Indianapolis Times, Volume 45, Number 235, Indianapolis, Marion County, 9 February 1934 — Page 2

PAGE 2

Our Spring Frocks Vi * ! . Follow Fashion in Every Line of Our New hv Three Distinctive Ways! T c nr ; na /. Modem Streamline— 4#pi Illy Windblown silhouette unbroken up and down l M // *"* 2. Medieval Details — \ I strel necklines. Friar's hoods, plastrons, cowl In Three Price GrOlipS—3. National Influence — f h§L My JT "W c Ls" Specially in colors, Mexican Bolero, Tvrolian f I I —1 9 •# am influence, unusual color combinations, gay and / i If m - ■pi | ■ •■ ■ I M a,trt - / It Takes a Little w j HatLikeThis Sl4 75-Si 975 / ; I \y y w p3L ~77f I ' ...to Brinq Out Our new spring coats have a definite mission in 7:L S' {( j *" y f L / J / /// I \\ . ~ * life ... to take you smartly and fashionably j / '! ‘ ‘ r [ss /// ! \ Ynnr Rza cf Points thru the coming season and to give you long MMmmmmk / / \ yt\ l(J/(/ / / IVJUI UC3I service and perfect fit. These definite aims are j§gHhK| ** J / / / ' X jC[ I carried out in each coat by having every new j / >/ \ fp=L\ —4 detail that fashion recommends. The new / \ ) | V u! fi Il£ j 2 ' streamlines, the contrasts, the mannish tailor- \| V / s^'JyWjfo ) 1/ i// 1\ H*jf C# ing. the tweeds and other fabrics and all the gay \,^ j \ 't=y£ / XJ // tx Hj new peppy spring colors. Sizes for women, / /aJs>' /\ You women can have anew look on life in one “Junior-Miss” Coats— m\\ I \' ■ J*'— ''' ';■/"'<<' ) ~—~\ y I A of these adorable off-the-face hats, ihe linTs C*/9 7" //i C//J 7T m/ llil / nl’vwXs. y )/A Xa / / are so soft that it’s “slyly revealing, highly be- e>l~./D 10 010./O W / / r * ■ coming.” See how it’s pushed back by the wind Downstairs a . yres. / - jl ■ ■-; • 0 - / tie ears” formed by tucks give it a halo. If / y\. j I you’re not a halo type .. . we’ve plenty other w _ i vv D-^|.^N>-.4-^yJ In I / becoming styles at this same low price. IOU Qj©t rrOTGCIGCI uGGUTy V jXXy V,,// I / / One-Day SALE! This February y , | Shoes if j/ \ /ji Brand new patterns and styles! Spring colors x\ kg IjJ y , and materials! Leather and fibre soles with flat aBB ,< l J) / y 4r i and growing girl heels. Kiltie and Prince of WnA Vsv^_ MmB \ y,y Wales styles in oxfords. Sizes 3 to 9 and lasts \V\A l AAA to C. Tomorrow only! wA -£MI ■ •4> ■ ■ \1 s TA Chiffon Hose \\ L ft!G M“ WONDER BAND that stops all Every woman wants to look like / y \ HkeXhernand fhe* shades '' jPL \ spring 1934! Then select your dress Ct/>\r\r j. jf JpalF—j > x\ \ \ ,ove, y tones “b° with” your _ _ \ from this grand group at a pleasing- OIGDS UUT / f XT \\\ \ new spring print or suit, sir.es J Pa ITS 1 price. You 11 find a dress heie • , I k I / J „■. Jiff W your hosiery wardrobe while this *| “t with all the new details in silhouette, In 111 G INGW l <7 /1 W\ \ \ price is low—and while the sav- . many with the new medieval neck- %>, s \ >A. \\ I in* is tremendous! lines and all you want with colors ' Downstairs at Ayres. that are i n^uence( f by old Mexico. 1 f Sizes for women and misses! ~A I i SMSmI r ff . M M s~llmo* ifil SATURDAY! A Very Special I / our 0 ' le Man V New C 4 ffi ij i mmmm Fashions You'll See.- ik ||| SALE! Cr'lSp NeW W A. This is a dress to make a woman l | WS* 1 /'ee/ happy. Streamlined, with all f J 1 | j ■ a:-m |ii White Neckwear B. 7*/ns dress has all the authority m mm I A -7 o/irf dos/i of f/ie or?,- //. .1 woman's VL #| ■% I ... Styles to Make Old Dresses | SNXs. /r— ,7~ u drew tha/s slick as a whistle. Size ■ .W HH Seem New ... or to Lend "\ m W WHIHHI ■ Variety to New Frocks! \ M K Yy V JHBhIIhmB C* r*i dress has taken a bolero . ffutm rlftTnT §’■ ‘ i \n\ / l from o/</ Mexico and transformed an/l fjfj !|5; CTCTCII3| V I Jilt I ■||H if info n spring 7.934 streamline ‘ ailO 4fA.UV T t.DT XY&U I / / morfe/ - s, ' 2<> /6 - 6 - 95 ' Join the “Classic” class in I "JT "T If“ j X \ \ / ... this outstanding girl’s spring i 1T Ms /m m <l ** ■ " rX/ \\\/Xl \ I / D* You'll swear by “BLACK and an( j summer dress fashion. ' [:5 / i® '****, < /O' W'/IV | / \ \ j A* • always have when you see They’re going to be worn | ..ff p| This group contains all the \ ? ] "'.. k W-%7v Q. 10 /p— —‘ N '\ - ■■-- - j styles and colors and com- \ | .. y\ _ __ _ _ _ H u binations that are sure to V ' r" >./ ></ JLJL t Ir> rr click - Downstairs at Ayres. 1 A Ffl/wC So I He Co/I 1x.3 S ■ I W 1 | CB i@S /or O.VJ? DAY Saturday! j Are Mere Wisps of Lastex r-feggggr ~| . °“ r ch 'lt cl Bai \ I \J . Made to Mould Youthful Figures W .\ Tri-ian bhoes M yijr^\ 2 m \ Are GUARANTEED! M M .so i \i .n, 9 ■ E * th 4 I JLb* Grand little “Pick-me-ups” to change an old cos-Kaho-Ette is a modern garment for all young fashionables * 1§ \ tume into anew one—at a grand little price! oA\\ \ who need a foundation that permits freedom and at same j wZgpL---. t ! g This is your long waited for opportunity to be a i \ time will fill out the figure. Made of genuine lastex with ' TILJX I -Tri-Tan” shoes are the kind parents and children swear “White Collar Lady!” We have crisp organdie, \ a two-wav stretch feature that allows vou to run, sit. jump \ ~4 . by. They wear and wear and yet still retain their good fresh pique and gleaming white taffeta jabots, ’S?v>lNX w \ or ride without the garment slipping up. At the same j ! 00ks - The soles are guaranteed to outwear the uppers. ascots and bibs. Trimmed in pleated ruffles, fag- JjfvVw>L—time it shapes your hips so that your dress fits you per- NBff Siieß ®' 2 *° 3 * Usts at Ayres. goting and with frilly laces. ' ‘ fectly. Small, medium and large sizes. —Downstairs at Ayres \ i —Downstairs at Ayres. =2sesaa£i——J

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THE INDIANAPOLIS TIMES

ITO AYRES DOWNSTAIRS*

.FEB. 9, 193*

FOR SPRING FASHIONS