Indianapolis Times, Volume 45, Number 231, Indianapolis, Marion County, 5 February 1934 — Page 18

PAGE 18

HUDSON OFFERS ENTIRELY NEW LINE FOR 1934 Larger Bodies Mounted on Larger Chassis: More Power Available. An entirely different line of Terrapiane sixes and Hudson eights have been produced by the Hudson Motor Car Company for 1934, states R. H. Losey, president of Losey Motors, Inc., 1219 North Meridian street, distributors for this territory. Larger bodies are mounted on chassis designed on the basic principle of unit-engineering. The Terr&plane six is made on a wheelbase of 112 and 116 inches. The

Hudson eight is made In two w heelbase lengths. 116 and 123 inches. The six-cylinder Terraplane, which takes the place of last year's model, has a larger motor, the displacement being increased from 193 to 212 cubic inches due to an increase in the oore of the engine from 2 15-16 inches, and the stroke from 4\

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R. H. Losey

inches to 5 inches, making the dimensions now 3 inches by 5 inches bore and stroke. The new six-cylinder develops 80horse power at 3.600 revolutions per minute. It has a compression ratio of 5.75 to I. On the de luxe series six, which is on the 116-inch wheelbase, there is a composite aluminum and iron head, which raised the horse power to 85 at 3.600 revolutions per minute with a compression ratio of 6.25 to 1. The two Hudson eight-cylinder engines also have a full 3-inch bore this year and a 4 , 2 -inch stroke, providing a displacement of 254.47 cubic inches. The eight-cylinder engine on the standard series develops 108-horse power at 3,800 revolutions per minute. It has a compression ratio of 5.75 to 1. Super-Power Dome Used With the super power dome a power weight ratio of approximately one-horse power for every twentyfour pounds is achieved on the Hudson roadster. This super-power dome is available on all cars at slightly extra cost. It provides a compression ratio of seven to one. Independent front springing of the Axle flex type is available as optioal equipment on Terraplanes and Hudsons. This new suspension has ( been subjected to rigid tests during the last two years. It gives the socalled knee action to the front axle, j permitting the wheels to rise and fall as the front springs act inde- j pendently in a vertical plane. The action is similar to that of an airplane landing gear. Wheels Are Axleflex _ In the axleflex suspension the knee action is given by an articulated front axle with a parallelogram which permits one side of the axle to rise and fall independently of the other. This method avoids the necessity of departing from the highly developed Hudson spring suspension which has been reached after many years of research. A high chrome alloy cylinder block for a non-wearing bore is used. It

WHY* The 1934 FORD V-8 HIVES YOU EXCEPTIONAL riding CJ&rn^oNt XOTE HOW THE FLEXIBLE Drive the New Fort! V-8 and you will know that it is one of the steadiest and easiest riding cars on the road. In the TRANSVERSE SPRINGS GIVE hack seat, as in front, it gives you exceptional comfort. n w y (TV,! c 1 PTW *\ n Rpad here aboul the man y advantages Mlf l- unri.l Ift 1* ■-N rTj M 1 c f Ford transverse springs and then take the car out on the road and see how easy . -mg - ■ w 4 I>niTlO\ TO i* r *dcs. That is the true test of comfort. K I 0 4 A * We„can assure you PROMPT delivery on ALL MODELS —so don't delay EASY RIDING COMFORT SUV NOW. Thi* photograph shows the rear of the See how the body remains level while Better not try this with any car but a Ford Ford V-8. Note how the Ford tranverse spring* one wheel is up and the other down? Ford or something will happen. Even with the diagoperate on all four wheels not just two. The transverse springs, set crosswise and attached to onally opposite wheels raised 12 inches the Ford Ford gives yon the same good riding comfort in the body in the middle, permit the springs and feels no strain. This means better performance t ] JC rMr nat a$ j n f ron t. wheels to move independently of the body. and greater safety under all driving conditions. ewv | ’ ns ■ Fred Waring and His Pennsylvanians erery IL si Ma. W Sunday evening at 7:30 and every Thun day evening of 8:30 (C. S. TANARUS.), over any ttation of the Columbia Chain. IF IT’S LESS THAN AN EIGHT. IT’S OUT-OF-DATE

also combines with this characteristic a valve seat which is so enduring that when used in combinaI tion with the valve adapted this year the owner need almost never grind the valves. No valve inserts are necessary with this new block The down-draft system of carburetion, which has worked out so I satisfactorily in the 1933 Terraplane. ; has been continued. There are a number of improvements, however, which remove the human element as a driving factor. Automatic choke and automatic idling speed are now provided. There

during that when used in combinatmn with the valve adapted this sear the ow'ner need almost never , . • N \a. e i v:’h ■:.. r.?w b: ■ ■ mifwßttßKS' i Ii [ J 9 mp' Auto <• give 'he public what, it r wants— to build a motor car v that will meet the demands of the j 1 ’ people who must use them—is the Dodge aim of every manufacturer in the

is no choke on the dash. The amount of choke provided and the idling speed is governed entirely by temperature. Transmission Improved The synchro-shift transmission has been improved in a number of details for greater durability and silence. The transmission Is now designed so that the low and reverse gears are automatically demeshed when second and high are engaged or when the transmission is in neutral. Heavy universals and a big diameter propeller shaft take the drive to the over-size rear axle. All of these units have been increased in size for 1934. Starts by Button The starter button is located just to the left of the center of the instrument panel. It governs a relay circuit which actuates a solenoid mounted on the starting motor. This providas push-button control of the starter. Speedometer, gasoline, oil and water level gauges and ruby tell-tale lights are all under the evai glass directly before the eyes of the driver. The headlights have three positions, one for long-range illumination, the second for passing on the highway and third for city driving. The passing light is so arranged that the beam from the left headlamp is deflected to the right illuminating the side of the road. PLUG WIRE IMPROVED AC Engineers Perfect Product Used in Many Cars. Better starting and less ignition missing are made possible through discovery of an alloy now used in making spark plug wire. The new alloy, invented by engineers of AC Spark Plug Company, is so full of free electrons that it also is being used in radio tubes. A majority of the cars at the automobile show are equipped with spark plugs containing the new alloy wire. INSERTS~HELP SPRINGS Metal Powder and Oil Placed Between Leaves. Super-Oilite inserts between the spring leaves of Dodge cars have banished the oil can. The inserts are formed under terrific pressure, of finely powdered metals which are impregnated with oil. Friction between spring leaves releases oil in minute quantities. Dodge springs are covered for protection from wind and water.

NASH AND DODGE SET BEAUTY PACE AT SHOW

La Salle Offers Four Body Styles at Lower Prices

More Power, ‘Knee Action’ and Airfoil Lines Are Features. A brand new La Salle for 1934, designed and built by Cadillac and with custom-built bodies by Fleetwood, is a feature of the Cadillac exhibit. La Salle offers four body styles this year—five-passenger sedan, five-passenger club sedan, twopassenger coupe and two-passenger convertible coupe. The prices, $1,495 and $1,595, f. o b., Detroit, bring the new models to a lower range, stages C. M. Hammond, head of the recently formed Hoosier Cadillac Company, Cadillac-La Salle distributors, 2330 North Meridian street. Airfoil Design Used The chassis combines the new discoveries in riding comfort. While the “knee-action” construction is a major feature, there are others of note, such as higher compression, lightweight alloy pistons, downdraft carburetor and scientific manifolding, giving a high power output for the straight-ejght motor. Smoothness is aided by an extremely rigid crankshaft set in five main bearings and strengthened by a crankcase and cylinder block built as a unit. In carrying out the aerodynamic body design, which, as with airplanes, seeks to lessen wind resistance, close attention has been given to the streamlining of body details, such as fenders, headlamps, windshield, beaver-tail back. The fender design is the nearest yet to the airfoil cowling of airplane wheels. The windshield has a 25 degree slant. Double-Bar Bumpers In the ornamentation of the front end are found chrome-plated chevrons on the front fenders and chrome trimstrips between radiator and fenders. The hood, with new-ly-designed hood ports, extends nearly to the windshield. Chrome moldings on the running boards are carried into the fender flanges. Disc type covers, lacquered to suit the body color schemes, and large hub caps conceal the wheels. The screened cowl ventilator opens toward the rear. In the rear end details are con-

THE INDIANAPOLIS TIMES

cealment of the spare wheel and mountings by the sweeping back panel, streamlined, fish-tailed rear fenders, with the filler cap built into the right fender. Double-bar bumpers, streamlined to deflect gravel, have built-in coil springs to cushion possible impact. The complete car has an overall length of .202 *4 inches. It Is two inches lower and both wider and roomier than formerly. Front doors are rear-hinged. A clock and spacious compartment are provided in the instrument panel, with provision for radio in the center. Filler cap and airtoned horns are under the hood. Engineering elements contributing to the phenomenal new ride are the redistribution of car weight, the use of softer front springs made possible by the “knee-action” independently sprung front wheels, large low pressure tires and rigid frame. As with Cadilllac, there is no front axle, each front wheel being attached to the frame by parallel upper and lower forked arms. Shock absorbers are attached to the upper arm and the lower supports the helical front springs. LAFAYETTE’S INSIGNIA IS WORK OF SCULPTOR Cameo Designed by Frenchman Also Was Society’s Emblem. The cameo used on the Nashbuilt Lafayette car is based upon a medallion executed during the nineteenth century by Jules Eduoard Roine, French sculptor, and later adopted by the American Numismatic Society of New York, an organization of authorities on rare coins and medals. It was also used on the Lafayette car of a decade ago, the name having been chosen then because one of the founders of the original company laid claim to a great-grand-mother who had been married in the presence of the famous revolutionary general and because the motor car builder had a great interest in Lafayette as a historical figure. Sideswipe Breaks Arm James Rickard of Platteville, Wis., preparing to make a left turn, stuck out his hand. A speeding machine approaching from the rear struck his arm and broke it.

Play Safe Auto Makers Find Out What Public Wants. rpo give the public what it wants— to build a motor car that will meet the demands of the people who must use them—is the aim of every manufacturer in the industry, John C. Chick, general sales manager of Cadillac Motor Car Company, explains. “But what does the public want? To get the answer to that query we sent questionnaires to many thousands of motorists. From their replies we learned that the public is not satisfied merely to have good qualities such as beauty, comfort, dependability and safety, in general, but has very specific ideas to just what details of design should be included to attain these qualities,” he remarked. “By our research among the people we have taken much of the doubt and the guesswork out of our work. We have been able to close the gap that has existed between the large producer and the consumer, thus regaining some of the advantages that the old-time artisan enjoyed through his close contact with the buyers of his wares. “That contact enabled him to serve his customers in the way the customer wanted to be served. “All industries supplying individual consumers must recognize the retail buyer as the hub about which his activities must revolve—and all those that can do so will benefit.”

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GANGWAY.. for the champions of the lowest price fields 1934 HUDSON "8” | 1 _ ... . . .... NEW FEATURES OF THE 1934 Gangway for the value surprise of 1934—the most powerful and beau- TERRAPLANES AND HUDSONS tiful car Hudson has ever built-sold at the lowest price in Hudson Luggage Vestibule and Baggage Con,. history! partment ... built-in, dust-proof, theft- ' * , proof. Here is a car so powerful, so perfectly engineered that it will easily automa,iccarbl " out-perform any other eight ever built! R oa d that blot out bumps. Splayed springs that end sidesway. Here is a car so luxurious, so comfortable, so roomy and so smart in Axieflex independent Springing with its streamlined grace that keen-eyed experts could scarcely believe their ax,e Btren ß‘ h anfl safety. , . . . , . . Wind-sculptured, streamlined double ears when they heard its price. Btee i bodies. Extra wide doors. 193 4TERRA PLA ]\ E f 6 ® n^, -l n radio equipment on ail models. Gangway for the 1934 Terraplane! It’s bigger, more powerful than the TERRAPLANE HUDSON great Terraplane of 1933 that smashed sales and performance records 14 Models 16 Models right and left. It’s more luxurious ... more comfortable • • . more 2 wheelbases 2 wheelbases striking in its streamlined wind-sculptured beauty. 80 an(l 81 h< p ’ 108 and 1 13 h.p. ° L J engines engines This 1934 Terraplane offers you new roominess and a rugged 85 h. p. $ E? f- C $ fi Q motor with a reserve of flashing power you’ll never tax. It offers you * * 1 . . . . 1 , , -11 1- , - 1-1- . . , forthecolpe forthecolpe sensational acceleration, speed and hill-climbing ability, merged with n / factory at factory extreme economy. L

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See these new cars and Terraplane Commercial Cars on display for the first time at the Auto Show LOSEY MOTORS Inc., 1219 N. Meridian St. JIMMIE APPLEGATE CHILLSON MOTOR CO. JONES AUTO COMPANY 25 W. 11th St. 428 N. Meridian St. 345 N. Capitol Ave. OAKLEY MOTOR SALES CO. GROVER MININGS CO. 1665 S. Meridian St. 1625 E. Washington St.

'SUPER CHARGER IS FEATURE OF NEW GRAHAMS I Custom and Standard Eight and Six-Cylinder Cars Form 1934 Line. The first medium-priced automoj bile with super-charger engine is announced by Robert C. Graham, vice-president of the Graham-Paige Motors Corporation. It is the dominant feature of the new Graham custom eights for 1934, states L. L. Newby, president of the Newby Motor Company, 1013 North Meridian street, Graham distributor in Indianapolis. In addition to the custom eight,

ihe Graham line for 1934 includes a standard eight and also a six, with either de luxe or standard equipment. All cars feature the aluminum cylinder head, fulllength waterjacketing, banjo frame and outboard springs developed by Graham engineers, but with more powerful engines and improved rid-

L. L. Newby

ing qualities. The six is longer, with a wheelbase of 116 Inches, while the eights are 123 inches. Among the many body refinements is a clear-vision ventilation system. The smart new interiors of the standard eight and the de luxe six were designed by Graham engineers in collaboration with Norman bel Geddes. The supercharger in the new custom eight-cylinder Graham increases the motor’s horsepower 42 per cent without sacrificing fuel economy. It is of the centrifugal type. One of the effects of the supercharger is more rapid acceleration at all driving speeds, reversing the

usual procedure of engine performance. as normally the highest rate of acceleration is below 30 miles an hour. The supercharged custom eight, however, gains in speed most rapidly at from forty to sixty miles an hour. | with the engine delivering increased power so smoothly that there seems jto be no limit to its maximum speed. Provides Fuel Economy Despite its greatly improved perj formance the supercharged engine is as economical in gasoline consumption as the standard engine, because the mixture of fuel and air is more thoroughly vaporized than is otherwise possible, and thus a “leaner,” more economical mixture is used. Because of the equalized distribution of fuel to the cylinders, the engine starts and warms up more quickly, eliminating excessive I choking. Adds 30 Horse Power Last year's Graham straight-eight engine developed ninety-five horse power. The supercharged engine develops 135-horse power. Mounted between the down-draft carburetor and the intake manifold, the supercharger is in reality a “blower,” which mixes the gasoline and air coming from the carburetor and forces it into the engine at high pressure. The supercharger is not an attachment, but was designed as an integral part of the power plant. The bore and valve diameters of the custom eight metor have been slightly increased, the drive chain made heavier and the high compression ratio further raised to obtain with regular fuels increased efficiehcy and power. Among the many new features of the entire Graham line of cars, both eights and sixes, is the clear-vision ventilation system, permitting individual control by passengers in the front and rear compartments of the closed models. Stale air and smoke are whisked out, and air currents directed to suit personal convenience. When the front window is opened the first half turn of the crank j slides the glass back, forming aver- j tical opening through which air from the interior is drawn out. How to Stop Wheel Noise The swishing or crunching sound that seems to come from one of the * wheels can be corrected by tighten- j ing the nuts which hold the rim.

FEB. 5, 1934

SHARP RISE IN SALES SHOWN BY CHEVROLET Last Four Months in 1933 Best Business Period Since 1926. “The trend in Chevrolet sales over the last several years, as compared , with our experience in the last half of 1933, gives up great encouragement as to our position in 1934.’* M. E. Coyle, general manager of Chevrolet Motor Company, states. “To find a parallel to 1933 we have to go back to 1926. In this eight-year space were four good years and four bad ones. In the first of the good years, 1926, our sales in the last six months were practically pqual to those of the first half-year. “In 1927 55 per cent of our total year’s sales fell into the first half; in 1928, when we were out of the market in late autumn while geting our six-cylinder car ready for introduction, the first half accounted for 61 per cent of the total, and in 1929 57 per cent. “In 1930, however, the first half percentage jumped to 62. a trend which got more severe as the depression deepened. In 1931 it rose still further to 62 per cpnt. And in 1932 it touched the extreme point of 67 per cent. “We sold more than twice as many cars before July I as from that date to the close of the year. “But in the year just ended came the abrupt back-swing. In the first half of 1933 our retail sales accounted for only 52 per cent of the year's total despite the fact that for two of the last six months we had no new cars to sell. “The national bank holiday severely checked the normal development of the market last spring and delayed some sales until July L Much Steel Used Seven hundred tons of steel stripe were used in making the 1934 license plates for motor vehicles in Pennsylvania.