Indianapolis Times, Volume 45, Number 259, Indianapolis, Marion County, 9 March 1934 — Page 2

PAGE 2

* "Spring Fashion Week"^ A navy blue jacket type dress An utterly adorable pencil A best seller. Big dots on Here's a spring beauty in Smart women get into the Smart women prefer a beige A navy jacket suit that will A 2-piece suit that's an eyewith white pique detachable stripe with splashes of bright navy blue with plain jacket rose beige. Has % length navy blue coat with ascot tie coat with fur trim for the suit your taste for smartness catcher. Note the collar and cuffs. Remove the red to add color. Notice the and large organdy bow lends sleeves and a charming white trimmed in galyac. It has Easter parade, especially since and thrift. Note the wide streamlined conr that fits jacket . . . you’ve another sleek fitted lines of the a note of glamour to waffle weave pique neckline those cunning Russian lines it’s very smart and inex- windblown, fur trimmed col- slick as a whistle and the smart dress $7.95 skirt $7.95 youth $7.95 trim $7.95 also $16.75 pensive $16.75 lar $16.75 huge fur cuffs $16.75 SATURDAY REVIEW OF SPRING FASHIONS New Streamlined Dresses tt New Coats I r ySr T Wa^r: Daytime Frocks Crepes for SDOrtS OT Dr6SS J§*# ill Afternoon Frocks F Heavy Sheers lUt OpUMS Ul C> \> W~ Business Frocks Ribbed Sheers **y / I Sundau Site Types M * P?" n fT % @ Mbs ]jf 5 S M% / S Jacket Types Jm Combinations I I *" ** Spring Tested Fashions! Most every one has had a successful start toward spring by appearing in our spring fashion show Thursday ... and every one was gloriouslv received with Oh’s our n ™ s P rin & coats are slim - trim and slick as a whist,e and We ’ ve specialized in spring suits this spring... and we know „„ i *i ♦ • * J • r , , . .. . j * a- o a readv to score a huge triumph in the Easter parade. Stream- <| everything about them that’s to know. They’re streamlined and All SOl man} excited adjniieis. We\e gathered together this great selection of correct jj ne silhouettes, windblown details are the outstanding rules !; and have windblown details. Others rush into the fashion fashions for spring in women’s and misses’ sizes. With every fashion detail and every spring for smartness. In swagger or casual styles with decidedly ; picture with severely Russian Cossack lines. And still others color vou’ve seen in fashion maffayinpss and that vmi’ve ivieheH for Will-™? TTiivrvf Rofnvo fitted lines. Some have cape effects. Tweeds, tweedy fabrics ! depend upon their sleeve interest and bright colors to capture u Ct I r yOU e seen in iasnion magazines ... and mat you \e Wisncd lor. xiuiry. MUll y . Ketoie an( j woo j crepes in Women’s or Misses' sizes. ;■ the fancy. Sizes for Women, Misses and Juniors. our complete selection is broken! —Downstairs At Ayres. —Downstairs At Ayres. jl —Downstairs At Ayres. > IT PAYS TO BUY QUALITY HOSIERY I 1 You Get Extra Quality and Beauty Choose lrr.9ul.rs ol in This Pre-Easter SALE! REAL SILK mSmr ,? ureSilk & m DeLuxe Chiffon Hosiery Lingerie /vJX /Trjr\ „ , , .... Ml" y / • chemise a afl 0* m 1 les, it pays to buy quality hosiery such as our Real Silk MmmMw* J / pajamas ft M Iff /I 4 DeLuxe. YouTl get more “EXTRA” mileage, more sheer MW / gowns tj? | ,0“T pYj \ beauty, more beautiful hosiery shades at a cost far below _ f\ 5*25. ■, ■ V > A j\ \ the average. Real Silk DeLuxe are made from the fresh- H#* / . / dance set, m J est of silks, by the latest methods of manufacturing and HL / A i Panties d*i nj Jr v \ fSS& protected by those 10 nation wide famous Guardsmen to %. f AISO Petticoats at 3>|.04 / \ % ■ \ beauty that all you wise women know about by heart. ' E..ry S ara,eni h mad. of pur. s ,ik 0r... of e*e.i- i/f 1 /MSS f 1 \ V noose from all the brand new spring hosiery shades in Pik I D Y x> ? lent quality. The tailoring and style of each gar- \ / 'll 1 )| sizes from S'/l to 10. —Downstairs At Ayres. " £■£.<*■ ; ; ment is superb .. . and the laces are so frothy and t ||l \ ; ;• j utterly feminine they’ll take your breath away. You’ll fy, nfc 'X IV. , J, ;v’\ y y - ■ ■ ■ ■ 1 1 .—-j. - 1 nd your s ' ze h,ush rose or w h‘f e fr°m some 2400 e|i\l . >-A ' \ \ brand new, fresh, clean garments. J.Y Spring Handbags VHZ B emb®rg sii P s . .. ., $j .59 To "Go With" Spring Clothes •%£ j. • Navy \ —Downstairs At Ayres. ' S | ?eatilers'^r^Datent e *iea?her” v w There's a Definite Shoe for Every Costume— ■ under arm styles. All the spring tested Iv/ ,11 r- JiL n - Li A a r\ H colors, too. red, navy, beige and black. and You II Find the Right Une Among Uur __ w , .*— — r ~ t T ki Th * s Pi s ture . H L at New "Corliss" Shoes |IN?i_KABO-ETTE $2 49 /W *a* $J' 95 • Brasseleffp A demUre hat go6S . SOphistiCate and be - Th. trend r. better form in- dressing makes mm u comes utterly beguiling. Here’s a big hat % women more fastidious in their choice of shoes. . • ,-1 . Ti- i:„„ \ m They want a definite shoe for each costume. fIL __ V A V n| ,fLf, ,1 All J n no r’armant 1 a com^ol t of a beiet. It es \lj They want a tailored shoe, a dress up shoe, ■ 1 UUIIIIUI /All-in-wns Vjarmsnr f| a^t You’ve no more uncomfortable digs ||| skr J sportsy type of shoe and of course an oxford. , * , . . . , | M ytTrirTMi? • “Corliss*’ shoes are made for smart women H ■ d? in back to remmd you you re paying with a flair for thrift and value. Choose yours 1 % •MXJ for the flattery of a wide brim. And you tomorrow for the Easter parade and for early ■ I look, in it, as a woman can only in a pic- (|i/i Made of “lastex” that stretches two ways and can’t “ride” up. That’s why , ~ • j u J p. Blue Rough Leathers this garment has created a sensation among the youthful women around tUTe liat. JN Ote nOV the Wide Dand CI’OSSeS j§|L ,■ Black Kidskins .HU,.: yj* town. It gives them all the freedom their active young lives crave and at the .i , , , i, ~ • A t A J time it keeps them in shape for one thrilling fashion success after the Smartly On the Side to Catch ail the \ Ties Hi \ ■ other. Small, medium and large sizes. , ~ \ Wm Gray p,, mnG H II glances from the envious. \ Wk Patent pumps J ■ NOTE: Tomorrow is the last day to bring Your Corset prob- ' -Downstairs At Ayres. \® % While Straps -. * m H lems to Miss Swanson. Expert corsetiere from KABO. No 1 assS . r toi _ A4 . . JB obligation whatsoever. —Downstairs At Ayres. —■ —i ■■ i iWM ’ 1 —uownsiairs At Ayres.

AYRES * DOWNSTAIRS * STORE

THE INDIANAPOLIS TIMES

.MARCH 9, 1934