Indianapolis Times, Volume 45, Number 215, Indianapolis, Marion County, 17 January 1934 — Page 8

PAGE 8

HIGHLIGHTS OF AUTOMOTIVE WORLD FOR THE WEEK

NEW DE SOTOS GREETED WITH RECORD ORDERS Dealers Prepare to Meet Heavy Demand for Air Flow Models. Advance orders for the new Airflow De Soto models by dealers in the Indiana territory far exceeds those of any previous years, according to A. R. Jones, president of Jones-Matey, Inc., 2421 East Washington street, distributors for the territory. The surprising, yet gratifying, part about this is that it indicates that the public is more than usually

interested in the new models, and apparently are in a buying frame of mind, a s serted both Mr. Jones and Mr. Maley, who said: “The cars represent the high point in American passenger car streamlining that brings, besides added comfort, a saving in fuel and a gain in speed due to the reduction of the air

Mr. Jones

pressure and vacuum about the car as it moves. Sound Principles Used ••The design of the new cars represents the greatest deviation from the conventional ‘buggy’ type body in the history of the industry, but the changes have been made through actual tests in wind tunnels where the drag and pull of air could be measured accurately. “Sound engineering backs up every change that has been made. The new type design also gives tht body builders the advantage of more ‘arch’ sections which makes for greater strength in the completed all-steel body.” Notables at Meeting The Indiana orders for the new De Soto recently were placed at one of the largest dealer meetings ever held by an automobile concern. Dealers from all parts of the United States gathered at the factory in Detroit to see the new cars. A large group of honor guests included Commodore P. F. M. Fellowes. one of England's widelyknown fliers; Jimmie Doolitttle. Ruth Nichols and Major Alexander P. de Seversky, widely known aircraft designer.

REO SALES INCREASE Auto and Truck Total 45 Per Cent Above That of 1932. Bit Time* Special LANSING, Jan. 10—Reo Motor Car Company's shipments of passenger cars and speed wagons in 1933 were 45 per cent greater than in 1932, Richard H Scott, president, his announced. Total Reo exports 1933 exceeded those in 1932 by better than 300 per cent. Registration fees for automobiles for 1934 have been reduced in fourteen states.

HIT THAT COLD WHERE IT LIVES—in the System! Don't fool yourself about a cold! It’s nothing to be taken' lightly nor treated lightly. A cold is an internal infection that will quickly spread within the system unless promptly checked. The wise thing to take for a cold is Grove’s Laxative Bromo Quinine. First of all. it is distinctly a cold remedy and not a ‘'cure-all.” Secondly, it is an internal treatment. Thirdly, it does the four things necessary. It opens the bowels, combats the cold germs and fever in the system. relieves the headache and grippy feeling and tones and fortifies the entire system. That's the treatment a cold requires and anything less is taking chances. All druggists sell Grove's Laxative Bromo Quinine. 30c and 50c. Ask for it by the full name and reject a substitute.—Advertisement.

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New Pontiac Eight Offers More Weight and Speed With ‘Knee’ Action

Last Saturday marked the first appearance of the new 1934 Pontiac straight eights on the showroom floors of the Robinson Automobile Company, 1018 North Meridian street, and the Central Buick Company, 2917 Central avenue, local Euick-Pontiac dealers.

Riding Comfort and Ease of Control Among Improvements. According to W. J. Robinson and R. C. Cohn, heads, respectively, of the Robinson Automobile Company and Central Buick Company, the new Pontiac is larger, heavier, faster, and presents important motor refinements which improve fuel economy about 10 per cent, together with radical improvements in riding comfort and ease of control. Pontiac's startling improvement in riding comfort is attributable largely to the independent “knee” suspension of the front wheels. Increase in wheelbase to 11714 inches, increase in car weight to 3,480 pounds for the four-door sedan, increase to six inches in the diameter of the rib-tread tires, and use of longer, roomier, Fisher bodies,

rubber - mounted on anew type, 270-pound, “K-Y” box girder frame o f tremendous strength and rigidity, are other factors contributing to Pontiac’s new riding comfort. The new type of front end springing permits marked security of steering control and abolishes “t e 1 e g r a p hed” road shock. With

Mr. Cohn

the new Pontiac principle, each front wheel is attached to one end of a heavy crankshaft or “knee.” The other end of the “knee” pivots into a massive sealed housing where its movements are controlled by extremely powerful dual coil springs and by two-way hydraulic shock absorbers. In steering, the entire assembly of wheel, “knee” and spring housing swivels as a unit about a king pin by which the assembly is attached to a short, heavy “dead axle” securely Doited to the frame. This rigid mounting holds the front wheels m unvarying relation to the chassis. Among all the improvements in the 1934 Pontiac, factory engineers are especially enthusiastic over the design of the new 84-horse power straight eight motor, according to O. F. Wampler, Indianapolis zone manager for the Pontiac Motor Company, who claims the new Pontiac is surpassed in smoothness by only one car in the American automobile industry—a car that is far | above Pontiac in cost. The new Fisher bodies are offered in seven types, as follows:

Four-door sedan, two-door sedan, four-door touring sedan, with trunk; two-door touring sedan, with trunk; coupe, sport coupe and cabriolet. Longer by several inches, lower and racier in appearance, the new bodies are regarded as the most graceful and attractive ever to grace a Pontiac chassis.

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Mr. Robinson

The hood, with anew type horizontal chrome-lined louvre, is exactly seven inches longer than the hood of the 1933 Pontiac. Big Bendix brakes, translating light pedal effort into powerful, equalized braking force, add fur-

fther to Pontiac's driving safety. Brake drums, twelve by one and three-fourths inches, are of high carbon manganese alloy steel with corrugated exterior rims which double the air cooling surface. The shoes provide 182 square inches of brake area. With these new brakes, Pontiac’s deceleration is increased from 22.5 to 28 feet per second.

AUTO TAXES TAKE | HIGH RECORD TOTAL Motorists Paid More Than Billion in 1832. i By Timm Special WASHINGTON, Jan. 3.—The average motorist paid $44.24 in special federal and state motor taxes in 1932, or $4.50 more than in 1931, according to an analysis of motor taxation just completed by the national taxation committee of the American Automobile Association. The A. A. A. pointed out that the total motor tax bill last year | amounted to the tremendous sum lof $1,052,625.078 —anew high level—j in the face of a decline of 1,677,224 | in the number of motor vehicles. “This tax bill, on the basis of a valuation for all motor vehicle property of $4,543,676,471, means that car owners paid 23 per cent of the value ! of their property in taxes, one oi ! the highest tax rates in any country at any time on a nonluxury com- | modity,” according to Thomas P. i Henry of Detroit, president of the national motoring body. “The total tax bill consisted of I $973,162,919 in state registration and | license fees, gasoline and personal j property taxes, and $79,472,159 in ! special federal motor excise levies. These federal taxes were imposed under the revenue act of 1932, the revenue representing collections for the last six months of the year,” Mr. Heury asserted.

ALEMITE SYSTEM USED IN NEARLY ALL AUTOS Lubrication Device Kept Abreast of Times, Maker States. By Times Special CHICAGO, Jan. 10.—Joseph E. Otis Jr., president of Stewart - Warner Corporation announced today that 99 per cent of all 1934 automobiles are carrying as standard equipment the new Alemite hydraulic lubrication system. This is believed to be an unusual record in the automotice field, particularly as the new lubrication system of Stewart-Warner’s principal subsidiary was not introduced until the early fall of 1933. The Alemite system embodies several radical advances designed to meet the more exacting requirements of the modern automobile. ‘‘This improved lubrication system was dictated by the advance in automobile design and construction,” Mr. Otis said, ‘ and is indicative of the research constantly conducted by the Alemite organization, that it may be in position all times to meet, and even to 'anticipate, any lubrication requirements.” 800,000 Cars Have Radio By Times Special FLINT, Mich., Jan. 17.—More than 800.000 automobile radio sets were installed on cars during 1933 and a special "radio” spark plug, which eliminates ignition interference. was developed by engineers of AC Spark Plug Company.

THE INDIANAPOLIS TIMES

All closed bodies are equipped with Fisher no-draft ventilation. Added wheelbase permits nearly four inches more leg room in the rear compartments of sedans. New interior hardware with bakelite window control knobs in walnut finish and the new, narrower pleats in the upholstering of the deep cushion seats complete the comfortable 'interior appointments.

REO GETS HUGE CASTING Bottom Die for Making Fenders Weighs Seven Tons. By Times Special LANSING, Mich., Jan. 17.—One of the largest castings, flack-mold-ed, ever turned out in Michigan outside of Detroit has been delivered to Reo Motor Car Company by Novo Engine Company. The casting weighs 14,000 pounds and will serve as the bottom die for pressing of sheet metal by Reo into front fenders. The upper part is of lighter construction. Metal used in the casting was an alloy iron known as “Novite,” discovered by Henry Fisher, foundry superintendent for Novo company.

CITY SALESMEN WIN TIRE FIRM AWARDS Able Work Is Recognized by Goodrich Company. E. R. Brown, N. J. Crofton, S. F. Daily and S. H. Price, tire salesmen for the B. F. Goodrich Rubber Company in the Indianapolis district, have won "Master merchandising” awards, it is announced by L. L. Sowers, Indianapolis district manager. These awards are given because of outtsanding sales achievements by these men during 1933, in competition with other members of the company's nation-wide sales organization. Only a limited number of the awards were made throughout the country. TWENTY-FIVE GET JIOBS Two Projects Provided at Stations of Standard Oil. The Standard Oil Company service station rebuilding projects at West Sixteenth street and the Lafayette road, and at Prospect street and Churchman avenue will keep about twenty-five city men employed for ten or twelve weeks. The work is being done in accordance with President Roosevelt’s appeal to industry to maintain employment at a high level, and is being performed under a contract with the Krebay Construction Compnay, Indianapolis. LA SALLE PRICES FIXED Range Is From $1,495 to $1,595 at Factory. By Times Special NEW YORK, Jan. 17.—Cadillac Motor Car Company announces that new La Salle models will sell at $1,495 and $1,595 at the factory. The announcement was carried in the form of full page advertisements in the New York papers. Prices of 1934 Cadillacs have not as yet been announced. The conventional automobile body has less wind resistance when traveling backward than when moving normally.

NEW CODE FOR RACING EVENTS IS FORMULATED Speedway Classic Will Be First Operated Under New Regulations. By Times Special WASHINGTON, D. C., Jan. 17. Safer competition and newer fields of engineering achievement are anticipated on the nation's speedways this year, beginning with the famous Indianapolis classic, May 30, as a result of changes in race car specifications approved by the contest board of the American Automob.le Association. At its annual meeting in New York, the board, governing body of the speedway sport in the United States, took steps to eliminate every possible hazard from automobile racing. The first act was to cut the starting field at Indianapolis to thirtythree cars from the previous fortytwo entrants. Because of the new record speeds predicted for the coming Hoosier race, the board desired to eliminate as much “traffic” as possible. Decreeing that each car starting the five hundred-mile grind would be allowed to consume not more than forty-five gallons of gasoline, engineers affiliated with the board locked to new gasoline combinations of value to the motoring public. Since no driver ever has been known to finish the five hundred miles with such a limited gasoline supply, it is certain that fuel with a greater mileage content will be developed. The same is expected in the oil industry as a result of the limit of six gallons and two quarts of lubricant. Receiving the official report that this year’s Indianapolis race would offer SIOO,OOO in prizes, an increase over 1933 awards, members of the board looked optimistically to 1934 as “one of the greatest years in recent auto racing history.” A resolution in respect to Fred Wagner, one of the greatest figures in the speed sport, who died in California last June, was adopted by the board.

CONTEST BOARD LIFTS DE PALMA’S SUSPENSION Veteran Speed Driver May Enter Race at v Indianapolis. By Times Special WASHINGTON, D. C„ Jan. 17. Ralph DePalma, veteran of hundreds of the nation’s most important speedway races in the last twenty-five year, has been reinstated to competition by the contest board of the American Automobile Association after a year’s suspension. He was suspended for participation in an unsanctioned durability test conducted by a motor accessory firm. Announcement of DePalma’s reinstatement came from T. E. Allen, secretary of the board, governing body of auto racing, who reiterated his statement which accompanied the suspension of DePalma and other Three ‘A” drivers to tne effect that the board would not tolerate participation of drivers in tests not supervised by the association. “This,” Mr. Allen said, "is for protection of the motoring public.” ‘‘Tests of quality and durability supervised by the A. A. A. have the advantage of expert engineers and the protection of bona fiae performance reports,” Mr. Allen added. Notified of his reinstatement, DePalma said he likely would take part iA his first 1934 race at Indianapolis on Memorial day. Bag and Clothes Stolen Clothing valued at S4O and a bag valued at sls was reported stolen last night from the car of J. W. Culp, Louisville, parked in front of 529 West Court street.

I WALTZ TONIGHT | 25c Before 9P. M. jtl ORIGINAL COTTON PICKERS I Floor Show 11 P. M. I INDIANA HOOF

MOTION PICTURES ■op r f Jfc f j $ i wT* LAST 2 DAYS ~ GEORGE ; Obrien MARSHAL —STARTS FRIDAY—vSL OANCIN6 SINGING A ROMANCING / Kr NASwnrJ •',k^iMic4s(3a<ywa H Gene RAYMOND hrII / i GORGEOUS GIRLS jk Wl A| , QMsw<i ri£ i

AMUSEMENTS L^WfcT* Last 2 Days ON THE STAGE I‘MELODY LAME” With Roy Cummings and a Galaxy ot Stars Extra—State Ping-Pong Champions Jimmie Ilob McCLURE ROWE In thrilling exhibition of the game that is taking the nation by storm. —ON THE SCREEN—EDMUND LOWE ia “BOMBAY MAIL”

NEW DISTRIBUTERS OF CADILLAC. LA SALLE

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C. M. Hammond

The appointment of the Hoosier Cadillac Company, Inc., with headquarters at 2330 North Meridian street, as distributors for Cadillac and La Salle for greater Indiana has been announced. Heading up this new organization are C. M. Hammond, president and E. R. Lindesmith, general sales manager. Both members of this new firm have many years experience in the retail and wholesale automo-

Streamlined Automobile Is Declared Safest Type

Clarence M. Young, Expert in Aviation, Points to Tunnel Tests. By Times Special NEW YORK, Jan. 17.—“ There is no question but what the scientifically streamlined automobile has a higher safety factor than the conventional type,” Clarence M. Young, former assistant secretary of commerce for aeronautics and a recognized international authority on aviation, declared after he had completed a study of the subject. “We found in the airplane industry,” he said, “that by eliminating parasitic resistance as much as possible, we could achieve greater speed and also economy in fuel consumption. The automobile manufacturers borrowed a page from our book and went into the question for themselves. “At least one manufacturer has applied aerodynamic principles to his cars, and has produced a model which really has lower resistance to the wind, lower fuel consumption in the engine, and provides riding comfort hitherto not found in automobiles. The lower center of gravity achieved by improved distribution of weight permits this car to hold its own on rough roads and on sharp turns equally well at ordinary touring speeds, and at higher speeds. “The beauty of line in this advanced model is not the least important item it offers. If you will remember the old airplanes, and by old I mean those of six or seven years ago, and how they stuck out in all directions at once, and compare them to the marvels of speed and efficiency in operation all over the world today, you will see that the advance in design has been truly amazing. And yet the automobile industry waited nearly thirty years to get away from antiquated principles. “Greater driving and riding com-

MOTION PICTURES*^ i.— \ii IrArrH^ACON L— STARTS FRIDAY SAMUEL GOLDWYN (7 ROMAN jjSCANDALS

/4flr 25c 11 AM. to 6 LAST TWO DAYS! MB Glorious Music! Tender v\ 1M Romance ! Hilarious Com- w edy—all in one master- ■ piece of entertainment! “LET’S FALL IN LOVE!” With EDMUND LOWE ANN SOTHERN GREGORY RATOFF MIRIAM JORDAN STARTS FRIDAY I FREDRIC MARCH MIRIAM HOPKINS GEORGE RAFT “All of Me" |j

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E. R. Lindesmith

bile field behind them. Prior to the forming of this new distributorship Mr. Hammond was manager of the Cincinnati district for the Cadillac Motor Company, which includes the Indianapolis territory. While Mr. Lindesmith’s experience has been confined largely to the local retail automobile field, the last few years of which were spent merchandising Cadillac and LaSalle automobiles.

fort must not be overlooked. These things can certainly be classed as safety factors, as they reduce the strain of long drives to a minimum.” Mr. Young said that the bureau of standards of the department of commerce had conducted a series of wind tunnel experiments on scale models to determine the best shape for automobile design. The first was a sedan of the 1922 era, another one of the 1928 class, and a lighter car; a third a composite of the sedans of 1933, and a fourth a streamlined model designed and built by the engineers in the bureau. They found that the streamlined model, in which the engine was retained in front, since it was believed the pub?ic would demand this as a safety feature, the most efficient of the four.

MOTION PICTURES THE MOST AMAZING fam fake ever perpetrated or UNSUSPECTING WOMEN \ P mm Here's the story of 1 GLEE CLUB ( 36 Tbri ‘£* Voices! | WARREN WILLIAM GEO. GIVOT JEAN MUIR ■gijjP Charles Judels Shcmp Howard ALLEN JENKINS ' in “HOM'D YOU KATHRYN S^RGAVA

STON i&hts ——rrriff ! S y NEIGHBORHOOD THEATERV *

NORTH SIDE TALBOTT ™""V*>a." and ” Last Showing •K4FTER ROMANCE" n 7e s 19th and College Stratford family Nlh JliailUlU I.ois Wilson "DELUGE’" ifrs/yry a Noble at Mass. MECCA firm's "POLICE CAR IT" r ADD [pu 111. at 30th UnlVlVlulV Double Feature "EAST OF STH AVENUE” / "SHANGHAI MADNESS” nrv 30tb & Northwestern REX * a !? ,,y wM Sally Ellers “WALLS OF GOLD” n Tr -„ Illinois at 34tb If I I A Double Feature Leslie Howard "BERKELEY SQUARE” "SHADOWS OF SING SING” LPTOWN ®SUw? Feature VJL toon Barbara Stanwyck "EVER IN MY HEART” “FOG" AID St ’ C,air ’ Ft WaTne ST. CLAIR feature Ginger Rogers ‘•RAFTER ROMANCE” "BOMBS HE 1.1.” Dnr am *i B * thß 8t - DREAM Double Feature L,UL,iU * Marlene Dietrich "SONG OF SONGS” "VOLTAIRE” ZARING John Bole. Margaret Sullivan “ONLY YESTERDAY” EAST SIDE K I VOLI Double Featnre aVi Jack Pearl "MEET THE BARON” "LADIES' MUST LOVE” ssfl7 E Wash. IRVING Ti ßHr , K ” n XM * Idonel Barrymore “ONE MAN’S JOI RNEY" HAMILTON D^bV^re Helen Twelvetrees “MY WOMAN” “HORSE PLAY” STRAND Dniihle Feature Loretta Young "A MAN’S CASTLE” “REFORM GIRL” Washington Wash.^Stf’ Family Ntte Ray Walker "SKY WAY”

JAN. 17, 1934

FORD’S LATEST WELL RECEIVED Nearly 550 Sold in City Branch Area in Three Weeks. Sales of new 1934 Ford V-8 automobiles in the Indianapolis branch factory area for the first three weeks following the introduction of the new models totaled 545. according to figures announced by R. A. Hayes, manager of the Indianapolis branch of the Ford Motor Company. The lead in registrations in Marion county in December indicates that the new Ford is meeting with public approval, Mr. Hayes asserted. Ford dealers throughout the territory served by the Indianapolis branch, comprising parts of Indiana and Illinois, are reporting heavy volume of inquiries concerning the new cars, Mr. Hayes said. Mr. Hayes predicts that 1934 sales of V-8 cars, featuring dual downdraft carburetion, improved transverse springs and many other refinements in equipment anti appearance, will exceed sales of the last year by a wide margin. PONTIAC DESCRIBED. AS BEST RIDING ROAD CAR Easy Steering and Elimination of Shock Cited, B. H. Anibal, vice-president in charge of engineering for the Pontiac Motor Company, asserts that the 1934 Pontiac straight eight is the best road car he ever has driven. “The new Pontiac must be driven to be fully appreciated,” said Mr. Anibal. "It gives a boulevard ride on rough gravel roads and at high speeds creates an entirely new sense of stability and security. Steering is easy easy, ‘telegraphed’ road shock having been eliminated entirely. "Another outstanding characteristic of the 1934 Pontiac is the extreme smoothness of the new straight eight motor. It is smooth and silent far beyond the smooth and silent Pontiac of 1933. In fact, I know of only one car in the entire automobile industry which matches the smoothness of the 1934 Pontiac straight eight, and that car is much more expensive.” Total motor tax bill for 1932 amounted to $1,052,625,078.

EAST SIDE fl is j 1500 Roosevelt HollyWOOd Family Nile “ I.ast Showing “GOOD COMPANIONS’" "P AGA A A A 2112 E. Wash. SU I ALUM A F,n ".v Mte Helen Twelvetrees ‘MV WOMAN” Tirvrn/A 4020 E. New York IUAEDO Family Mte Uonstan.e Bennett “AFTER TONIGHT” Paramount New Jer. at E. Wash. Marion Nixon—Norman Foster SOUTH SIDE GRANADA Double Feature I MARX BROS. "DUCK SOUP” "MIDNIGHT PATROL” C A YTIAI7D O Prospect ts Shelby " OAiNDLKj Double Feature Pat O Brlen “JUSTICE TAKES A HOLIDAY” "BRIEF MOMENT” FOUNTAIN SQUARE Double Feature I.ionel Barrymore "ONE MAN’S JOURNEY” “CHANCE AT HEAVEN"" ORIENTAL Double Feature El Brendel "OLSEN’S 810 MOMENT” “MORNING GLORY” Roosevelt Roht. Armstrong “ABOVE THE CLOUDS" AVALON nlizr^r Kav Franrls "MARY STEVENS. M. D.” "THIS DAY AND AGE" GARFIELD Wallnee Ford “EAST OF FIFTH A YEN I E” WEST SIDE BELMONT w * Sfi? SST* I.ast Showing "RIGHT TO ROMANCE" rs iov MM W. Mich. LIAIOI- Family Nile T.eila Hyams “SATURDAY’S MILLIONS” nn [RIIMiIjOJ Family Mte "BF, MINE TONIGHT" ir\ ry rvp 1911 W. Morris SI. l ARGADL jack Huu •MASTER OF HEM"