Indianapolis Times, Volume 45, Number 227, Indianapolis, Marion County, 31 January 1934 — Page 12

PAGE 12

NE WS OF MOTOR WORLD

PLYMOUTH OF 1934 OFFERED IN TWO LINES Standard, De Luxe Sixes Presented as Leaders in Price Field. Indianapolis got its first glimpse of the 1934 Plymouth Six models last Friday when the cars were placed on display simultaneously at all Chrysler, De Soto and Dodge dealers showrooms throughout this territory. Introducing many improvements and smart stream-lining for its price field, the new Plymouth includes two distinctively different models, the standard six and the de luxe six. The new Plymouths have even greater performance, remarkable riding comfort, and many innovations never before found in motor cars in their price class. They have anew type of individual front wheel springing with coil springs of anew molybdenum steel declared to be practically unbreakable; more powerful seventy-seven-horse power motors with floating power engine mountings; smart new’ bodies of low’, rakish design; new interiors with luxurious trim, and many other style and mechanical advantages. Bodies Made of Steel The six and the de luxe six retain all of their basic Chrysler Motors engineering features, including hydraulic self-equalizing brakes ad new all-steel bodies reinforced with steel. The six is offered in four attractive body styles, the four-door sedan, business coupe and rumbleseat coupe. Wheelbase is 108 inches. The de luxe six is in five smart body styles, the four-door sedan, two-door sedan, business coupe, rumble-seat coupe and convertible coupe roadster. Wheelbase is 114 inches. There are more than twenty-one new’ features and improvements on the cars. Briefly outlined, these advantages are: Independent front-wheel springing of an advanced type, even on the lowest-priced Plymouth models. The new’ springing system banishes wheel shimmy and '‘wheel fight,” and gives the new Plmouths amazing riding qualities. In addition to the new system of individual springing, the new’ cars have exclusive shockless crosssteering. The new* Plymouths have anew, smart and distinctive appearance. Both cars are big cars. Their styling sets anew pace i the low-price field. Besides the new “V” radiator and graceful, sloping fenders, the windshield has been further streamlined and rear decks has been smartly tailored, combining to give the new cars a low*, dashing appearance. New Interior Offered Interiors have been completely redesigned. Plymouth officials say that the new* interiors are “the smartest of any low price car.” There are more springs per cushion. Mouldings are more attractive. New types of pholstery have been used. Both cars have distinctive new instrument panels w’hich are mounted in a position of easy visibility directly in front of the driver. A large glove compartment is located on the opposite side of the instrument board on de luxe models. Airwheel tires are optional as extra equipment on the six and standard equipment on the de luxe six. Anew attractive all-steel, artillery type wheel is also standard equipment on the de luxe models, w’ith wire wheels available if desired. Plymouth always has built smooth riding automobiles. The sense of security provided by safety steel bodies and the self-equalizing hydraulic brakes have both contributed to giving the passengers a high degree of mental comfort. Floating power engine mountings increase physical comfort by eliminating annoying vibrations and noises in the body. Plymouth's cross steering eliminates “heel fight” and Plymouth engineers point to it as a highly important factor in the total effectiveness of Plymouth's individual front wheel springing.

ADVERTISING CAMPAIGN FOR SAFETY APPROVED National Auto Body Supports Administrators' Project. By Times Special NEW YORK. Jan. 31.—Approval of the safety advertising plan being sponsored by the Eastern Conference of Motor Vehicle Administrators by directors of the National Automobile Chamber of Commerce, is announced. Under the plan, automobile, tire, gasoline and parts and accessory companies will be invited to devote some share of their advertising in newspapers, magazines, radio and billboards to the subject of safety. The action of the chamber directors carries with it a recommendation th&t automobile companies support the efforts of the commissioners. TRUNK OFFERED FOR NEW FORD V-8 CARS Rack, Spare Wheel and Extension for Bumper Included. A new accessory just brought out by the Ford Motor Company for all 1933 and 1934 Ford V-8 cars is a metal luggage trunk complete with rack, spare wheel and bumper extension, Ford dealers have announced. The luggage carrier will be available in colors to match the body finish of any 1934 V-8. The carrier has been designed to fit closely to the rear of the car and when assembled has the appearance of being built into the body. Other new accessories announced by the dealers include a radiator cap and ornament and new bumper bar guards. A missing spark plug on the engine of an automobile may be detected by running the engine until warm. Feel the base of each plug. The cool one is the one which ftw-g been missing

Purdue Graduate Chosen as Aid to Trade Group

M. S. McNay Is Assistant Director in Auto Code Work. Appointment of M. S. McNay as assistant to the board of directors of the Indianapolis Automobile Trade Association was announced recently. Mr. McNay, a Hoosier and a graduate of Purdue university, until recently had been away from Indiana. However, he returns well qualified through fifteen years’ experience in the automotive industry to handle his present assignment, which is confined largely at present to working with Indiana sales dealers in automobile code activities. He formerly was sales manager of the Bock Bearing Company, Toledo, 0., and later affiliated with the S.-K.-F. Industries of Chicago. Prior to coming to Indianapolis he was district manager for the Firestone Tire and Rubber Company at Cleveland, O.

Optimistic Note Sounded at Chicago’s Auto Show

HEADS USED CAR SALES

Harry A. Sharp of the H. A. Sharp Company, 443 Virginia avenue, Ford dealer, announces addition to its staff of Jimmie Harris as used car manager. Mr. Harris comes to the Sharp organization with wide experience in the used car field, having spent three and a half years with the Browning-Gent Company, and three years with Consignment Sales. He states that the used car department of the Harry A. Sharp Company will be maintained along the same principles of sound dealing and real value as instituted by Mr. Sharp and that the stock now offers a wide selection of good transportation and that all the used cars will be maintained to give this to the buyer.” Sharp company officials are looking forward to 1934 as a year for better business and increased sales and have expanded their organization to meet the demand.

FORDS SOLD BY FOUTSCOMPANY Former Representative Is Again in Business on West Side. Open house was held Saturday by the Fouts Car and Truck Company, Belmont avenue and Washington street, to mark the return of the firm as Ford dealer for the west side area surrounding its location. The company for a number of years was west side dealer for Ford. Two years ago dealership was taken for another line which was continued until recently. E. E. Reed, general manager of the company, says that the recent public reception of the new Ford models and the policies of the Ford Motor Company brought the decision to return to the Ford metropolitan dealer group. The display quarters of the firm were prepared for the reopening with the Ford line. R. A. Hayes, manager of the Indianapolis branch of the Ford company, said that the branch organization feels gratified with the return of the Fouts company to the Ford organization. Aktieboltaget Spontan. manufacturer of an automatic transmission, has developed a cooling system for automobiles which employs engine lubricating oil in place of water as a cooling agent.

PLYMOUTH FOR 1934 • PROVIDES THREE-WAY VENTILATING SYSTEM

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Pictured above is the new 1934 Plymouth two-door de luxe sedan, which went on display in all city Chrysler. Dodge and De Soto dealers’ showrooms last Saturday. This model is equipped with the Plymouth three-way ventilating system, with its disappearing side window vents. Long windows, which give the passengers exceptional vision, and smartly tailored rear deck, are outstanding.

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M. S. McNay

Outlook Declared Best in Four Years; Twenty-Two Companies Exhibit. BY STURGES WELLS Times Automobile Editor CHICAGO, Jan. 31. —Chicago’s thirty-fourth national automobile show opened Saturday at the historic Coliseum with brightest prospects for sales and attendance since the 1929 show. Hundreds of dealers throughout the country have assembled here to attend the annual convention of the National Automobile Dealers Association, as well as the many factory dealer meetings and luncheons throughout the week. Twenty-two automobile companies present the twenty-five different makes being shown, totaling more than two hundred models. Aside from the presentations at the automobile show, both General Motors and Chrysler have arranged elaborate displays of their lines in the lobbies and lounges of the Stevens and the Congress, respectively. Ford and Lincoln also are shown at the Congress, while Hudson-Terra-plane is at the Blackstone. Mingling with the crowds Sunday night at the Coliseum and the hotel exhibits, in the company of E. L. and Dwight Shaver, better known in Indianapolis as the “head men” for Lafayette-Nash, there seemed to be most comment about the new La Salle and the new Imperial Airflow Chrysler town limousine, the latter of which has carried out the theme of easy riding qualities by adding a disappearing desk in the rear compartment, with the suggestion that one dash off a couple of letters to friends back home while making the annual family tour. The attendance at the Coliseum Sunday night was hampered by the intense cold wave which suddenly swept in from the lake about noon and established anew low temperature record for the year. The decorations and setting of the show this year are ultra-mod-ernistic. Even the lighting effect has gone modern, being indirect instead of the usual huge chandeliers seen in other years. Among the twenty-five makes on display Auburn, Buick, Cadillac, Chevrolet, Chrysler, Continental, De Soto, Hupmobile, Lafayette, LaHudson, Hupmobile, Lafayette, LaSalle, Lincoln, Nash, Oldsmobile, Packard, Pierce-Arrow, Plymouth, Pontiac,. Reo, Studebaker, Terraplane md Willys.

CHRYSLER RETAINS DEALER STRENGTH Gain of 1,000 Reported by Sales Group. The Chrysler Sales Corporation's position as possessor of the third largest dealer organization in the world was strengthened in 1933 by the addition of 1,482 new dealers to handle Chrysler and Plymouth cars. This figure includes only those entering the organization for the first time and not the old dealers signing new contracts. At the close of 1933, the Chrysler Sales Corporation had 3,717 dealers on its books, approximately 1,000 more than at the close of 1932. Since the addition of the Airflow Chryslers and the new Chrysler six, applications for territory have been coming in at an unprecedented rate. According to an old city ordinance in Cleburne, Tex., a horse is a vehicle and must wea~ head and tail lights when traveling after dark.

THE INDIANAPOLIS TIMES

NEW CHEVROLET PRICE POLICY IS EXPLAINED HERE Actual Delivered Cost Quotation Is Topic of Officials. A. F. Young, Flint regional manager; C. P. Flsken, sales promotional manager, and W. E. Fish, manager of the commercial car department of the Chevrolet Motor Company, visited Indianapolis last Wednesday and outlined to city dealers and representatives of newspapers the significance and operating methods of Chevrolet’s new policy whereby salesmen will quote actual delivery costs of anew car or truck to the prospect instead of the customary f. o. b. prices. “What the purchaser is primarily interested in,” stated Mr. Young “is what a car will cost delivered in front of his home and a truck at his store or factory. Hereafter, our salesmen are going to quote him that figures. The purchaser will thus be spared the unpleasantness of discovering that in the end his car or truck cost him more than he had originally planned. Public Shows Interest "I am confident that this plan will enable us to deliver automobiles—passenger or commercial—all over the country at a lower price to the consumer than any other make of volume car.” Mr. Young voiced enthusiasm over the prospects of his company for this year. “We introduced our 1934 models early this month at 100 special exhibits all over the country—miniature automobile shows in themselves—to a most interested and responsive public. “The almost unbelievably fine response the public has made to our new models in terms of orders will insure the day and night operation of our plants throughout most of the spring. We will operate either three shifts a day of eight hours each or four shifts of six hours each, depending upon circumstances in the cities where our twenty-one domestic plants are located.” Puts Faith in Plan Returning to the policy of quoting only actual delivered costs to the purchaser, Mr. Fisken said he considered this one of the most revolutionary merchandising plans ever introduced into automobile sales practice. Chevrolet, he said, is basing the success of its entire 1934 sales plans upon the soundness of the new policy. “We are going to take the blinders off the order blank,” he said. “We are going to let everybody know exactly how much their car will •cost them. We are going to take out to the last cent the pack—the increase between the advertised, or list, price and the actual cost to the consumer.” On Nov. 18, 1933, the average national retail price of gasoline without taxes was 14.17 cents a gallon, as compared with 10.78 cents a gallon on June 1.

ROUTE TO MARDI GRAS .<, otTjor" Bo^ rOW VX f UWSWS , CIEVHJWO ssanL# ITS % >4*4l * / *u*owh\ I /•'/Y IJS-t >025 \ (9) | / \r \ I notu\l o m \f LW ® V IHPUHIfQUS 1 f 9®" /CIMOMXHB \ T 899 • OECAJM* V W © fiw $ w 7JB \ \ ort VS. LOUIS * SA> ® OVAL \S i \ | EVAMSmtLE I Vhbqoson/ 738 M K \ /SOWNG Go< 4651 V OK) I \ . \ I S6 7 y'*°weu SB2 I smsioA |HASHmS W/ MCCON 5 U V I/ £5 FIGURES \*ns 48* \tf BESIDE \ CJTY NAMES y~\ CSS ARE THE \ DISTANCES Uttrnmi \ TO 383 \ NEW ORLEANS f9eWDMA / tot JKCXSOM I y 1 Itutsiutc, as The above map was made for the convenience of persons intending to motor to New Orleans for the annual Mardi Gras festival to be held Feb. 10 to 13.

HOUSE TO AVOID REFORM BILLS. SAYSJAIHEY Unemployment Insurance and Other Pet Measures Doomed, Is Fear. By United Press WASHINGTON, Jan. 31.—Federal unemployment insurance legislation, being urged by Secretary of Labor Frances Perkins in a series of speeches, is unlikely to be enacted this session, Speaker Henry T. Rainey said today. Mr. Rainey emphasized that unless President Roosevelt directly proposes action on this and a series of other controversial proposals, every effort will be made to avoid such legislative “hobgoblins” in the way of early adjournment of congress. Listed among the proposed legislation which the leaders are anxious to avoid are: 1. Merger proposals involving radio and telegraph, as embodied in President Roosevelt’s interdepartmental committee report. 2. Stock market regulation. 3. Unemployment insurance, old age pensions and the thirty-hour week. 4. Silver remonetization. The aim of house administration leaders is to clear up necessary legislation, such as appropriation bills and measures specifically recommended by the President, as soon as possible so the house can sit back and let the senate bear the burden of responsibility for delaying the end of the session. RELEASING OF HOUSING FUND BELIEVED NEAR Slum Clearance Officials Urge McCarl to Change Ruling. By United Press WASHINGTON, Jan. 31.—Counsel for the Federal Emergency Housing Corporation today reached final stages of negotiations to liberate the $100,001,000 fund for housing and slum clearance. A settlement of difficulties between Comtroller-General John R. McCarl and officials of the housing corporation was expected to be announced within forty-eight hours. Mr. McCarl refused to approve expenditures of the corporation, holding that its creation was unconstitutional.

ASKS WiNE QUOTA HIKE Spain Offers to Increase Tobacco Purchases from U. S. By United Press MADRID, Jan. 31.—Spain is prepared to offer to buy more United States tobacco if the United States buys more Spanish wine, it was disclosed today. The cabinet authorized negotiations with Washington to buy approximately 4,400,000 pounds more of tobacco annually in return for an increased wine quota. In 1933, Spain’s purchases of United Stateq tobacco totaled approximately 15,000,000 pounds. Fur Coat Stolen From Line A fur coat valued at $175, the property of Mrs. Martha Winkenhofer, 2054 Carrollton avenue, was stolen from a clothesline in her yard, she reported to police yesterday.

and AL, ANDY & DOC Formerly of High Country Club THURSDAY NIGHT STEVE FLANAGAN TONIGHT 9 LULA CANTWELL’S NEWEST NITE CLUB ; WA-1828 AMUSEMENTS ENGLISH § TOMORROW i NIGHT ! 8:30 o’clock j ggUl J ORCHESTRA OF 35 CHARLES PREVIN, Conductor | ■HHHMMnmnMmnnH I Good Seats Now Selling MARTENS CONCERTS, Inc. 33 Monument Circle LI. 8931 ON THE STAGE “VARIETIES" BIG VAUDEVILLE REVUE ON THE SCREEN HE SINGS AGAIN! JOHN BOLES GLORIA STUART AND AN ALLSTAR CAST jfl “BELOVED” THE MUSICAL ROMANCE OF Coming Sun. Only NOBLE SISSLE and His Orchestra Ticket* 55c Incl. Tax Till 6 V. M. Sunday. J After 6P. M. SOc Inci. Tax I Tabic Reservations 75c Couple DANCE FRIDAY ZACK WHITE and His Orchestra Added Attraction WILLIE VOCALITE Westinghouse Mechanical , Man 25c Before 9)00 INDIANA ROOF |

Anvil Chorus U. S. Seeks 'Smithies' to Build Warships.

ANSWER to the question of what becomes of blacksmiths in a horseless era is answered partly by the civil service board in a call for “smithies” for the Washington navy yards. Tlie government pays between $5.84 to $6.64 a day in the navy yards for the services of that class of men immortalized by Longfellow, it was announced by Frank L Boatman, secretary of the local board. Other classes of workmen needed in the navy yards are machinists, furnacemen, instrument makers, melters, optical glass makers and press operators. Full information can be obtained from Mr. Boatman in Room 421, federal building. POINDEXTER IS NAMED GOVERNOR OF HAWAII Newspapers, Democrats Approve Rosevelt’s Selection. By United Press HONOLULU, T. H.. Jan. 31. Nomination of Joseph B. Poindexter, Honolulu attorney, to be Governor of Hawaii was regarded generally today as a “sort of reverse birthday gift from President Roosevelt.” Leading Hawaiian newspapers and prominent Democrats regarded the President’s selection with apparent satisfaction. Mr. Poindexter came to the islands as a district judge in 1917.

MOTION PICTURES JOHN BARRYMORE s I as the father disowned /Ufi by his own daughter—in UNTIL "LONG LOST FATHER" 1p - M - With ’ 1 HELEN CHANDLER CUMEUEMLBeL IN CECIL B. DEMILLE’S 4 FRIGHTENED PEOPLE ilk With HERBERT MARSHALL W l , MARY BOLAND . JsK IVM. GAIiGAN You've never seen this°darinß drama! m&iM Starts Friday! LUM V ABNER In Person—Plus “CONVENTION CITY” On the Screen!

: I on the J After 6P. Mm 55c jljl T 1 2IH-’ I picture Balcony T AT MADE 20e HER A STAB l Main Floor a i xiiwtwni 0 TW. h, m-Wm -a> CANY mk. omtmxM-wMKn-euaattum A Sunday! FIRST SHOWING? [M-THE world's CHIEF/

U. S. FARM ACT RULEDJLLEGAL Decision Given in Florida Citrus Case; Appeal to Be Taken. By United Press WASHINGTON. Jan. 31.—The decision of a federal judge in Florida holding the Agricultural Adjustment Act unconstitutional will be appealed immediately, department of agriculture said today. Pending review by higher court,

MOTION PICTURES MM The First Big Picture of 1934! It’s ~ * Magnificent—An Eyeful—An Ear- M ful—A Heartful! A Wistful Love p Story That Is Unforgettable! j

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NORTH SIDE 4 w nATT Talbot & 32nd TAI.RIIi I Double Feature J. £\LjU\J 1 X Last shoW | nK “AGGIE APPLEBY” “LIFE OF JIMMY DOLAN ~ , . P l9th and College Stratford r vM te “IKON MASTER” ■ 4 Noble at Mass. MECAjA Family Nile ITH-'VJ’U.TA Bill Boyd “FLAMING GOI.D” GARRICK “SATCRDAY’R MILLIONS” “ABOVE THE CLOUDS” n 30th & Northwestern |c IcX Family Nite Ann Dvorak “WAY TO LOVE” n Illinois at 31th K I I /, Double Feature 1 Margaret Sullivan “ONLY YESTERDAY” "PRIVATE DETECTIVE 02” LPTOWN nSfbto* rSStSB Constance Cummin*s “BROADWAY THRU A KEYHOLE’’ nm /-it * v-r* St. Clair, Ft. Wayne ST (jLAIK Double Feature X . VJX>rXIXY Constance Bennett “AFTER TONIGHT” “MIDSHIPMAN JACK” HO PAM 2351 Station gt. UR.I/AIU Double Feature Helen Twelvetreee “MY WOMAN,” "FOG” ZARIN G MM STSr “LITTLE WOMEN” EAST SIDE n nfAT I Dearborn at 10th KIV ULI c r *f rd Clark Gable “DANCING LADY” “NIGHT BEFORE XMAS” IRVING - " _ John Boles “ONLY YESTERDAY" HAMILTON "&LS££T Zasu Pitts “LOVE. HONOR AND OH, BABY” “SECRETS OF THE BLIT, ROOM” STRAND Double Feature Cbas. Farrell “AGGIE APPLEBY” “WORST WOMAN IN PARIS” Washington Family Nite Lew Ayres “MY WEAKNESS TACOMA ““e-nTtS.**- * *444 Pitts V “LOVE HONOSf AND OH BABY**

JAfl. 31, 1931

the decision will not affect AAA operations, except in the Florida Judicial district, it was said. The decision was made by Judg6 Alexander Akerman in Tampa. H# grant’d citrus growers an injunction restraining enforcement of crop proration. The ruling was based on an interpretation that there was no constitutional basis for giving the agricultural secretary powers ove* an individual. Ends Braiil-Africa Flight By United Press ST. LOUIS, Senegla. Jan. 31-* Commander Bonnot landed his aio plane, the Southern Cross, here today, after a fast flight from Natal, Brazil. Bonnot is exploring the possibilities of French air-may service between Marseilles and South America.

EAST SIDE vv || j 1500 RooseveD Hollywood “LADIES MUST LOVE” “EMPEROR JONESJ n New Jer. at E. WasS Paramount “I’M NO ANGEL" t n i nirrn 230 i. 10th st.^l PARKER “ le oK e I “LIFE IN THE RAW,” “PILGRIMAGE I^ EMERSON 'noubic^ca^ufeJY/1” Claudette Colbert . “THREE CORNERED MOON” I “MEET THE BARON” i TUXEDO TaLe'Lrrl JIAST OF STII AVENfE” I SOUTH SIDE Virginia at Fountain Square YJIVrViAixL/lX Double Feature Joan Crawford "DANCING LADY” “HELLO POP ’ Prospect A Shelby OrVilL/E/IvO Double Feature “RAFTER ROMANCE” FOUNTAIN SQUARE Mae VWst—Cry Grant m “I’M NO AAGEL” ORIENTAL “RIGHT TO ROMANCE ' “MY WOMAN” ft i, 1129 S. Meridian Roosevelt &?‘Vi£ “FOG" __ a it 4 r AV *ll® Prospect Double Fealure iavxxxvY/xV cine Crosby “TOO MUCH HARMONY” "MY WEAKNESS” T la— S- East at Lincoln LIiNLOLJN ° nub,e Fe * ,ure v J Kay Frances “KEYHOLE.” EAST OF >TH AVENUE _ /—i 4 is pfpi rv 2293 Shelbv St. GARFIELD Familv Nit * uiuvl t Sal'v Eilcrs L „ “WALLS OF GOLD” WEST SIDE he BELMONT “ x LaJt <j howinr “EVER IN MY HEART” “EMPEROR JONES” j,, IV AIQ V * 3lO w - M!ch- * Katharine Hepburn * “LITTLE WOMEN" J PRINCESS " Faultily* * Dorothy Revier "WIDOW IN SCARLET” % ARCADE mi “ imcauxLi Ann Sothem ••mvr FOB A DAY”