Indianapolis Times, Volume 45, Number 231, Indianapolis, Marion County, 5 February 1934 — Page 23
FEB. 6, 1934
NEW CHEVROLET ENGINE OFFERS GREATER POWER Roomier and Smoother Car With ‘Knee Action’ Is • on Display. The new 1934 Chevrolet with j “knee-action” wheels, 80-horse: power “Blue Streak” engine, stream- j lined body and other improvements ! and refinements is on display at the automobile show. In the design and development of the new models particular attention has been given to driver and passenger comfort, and every effort has been made to eliminate the sensations of both sound and feeling that
prove annoying to the motorist, states K W Berger, manager of the Indianapolis zone office of the Chevrolet Motor Company. Moreover, he asserted, the new Chevrolet is longer—it has a 112-inch wheelbase roomier. more aowcrfu!, smoother and more quiet. The engine is >la c e and several
41
E. W. Berger
nch e s farther forward In the chassis, and seating has been rearranged. The additional length is disposed , so as to provide more space for the front-seat occupants and considerably more room for the rear-seat passengers. Sleekness Noticeable In appearance the sleekness which ha* characterized Chevrolet cars in the past is further accentu-j ated by the actual length increase , plus the treatment of the car design ! Itself. By independent front wheel sue- j pension is meant the attachment of j the front wheels directly to the frame without the use of a front axle. In the conventional type of j springing it was necessary to use , stiff front springs to hold the, axle and wheels in place Independent spring relieves the j front springs of this task and per- i mits the use of a front spring w’hich | has a soft action. The Improved riding qualities due to the “knee action” wheels, combined with other features, is present at all speeds and under all road conditions, but the greatest improvement is noticeable at high speeds and on rough roads. 8 “Wheel Fight” Gone. Not only improved riding is a result of independent springing, but a host of other advantages are apparent. Steering stability is greatly Improved and “wheel fight’ com-j pletely eliminated. I The engine has a bore of 3 5-16* inches and a four-inch stroke and j develops 80-horse power at 3.300 revolutions a minute. One of the important parts in any overhead valve engine in the cylinder head, containing at it does, the combustion chambers, spark plugs, valves, inlet and exhaust ports and the water passages. For this reason much experimentations * and testing extending over a three- j vear period was given the new j Chevrloet engine. Race Type of Power The result is that Chevrolet engi* neers succeeded in developing a race type engine with very small piston displacement and which was required to deliver high power. The exhaust valve is now located * relatively close to the spark plug, in the area of the first gas burned. The mlet valve is located at the opposite side of the combustion chamber, farthest from the spark plug, in the area of the last gas burned. This controls the mixture temperature and conditions the entire mixture. The new design also effects volumetric efficiency find is respon- j sible for the high horse pow’er | rating. , , . 1 The additional features include improved valve mechanism; more efficient pistons and narrower compression rings; recalibrated harmonic ba’ancer; new type oil pump; new Inlet i “nifold; improted exhaust ma fold and longer, more quiet muffler; downdraft carburetor: large air-cleaner and intake silencer; octane selector; simplified and improved fuel pump and an additional rubber mounting located beneath the transmission. Yrntilation Minus Draft The 1934 line of passenger cars again features Fisher no-draft ventilation in all closed body types. All bodies are approximately 3\ inches longer, with the cowl lengthened I*. inches and 2 inches added to the width of the closed body front doors. On the interior of the closed bodies, the increased overall length Is divided to provide more leg room in the front and 2’x in the rear seat. The same smart beaver tail design and flowing stream lines, which characterized the 1933 closed bodies, are continued in the 1934 line with modifications. The front header panel, just above the windshield, is smoother and more rounded. The windshield on all closed bodies is sealed against leakage of rain at the lower edge. The rubber Insulation is made in a single piece with the glass seated deeper in it. The rubber is molded with the outer sealing lip turned inward so as to insure sufficient pressure between it and the windshield glass to make a tight joint. Brakes on the new Chevrolet are of the double-articulated shoe type, with additional length of contact surface produced by the increase in the length of the lower shoes to proride more uniform support for the drums, prevent undue distortion under heavy braking pressure, as well as greatly increased braking efficiency. Both front and rear brakes are of the diagonal full-cable control type with a short, rigid cross shaft. The shaft is larger in diameter and shorter, with the six levers controlling the brakes tightly welded in place. This insures uniform action on all four brakes and entirely eliminates the effect of axle movement on brake action. Tho core of the smart, rakish new radiator is of the same ribbed, cellular type which proved so efficient in the 1933 car. The core is made entirely of copper this year, representing still further cooling efficiency.
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Two of General Motors’ ears, representing decided changes In both price range and style. The six-cylinder Oldsmobile Is new to the show and a companion car to the straight-eight Oldsmobile; right, the La Salle, entered In a lower price range, marks anew style In streamlining produced by Cadillac engineers. The model shown is the club sedan.
Studebaker Puts Stress in Styling and Stamina
Sloping Windshield Gives Higher Degree of Visibility. "Skyway style and speedway stamina” is the slogan adopted for the 1934 Studebakers on exhibit at the automobile show. The "skyway” style was chosen by Studebaker last October for its new models. The prices start at $665, f. o. b. factory. Benefits of the new streamlining design are many, according to T. E. Byrne, general manager, and George D. Hartwick, sales manager of the Citizens Motor Company, isiO North
Meridian street, Studebaker dis - tributor for this territory. Bodies approach the shape of welded steel spheres. Top speeds are higher and are achieved with less power plant energy. The sloping winds hield permits better visibility; one may now observe overhead traffic signals with ease. Also streamlining
T. E. Bvme
results in less wind roar by permitting air currents to flow past quietly and smoothly. Quietness is further aided by effective body insulation in every panel. Interiors are roomier than in previous models. Seats are wider and deeper, leg room is more abundant. Headroom has been increased, yet the bodies are lower. An example of greater roominess is found in the fact that Dictator sedans have front seats fifty inches wide. Commander and President models have front seats of similar proportions. For ventilation and air-condition-ing of interiors the front windows have been provided with ventilating vanes, which are glass panels located at the door tops to create a venturi effect which draws off stale air or smoke. The entire front window’ may be rolled down if desired. The rear quarters windows are hinged at their forward sides and may be swung outwards, producing another venturi effect for drawing off air. Safety glass windshields are adjustable. Flush-type cowl ventilators also are provided. Six different systems of ventilation are possible by different adjustments of all of these features. Lamps Add to Safety Another feature of the new cars is the six-position headlamps, which add greatly to driving safety. The headlamps have beams that are adjustable to three different levels—by instrument panel toggle switch—and a toe-button on the floor board permits the beams to be thrown to the right of the road when passing on-coming automobiles. The beams are unusually powerful, the globes being thirty-twro-candlepower. Bodies are of steel, reinforced with steel and are unit welded. A new type of cowl, termed "dual dome.” which because of its semispherical shape adds strength, is pioneered in these new cats. Into the interiors of the new cars Studebaker has put a choice of mohair velvet or broadcloth upholstery. Seats are of the approved “ortho-
Two Six-Cylinder Cars Added to Auburn Line
Features Include Unit Weld Body and Controlled Ventilation. Two brand new lines of six-cylin-der cars, designed for comfort, appearance and performance, are offered by the Auburn Automobile Company for 1934. The cars, exhibited at the automobile show’, are in addition to Auburn’s new straight eights and its line of twelve-cylin-der salon models. Foremost among the features of the new’ lines, according to Earl Schott, head of the Schott Automo-
bile Company, 2004 North Meridian street, distributors for this territory, are allsteel unit weld body structure, a newly designed controlled ventilation system, a box channel frame with Xtype bracing, new type shock absorbers. and a new Lycoming engine on a chassis with a 119-inch
'Ve ‘ M
Earl Schott
wheelbase. While avoiding the extreme in areo streamlining, the car is new in appearance. with long, graceful lines. The skirted fenders are wide and wing-typed at the front, and narrow. They blend with the sloping radiator shell, also of new design, and with the unusual sweeping lines of the rear end. Special Hood Treatment There are long, slightly curved louvres, three on each side of the hood. Two small grills at the base of the radiator shell enhance the smartness of the front end ensemble. and at the same time offer an
OLDSMOBILE AND LA SALLE APPEAR IN NEW DESIGN AND PRICE RANGE
pedically correct” form-fitting type and Marshall-type spriilg cushions,
■ rl BBNBHHT
each coil individually wrapped, are standard. The front seats are adjustable by a push button at the driver’s left. Anew style of interior top covering on the closed models gives a dome effect. Rear. seats have arm rests. Door pockets, grip cords, robe strap and foot rests are provided.
Mr. Hartwick
New type ash receivers on the back of front seats, built in the handles at each end of the robe rail. Provide* for Radio The instrument panel Is distinctive. The speedometer Is unusually large, modem in design and indirectly Illuminated by lights which may be turned bright or dim as desired. At the right of the instrument group Ls a package compartment and a recess for radio is provided at the left. Covers of both compartments are matched. Tbe interior hardware Is of combination onvx and chrome finish. The adjustable steering wheel is grained to match the metal trim. Instruments include speedometer, electric fuel gauge, engine thermometer, oil pressure gauge and ammeter. Windshield cleaners, operating from below, are adjustable to fast and slow speeds. All closed bodies are wired for radio and specially designed custom-built StudebakerPhilco radios are available. Other Features Listed Automatic features, the many "mechanical brains,” are found in the new models. Automatic switchkey starting, automatic choke, a fast and slow carbuletor idle for w'arming up anti-back fire devices, free wheeling, and power brakes on the larger model are all standard equipment. There are five different models in the Dictator group, five in the Commander group and four in the President group. All models are equipped with steel spoke artillery wheels and are offered with either regular or regal equipment. Equipment includes six steel-spoke artillery wheels, the spares being mounted in fender wells. Builds 9,000,000 Car* Chevrolet in the twenty-two years of its evistence built more than nine million automobiles, of which nearly half are six-cylinder cars. Driving Made Easier An arm rest for the left elbow of j the driver is provided in the Fisher bodies of the 1934 Pontiac straight eight. U. S. Autos Dominant In 1929 only 12 per cent of the automobiles sold In Belgium were of Belgian origin. Fifty-eight per cent were American. Warm Engine Required All adjustments of the engine should be made when it is warm. The number of automobile acci- | dents, in relation to the amount of driving done, is greatest in Novem- ‘ ber. December and January.
[ ... A entirely new feature in underhood engine ventilation. They perform j the function of air scoops and thus I provide more efficient cooling of the i engine when driving at sustained ; high rates of speed. In keeping with the streamline design of the body is the gradually sloping shatter-proof glass windshield. The windshield is set permanently into the body structure tending to the glare from sun rays in the daytime and headlights in night driving. Dewdrop shaped headlamps mounted on the fenders at the front are finished in the same color as the body. Chromium bumpers, sturdy, yet graceful, adorn the car. Brakes Are Hydraulic Bendix internal-expanding hydraulic brakes on all four wheels are standard equipment. The springs, two inches wide, are 38 inches long at the front and 54’,2 inches long at the rear. Spring shackles have live rubber bushings installed under compression. Metal spring covers on all four springs are provided as equipment on all models. Lycoming has designed anew engine for the new Auburn sixes. Bore is 3 1-16 inches, stroke 4\ inches with a total piston displacement of 210 cubic inches. Both sixes are equipped with aluminum cylinder heads. Cradled in Rubber The carburetor is single jet type. : with a down draft Swan manifold in conjunction. The four-point air-cushioned rubber mounting eliminates vibrations frQm the engine to an unusually effective degree. Anew packless water pump requires practically no attention because the stuffing box has been elim- | inated and substituted by metallic seals. The use of waterproof lubricant is not necessary because of the seal design and absence of fabric for packing.
THE INDIANAPOLIS TIMES
AUBURN SHOWS STRAIGHT EIGHT Six and Twelve-Cylinder Models Complete Line for 1934. The 1934 lines of straight eight motor cars are being exhibited at the automobile show by Auburn. They are in addition to the Auburn six and 12-cylinder lines also on exhibition. They incorporate an array of features which include all-steel unitweld body structure, controlled ventilation, new-type frame construction, automatio clutch, new shock absorbers and refinement in exterior and interior design. In the custom straight eight, dual ratio has been included as standard equipment.
AGAIN DOUSE SCOOPS.". WITH HEWSMODEIS-*64S: Determined to Increase Sts Leadership in its Price - 1934, Dodge Offers Amazing Array of Features ' Never Before Found in Any Car, I AST year Dodge was America'3 -J most talked-about car. Naturally. Priced just a few dollars more .... A|jj^ MMfn i| l ),| r^^ than the lowest-priced cars on the “ §|g| \ market—yet with features not found in many of the highest-priced cars ,||| g 1 sales leaped ahead at a sensa- ’ J tional rate. Before the year was up, , 11|| Dodge had passed every competitor I J||m ; -Jl and stood, in first place in its field. .£: *'* ' --iv An Even Greater Dodge Dodge means to strengthen that •* *’' * ?V- ? ' ; T--"’. position of leader ship this year. For < ' „ y. again Dodge offers a car that gives ’ V’" w. . ,x ?} ** you most for the dollar. Bigger. Faster. With many new ideas that improve performance . . . add to ’ comfort . . . assure safety. And at the same time, all the *** . great features that caused thousands jj& -■£ r . z I A to switch to Dodge in 1933 are still Here on this page are shown some f I' CW of the things Dod|e gives you for t < ~ ' :-j 1934. New features .. . “Floating- HH Cushion” Wheels .. . perfected ■■ l J “7-point Ventilation” ... new lug- lilliliPlMlwpK " l "' 1 " _ IXIOI AII th F Ddg “demonstration” after “demonstra- j * • Features! will give you the facts you want to . 'Wm PLUS—hydraulic brakes .. . all- know. ' .y* steel body .. . Floating Power See this new, bigger Dodge at ifjflflF engine mountings and all the other you r dealer’s now. Drive it. Ride -/> features without which no car can in it. Go over its features one by be said to be up-to-date. .one. Compare it with competitive dodGITFLCbSjNi^CUSni^^ And again Dodge offers you the cars on the “Show-Down” basis. * —No matter how bumpy the road may be; i famous “Show-Down” Plan. The T/>* new, hi tier Dodia on 117-inchwheelbaae. NEW DODGE “7-POINT VENTILATION” Dodge new front-wheel suspension assures •-.lon fbof moL-oe if co a ev tn rbprle Coup* 9645; Coupe with rumble seat $695; . , , - , .. . ~ smooth, level riding. When either front wheel plan that makes it as easy to check Tw^door Sedan 5695 . Four . door Sedan $745; An improved and perfected ventilating system. (1) of the Dodge strik „ a buinp> the wheel_inde-motor-car values as it is to tell day Convertible Coupe $745. On the 121-inch Cowl ventilator. (2) Windshield opens or closes by pendently of the rest of the car—rises and fall* fmm niabf wheelbase, Brou£hm $835; Convertible Sedan means of crank on dashboard. (3) Front half of with the bump. No jar. No shock. No tiltine * . . $875. * All prices f. o. b. factory, Detron. forward window may be swung open in of the car. With “FloatingWith this simple plan you can >IRA “butterfly” fashion. (4) Rear half of the Cushion” Wheels (tested over compare Dodge against the Other D ooo ® bros - CORPORATION window can be raised or lowered independently thousands of miles of rocky, cars for yourself. You don’t have to |jgj ’ . ■ * IN an or di nar y window. (6) Rear door window Pi Btring, S ’lowdlrij r sure C tire. AT LAST! A simple, * w X raises and lowers. (7) Rear quarter window and long 117-inch wheelbase, quick, easy way to open ■ can swun 8 o ut > n “butterfly” fashion. | ** ° Car instantly, adjusts to any M 1 ~ desired opening. Works —mmmmmmmwmmmmmmmm anew way, by means of H Makes rattling impossi- A b!e. One of the seven great features of Dodge mm Sart ’- S , tri ■ &£w F II II STORAGE SPACE—INSIDE ! Simply raise the back of the tt O/ iri Hi Hh seat, and there you’ll find plenty of room for luggage, pack- * op Ou/ ,-rfc" SPR** CS ages, etc. Safe, Secure, wonderfully convenient. Doe* away °’ L JUST A FEW DOLLARS MORE THAN LOWEST PRICED CARS with an outside trunk rack that gets in the way of spare tire*. I „ J Ge " u i" c „ Dodge and Plymouth Do<, * e passenger car* Dodge and Plymouth nnolm-c anc * Trucks Parts and Service UeaierS Plymouth Passenger Cars Capitol Motors Cos., Capitol Ava. A Meridian St. Fadely—Birr Motors, Inc., 833 North Meridian Lewis Motors, Inc., 1052 Virginia Avenue Weiaeman Motor Sales, 2215 E. Wa.hington St. Alexandria. Creamer Sales Cos. Connersville, Greensbarg, Goyert & Company Kokomo, Kobleeville, Anderson, W. C. McLain. Kiedman Bros. Motor Cos. Haxeretown Smith-Hlte Motor Company Joe Goina Sale* Company , j o Humohrera Crawford*Tllle, O. K. Galloway _ .. ’ , . _ Martinllle, Rushrille, Bloomington, J. O. Humpbr ya R Roberta Garage Goodwin Broa. Automobile Cos. * Wooda-Dally Motor Cos. 0 F. Bnaard. Incorporated Brasil, C. M. Jeffrie* ' J ’ * ‘ Knlght*to*n, $ Mmicie, Walnut Motor*, Ine. Shelbjrllle, H. Curry & Son Colombo*, Frankfort, Howard Motor Salea x. „ , Xew Caatle. Tipton, £ESS2S£i£ti£2L&iS£^£2i l SL^2i£lmmm_2i2LJii££—■
Sturdy Lafayette Makes Bow in Low Price Field
Nash Offers Companion to Standard Sixes and Eights. The Lafayette, built and presented by Nash as a low-priced companion to its standard line of Nash sixes and eights, makes its debut in Indianapolis at the automobile show, and is the newest member of automobile row. According to E. L. Shaver, distributor for Lafayette and Nash automobiles in this territoiy, with headquarters at 500 North Capitol avenue, sturdiness and roominess built into the streamline styling characterize the six-cylinder invader of the low price field. It is a large car for its class in more than just added length of wheel base. It has taken its name from the fine car field—the de luxe Nashbuilt Lafayette of a decade ago—-
and from this field also it has taken an array of fine car features. The new car is devoid of “gadgets” and “trick” features, production expense, according to its makers, having been concentrated on building into the Lafayette size, mechanical efficiency, safety and all-around huskiness to insure trou-ble-free miles of motoring. Interior appointments are in keeping with the car’s beauty. Hardware is of bright nickel and upholstery of broadcloth. The airplane type speedometer and instrument assembly are indirectly lighted on the dash, while the package compartment is at the right of the panel and ample seat widths fulfill the external promise of roomi- ; ness. Rear arm seat rests in the fourdoor sedan, disappearing ash receivers, assist cords, dome lights, • foot rails, robe cords and radio.
SHOW REVEALS OLDSMOBILE SIX AT LOW PRICE Eight-Cylinder Models Also Available in Line for This Year. Two lines of Oldsmobiles for 1934 —a six as an entry in the low-price field and a straight eight—are making bows at the show. The new cars inaugurate Oldsmobile’s thirtyseventh year of automobile building. “Knee action” wheels, center control steering, a ride stabilizer and scientific weight distribution, all new engineering principles, are featured. Added to these is another advancement —hydraulic self-ener-
gizing brakes. The new Oldsmobile bodies follow the aerodynamic theme. Bodies are longer and lower. Fisher no-draft ventilation has been improved. The “knee action” wheel suspension permits each front wheel to be cushioned on its own strong coil spring, more resilient than the
I
L, C. Burnett
type of spring used with the conventional stiff front axle. As each wheel is connected with the frame by two horizontal control arms, the new springs have only the function of cushioning the ride of the front end of the
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car. Wheel action Is controlled by duble-aclng hydraulic shock absorbers. In commenting upon the new Oldsmobile models, L. C. Burnett, manager of the Indianapolis lone office of the Olds Motor Works, Inc., stated that with this construction each wheel “steps over” bumps or depressions in the road without communicating bounces or jars to the passengers. Pitching Os car or passengers is eliminated. Unsprung weight is lessened and a more scien- ; tific distribution of spring weight is ' obtained. The center of gravity is lowered. Center control steering, made possible by the new wheel mounting, lessens effort. The ride stabilizer, a bar or spring steel joining the rear shock absorber, overcomes tendency to roll. The new brake, superhydraulio, self-energizing, gives a braking action that is progressive throughout the pedal range and thus stopping the car without jolting or jarring. , The brakes are identical in their internal construction with the mechanical orakes used by Oldsmobile in 1933, except that they are actuated by a piston within a hjdraulic cylinder in place of a mechanicaily operated cam. A mechanical hand brake for parking and emergency actuates the brake shoe within the inclosed rear brakes through a straight line hook-up. The new six, with an &4-horse power engine, will do seventyseven miles an hour, the company announces, and accelerates from five to sixty miles an hour in less than 27'i seconds, delivering seventeen miles to the gallon at fifty miles an hour. The 90-horse power engine of the new straight eight delivers eighty-two miles an hour actual, stop-watch speed. The new radiator grills slope outwardly toward a decided angle from j top to bottom, the bottom curving beneath the chassis to conform with : the contour of the front fender and i radiator shell.