Indianapolis Times, Volume 45, Number 222, Indianapolis, Marion County, 25 January 1934 — Page 6

PAGE 6

f The Courage to Continue In their tradition of building BIGGER, BETTER AND DIFFERENT MOTOR CARS

If in 1932 the Automobile Industry was stuck in low gear, then last year it was easing along in second, and if Industry Prophets are correct (and we have every reason to believe they are)—l934 will find the Automobile Industry breezing along in high! During these last few years of buying retrenchment, the Automobile Manufacturers, as a group, have been pioneering anew era in motor cars, by conducting innumerable experiments and tests in their Engineering Laboratories and Research Departments as a means of perfecting their respective Automobiles. Herein then, lies the story of the “Dream Cars” now being presented years in advance of their time. They are made to SELL in 1934, because 1934 is the year in which the Automobile Industry has again determined to add their strength and courage in setting a faster pace in sales and merchandising. Many makers of goods, and sellers as well, will learn much from the “Pacemakers” of the Automobile Industry. Good merchandise is in DEMAND. An honest VALUE as ever is essential. And with EFFECTIVE advertising the

..... The Indianapolis Times A “Pacemaker” in 1933 and Speeding on to “Better Times” in 1934 V

THE' INDIANAPOLIS TIMES

future offers to all A POTENTIAL PLENTY AS A RESULT OF THE RECENT WANT. Prosperous years or lean ones, the Automobile Manufacturers, Distributors and Dealers have contributed much to your pleasure in the joys of motoring. Moreover, they have inspired other manufacturers and merchandisers to follow their excellent example in giving you a BETTER VALUE and a GENUINE SERVICE. These redeeming characteristics of the Automobile Manufacturers were demonstrated to the public once again at the National Automobile Show in New York recently, with the formal presentation of their new 1934 models, embodying still greater mechanical improvements and striking-body refinements. u A similar presentation will be made in Indianapolis shortly at the opening of the annual Indianapolis Automobile Show at the Manufacturers Building, State Fair Grounds, on Saturday, February 3rd. 1 We commend this to you not only as an exhibit of the world’s finest motor cars, but as a display of confidence in the future.

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