Indianapolis Times, Volume 45, Number 263, Indianapolis, Marion County, 14 March 1934 — Page 2

PAGE 2

Count the "Fashion Points" in these Windblown Hats! L Spring Flower Trimmed 2. Off-the-Face Softness & 3- Modern Streamline - Smooth , Supple Lightweight , Comfortable Materials J f We’ve got everything for spring in this group of F'rFs WsSjiS certified hat fashions. It’s a collection to make * smart women restless in their old winter hat, and turn to spring with added zest and a bright outlook on life. Brims, off-the-face styles, sailors, breton sailors and baby bonnets get ahead to hypnotize Vs y° u with their sweet flattery. J -r sl.9Bjfl!l^ B i ' ' "C -4. r- y Are Less / j Expensive” -•- Jt x ag=~-' ■ >€= . ■ ) e=^rr-Trr ie r=rr-srr- it —y , c jg== Its Suit Time r ... and We Are Ready with New, Smart Suit Fashions The Man sh are roti -y our •'•'■>> >;;::>. made of tweed ’4 ffi ' _ t , Jfijjffi or wool fabrics. You'd fmd the trim, slim vl JjMsjMt , /'*£ Hi§Ts lines of the windblown silhouette well suit- *“* wHI^Hp ed to you. And the colors, either navy, gold, grey and brownish mixtures have an out- . door tang that'll go to your head. They're trig and tailored in all the well bred traditions for spring wear. • The sooner you choose your new spring i ' suit from these “blue bloods'* of the sash- j ion market, the smarter you’ll look in the | . Easter parade and this spring. / / A } —Downstairs at Ayres. j j / ) X X =?fc-. —■.■X==3fc==: X - X

AYRES + DOWNSTAIRS * STORE _ ; : ; c . -

THE INUIAMRJLiy 'L'lMty

If You're Fashion Minded.... If You're j Budget-Minded .... then Hurry to N \ ~ T fe ; Ayres Downstairs Tomorrow to Choose from a Grand Assortment of New fee Easter Frocks , ,fl ... Fashions to Take You * / ’ We’ve hundreds of new Easter frocks in the correct fashions ™ || hWm fe for spring ... in women’s and misses’ sizes. Every fashion de- S§, tail is represented ... every spring worthy color, even the very [ | newest of the new is represented. Jacket frocks, plaid tops, /"'fe j \ \ navy with white, black with white and all the others that f \ \ you’ve read about in the fashion magazines, are just ‘a’waitin’ ■ g gfr

Dozens of Styles to Choose From! 5 SILK " Wm Blouses fflSK' Your New Suit It's “blouse ’em time” Downstairs at Ayres. Where you can find the f**OM #% correct, smart, new blouse to “go |M |T Jk with” your new suit. A fine group PB Ij of stripes in Mexican colors, beige, white, peach, cream, navy, dots, checKs, plaids and aquamarine. Sizes 34 to 40. Others m Taffeta, Organdy and Linen. E A F LJ —Downstairs at Ayres. C A\ V* M ■_■ J- —• 1-™ 2uT/^^ pn® for this New C'i KABO | p| Combination ,y? 2-\\ay I of Lastex! iJ retc^* For smooth curve control try this KABO all-in-one garment that’s made of genuine lastex with a Swami uplift bust. It’s a brand new creation that’ll help give young figures or figures that like to look young the new silhouette spring 1934 demands. Small, medium and large sizes. ' —Downstairs at Ayres.

TO AYRES DOWNSTAIRS

* For FASHION and COMFORT (American Girl SIIHOU-WELT As Light and /CA *]W" IV Sturdy and Dainty as a ml !■ |IJ Strong as a Dancing II MI Walking Slipper! JM- JI. v-/ Shoe! s4s / It’s going to be an exciting spring . . . for spring shoes take the spotlight in f M the foot race for chic. You’ll find this year demands a definite shoe for each " ” costume and we know of no better shoe than our American Girl’s. For . style, for expert and lasting workmaneach costume and for graceful lines . . . smart women choose American Girl’s every time. There’s a shoe in / f group . . . get yours now for the East- 1111? Colors: Styles: Black Oxfords Brown Pumps

.MAIvLII 14, IJO4

FOR EASTER FASHIONS