Indianapolis Times, Volume 45, Number 231, Indianapolis, Marion County, 5 February 1934 — Page 22
PAGE 22
DE SOTO GOES FAR AFIELD IN DESIGNCHANGE Called Greatest Departure From Conventional in Ten Years. On display in Indianapolis for the first tune at the automobile show at the state fairgrounds, the Airflow De Soto is declared to represent the greatest single departure from conventional design that the industry has seen in more than a decade. In It an entirely new basis of automotive engineering has been applied, according to A. R. Jones, president of Jones-Maley, Inc., 2421 East Washington street, distributors for
Ml I £ " %b
this territory. The car is offered in four body styles the sixpossenger fourdoor sedan, the six- passenger town sedan, the six-passenger twodoor sedan and the flve-passenger coupe Byron Foy, president of the De Soto Motor Corp., said today. The Airflow lines make possible a scientific distribu-
A. R. Jones
tion of weight in the car. The engine, for instance, is placed over the front axle instead of behind it. The effect of the redistribution of weight is to impart a "floating ride.” Seats Rearranged Moving the engine ahead twenty Inches has made it possible further to move the rear seat forward. In- j stead of being located over the rear axle, as in conventional cars, it is actually twenty inches ahead of it. Thus the rear seat passengers, as well as those in front, ride midway between the axles, where there is the least amount of body motion due to road irregularities. Tho Airflow lines of the new De Soto again made it possible for the engineers to make the front seat j wide enough to seat three persons comfortably. It is eight inches wider than formerly. Structurally, also, De Soto has scrapped all traditions. Convention- j al car bodies act as a frame reinforcement for the rear two-thirds \ of the frame. Ahead of the dash j the frame is the only structural member. In the Airflow De Soto fvames to all intents are built into! the bodies. If the body sheets and inside trim- j ming in the Airflow De Soto are removed, there is revealed a network of steel girders extending from front bumper to rear bumper, which impart a rigidity to the new De Soto forty times that of “old style” j automobiles, according to tests by De Soto engineers. Modernistic Chairs The interior of the Airflow De Soto is totally new. Seats are like modernistic chairs, cradled on chromium tubing. In addition to its ' smartness this type of seat adds to j riding comfort through its natural; pleasing resiliency. Upholstery is a frieze material. ' Five-passenger coupes, instead of having an external rumble seat, |
A NEW LOW IN GRAHAM PRICES A NEW HIGH IN VALUES PRICES NOW A mm FO BRANGE FROM Hi* IB FACTORY T With new lower prices starting at $695, M■ * 1 H thousands of motorists who have al"1 ways admired Graham style and engiuwt* m neering leadership now find the great itn pot- M ■ — us s new 1934 Grahams within their reach. JTS tv a u f, tfc***® % visit your nearest Graham dealer. , M M their flashing pick-up, smooth per- \ I [“<*“* Bfreat;omfort*Comparc ß f reat ; omfort * Comparc \ M 1 ,ei M them feature for feature, value for their price G> A A M A M NEWBY MOTOR COMPANY Distributors 1033 N. Meridian St. Indianapolis Ind.
Rustproof Parkerizing Is Used on Sheet Metal. Beauty of 1934. motor cars Is more than 1 paint deep.” On both the Plymouth six and de uxe models, a chemical rust-proofing process has been applied to fenders and sheet metal parts which makes rusting impossible. It is stated by Plymouth engineers. The metal parts are exposed to this process before they are painted. After thorough cleaning, the sheet metal parts are put into a tank of heated Parker rustproofing solution for a five-min-ute immersion. This solution is made of a concentrated chemical in powder form which is dissolved in boiling water and reacts quickly upon immersed steel, giving the surface a nonmetallic protective coating that becomes part of the metal. Parkerizing guards against finishing failures and insures a chemically clean finished surface. have this seat located within the body. The rear seats in the coupes can be folded down and this space also utilized for luggage. An advantage of the new front seat construction is that air currents, either from the cowl ventilator in summer, or from the heater in winter, can pass under the seat and ventilate or heat the rear compartment completely. 100-Horse Power Available The new engine, with an aluminum head standard, more horsepower than previously, develops 100-horse power. Floating power Is an important part of the car's design. Other engine features include the use of inserted valve seats to reduce the necessity for valve grinding to a minimum, an automatic choke for correct mixture for easy starting irrespective of outside temperature and automatic heat cortrol for the manifold. Automobile clutch control is optional at slight extra cost as in the past. To the mechanism there has been addpd a pendulum control valve which automatically adjusts the rate of clutch engagement regardless of the driver's manipulation of the accelerator. Running Board Is Narrow All exposed sheet metal which is to be enameled or lacquered is first rust-proofed by bonderizing. Runing boards are narrow due to the wide body They are of steel covered with molded rubber, extending forward beyond the door opening. Headlights are sunk into the front of the body. The lamps themselves are of the "flexbeam” type, equipped with bulbs in which the lower beam has a twenty-one-candlepower long life filament and upper beam a high efficiency thirty-two-candlepower filament. Tightening Stops Noises A general tightening of body bolts, spring shackles and engine bolts will do away with many bothersome noises and raise your opinion of your car. Low-pressure pneumatic tires have been designed for tractors. They add power to the machine and make it possible to drive on pavement and field with equal efficiency.
NEW CHRYSLER SERIES IGNORES ALLJDLD IDEAS Airflow Car Engine Set Over * Instead of Back of Front Axle. On the tenth anniversary of the Chrysler car the corporation announces a series of new’ airflow Chryslers, eight-cylinder cars of a totally new kind. In the old design, the engine—the heaviest unit in a car—was behind the front axle. In the Airflow Chryslers the mass weight is over the front axle in a position nearly twenty inches farther forward than in ordinary practice.
In appearance, the cars are fully streamlined. Gone is the conventional radiator appearance. Instead, the radiator grille is a curve which flow’s into -the windshield line and to the roof. The roof, in turn, slopes backward and down to a molded real line which tends to eliminate the vacuum which holds back the
fflk ill"' ~ ■
C. H. Wallerich
car. At high speed, rain drops on the windsiheld actually run uphill. The body and hood are wider. Head lamps and supplementary parking lights are integral with the hood. With the exception of the door handles there are no protruding appendages to offer wind resistance. Body Entirely of Steel According to C. H. Wallerich, local Chrysler distributor at 950 North Meridian street, who was responsible for bringing the new airflow Chrysler to the Indianapolis Automobile Show, the entire * body structure of this new model is a complete unit of steel from stem to stern. Frame members are built up into the sides of the car, starting from the front end, running up over the front springs, through the top of the body and dow’n to the rear. Vertical and diagonal members are used to join the lower and upper longitudinal members, forming a bridge-like frame to take bending and twisting forces. Due to structural changes the bodies themselves are larger. Interior Is Modernistic The interior is fitted and appointed in a modern mode. Seats and interior are fashioned in Bedford cord, piped in leather, and the flash of chromium in the seat frame adds a modern note. Ash receivers are contained in the arm rests. Wide doors have made it possible to design the front seat in both brougham and coupe models in one piece, although the seat backs are divided to permit folding. The instrument panel is finished in burled walnut graining, matching window reveals and aprons. The airplane type instruments are framed in chromium. There are glove compartments on both sides of the instrument grouping. Chrysler announces three new
THE INDIANAPOLIS TIMES
AIRFLOW DE SOTO PUT TO TESTS IN WIND TUNNEL
4 jj§ ■h^^rittj^vA^, i/y ?jmF V' • ‘vSKtjfflSs*'* \
The airflow De Soto, two-door, six-passenger sedan was born In a wind tunnel, deriving its streamline from wind-resistance tests.
airflow models—the Eight, the Imperial and the Custom Imperial. The Chrysler airflow Imperial eight has 139-horse power and 128-inch wheelbase. Its overall length is 214 inches. The engine has 3 % -inch bore and 4%-inch stroke. The piston displacement is 323.5 cubic inches. An all-aluminum cylinder head is used on the Chrysler Imperial engine, permitting a compression ratio of 6.5 to 1, the highest known on a motor car of standard production. The patented floating pow’er type of rubber engine mounting is used on this engine, as wrell as on all others of the new Chrysler airflow line. Carburetor on the Imperial eight Is of the dual downdraft type, with accelerating pump, automatic choke control and air cleaner integral with silencer. Free Wheeling on All All have both automatic clutch and free wheeling. The free wheeling unit is of the selective cam-and-roller type, located at the rear end of the transmission. It operates in all forward speeds and has an automatic lockout in reverse. There also is anew overdrive transmission. The engine of the airflow Chrysler, at seventy-five miles an hour, in conventional gear, turns over at 3,780 revolutions a minute. In overdrive at seventy-five miles, it turns over at 2,650 revolutions. Both the airflow Imperial and Chrysler eight models are equipped with dual horns and headlamps of the three-beam type. They also have coincidental starters, w’hich eliminates the starting pedal. New Six Available The airflow Chrysler eight Is powered by an engine of 122-horse power and has a wheelbase of 123 inches. Its over-all length is 208% inches. Besides the airflow eight-cylinder models the Chrysler line for 1934 will contain a six-cylinder car built on two wheelbases—one of 118 inches and the other 121 inches, and powered by an engine with a bore of 3% inches and a stroke of 4% inches. The power plant has a standard compression ratio of 5.4 to 1 and develops 93-horse power at 3,400 revolutions per minute. Floating power type of rubber mountings are standard on this new six. Motor Vehicles Counted There were 23,723.399 motor vehicles in use in the United States at the close of 1933. Car owners paid 23 per cent of the value of their automobiles in taxes in 1932.
SEES BUSINESS SWINIfWARD John N. Willys Declares More Than Hope Is Evident Now. "When one looks back to January of last year and compares the outlook of 1934 for business in general, it is easy to understand why business people are convinced that
NtW -/Qvdimv C-HRYSL-E-Ri ■ v it . f: T~' ||Pr? 1—,,,I —~, ' C -H Pi Y S L -E- Pi HHIMW tJie- /PlotoH- daJt.
ON THE TENTH anniversary of the first car to bear his name, Walter P. Chrysler proudly presents to the world the new Airflow* Chrysler. Nothing that has previously existed in transportation gives any adequate idea of the sensation of riding in this car. All the important weights in the car have been redistributed. The engine is over the front axle, the rear seat is 20 inches forward of the rear axle, the passengers ride at the center of balance . . . suspended between the two axles. The periodicity—or rate of movement —of the springs has been slowed down to the point that is most agreeable to nerves. In the Airflow Chrysler, for the first time in history, you really ride inside the car. The
A NFW C+4RYS LT P. SIX
with independently The 1934 Chrysler Six is longer, roomier and more powerful than any of the famous Chrysler Sixes that have gone before it. It offers the flashing performance of 93 horsepower and the luxury of 117 and 121-inch wheelbases. It has independently sprung front wheels . . .
C. H. WALLERICH CO. CHRYSLER-PLYMOUTH DISTRIBUTORS 950 North Meridian St. 5%? WILLIAM CARSON HI ley 4574 917 Virginia Ave. yir OR exel 0232 UTZEmAN & RAWLINGS °- J - SURBER MOTOR SALES, Inc. GAUNT & WAITE 3,09 E. Washmrton St. Beech Grove 1404 W. Washington St. 120 W. North St. CH erry 1920 DR-exel 1644 The House Behind the Car BE Imont 3200 RI ley 6468
anew era has dawned,” according to John N. Willys, veteran car manufacturer. [ “In the last few years predictions of progress in business were based more on hope than anything else, but now we have definite and basic evidence on all sides that America is headed in the right direction,” he remarked. “But I still insist that the American public, because of the four lean years in which incomes were reduced to unusually low levels, will continue to demand low first cost, lower operating cost and lower maintenance costs in their automo- . bi les.
body and frame are one. The frame surrounds you with a strong bridgework of steel. With Airflow design comes anew era of roominess. The doors are as wide as house doors. Both front and rear seats have the spaciousness of divans. There is legroom, headroom and seat-width for six great big adult passengers. There is a big dustproof luggage compartment back of the rear seat. With Airflow design, you get delightfully easy and pqsitive steering; you guide the car with a simple forearm movement. On top of all this, Airflow makes possible perfect ventilation without wind roar. Within and without, the Airflow Chrysler is modern to the minute. The interior roof treatment makes use of an entirely new
sprung front wheels to give a levelized, cushioned ride over any sort of road . . . smoother, safer, steadier. ft It has a new type of ventilation system . . . providing better vision and maximum control of air volume. ft There are seven models of striking streamlined beauty.
LATEST BUICK CALLED BEST Head of Company Points to Improvements in 1934 Offerings. "This year presents the greatest car in Buicks history’—and this statement is made with a full knowledge of that history and the great cars that it includes. We have gone farther than ever before in building real value and still greater beauty into our cars, and the number and extent of mechanical advances greatly exceed those of any previous year,” Harlow H. Curtice, president of the Buick Motor Company, declares. "Our ‘knee action’ wheels are properly considered a most important achievement in producing new standards in riding comfort of a character that is actually revolutionary. But it must be realized that these are only one important element in several that contribute to this great step -in advance in motor car design and construction. "There are many factors in the 1934 Buick that are each essential to the whole story. “W T e feel justified In our confidence that the present year will set
Inew levels for Buick sales. The ! desire to own a Buick is no less keen than it has ever been, and now that more persons are . able to gratify that desire they will unquestionably do so. There is a growing measure of money in circulation, resulting from the resumption of government and private works, the freeing of bank deposits and the fact that the nation generally has lost its fear of the future. "Buying is distinctly on the upturn, and this can not fail to increase the market for good automobiles.” Hurled to Doctor Mrs. Lucille McGirt got out of her machine to crank the motor, accidentally leaving it in gear. The car started, catching her dress in the crank, and crashed through a wall, carrying her into a doctor's office. Non-Resident Rule Set Non-resident motorists in Massachusetts must obtain permits, if they-wish to remain in the state more than thirty days. Dirt Causes Missing Many of the troubles in automobiles, although blamed on the carburetor, are caused by dirty breaker points, which frequently cause the engine to miss. Oils that are too heavy not only couse trouble in starting in cold weather, but also damage the cylinders because of sluggish circulation.
material . . . dustproof and washable . . . strikingly beautiful. Fitments and upholstery are as refreshingly distinctive as a modern penthouse apartment. A whole new world of motoring opens up to you in the Airflow Chrysler. When you see it and ride in it, you will know for yourself that it brings about a wholly new era in personal transportation. ( Zl7o'u ’L 1934 MODELS CHRYSLER AIRFLOW EIGHT ... 122 horsepower and 123-inch wheelbase. Six-passenger Sedan, Brougham and Town Sedan, five-passenger Coupe. All body types, $1245. CHRYSLER AIRFLOW IMPERIAL . . . 110 horsepower . . . 128-inch wheelbase ... Six-passenger Sedan and Town Sedan, five-passenger Coupe. All body types, $1495. AIRFLOW CUSTOM IMPERIAL . . . 146-Inch wheelbase . . . ISO horsepower . . . magnificentlystyled, individualized body types. 1934 CHRYSLER SIX ... With independently sprung front wheels for smoother, safer riding ... 93 horsepower, 5 body types on 117-inch wheelbase; 2 typps on 121-inch wheelbase. Priced from $725 up. 4-door Sedan, $795. All prices F. O. B. Factory, Detroit All 1934 Chrysler models have patented Floating Power engine mountings . . . safety all-steel bodies . . . hydraulic brakes . . . all-silent transmissions .. . alloy steel valve inserts .. . Oilite squeak-proof springs... free wheeling. Automatic clutch available. •name COPYRIGHTED IIII—CHRYSLER CORF. tJiJZ- dct rSThe new Airflow Chrysler Eights and 1934 Chrysler Six are on display at the Automobile Show.
_FEB. 5, 1931