Indianapolis Times, Volume 45, Number 231, Indianapolis, Marion County, 5 February 1934 — Page 20

PAGE 20

DODGE ADTOS MADE WITHOUT FRONT AXLES Aero-Streaming New Body Feature: Point of Weight Altered. The new Dodge line consists of two series—one with a wheelbase of 117 inches, the other with a wheelbase of 121 inches. Dodge body designers and stylists have outdone all their former efforts in the development of eye-filling exteriors. Streamlining—‘•aero-streaming” is the term used by Dodge—has been worked out with a measure of success. The windshields are set at a more rakish angle; sweeping fenders, *‘aero-streamed” in coformity_ with i the ensemble, are pantalooned for j gravel deflection and mud protec- 1 tlon; roof lines are gracefully curved while backs terminate new beaver- j tail slopes of dynamic symmetry. E A Higgins is Indianapolis district representative of Dodge Brothers Corporation. In tne interiors, to which a new-seven-point ventilation system is said to give comforts akin to those of the modern air-conditioned home. Dodge body designers have striven for motoring comfort. Below the tailored magnificence; of these bodies the show visitor bent j .on mechanical research finos much to interest him—first of all an independent front wheel springing system to which the trade name “Floating Cushion” wheels has been given, is of the pantograpn type. The method is axieless. The conventional long leaf springs are also absent. Spring action is given by large coil springs, one on each side of the car. Shocks Eased The employment of the shock absorbers introduces anew point of suspension design. In the conventional leaf spring the required retarding effect is produced by friction between the leaves; this! interleaf friction, it is pointed out. | Is not a fixed quantity, but varies with different lubrication conditions and even in accordance with weather, so as to alter the car's riding qualities. With “floating cushion” wheels the retarding effect is provided by the powerful shock absorbers, the action of which is correctly calibrated and maintained, without! change, throughout the life of the i car. The Dodge automatic clutch is J vacuum-operated in connection with i a valve mechanism acted upon by the accelerator pedal. The mechanism. further improved by the ad-j dition of an automatic wear com- I pensator. makes the use of the conventional clutch unnecessary because the clutch engages and dis- j engages itself as the throttle is opened or closed by the driver’s foot. | Transmission Silent Silent operation of the transmission—in all speeds, including reverse—is assured through the use of helical gears that engage smoothly even with the most inexpert operator and makes driving in first and second noiseless. Dodge brakes are of the hydraulic, | self-equalizing type. The brake drums, wider than formerly, are of | a cast iron braking ring with a steel back. The braking ring has cooling ribs which are in quick dis- \ sipation of the heat generated in long and severe brake application. In addition to the four-wheel hydraulic brakes, a hand operated emergency or parking brake is provided. mounted at the rear of the| transmission and incorporating a six-inch drum of machined cast i iron. Lets Body Breathe The body ventilation system in- j troduced by Dodge is called a sevenpoint system because it offers seven ventilation features, including new windshield and cowl ventilator controls, and safety glass adjustable front and rear ventilator wings of | the butterfly type. Any one of the seven different ventilation combinations may be brought into play or made inoperative in an instant. Ventilation may be locked from the Inside. Head lamps incorparte a prefocused bulb making refocusing unnecessary. The asymetric type of lighting is used in which the headlight beams are crossed and in country driving the beam of the right lamp oqjy is lowered in meeting on-coming vehicles. The light beams are controlled through anew switch on the instrument board giving the option of parking, city driving or country driving beams. The light switch proper is supplemented by a foot dimmer switch for controlling the beam of the right head lamp when the dash switch is in the countrydriving position. MOTORISTS - LIABILITY FOR GUESTS LESSENED Damages for Injuries Limited in Twenty-two States. Twenty-two states have now enacted “guest statutes” limiting the liability of owners and operators of motor vehicles for injuries to guests being transported free of charge, : unless such injuries were caused by some willful or grossly negligent act on the part of the driver, according to the American Automobile Association. The association points out that five states—Delaware. Nevada. Ohio South Dakota and Washington enacted “guest statutes" during 1933. The Delaware law' supersedes an act of 1929 which was held unconstitutional. States now limiting liability for injuries to guests are California,! Colorado. Connectcut, Delaware, Idaho Illinois, Indiana. lowa. Kan- , sas. Michigan. Montana, Nebraska, ; Nevada. North Dakota. Ohio, Oregon. South Carolina. South Dakota. Texas. Vermont, Washington and Wyoming. DRIVER'S TASK IS EASY Dodge Offers Devices for About Ail •leering. Steering is about all there's left j for the automobile driver to do ; these days. On the new Dodges, are located on the right-hand side, circulation and manifold heat con- j troL With Dodge automatic clutch j the mind is left free to just watch i the road. i

Automobile Makers Believe Industry Will Lead Nation on Way Back to Recovery

Charles W. Nash and (center) Walter P. Chrysler Alfred P. Sloan ,?r. W vvV other year, there is much encour- . 1 ; agement to be gained bv the motor Point to Aid Revival of L i* m --. i car i nf hts ry in l°°ki n K back at 1933. ...... n . mmL JB, ■ Centamlv there was little that Their Business Will bive gM’ 1 '3M. ■ was auspicious as we launched out _.,. | WaßpmmmmkMßk. into anew ypar twelve months ago. Utner Lines. SP* Ki JMK3BMeu> The discouraging start made the their thirty- all the ™ ore heartening. The ■nnfidrnt that the motor car will IbUl . ' JlllSlf ■*-ushered in 1933. But with this start With and employment I JIhH WBKr eeded anticipations and has been 1^ —„' jf^PßrJPf* ncreased for 1934, an average of 40 /,x '" - , , 1 ■— ,r r " / ' - *' struggle back to better times. How-

Charles W. Nash and (center) Alfred P. Sloan Jr. Point to Aid Revival of Their Business Will Give Other Lines. LAUNCHED upon their thirtyfourtn national automobile exhibition and anew year, leaders of the industry express themselves as confident that the motor car will spur the present recovery to greater heights during 1934. With pay rolls and employment increased in the nation’s first industry, the automobile plants have felt a definite revival during recent months. The sales index has turned sharply upward even in the dull season which the year’s end usually brings. Production last year exceeded anticipations and has been increased for 1934, an average of 40 per cent by manufacturers. The faith in the motor car’s influence on recovery is based on its wide source of raw materials for manufacture, drawing from twenty j other major industries of the na- 1 tion. And the new cars, aided by | urgent replacement, are bound tp sell well. a a a Ci H.ARLES W. NASH, chairman of A Nash Motors Company—Forty years’ experience in manufacturing; vehicles has convinced me that this country is a good, sound place in which to work and progress. It welcomes theory, but it is founded on ( hard facts. In my opinion, the facts of greatest significance to industry at this time are that the demand for manufactured necessities has caught up with the supply; and that confidence. hope and the w'ill to go forward are uppermost in the public mind. The first provides a substantial outlet for products best suited to an accelerated national advance. The latter promises enthusiastic public support of those enlarged manufacturing and sales programs w'hich will hasten business recovery, but which will not bring extravagant and unwarranted increases in costs and retail prices. As predicted, the automobile industry has taken leadership in the practical recovery movement by the development of 1934 products so unmistakably better in comfort and utility that they create a practically new automobile market. It has blazed the way to better times by a motoring improvement, and by greatly intensified sales and advertising efforts. nun ALFRED P. SLOAN JR., president of General Motors Corporation—Another year passes. The automotive industry is grateful for the increased patronage received during the year as measured by a relatively important increase in its volume. It is thankful to have been able, for that reason, to have increased its pay rolls through added employment and to have made it possible for others to do so likewise through its greater purchases of materials. thus in degree helping all. Once again this industry presents new offerings for anew year. Critical examination will demonstrate that its engineering staffs have gone forward in technical development have added comforts and conveniences and have improved appearance appeal. Our products are better products —as they should be with an added year of experience and knowledge. Each year during the entire period of the depression, with its severe reduction in volume and drain on resources, we have made progress—always something better and usually at lower prices. We believe continual progress to be vital to the health of every industry, and more so in times of adversity than in those of prosperity. The most, important step forward this year is added comfort in the form of a better ride—something I that will appeal to all. young and old. The result is bound to be an increase in the radius of automobile travel, thus adding to the utility value of this wonderful instrumentality of transportation. I look forward hopefully into 193 L I am convinced there is a distinct improvement throughout the whole world, that the worst is behind us and that better times are not very far ahead. a a a ROY D. CHAPIN, President of Hudson Motor Car Company— I believe this coming season the motor industry will be one of the leaders in a revival to better business. Indications which come to me from all sections of this country as well as many other parts of the world show a generally improved feeling. Some European countries have made even greater progress on the road to recovery than we. so it would seem our turn has arrived. At this time the statisticians of the automobile companies are busy making their predictions as to the number of cars to be built next season. They arrive at their results without prejudice and I find each of them is counting on a considerable increase in the number of cars to be sold. I ascribe two reasons for this— First, the large number of automobiles that are really worn out and, second, the compelling desire to purchase that will occur "When the new models are seen. In the case of Hudson and Terra-

Roy D. Chapin.

plane cars we have scrapped every tool and die for body building and created an entirely new and more graceful line of vehicles. We have also inreased power in both cars and retained the unique unit 'engineering principle which each of our cars a solid unit of chassis and body and gives maximum ruggedness. It has cost millions of dollars to prepare these new tools, but we have done it in anticipation of a greatly increased market. WALTER P. CHRYSLER, Chairman of Chrysler Motors I believe we are on our way toward substantial improvement in business generally. I am not only convinced that the country is on its way to better times, but we have backed up that

w\ The conventional automobile of today is a direct descendant, in design, of the horse and buggy. .1 Murt/hf- W v itAutomobile pioneers put a long hood where the horse used to be, but made few other changes, as you see. IP. viHP TQm Five years ago research with a De Soto wind-tunnel proved the inefficiency of ordinary car design, fim,' .- - , And today . . . trace of the horseless carriage has been eliminated in the new AIRFLOW De Soto.

Bohannon & Morrison, Inc. JONES & MALEY Inc., Distributors Sullivan & O’Brien, Inc. 514 n. Capitol Ave. 2421 E. Washington St. 501 Vir * ,nla Ave ’ Broad Ripple Auto Cos. ,9* 2 1,^ ,or f rls T^ ortv T ille „ „ . * Wiles & Wilson Motor Service 821 E. 63rd St. £• £ *£ r 4 tm § f 0 *’ DaVl ® 3815 Colleje Ave. . Smith Motor Sales—Beech Grove. ■'NnraSON—And.rion Motor Sales, CRAWFORD SVrLLE—ClolttlUr Motor Sole*. GREENCASTLE— T. J. Thomas. LEBANON —City Garikj. MELLOTT—Weot Side Gsrafo. RI’SHVILLE—IrI F. Ward. ?l^.^^ i P R i A TJ jW * r _*‘ o,#r Cl'TI-ER—C. I. Briars. GREENFIELD— Anderaon ie Smith. Ins. LINTON—PoweII Motor Sale*. MONTICELLO—John L. Lowe. SHELBY'YILLE—Gonninc Ante Sales. - 8 " ,,8n . DELPHI—Delphi Motor Sale*. HARTFORD ClTT—William. Sales Cos. LlZTON—Kineaid Garace. MOORES VILLE—He rrv Hadley. SPENCER—A. C. William.. BLOOMINGTON-Braokbank Meter Sales. ELWOOD—W.rmire Sales Cos. HOPE—Hitchcock Motor Sale*. lOG AN SPORT—CorUH Sales * Service. MCNCIE—Orr Motor Sale*. SHERIDAN—Reeo- Yount Motor S.ieo. Tb,T * r **•*• S* l **- FILLMORE—CIair Robinson. KOKOMO—Norri. Motor Sales. MARION—C. F. Stokes. OXFORD—Fraser Motor Sales. TlPTON—Callahan Motor Sales. (OWNGTOh—Lito Motor Sales. > FRANKFORT—Maori re LAFAYETTE—Fireproof Kales. WAVELAXP—CI.renee Clodfelter.

. THE INDIANAPOLIS TIMES

Alvan Macauley

belief with an investment of millions in tools, new equipment and facilities and new methods for the manufacture of our 1934 models. Our Plymouth factory during the last few weeks has received the largest number of advance orders we have ever received for a new' model in our history, and more than twice the number that w'e had on hand the same time last year. This renewed interest in new cars, this reawakened buying, the sight of people actually congesting a showroom to view' our airflow models, is ample proof that if you give the public something that it w'ants the public will buy. a a a ALVAN MACAULEY, President of Packard Motor Car Company—Viewing the beginning of an-

- * i *■ ■■ j jmr It’s a truly Aerodynamic Car. .with a “Floating Ride” J ’ t\\ .. the Sensation of the 1934 Automobile Show! I \y^2L NO MORE ''STRAPHANGING” .. . here’* how you ride in the conventional car of today... and GOTO THE 1934 AUTO SHOW! See the as shown in the diagram below, they form one pity the passengers who ride over that back axle! passing of an old tradition ... see the be- structural unit extending the entire length ginning of anew one. of the car. This construction is 40 times more A . See how the new airflow DeSoto has re- rigid than the ordinary type. placed the “horseless carriage” type of motor So with these three points in mind, before f \ \ car. See the beginning of the Aerodynamic Age , you buy any car at any price, take just one k. 7 —v v —V on Wheels! Floating Ride in the airflow DeSoto ! I ANDHP.REyoucanseehoweverybodynowrides • luxuriously “amidships’’, away from the axles, There are three principal reasons why every- rnnw at thf aITTO <sun\T in the new airflow DeSotoV‘Flo.tingßide.’’ one is talking about the airflow DeSoto. First SEE IT TODAY AT THE ALTO SHOW ... its appearance. Second ... its “Floating • Ride.“ Third.. .itsnewmethodof construction. All three are vitally important to every motorist. DE SOTO FEATURES include Appearance. It has the same thrilling lines as All-Steel Unit Body and Frame—the fastest modern ships and planes. Not a use- / /4jshown at the left; Automatic Ventilaless gadget or ornament to catch the wind. It ij / tion for all passengers in alt weathers; literally bores a hole through the air ... makes 'if || Floating Power engine mountings; conventional cars look outmoded. /y^(l Hydraulic Brakes; Wide-Angle \ i- . * • ,i / r ' ('ItI sion; Enclosed Luggage CompartFloahng Rule. All passengers ride m the /l ment behind the rear seat; Freevuc i lc of the car. This fact. •. plus a totally new j */ if * Wheeling; Longer Springs, distribution of weight . . . produces a ride so - smooth that you can read at 80 m.p.h! ,v.; j ST / four models: 4-Door 6 Pmeofer J // i Sedan; 4-Door6 PentferTownSedan; Construction. In conventional cars, frame and t \ 1 ' 2-Door 6 Pa.,en*er Broujham; 2-Door body are separate parts. In the airflow DeSoto, ///J / * i 5 Passenger Coupe.

other year,' there is much encouragement to be gained by the motor car industry in looking back at 1933. Centainly there was little that w'as auspicious as we launched out into anew year twelve months ago. The discouraging start made the finish all the more heartening. The industry’s record for the year is an inspiration as we face 1934. Uncertainty, the batik holiday and a change in national administration ushered in 1933. But with this start the automotive industry produced and sold more than tw'o million vehicles. What we will do in 1934 I am not ready to predict, but certainly prospects appear much more favorable than they did last-January. The worth-while increase in the industry's business during 1933 had a telling effect in the country's struggle back to better times. However, the 2.000,000 vehicles produced represent but a drop in the bucket when compared with what must be built to rehabilitate the country’s personal transportation system. It is an unescapable fact that more motor cars must be manufactured or the country must give up its automobile transportation. It is also a fact that the motor car has been so woven into our plan of living that it can not be given up. These facts lend encouragement for the future, when the further fact is considered that pressing close is the time when the decision for retaining or giving up the motor car must be made. Timing Knock Is Elusive Looseness in the timing sprockets causes a knock in the engine, which often is overlooked by motorists when hunting for knocks.

GREAT STRIDES ARE CREDITED TO PLYMOUTH Car Which Made Debut Five Years Ago Attains Strong Lead. The year just ended has been one fraught .with difficulties and triumphs for American business, but a bright spot on the industrial horizon has been the record of the Plymouth Motor Corporation. It was scarcely five years ago that Walter P. Chrysler and his associates in the Chrysler corporation sat in conference talking about the possibility of entering the low-price field. “WeYe going into the low-price fierd,” Mr. Chrysler said. “I know that the public wants a real automobile at a low price. Give the public something better and the public will buy.” So F. M. Zeder, vice-president in charge of engineering, and his two engineering partners, Carl Breer and O. R. Skelton, and their engineering staff, set about to build that “better-car.” They called it Plymouth. And even before its introduction the wiseacres said, “Chrysler is bucking the low price barrier. That field's too crowded now. It can’t be done.” But “can't” has never been in the vocabulary of Walter P. Chrysler and the men who work with him. Sales Gains Recorded In 192£, when that first Plymouth was introduced, one out of every hundred cars sold that year was a Plymouth. Rumors had it that its manufacture would be discontinued, but Walter Chrysler said, “It’s a good car, but let’s make it better.” Anew Plymouth w r as announced —and in 1929 one out of every fifty cars sold to the American public was a Plymouth. In 1931 America was electrified with a vast advertising campaign that announced the “New Plymouth with floating jpower—with the economy of a four—the smoothness of an eight.” That year 64,301 Plymouth cars were registeded and Plymouth loomed as a real factor in the field. Plymouth registrations during the first nine months jumped from 15.4 per cent to th 4 low price field in 1932 to 23.2 per ce.it in the same period of 1933. In the month of September Plymouth obtained 26.3 per cent of the low price field versus 13.6 per cent last year. In the first ten months Plymouth had more than doubled its sales—a gain, to be exact, of 128 per cent! Experienced Thrill The other day Walter Chrysler was driving from the Michigan Central station in Detroit to visit

Tax Horde Nation's Motorists Pay Nineteen Levies. NINETEEN different forms of tax levies are now imposed upon the motorists of the country, according to the American Automobile Association. The national motoring body said that all these taxes are not, of course, levied in any one locality, but are currently applied in different parts of the United States, as follows; Special federal levies on new vehicles, parts and accessories, tires, tubes, gasoline and lubricating oil. State registration fees, gasoline taxes, personal property taxes, driver's license fees, certificate of title fees and sales taxes. County gasoline and personal property taxes, wheel taxes, driver’s license fees and registration fees. his new $350,000 administration building on Jefferson avenue—the new structure next to the building where the first Chrysler car was produced. “It must have been a thrill watching that first Chrysler car come off the assembly line back in 1923,” a friend riding with him remarked. Mr. Chrysler smiled as he reminisced. “It was one of the greatest thrills of my life—and I'll never forget how I went down to the New York automobile show, with the price of the car in my pocket—and its specifications there, too. I wouldn't tell anybody the price. And I wouldn’t even tell them the wheelbase that first day. “They all guessed the price higher than it actually was. And we were swamped with orders. It was a better automobile than any one had ever offered before for the money and people want value. Give them something better at a competitive price and they'll buy your product.” HORSES DIED OF FRIGHT ON SEEING EARLY AUTO First Case Reported in California More Than Thirty Years Ago. Stories were circulated in the early 1900’s to the effect that horses were being frightened to death by automobiles, according to the Horseless Age, a motoring periodical, July 9, 1902, recalled in connection with General Motors silver anniversary. “The first case of a horse being actually frightened to death by an automobile is reported from California,” said the magazine. “At a small place called Coming, in Tehama county, the other day a horse saw a locomotive for the first time and showed signs of fright. “The driver got out of the buggy and grasped the animal by the bit. As the steam vehicle approached the horse rearer a few times and then fell over dead —of heart disease, it is supposed.**

FEB. 5, 1934

CLEAR WAY FOR | DAMAGE CASES j Several States Enact Laws Making Serving of Process Easier. State lines have been virtually eliminated so tar as they concern the serving of legal papers on nonresidents involved in damage suits resulting from automobile accidents, according to the American Automobile Association. The association bases its statement on the fact that no less than called “service of process" statutes. These statutes provide that a nonresident using the highways of a state automatically appoints an official of that state as the nonresident's agent upon whom legal papers may be served in any damage suit arising out of an automobile accident. Among the states which have enacted “service of process” statutes are: California. Connecticut, Delaware, Florida, Idaho, Illinois, lowa, Indiana, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New Hampshire, New Jersey, New Mexico, New York. North Carolina. Oklahoma, Oregon, Pennsylvania, Rhode Island South Carolina, South Dakota, Texas, Vermont, Wisconsin and. Washington. Road Bulge Causes Crash In California, recently, a highway expanded with the heat and buckled at one of the tar-filled cracks. A passing car was wrenched out of control and thrown into the ditch.

AUTO SHOW Slate Fair Grounds Feb. 3rd to 9th, Inclusive. 10 A. M. to 10:30 P. M. Pushmobile Races Tonight! Louie Lowe’s Orchestra Admission Reduced Adults, 40c—Children, 25c No Tax