Indianapolis Times, Volume 45, Number 233, Indianapolis, Marion County, 7 February 1934 — Page 12

PAGE 12

RECORD THRONG IN BUYING MOOD ATTENDS AUTO SHOW,

HIGHEST TOTAL IS FORECAST ON TWO-DAYBASIS Scenes Like Those Prior to Depression Enacted at Fairground. SALES ON SIGHT NOTED Both City and Out-of-Town Residents Saw and Bought. BY STI'RGE WELLS Times Automobile Editor If attendance at the automobile show continues through the rest of! this week in proportion to that j registered the first two days, this, year's attendance will break all records. This is the general opinion ! among the officials of the Indianapolis Auto Trade Association. According to figures announced at the time this article went to press, Saturday and Sunday paid attendance exceeded the same days of last year almost 150 per cent, and despite the fact that this year’s show opened almost eight hours later than last year. The Sunday afternoon crowd which divided its time between viewing the various exhibits, lounging around listening to the orchestra and partaking of refreshments, brought back memories of other years when the automobile business, like most every other industry was •njoying very good times. Pushmobile Race Attracts With the pushmobile races as an added attraction Monday night along with Louie Lowe’s orchestra, the turnstiles hummed again. In fact, there was a merry crowd indeed when the “half pint" pilots took their seats in their miniature racers to line up for the start of the first heat. Each of the two races had six entries and thrills were plentiful before the winner was waved down. Tonight's program will be featured by another pushmobile race which from present reports promises to be more thrilling and hotly contested than the other. These races are scheduled to begin at 8. Prizes will be awarded by “Cannon Ball” Baker and “Wild Bill” Cummings. As was true at the national automobile shows in New York and Chicago, crowds attending the Indianapolis show are not merely going for curiosity, but are interested in the new cars to the point that many sales have been made at sight. R. H. Losey, president of the trade association, cited instance after instance of city and out-of-town visitors at the show who came in and after looking at the cars in the price field in which they were interested placed their orders. Dealers EncourageS “This is not only encouraging to we dealers who have placed our time, money and efforts into making the show a success, but at the same time, is a pretty good indication that the public is in a buying frame of mind and will replace many old cars now' on the highways and streets, with new ones during the coming months,” Mr. Losey asserted. Aside from the array of beautiful new car models, one of the things that attracted the writer was the midget model automobile with racing car lines, which is being showed by "Cannon Ball” Baker, that jovial oid master of cross-country automobile racing fame. This miniature model is named after the old “master.” and is known as "Cannon Ball Baker. Jr.” Looking back a few years, one can’t help but envy the lucky “kid” who will succeed in talking his parents into buying him a real automobile which is propelled by its own power as this one is. Among Alaskan Indians and Eskimos, the village and not the tribe is the governing unit, the villages being widely separated.

Read the “Ads” but don't ignore medical opinion 2\ Ay° u nant to 1 W/'' -relieve constipation gently and safely A k 7 -take the exact dose suited to your need ' -avoid danger of bowel strain

A doctor will tell you that the careless use of harsh laxatives will often do more harm than good. Harsh laxatives often drain the system, weaken the bowel muscles, and even affect the liver and kidneys. Fortunately, the public is fast returning to laxatives in liquid form. Can Constipation be safely relieved ? "Yes!" say medical men. “Yes!" Bay thousands who have followed this sensible medical advice: 1. Select a good liquid laxative. 2. Take the dose that you find suited to your system. 3. Gradually reduce the dose until bowels are moving regularly without assistance. Dr. Caldwell’s Syrup Pepsin is a prescriptional preparation containing senna, a natural vegetable laxative which relieves constipation gently and safely. Why not try it? Some pill or tablet may be more convenient to carry. But there is no “convenience" in any cathartic that’s taken so frequently, you must carry it wherever you go! What is the “Right.” Laxative? In buying any laxative, read the label. Not the claims, but the content*. If it contains doubtful

OFFICIALS OF AUTOMOBILE TRADE ASSOCIATION DIRECT ANNUAL SHOW

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F. D. Hatfield

M. S. McNay

ETwc'?-

W. M. Martin

C. If. Wallerich

PLYMOUTH SETS SALES RECORDS Gain of 500 Per Cent Over 1933 Orders Is Announced. Breaking all records in the history of the company, the Plymouth Motor Corporation already has received a total of 63.000 orders from dealers for 1934 models, according to B. E. Hutchinson, chairman of the board of the corporation. This figure is not only more than 500 per cent greater than at this time last year, but it is equal to approximately 25 per cent of the entire previous year’s production of the company. Mr. Hutchinson attributed the tremendous influx of Plymouth orders to “steadily improving business conditions and an unusual public interest in new cars as reflected in record crowds and increased sales at the automobile shows.” “Our retail sales broke all records for a Chicago show,” Mr. Hutchinson said. “In the show just ended at Detroit, we took 370 orders for new cars, which was three times more than on the previous year. “Production at the Plymouth factory is running approximately 1,500 cars a day. At this time last year we were making only 550 cars a day.”

1934 Taxes Six Different Levies by States on Gasoline. THE federal gasoline tax of one-half cent per gallon expired Jan. 1, but the federal tax of 1 cent remains and there are six different state tax rates to pay when you travel this year. Here’s a table showing gasoline tax rates in each state. Add 1 cent for the federal tax. In Alabama. Louisiana, Missouri, Mississippi. New Mexico and Florida look out for additional city or county taxes, or both. Tax rates are given in cents per gallon: Two Cents—Connecticut, District of Columbia, Missouri, Rhode Island. Three Cents—California, Delaware, Illinois. lowa. Kansas. Massachusetts. Michigan. Minnesota. New Jersey, New York, North Dakota, Pennsylvania. Four Cents —Colorado, Indiana, Maine, Maryland, Nebraska. Nevada. New Hampshire, Ohio, Oklahoma, South Dakota, Texas, Utah, Vermont. West Virginia, Wisconsin. Wyoming. Five Cents —Arizona, Idaho. Kentucky, Louisiana, Montana, Oregon, New Mexico, Virginia, Washington. Six Cents—Alabama. Arkansas, Georgia. Mississippi. North Carolina. South Carolina. Seven Cents—Florida. Tennessee.

drugs, don’t take it. Dr. Caldwell’s Syrup Pepsin contains no mineral drugs. By using it. you avoid danger of strain. How many dimes and quarters are spent on “popular” laxatives! How quickly they count up, if vou frequently use habit-forming helpsl A bottle of Dr. Caldwell’s Syrup Pepsin would save vou money—and bring you real relief.

Why Doctors give a liquid laxative The habitual use of harsh salts, or powerful drugs in the highly concentrated form of pills or tablets is risky. The properly prepared liquid laxative will bring a perfect movement without discomfort or injury. You need not take a “double dose” a day or two later. The public can always get Dr. Caldwell’s Syrup Pepsin at any drug store.

jQL r Jak m

It. H. Losey

T*ad E, Byrne

Above are tne officials of the Indianapolis Automobile Trade Association who are in charge of the annual automobile show this year. Through their work mapy of the unique displays and decorations which normally would be seen only at the two manufacturers’ shows in New York and Chicago, are on view at the Manufacturers building, state fairground, where the show is holding forth all this week. Co-operating with these official' 5 and the show committee, many of the dealers have been able to display many of the models seen at the big shows, even though in most lines there is a limited number of show cars due to recent strikes at the factories which tied up production.

R. R. Losey, president of the trade association, of Losey Motors, Inc., is distributor for Hudson and Terraplane automobiles for the Indianapolis territory. F. D. Hatfield, vicepresident of Frank D. Hatfield Company, is a dealer for Ford. Ted E. Byrne, secretary, is manager of the Citizens Motor Car Company, distributor for Studebaker and Packard. W. F. Moyer, treasurer, is a member of the firm of Lathrop & Moyer, Marion county dealer for Oldsmobile. C. H. Wallerich of the directors is the head of C. H. Wallerich Company, distributor for Chrysler. E. L. Shaver is of E. L. Shaver Company, distributor for Nash and La Fayette. W. Mort Martin is of the Martin Truck Company, distributor for Stewart trucks. W. J. Robinson of the Robinson Automobile Company is dealer for Pontiac and Buick. Harry S. Burke, formerly headed a distributorship in Indianapolis, and M. S. McNay, who recently was appointed assistant to the board of directors of the association.

Schott Auto Cos. Given Agency for Pierce-Arrow

Display of 1934 Models Now in Progress on North Side. Official announcement of the appointment of the Schott Auto Company as Pierce-Arrow distributor for Indianapolis and vicinity was made recently by Roy H. Faulkner, vice-president of the Pierce-Arrow Motor Car Company, Buffalo. The new Pierce-Arrow distributorship will continue under the direction of the present officials of the Schott Auto Company, headed by Earl Schott. The sen-ice department will be under the direction of Carl Haas, recognized as one of the most efficient and highly skilled service managers in the middle west. Under his direction there will be a group of specially traUisd men, each an expert in fine car maintenance operation. Sendee rates far below those customarily associated with first-class maintenance work are being established. The sales and service headquarters will be at 2040 North Meridian street. Here an opening exhibit of new 1934 Pierce-Arrow cars is being held this week.

Safest City Rochester, N. Y., Wins Motor Vehicle Award. By Time* Special NEW YORK. Feb. 7.—Rochester, N. Y.. is announced as the winner of first prize of $5,000 and the distinction of being ’•safest city” among the municipalities entered for the Sinclair national safety award. The contest period extended from October. 1932. to September, 1933, inclusive. Evanston. HI., and Oak Park, 111., shared second honors and division of the 52.500 second award. Philadelphia won third place. Award of SIO,OOO was offered by H. F. Sinclair, chairman of the executive committee of the Consolidated Oil Corporation, to stimulate public interest in safer driving and reduction of motor vehicle traffic accidents. The award includes $2,500 for the state, of traffic hazard. Adequacy of the city reports in reflecting close among those enterel', having the best safety record. Winner of

. THE INDIANAPOLIS TIMES _

•m >

W. J. Robinson

W. F. Moyer

H. S. Burke

E. L. Shaver

SIGNALS TO BE NEWmUCTS Former City Man Among Members of Recently Created Firm. By Times Special PHILADELPHIA, Feb. 7.—Several former automobile executives, nationally known, have incorporated anew company here for the production of anew signaling device for motor cars. These men are H. O. Smith, former president of the Premier Motor Manufacturing Company, Indianapolis, the G. and J. Tire Company, and chief of the automobile division of the United States department of commerce; Howard E. Coffin, for many years engineering vice-president of the Hudson Motor Car Company, and William B. Mayo, formerly directing engineer of the airplane division of the Ford Motor Company. These men and a number of others with wide connections in the automotive industry have formed a company known as the Turn Signal Corporation. The growing extent of legislation requiring signaling devices has resulted from the startling record of the insurance companies of fatalities and injuries in accidents caused by faulty signaling or failure to signal in turning. The motor vehicle administrators are taking the stand that hand signaling prior to turning is not dependable. Moreover ventilated windows at times make hand signaling inconvenient with the result that motorists give no indication of their intention to turn. Several states already have passed legislation requiring some signaling device to be turned on, preferably electrically, from fifty to one hundred feet before making a turn. At present these laws apply to commercial vehicles but the indication is that they will soon be extended to passenger vehicles. Motorists in Michigan are not relieved from the safety responsibility law, by going through bankruptcy. Automobiles provide jobs for more people than any other single commodity.

Earl Schott

this award will be announced later. Forty-six cities throughout the United States contested. The factors upon which decisions were based included total number of accidents, fatalities, injuries, city population as well as motor vehicle registration, and the element observance and recording of accidents also was taken into account.

Flowers! Flowers! Flowers! INDIANA ROOF Thursday and Friday! AMERICAN CARNATION FLOWER SHOW February B—Thursday s P. M. to 11 p. m. February 9 —Friday • A. M. toUP.M. Prlrr Flower* from Bower growers of the C. 8. A. and Canada. Style Show and Promanade by RINK'S, Indiana's largest specialty Women's Apparel Store. Music each evening at 8 P. M. by Montani Trio. Popular Price! Tickets 35c!

GOOD VALUES OFFERED NOW IN USED CARS Models Available in Range of Ages to Suit All Incomes. BY MYRON J. M’GEEHAN While the auto show is in swing at the state fairground, to those of you who are used car minded let us call your attention to the second little show going on in the used car display rooms of automobile row. Once in a while one hears the rumblings of distrust on the purchase of a used car, but if any of you go on the north, south, east

or west side without any pressure or influe nee brought to bear, we know you would complete the excursion with the idea of what excellent values are offered and what economy can be effected. The question often arises, if one is able to find late models in used car stocks. Well, we should say so—

Mr. McGeehan

many of them. You’ll find 1933 models and then on back till “I knew you when,” so it is entirely what your budget dictates. Talking with many automobile dealers of Indianapolis and being in daily contact with them, has taught me that the used car stocks receive serious consideration and thought. The used car arrives and then is subjected to the scrutinizing eye of the used car manager. If the tires are not up to standard, they are replaced. If the finish is worn, the car is refinished. Then the motor is tuned up, and if it needs new I parts, they are put in. So on down the line in shops this goes on daily, so that the buyer will receive an honest representation and many miles of service from the purchase. After ali. they say we are all driving used cars so that what one is looking for is transportation and that is exactly what the used car offers, namely thousands of miles of unused transportation. On all late models a certain time limit is given on service, which is all outlined carefully to the customer at the time of the purchase. The dealer comments that in order to give the buyer full worth he anticipates neeejs. Financing Made Easier The finance companies have kept step and submitted low rates that makes the owning of used transportation a matter that can be adjusted to whatever your income permits. So if the buying of a used car is your necessity, don’t overlook paying a visit to any dealer handling this merchandise. From observation, and hearing experiences of many used cal owners, one has a comfortable feeling in recommending Marion county reconditioned cars and dealers of integrity who handle them.

AUTO SHOW STATE FAIR GROUNDS Feb. 3rd to 9th, Inclusive. 10 A. M. to 10:30 P. M. Pushmobile Races Tonight! Louie Lowe’s Orchestra Admission Reduced Adults, 40c—Children, 25c No Tax

WALTZ TONiGHT |lfi ZACK WHITE '■*- and His Orchestra VBV 25c BEFORE 9:00 I SUNDAY’ ONLY (TM KASSELS Wm AND HIS “KASSELS f&Jf M IN THE AIK" Har/| Tickets 55c Ind. Tax Hdril Till 6 I’. M. Sunday JgWW' fgfi After 6 P. M. 80c WM Ind. Tax Table Reservations I IND • AN Arl fflSgfejr roof Br | BAU.ROOA*| pr

AMUSEMENTS | All Seats f&t-fc, : v —On Stage—“THE PASSING PARADE” Vaudeville Revue —On Screen — "MADAME SPY” With Fay Wray, NH Asther EXTRA! SEE and HEAR Eifwin C. Hill Trace the Lineage of the KeoeevdU la a Timely Film Brevity Entitled “THE ROOSEVELT FABILY"

TERRAPLANE INTRODUCES DE LUXE SEDAN

1 •

Shown above is the new 1934 Terraplane six de luxe sedan, which, with other models, is on display at the automobile show, state fairground, and the showrooms of the Losey Motors Company, 1219 North Meridian street, Hudson-Terraplane distributor.

New MarK Set in 1933 by Rose Tire Company

Merchandise and Service Volume Both Aided in Making Record. According to Art Rose, head of the Rose Tire Company, 930 North Meridian street, ‘distributor for Miller tires, the reason it is able to live up to its claim of fast road service is a fleet of four fully equipped cars manned by efficient and courteous men.

This service is available to any stranded motorist in Marion county at a moment’s notice. Moreover, the Rose Tire Company has been elected as the official service organization for the Hoosier Motor Club and can be identified by the club’s emblem on each of the service cars. While occupying its present location only a little more than two years, this organization is considered one of the largest independent distributors of tires, batteries and accessories in the country. During 1933 the company enjoyed the largest volume of business in its history, the result not only of the sale of merchandise, but also the heavy volume of service and repair work on batteries and tyres and the lubrication of cars. The reason for the increasing volume of lubrication work, because of the use of a specialized service known as Moto-Sway Lubrication, Mr. Rose asserts. This is an ingenious device which puts the car through actual driving conditions making it possible to loosen frozen shackle bolts and lubricate friction that quite often escape notice until the car is on the read. Only the very best lubricants are used, and application is made with high pressure equipment. A complete line of brand oils are carried which includes Quaker State. Pennzoil, Mobiloil, Ring Free and Perfect Seal, while the gasoline island displays the Hy-Red banner. With automobile radios becoming so popular, this company is prepared

MOTION PICTURES 2 Big First Run Pictures for the Price of One! wheeler! woolsey 20c in I Till 1 “Hips, Hips, Hooray” j ' AMn 20c, 25c * MfXL/ l to I Eight Girls • I in a Boat After °e J with Dorothy Wilson , „ Kay Johnson

UHHPiS the year, with g] B 9* JOAN BIONDEIL DICK POWELL ADOLPHE MENJOU GUY KIBBEE Extra! On the Stage! LUM ’N’ ABNER “ NBC Stars IN PERSON! “

feppf ft 4 Mfe" ON THE He Direct From the Cotton -* Club, New York j ; II COTTON CLUB li REVUE i II Mills Blue Rhythm Band ||| Special Added > p GEOKGE DEWEY WASHINGTON L#nVTHI- SCR The Strangest Lore ft Story Ever Unfolded A k “ESKIMO” i Hi WTFE-TBADERS /9 \ Metro's Epic Drama of I |sj

to meet the demand with a complete line of nationally known makes including Philco, Atwater-Kent, Motorola, R. C. A., Victor, General Electric and Wurlitzer Cruiser states Mr. Rose.

HEADS DODGE AGENCY

Dewey Lewis

Announcement of the appointment of Lewis Motors, Inc., with temporary location at 1052 Virginia avenue, as a direct Dodge factory dealer, handling Dodge and Plymouth cars and Dodge trucks was made public several days ago. Dewey Lewis is head of the company. Mr. Lewis is well known in city automobile circles through his past connections. In recent years he was associated with the city branch of the Marmon Motor Company, and prior to taking over his own dealership w r as retail sales manager for an Indianapolis automobile distributor.

MOTION PICTURES BSht>WLMf in ike Qftfork)! St SIDNEY FREDNIC t| MARCH (Dame jj^TARTIN^FKIDAY

M™i..ENtitr!pNS' llm • neighborhood; theater?•

NORTH SIDE rry 4 f n ATT Talbot & 22nd TALBOTT Esa, “HELL AND HIGH WATER “WORST WOMAN IN PARIS” Stratford “AGGIE APPLEBY” JVTA Noble at Mass. MECCA Ma?y , B ?i “FOG” GARRICK “DEVIL’S IN LOVE” “BEFORE MIDNIGHT” _ 80th & Northwestern R K.X Family Nlte IvUXX Ruth Chatterton “LILLY TURNER” v* verier Illinois at 34th RIT# Double Feature 1x11“ Neil Hamilton “LADIES MUST LOVE’; “BROADWAY THRU A KEYHOLE nmAtinT 42tid at College UPTOWN “jg; BSS” “ONLY YESTERDAY" “RIGHT TO ROMANCE” __ ain St. Clair. Ft. Wayne ct n AIR i>° uble Fture C 5 1 • VJJL/rViIV Spencer Teacy “THE MAD GAME” “SATURDAY’S MILLIONS” am* 2351 Station St. DREAM D °Fay* Wray* 1 * “ONE SUNDAY AFTERNOON” “EAST OF FIFTH AVENUE” ZARING Do m gJirviVA. Mvrna Loy “PRIZEFIGHTER AND THE LADY” EAST SIDE iTTiVevr t Dearborn at 10th IJ IVI II I Double Feature •A- 1 " Mary B r i an “FOG” “SHOULD LADIES TEHAVE” IRVING U Claudette Colbert “TORCH SINGER” HAMILTON “DUCK SOUP” STRAND "SATURDAY’S MILLIONS” “EVER IN MY HEART” Washington *w2eh.*Sc‘ Warner Baxter •PENTHOUSE" TACOMA ** ily' Vita , Far Wray "VAMPUtE BAIV

_FEB. 7,

COMPRESSION RATIO HIGHER IN NEW AUTOS Improvement in Fuel Makes Possible Increased Engine Efficiency. Spectacular innovations in the body and chassis designs of 1934 automobiles, heralded by catchy phrases such as “knee action.’* “weight distribution,” “streamlining,” and “airflow.” have so captured the motorist’s imagination that he has almost forgotten equally significant improvements to be found under the hoods of this year s cars. Os these, a continuation of the trend toward increased compression ratios is one of the most important, according to the belief of Dr. R. E. Wilson, vice-president in charge of research for the Standard Oil Company. “According to data available at this time, though subject to minor changes in the few instances of models not yet announced, seventeen well-known makes of cars average a compression ratio of 6.1 to 1 in the 1934 models,” Dr. Wilson stated. “This represents an increase of nearly 0.5 ratio over the average of the same cars in 1933 and 1.1 over 1931. This trend indicates a general advance in efficiency of engine design. “This greater efficiency in the design of automotive engines is made possible mainly by the sharp improvement in motor fuels this past year, both in volatility and antiknock qualities. In fact, in recent years the quality of gasoline has outstripped the ability of many automotive engines to realize all of the advantages inherent in the fuel. Recognizing this, automotive enginees this year have taken steps toward rectifying that deficiency by increasing the compression ratios in the new cars. “The increased octane rating in regular grades of gasoline achieved last year makes a gasoline suitable for most high compression motors available at lower average prices than ever before. “The general advance in compression ratios, even among low priced cars, makes use of a gasoline of low octane value unpleasant and inadvisable, whether the consideration be economy or performance. Ethyl, of course, still remains the ultimate in motor fuel, and continues to receive the exclusive recommendation of at least two manufacturers of high priced cars having particularly high compression ratios. “Other factors being equal, it is generally true that the higher the compression ratio of an engine the higher the octane value, or antiknock rating of fuel required.”

EAST SIDE IT if f 1500 Roosevelt Hollywood JSF r 2&. “BROADWAY THROUGH A KEYHOLE” “THE WORST WOMAN IN PARIS" __ Paramount New 17J£ sJ*** “MY WEAKNESS” \ 1)1/ L l l> 2930 E. XOth St. L AltiVlilV SPECIAL FEATURE ATTRACTION rum r-z-xaT 4020 E - Tenth St. EMERSON R F o r b‘o u r “ EMPEROR JONES” “COLLEGE HUMOR" —it Txr T'M'v/'Y 4020 E. New York TUXEDO fssPdSU MIDSHIPMAN JACK" . SOUTH SIDE GRANADA ' “CRADLE SONG” “SHOULD LADIES BEHAVE” r, . .ttnpD C* Prospect A Shelby SANDERS Double Feature DilitL/LXVO Conaiance Bennett “AFTER TONIGHT” “KING OF JAZZ” FOUNTAIN SQUARE Double Feature Barbara Stanwyck “EVER IN MY HEART” “CORRUPTION” yvf, ipxTer A ¥ JlO., S. Meridian ORIENTAL “ssfvsg“RlGHT TO ROMANCE” “LAUGHING AT LIFE” ~ 1429 8. Meridian Roosevelt f C; “SHE HAD TO SAY YES” “GOOD COMPANIONS - . _r * v a\T 2119 Prospect AVALON Farrell* “AGGIE APPLEBY” “LOOKING FORWARD” _ „7orvv Y’ S. East at Lincoln LINCOLN K?“f.IKS “MIDNIGHT MARY” “NARROW CORNER' ., r, 2203 Shelby GARFIELD “KING’S VACATION” WEST SIDE BELMONT * “BROADWAY THROUGH A KEYHOLE • HORSE PLAY” . —TT 2510 v Mich. HAKY Family Nlte L/illj 1 Helen Twelvetrees KINO FOR A NIGHT ’ A T'U’' w - 10th * 4 Holn,e# SlAil-l Spencer Traey "MAD G.AME’’_ —- ARCADE 1 “SHOULD LADIES BEHAVE” <