sure that many of the workers felt that it was a very worthwhile summer,” she added.

Vlv Corns Lift Off-No Paire Hard corns, soft corns, corns between the toes, and calluses lift right off! You’ll laugh—itls so easy and doesn’t hurt a bit! Just drop FREEZONE on any tender, touchy corn. Instantlyit stopsaching; then shortly you just lift that old bothersome corn right off with your fingers. It works like a charm, every time. Seems like magic! A bottle of FREEZONE costs a few cents at any drug store. Try it! FREEZONE