Indianapolis Times, Volume 45, Number 251, Indianapolis, Marion County, 28 February 1934 — Page 6

PAGE 6

AUTOMOTIVE NEWS HIGHLIGHTS

EVOLUTION OF MOTOR CAR IS TOPIC Story of General Motors for Twenty-Five Years by Arthur Pound. The evolution of the gasolinedriven automobile and its transition Into a present-day American necessity, changing our entire social and economic life and creating the largest of industries, are described by Arthur Pound in "The Turning Wheel," published by Doubleday Doran fc Cos. Sub-titled “The Story of General Motors Through Twenty-five Years." the book is as much'a history of the automobile industry as of a single corporation. It pictures man’s struggle for selfpropelled vehicles, beginning with the first crude mecanisms invented near the opening of the Christian era, and continuing down through the ages to the latest radial motors. It summarizes the history of transportation as symbolized by the revolving wheel, which the author considers one of civilization’s foun-dation-stones. The parts played by leading characters in the automobile drama are depicted. Detroit's Role Described Mr. Pound has inclined toward philosophical idustrial history since “They Told Barron" appeared in 1930. He had previously written “The Telephone Idea,” "The Iron Man in Industry” and other industrial and historic works. Analyzing the growth of the industry. the author says Detroit became the capital of American motordom largely because Oldsmobile s success made it easeir for pioneer manufacturers to obtain financial backing there than elsewhere in the United States. Vividly the book pictures man’s early attempts to ride. Floating logs, coasters, and horse-drawn sledges were the first vehicles. Ox-carts appear, and golden-wheeled chariots drawn by prancing steeds; stately ccaches wind along the roads until crowded back by bicycles, automobiles and sky-sweeping airplanes. Nation Made a Neighborhood But the automobile has geared America to the gasoline engine, Mr. Pound indicates. The motor car has set the pace for family, schools, church, and business. It has made the nation a neighborhood. The history focuses the spotlight on General Motors as an outstanding. progressive organization, whose growth parallels the development of the industry from the days when Oldsmobile began quantity production. The Duryea brothers. Henry Ford, El wood Haynes, R. E. Olds, and Alexander Winton play their parts in the book along with W. C. Durant, Henry M. Leland. Charles N. Nash and Walter P. Chrysler. Some of these men. from the start, were rivals of companies now included in the General Motors fold. Others were trained in General Motors units.

SCHOTT STOCK OF USED ; CARS TO BE LARGER Company Proposes to Keep 250 On Hand as Minimum. The Schott Automobile Company. | and strifcutors for Auburn and Pierce- ! Arrow automobiles, with sales rooms j a 2004 North Meridian street, an- j r.ounce plans to offer Indianapolis tuvers of used automobiles a larger variety. According to Earl Schott, head of the firm, it is planned to carry a regular stock of approximately 250 cars at all times, so that the public may have a wide choice of types and price levels. JOINS ADVERTISING FIRM J Stirling Getchell. Inc., Employs J. C. Goldrick. J. C. Goldrick. for many years j public relations counsel for John N. Willys, and the Willys-Overland j Company, has joined the Detroit office of J. Stirling Getchell, Inc., it i is announced by Harry Bercovich Jr. publicity director of the organ- , ization. Mr. Goldrick has been in the ad- j vertising agency business for more' than ten years. He was at one time city editor of the Toledo News-Bee and was also on the city desk of the Springfield News. As publicity head of a Toledo advertising agency, he directed many well known national campaigns. J. Stirling Getchell, Inc., is advertising counsel for the Plymouth and De Soto Motor Corporations. SALES AREA EXPANDED Twenty-Three Counties Taken Over by Graham Distributor. The Newby Motor Company, Graham distributor. 1033 North Meridian street, joins the ranks of the larger Indianapolis automobile distributors by acquiring sales rights in twenty-three additional counties in central Indiana. This organization, which is headed by L. L. Newby, is formulating plans to take care of the necessaryexpansion program. More space has been leased next to the present 1 location to care for storage, displaying of new cars and the service department.

Nervous, Tired, Dizzy

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over the country praise it as does Mrs Charlotte Luken of 105 Pleasant Ave Terre Haute, who savs “I as very nervous, tired and %-earv all the while I had headaches and dtizv spells—did not feel well at all. I used •bout three bottles of Dr. Pierce s Favorite Prescription and it rid me of the nervous condition, relieved me of the headaches ana I felt better in every way." Write Dr. Pierce's Clinic Buffalo, N. Y. New me. tablets 50 eta., liquid $1 00 Large Übs. OS liquid, $1.35. “W Do Our Part." •-Adverti cement.

CHRYSLER PRESENTS SIX-CYLINDER CAR IN SEVEN BODY STYLES

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Shown above is the new 1934 Chrysler Six four-door sedan, which is on disjplay at the show rooms of C. H. Wallerich. Inc., 950 North Meridian street, distributer for this territory’. This model, which is mounted on a 117-inch and 121-inch wheelbases, features seven different body styles and offers individual front wheel springing and floating power.

PONTIAC ADDS TWODEALERS Thornburg-Vollrath, Arnold Companies to Sell Cars. Appointment of two new’ Pontiac dealers for the city was announced recently by the Indianapolis zone office of the Pontiac Motor Company. These two dealerships are headed burg-Vollrath Motor Company, Inc., 328 North Delaware street, and the Arnold Motor Company, 332 North Capitol avenue. These two dealershrips are headed by L. Park Thornburg, John Vollrath and E. W. Arnold, respectively. Each comes to Pontiac with plenty of automobile experience in the retail field, and possesses a wide acquaintance in Indianapolis due to their past activities in the city automobile field.

City Pontiac and Buick Chief Widely Experienced

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W. L. Pavlovski

PENNZOIL ADDED TO PERINE FIRM'S LINE Marion County Distributor Rights Granted. Announcement of the appointment of the Perine Oil Company. 1123 East Twenty-fifth street, as Marion county distributor for Pennzoil motor oil is made by O. B. Perine, president. Mr. Perine founded the companybearing his name four years ago, as distributor for Mid-Continent Petroleum Corporation products, after being associated with the petroleum industry for more than a decade. According to Mr. Perine, “this new line of motor oil greatly widens the scope of his company in the local oil field.” BOARD SPEEDWAYS END Altoona (Pa.) Track. Last of Kind, Idle Since 1931. There are no board automobile racing speedways operating in the world today. The mile and a quarter plank oval at Altoona, Pa., last of the wooden “saucers,'’ has been idle since the fall of 1931 and the many new speedways planned for construction within the near future will be of permanent substance, such as asphalt composition and similar surfaces. Low Gasoline Mileage The Pope Toledo, a car manufactured in 1904. a five-passenger open touring, with no windshield, would go 100 miles on five gallons of gasI oline. Autos Only for Royalty In Nepal, a country on the southern slopes of the Himalayas, only i members of the royal family are permitted to own automobiles.

is THERE ANYTHING WORSE THAN A BACKACHE? A continuous backache takes all the joy out of living. If accompanied by irregular urination and a tired, nervous feeling, backache may be caused by kidney or bladder trouble. Diurex Pills will help vou as thev helped Mrs. Lillian Noble. Greenock. Pa. She says: "Diurex will help anv one suffering from a backache caused by kidney trouble I have taken two boxes of Diurex and my backache is almost gone. I would pay. gladly, twice as much as you asic for Diurex. if necessary because it is a wonderful medicine." a*Si)

BUSINESS GAIN NOTED BY CHEVROLET DEALER Bob Johnson Announces Sales Reach Record High. Further indications of better business and increased demand for automobile transportation is cited by Bob Johnson, president of the

Johnson Chevrolet Company, Meridian and Eleventh streets, w’ho I states his organization is enjoying a record month. To date, the j company has registered 150 new’ and used car sales. “Complying : with this added ! activity, we have ! made much improvement in our ! sales and service

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departments, as well as increased our personnel, and believe we are in a position to cope with this increased buying activity and give our patrons better and more satisfactory service,” he said.

Served in England and Poland and Several Large U. S. Cities. W. L. Pavlovski, zone manager for Pontiac and Buick in Indianapolis, joined General Motors Corporation July 16, 1925, and was assigned to the far eastern division. This was before the days of many assembly plants, when complete cars were shipped semi-knock-down all over the world. In January, 1926, he became manager of the far eastern division of General Motors Export Company, located at New York, supervising all far .eastern sales and distribution. In July, 1926, he was sent to London to organize the London branch of General Motors Export Company, as a clearing house for Europe, India. the far east and Africa. When Vauxhall Motors, Ltd., was purchased by General Motors Corporation he organized and developed Bauxhall Exports. In April, 1928. he was assigned to Poland, as managing director, and organized and developed complete assemblyoperation for General Motors lines. In August, 1930, Mr. Pavloski returned to the United States, and joined the Oakland Motor Car Company. He was assigned to the Cleveland zone in December, 1930, as manager. In January, 1932. he became head of the Chicago zone, whicn is the largest and most potential of any zone in the United States. With formation of Buick-Olds-Pontiac Sales Company, he returned to Cleveland as zone manager. In 1933 he was assigned to special activities out of the central office, and in September, 1933, did special organization work in New England, later coming to Indianapolis. He became assistant zone manager for Pontiac and Euick in Pittsburgh on Nov. 7. CITY SALESMAN WINS Shell Petroleum Representative Awarded S2OO Prize. Winner of the S2OO salesman’s grading contest during 1933 in the Indiana division of the Shell Petroleum Corporation, is M. L. Nelson, Indianapolis representative, according to W. C. Manville, division manager of this territory. A complete competitive checking was made on the respective showing of each man eligible for the contest on the entire line of shell products, and Mr. Nelson was announced the winner only after it was definitelyestablished that his record was outstanding. Mr. Manville asserted. Tow Line on Frame When towing, the line should be fastened to the frame and not to the bumper. 800,000 Autos With Radios More than 800.000 radio sets were installed in cars during 1933.

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You’ll sav it’s amazing what a couple of HILL'S COLD TABLETS and a couple of glasses of plain water, now and then, do to a cold. Relief is QUICK AND SURE. Because HILL’S gets at the root of the trouble and does three things necessary to break up a cold. Banishes poisonous matter from system. Checks fever and

THE INDIANAPOLIS TIMES

FIRST OF NEW CARSmUCED Michigan Governor Present as Oldsmobile Six Output Begins. Production of the new low-price all-feature Oldsmobile six-cylinder , car has begun at the Lansing plant, : according to Charles L. McCuen, ! president and general manager of the Olds Motor Works, states L. C. Burnett, manager of the Indianapolis zone office at 1302 North Meridian street. Present .when the first car came i off the assembly line w’as Governor ! William A. Comstock of Michigan. ! The new model is in addition to the Oldsmobile straight eight, which has been in production since the first of the year. Governor Comstock, in a prosperity message to the nation, expressed the opinion that the new six w’ould prove a welcome addition to the manufacturing activities, not only of the state, but of the country at large. The automobile is the largest purchaser of gasoline, rubj ber, alloy steel and malleable iron, mohair, upholstery leather, lubricating oils, plate glass, nickel and I lead, and is a large user also of (several hundred other raw’, semimanufactured and manufactured materials, the Governor pointed out.

ROBINSON FIRM ADDS TO SALES PERSONNEL Buicks to Be Handled by Frank H. Johnson. Frank H. Johnson, well known to the motoring public of Marion county has been added to the staff

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of the Robinson Automobile Company, Buick-Pon-tiac dealers, 1018 North Meridian street. G. Kaspar, sales manager, announces. Mr. Jchn s o n’s association with the automo ti v e business e x tends over a period of twenty-two years, half of which he has spent with the Buick line. Mr. Kasper

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states that Mr. Johnson’s sales activities will be entirely in the Buick department of the Company. OPPOSES ROAD RACING Jeopardize Public Contest Board Chairman Asserts, Road races and endurance tests on public highways are frowned upon by the contest board of the American Automobile Association, governing body of auto racing in the United States. “The highways,” says Captain Eddie Rickenbacker, chairman of the board, “are for use of the public who should not be jeopardized by stunts and races outside of the real of safety speedways and supervised courses.” DE PALMA STAYS FIT Driver, 50, Will Take Part in Race at City Speedway. Ralph De Palma, who at the age of 50 will drive in the 500-mile speedway race at Indianapolis May 30, says he keeps in shape for the long grind “by eating the right foods, getting plenty of sleep, working out in the gym every morning, and generally taking as good care of my body as I do of my expensive racing motors.”

eases away ache and pain. Fights off cold germs. You feel like anew person in a jiffy ... and your cold goes in a day. A cold is too serious to trifle with. Get rid of it this PROVEN, FASTER WAY. Ask any druggist for the genuine HILL'S CASCARA QUININE tablets M the red tin box.

HINTS GIVEN ON QUICK START IN COLDJfEATHER’ Releasing Clutch and Action of Accelerator Among Suggestions. This winter’s gasoline, with a volatility averaging in certain instances more than 50 per cent higher than any heretofore sold at the regular price, makes possible fast starting action in automotive engines. Probably every motorist knows that failure to use winter lubricants in conditioning a car for cold weather results in a stiff motor which the starter can not turn over speedily enough for easy starting, a drag which detracts from the quick starting advantage gained by a more volatile gasoline. How’ever, another hindrance to giving automobiles the maximum quick starting benefits of the gasoline is generally ignored—inefficient operation of the starting controls. Points Involved Two factors cause this neglect. Correct manipulation of the starting controls seems so simple as not to w’arrant further thought. Secondly, the difficulty of forming absolute rules, valid for all cars, usually discourages attempts to give counsel on the subject. Yet two such rules can be advanced. Releasing the clutch while stepping on the starter disengages gears in the transmission which are not free even W’ith the car in neutral, thus lessening the drag to be overcome. The second rule applies to all cars save those relatively few ancient models having no accelerator pump and a few' modern cars with starter and accelerator combined. This is to depress the accelerator quickly a few times before using the starter. Vapor Formed in Advance Such an operation w’orks the accelerator pump, assuring the formation of gasoline vapor in the manifold even before the engine turns over. This procedure will promate immediate combustion. Another suggestion for the motorist is that he himself experiment to find the best use of throttle and choke for his car, as these elements may vary even among different models of the same car. By supplementing his experiments w’ith inquiries of his automotive dealer, whose long experience with a particular make of car is likely to acquaint him with the peculiarities in starting technique of various models, the motorist will certainly arrive at the most intelligent method of manipulating the starting controls of his car. Lights Required in Day Due to a typographical error in the statute, a Texas law in 1908 required motorists to burn their headlights during the day instead of at night. Graphite Helps Springs The springs of many old cars will be greatly improved by a dose of graphite between the leaves.

First Publication of a Masterpiece Held Secret for Nearly a Century

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Beginning Monday, March sth in The Indianapolis Times

ROOSEVELT PORTRAIT PRESENTED TO M’NUTT

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This original oil portrait of President Roosevelt hangs today in the office of Governor Paul V. McNutt. It was presented to the Governor yesterday in the name of the CWA workers at the Richmond courthouse. The portrait was painted by Robert Browm, Richmond artist, with materials furnished by the CWA men. It is the third portrait ever undertaken by the young artist, who has never been to art school, the Governor said. It was done without model after he had studied several of the popular portraits of the President.

General Electric to Make Intensive Sales Effort

Largest Campaign in Three Years Proposed for Home Appliances. Plans for the biggest sales campaign it has conducted during the last three years were announced yesterday by the General Electric kitchen appliances distributor at 943 Nt>rth Meridian street. Announcement of the campaign was made at the company’s annual convention held in the Travertine room of the Lincoln. The convention w’as attended by 250 salesmen, dealers and representaties of other sales outlets from the Indiana territory. Optimism which marked the convention w'as summed up by A. P. Head, manager, who predicted a tremendous buying urge on the part of the public during the next six months. “Our last year’s were far ahead of those for the year before,” he said, “despite the fact that unfavorable business conditions prevailed at the beginning of 1933. This year, January and February have been record-breakers. Now, w’ith general conditions improving, w’ith some ten billions of dollars which the government is spending on its national recovery program and w’ith numerous other evidences of increased business, w’e believe we are justified in launching the biggest sales drive in our history.” Increased advertising, augmented sales promotion, intensive sales training and new products were outlined at the convention. The 1934 plans for advertising were announced by H. E. Warren, sales promotion manager for the Indianapolis distributor. New sales ideas were presented through the medium of pictures and dramatic skits. Representatives from the national sales headquarters in Cleveland, who took part in the program, in-

cluded Fred Harvey and E. H. Wiggs. Others who participated were Paul Lewis, retail sales manager; Carl Schurmann. commercial sales manager. and the majority of the city General Electric appliance distributors personnel. GIRL SCOUTS TO MEET Troop 40 Members Will Gather for Luncheon Friday. The mothers’ committee of Girl Scout Troop 40 will meet at the home of Mrs. V. Clay Gullion, 3223 Guilford avenue, for luncheon at 1 Friday, followed by a business meeting. Gone, but Not Forgotten Automobiles reported to police as stolen belong to: Mamie Adkins. 1471 West Thirty-second street. Chevrolet coach, from in front of 1471 West Thirty-second street. Charles Ballinger, Martinsville. Ind., Chevrolet coupe. 247-756, from Martinsville. Ind. BACK HOME AGAIN Stolen automobiles recovered by police belong to: Walter Fodrill, Bloomington. Ind.. Chevrolet coupe, found at North and New Jersey streets. Ford coach. Ohio license, 68-893. found in front of 544 East Court street, motor number defaced, automobile stripped of rear tire, water heater and radio. Oldsmobile coupe. 1933 Pennsylvania license 0548-P. found in front of 3752 North Illinois street. T. H. Keelan. 61 W. Fourteenth street. Ford coupe, found at Illinois and Louisiana streets. r' ~ ——S Office Supplies and Equipment STEWARTS, INC. Formerly W. K. Stewart Cos. 44 E. Washington St. LI. 4571 — /

CHARLES DICKENS’ “The Life of Our Lord” An event of first importance awaited expectantly by the whole world. First publication of anew Dickens work in 1934 is something that could happen only once in a lifetime. This first publication will mean a “first edition” of a world masterpiece.

FEB. 28, 1934

SENATE PROBES ACTIVITIES OF SMOOTS SON Inquiring Reveals ExSenator’s Kin Was Airlines Press Agent. By United Frets WASHINGTON. Feb. 28.—Senate investigators are inquiring today into activities of Ernest W. Smoot, a former senator's son, as “press agent" for Western Air Express during the Hoover administration. Mr. Smoot is the son of former Senator Reed Smoot ißep., Utah), dean of the senate and powerful chairman of the finance committee before his defeat in the 1932 Democratic landslide. Testimony that young Smoot : sought to collect $15,000 in February. 1931, for services in connection with ' the airline s attempts to obtain a transcontinental mail contract was given the senate air mail committee by James G. Woolley, former vicepresident of the company. Mr. Woolley said he hired Mr. Smoot to head the News Alliance Corporation, an organization formed to handle public relations for Western Air. and paid the former senator’s son $2,500 of the $15,000 bill. He testified Mr. Smoot was put i on the airline’s pay roll when Comp- ! troller-General J. R. McCarl held ' up payments on the company’s conj tract on the ground it had submitted a high bid and was not entitled | to a mail route. Mr. Woolley said the former sena- | tor accompanied young Smoot on a visit to Mr. McCarls office. In support of his statement, "he produced the following telegram sent him on Dec. 9. 1930; "Still have general will approve your high bid. If he renders decision giving you contract under low bid, accept first checks under protest and file claim for the differI ence. This -oems like a foolish procedure but it is a precedent in the | general’s office and claims have always been paid. Feel nobody should bring pressure to bear on general this week. If nothing happens first next week, father and I will see McCarl again. (Signed) Ernest W. Smoot.” Bu?. ns Fatal to Hoosier B;/ United Press ANDERSON. Ind.. Feb. 28—Burps suffered by Golda Smith, 33, in explosion of an overheated can of gasoline at his home here, caused his death last night. WHEN VOUR DAUGHTER COMES TO WOMANHOOD Most girls in their teens need a tonic and regulator. Give your daughter Lydia E; Pinkham’s Vegetable Compound for the next few months. Teacn her how to guard her health at this critical time; When she is a happy, healthy wife and mother she will : thank you.. By actual record this medicine benefits 98 out of 100 women. Sold by all druggists) Get a bottle today* Lrtjdia E. Pinkham’S vegetable Compound OTXA, t HtDtCiMC CO IT** MASS.