Indianapolis Times, Volume 45, Number 209, Indianapolis, Marion County, 10 January 1934 — Page 10

PAGE 10

COBURN FIRM RETAINS NAME IN NEW HANDS Harry Sidrow Purchases Chevrolet Sales Company. Formal announcement of the purchase of the Coburn Chevrolet Company, Inc., located at 550 South Meridian street, by Harry Sidrow, city sales manager of the Indianapolis zone office of the Chevrolet Motor Company, was made public several days ago. While Mr. Sidrow has been in

:harge of sales for the Indianapolis zone for the last two years his actual sales record with Chevrolet stretches over a period of ten years, and in taking over the Coourn com pany becomes head of a dealership which boasts a similar record. The C o burn company was organized slightly more than ten years ago in New-

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Mr. Sidrow

castle by the late Tom P. Coburn, who moved the business to Indianapolis in the fall of 1932. Following the death of Mr. Coburn about a month ago, the business passed into the hands of members of the Coburn family and continued under the management of Fred E. Reynolds, who had formerly served as sales manager. Retains Coburn Name No changes in the personnel or policies of the business are anticipated, Mr. Sidrow announced, and the company will continue to operate under the Coburn name. Mr. Reynolds remains in the capacity of general sales manager and W. G. (Redi Kennedy in charge of the used car department at 1405 West Washington street. New car and service departments are located in the Jackson building at 550 South Meridian street. Mr. Sidrow, who has already re- j signed from his post with the Chev- ; rolet factory to assume command of the new enterprise, first entered the 1 automobile business fourteen years i ago. With Factory Staff Four years later he joined the 1 factory staff as a district representative, rising to accounting manager and later to the position as assistant to A. F. Young, regional manager at Cincinnati, 0.. and later at Flint, Mich. Before coming to Indianapolis, Mr. Sidrow served as city sales manager for Chevrolet at Columbus, O. Upon entering business for himself. Mr. Sidrow takes with him a j wea't'i of experience gathered from j all ('''uartments of the trade.

Mothers l In treating children’s colds, don’t take • C chances.. use 8 w V Vapoßub

No Drafts in the NEW FORD IT Q Clear-vision Ventilation with no exterior parts to obstruct view f v/ A NEW, better system of ventilation to prevent drafts, with many advan* | tages over old-fashioned types. jlgf/ y ' No exterior parts to obstruct vision. No fogging of windshield and mml 00 ’y'o' windows. No “roar” of air. No splash from rain. Effective at all speeds ■air and temperatures - winter and summer. Here's another big point You can open the windshield and cowl BvKL ventilator in the New Ford V-8 to get fresh air as needed. That means co °l er driving than with ventilation systems that won’t let you open the Simple, eaty, conrenient. just turn the windshield. See this car and drive it—-and you’ll know it’s the outstand* teindotr all the tray up and give it an additional half-turn. This slides the glass ing value for 1934—-the most completely satisfying car you’ve ever driven* back horizontally to the rentilating post- * * tion. individual window control. regardless of price. See the nearest dealer for a demonstration* i ~ - PROMPT DEL IVE RY. . . ALL MODELS. ..BUY NOW

New Chevrolet With Improvements Is Shown to Indianapolis Motorists

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This is the new r 1934 Chevrolet Master Six coach which went on display for the first time at a special salon showing of the new models in Indianapolis, at 1100 North Meridian street, simultaneously with the opening of the New York automobile show. This and other model Chevrolet passenger cars and trucks will be on display here until Friday.

‘Knee Action’ Creates Interest in 1934 Models at City Display. Indianapolis got its first glimpse of the new 1934 Chevrolet models Saturday at the opening of a special salon showing of approximately twenty different models, featuring a cut-away chassis of the new 80horse power engine and “kneeaction’’ wheels. The showing is at 1103 North Meridian street. Opening simultaneously with the

National Automobile Show in New York City, an elaborate display has been arranged by E. W. Berger, Indianapolis zone manager, and his associates, who j announced that this special exhibit will be open to the public until Friday. Accord in g to Mr. Berger this and the hundred or more other speCial shows

Mr. Berger

throughout the country are Chevrolet’s opening challenge for the

CHRYSLER CONFIDENT OF BUSINESS UPTURN Declares Faith Evidenced by Heavy Investment. By Times Special NEW YORK. Jan. 10.—Walter P. Chrysler, at a pre-showing of his Plymouth, Dodge, De Soto and Chrysler cars in the Chrysler building, was very optimistic regarding the future of the automobile industry for 1934. He said: “I am so convinced that the country is on its way to better times that we have backed that belief with an investment of millions of dollars for tools and new equipment to manufacture our 1934 models. “Our Plymouth factory during the last three weeks has recOved orders for 34,000 Plymouth cars. We have also received orders for more than 15,000 Dodges.”

leadership in sales of the automobile industry again during 1934. These new cars which have many new improvements, including “kneei action” wheels, longer wheelbase and anew type of motor design, ' is by far the finest automobile Chev- ■ rolet has ever offered the American public, Mr. Berger asserted. Knee Action Interesting ‘‘The knee action wheels, of course, hold the principal interest . to the mechanical minded in the show and the comfort seekers when | the cars are demonstrated,” Mr. Berger says. “The knees, as shown by Chevj rolet, are of an inclosed type with two springs and a hydraulic shock absorber, all w-orking to make the ride smoother. “In design the front unit is neat, compact and efficient. The entire coil spring mechanism and shock absorbers are incased in a sturdy weather-tight steel housing and the mechanism itself works in a bath of oil. The front wheel is supported by two strong arms extending from j the spring units. The units themselves are rigidly bolted to the frame by means of a king pin support. “The knees not only make the ride better, but the steering of the car is greatly simplified when going is difficult. New Engine Powerful “The new ‘blue streak’ engine with I which the new cars are powered is I more powerful, smoother quieter I and more economical than any of j its predecessors. “The valve arrangements of the new engine have been changed so as to realize greater power and mileage. “The cooling arrangements of the cylinder head have been improved, which will aid in the prevention of carbon forming. “The 1934 line of passenger cars again features the Fisher no-draft ventilation in all closed body types. All bodies are approximately 3% inches longer. New Frame Made “The same beaver tail back as last year is offered with improvements. Cowl ventilators are closer to the ! windshield, with its screened opening to the rear. Deflectors have been placed at the top of the ventilating vanes which prevent entry of rain or snow when the ventilator is open. “The 1934 Chevrolet frame is of

THE INDIANAPOLIS TIMES

an entirely new design known as the ‘YK’ type and is twenty times stiffer torsionally than the conventional type used in previous models. The new type brings the greatest strength where it is needed and works much better with the new type of front end suspension. “Brakes on the new Chevrolet are of the double-articulated type with additional length of contact surface produced by the increase in the length of the lower shoes. Both front and rear brakes are of the diagonal full cable control type with £ short rigid cross shaft. “Chevrolet also offers the ‘starterator’ of an improved design this year. The hand throttle of the car may be set for all driving speeds with the new type coincidental starting.” The prices of the news cars as announced by William E. Holler, general sales manager of the company, at the opening of the New York automobile show on Saturday are: Five-window coupe, $565; sport coupe with rumble seat, $605; coach, $585; sedan, $645; town sedan with builtrin trunk, $615; sport roadster with rumble seat, $545, and cabriolet with rumble seat, $665. These prices represent an average increase of S7O in list price over the list prices of the 1933 Chevrolet line.

ONLY BLUE SURPASSES BLACK FOR AUTO FINISH Color Bearing Packard Name Still First in Popularity. Black is coming back into its own in automobile finishes. It is now said to be second in popularity only to Packard blue, a deep shade much like navy blue, according to T. E. Bryne, general manager Citizens Motor Car Company, local Packard distributors, at 1510 North Meridian street. Many different color combinations are offered for the Packard eight and Packard super-eight cars as standard paint schemes and the Packard twelve is finished in any color desired. With all of these combinations, however, Packard blue and black, say Packard factory men, fire the colors ordered for fully 45 I>er cent of the new Packards. The speed record for Dieselengined automobiles is held by England, with a mark of 103.2 miles an hour.

AUTO SHOW IS DIFFERENT; ALL DULLNESS GONE Pretty Girls and Movies Among Changes at 1934 Event. BY PAUL HARRISON NEA Service Staff Writer NEW YORK. Jan. 10.—The national automobile show is a real show at last, instead of the old type of stodgy exposition where customers paid good money for the doubtful privilege of looking at some price tags and some sleek but inert mechanisms. The record crowds swarming through the doors of the Grand Central Palace have found that the new r deal in auto shows provides more than new models and nerveworn salesmen. There are movies and marionette shows, even some vaudeville, and many, many pretty girls fully equipped with knee action, air-flow lines and a pleasing polish. The amount of moving gadgetry is bewildering. Cars spin around on turn-tables. Chromium-plated chasses have parts cut away so you can see how everything works, from the differential to the camshaft. Miniature cars on treadmills are put through all sorts of tortuous experiences in order to demonstrate the advantages of the new schemes of front-wheel suspension over the old spring-and-axle idea. Over the whole show hangs an atmosphere of sumptuousness and flash reminiscent of A Century of Progress. Colors More Somber The cars are all you’ve read about them —and more. Wheelbases look longer, but that’s because the downsweeping, air-cleaving radiators project well past the front wheels, and the duck, fish or beaver tailed rears do likewise in the other direction. In general there is less chromium this year. Colors are more somber, and blacks and dark blues are in a majority. Lots of last season’s confusing gadgets are missing, or seem to be. It’s possible to drive now without a co-pilot to keep an eye on a couple of yards of instrument panel, most of the ammeters, pressure gauges and such having been gathered together in one or two simple dials. The new body lines are, of course, the most striking visible development. Salesmen, all of whom must have taken courses in aero-dyna-mics, chatter glibly about slipstreams, retarding vacuums, leading edges, airfoils and pressure areas. They have thought up everything about fast driving except what to say to the judge. Smooth Riding Emphasized Riding comfort is the next most important consideration, a detail taken care of by new ideas in springing, or by individual wheel suspension. These improvements turn corduroy roads into boulevards, cure shimmy, side-sway and pitching, tend to eliminate back-seat driving, and permit Alexander Woollcott to write testimonials for advertisements while traveling sixty miles an hour. CODE AID APPOINTED J. Reed Lane, Former NRA Deputy, Joins Motor Authority. By Times Special ST. LOUIS, Jan. 10.—J. Reed Lane, formerly assistant deputy of NRA administrator, has been appointed executive secretary of the national code authority, motor vehicle retailing code.

Tally-Ho Room HOTEL ANTLERS “RED” HUFFORD and His Orchestra Dancing 9:30 to ??? Nightly Floor Feature Cover Charge 50c Except SAT. Reservations Call LI. 2351

MOTION PICTURES LAST S DAYS 001 COUNSELLOR AT LAW 1# gV I BE6E Daniels LA jA| DORIS KENYOH V Ei tra—Ely ( ulbrrtßoo In ••What Not to I)o in It ridge" M&jjl

A// (ffir 25c 11 A. M. to 6 P. M. f/W Patrick (Star) Says: "Henry fW is the most amusing rogue Vi W we've ever encountered:’’ Wo f The PRIVATE LIFE ) of HENRY the Bth and his SIX WIVES! With - (HA RI.KS LAUGHTON as "What-A-Man” Henry!

Now—First Showing ZANE “THUNDERING UI7DIV* GREY’S All Star Cast

Safety Factor Stressed in ‘Knee Action’ Wheels

SHOCK ABSORBERS

Above is a cutaway photograph of “knee as featured on Chevrolet and Pontiac 1934 models, with the coil spring and two-way shock absorber encased in an oil-filled cylinder.

Long Use on High-Priced European Cars and Tests Are Cited. BY STURGE WELLS Times Automobile Editor Possibly the most talked of single feature introduced in this year’s line of automobiles is the independent springing of front wneels, which General Motors has named “knee action.” Like any mechanical device making its initial appearance, "knees" already have received their share of publicity and opinions, favorable and otherwise. This of course, is to be expected, even though it now has been definitely established that all General Motors and Chrysler units, as well as Hudson-Terraplane, will equip cars with this new feature. For as long as any new device has not been given the unanimous stamp of approval by the entire automobile industry, there is bound to remain differences of opinion as to its advantages. Turning back the pages of the industry’s history just a few years one can find such differences of opinion demonstrated time and time again. Two specific examples were the introduction of four wheel brakes, and more recently, free wheeling. Upon the introduction of each of these mechanical changes, the industry was divided in two groups. Those who were responsible for pioneering the idea were of course highly in favor of the new features, and sang their praises far and wide. The other group, who opposed the idea, comprised those manufacturers whose automobiles were not equipped with the new devices. They frowned and said, “It’s impractical, possibly unsafe, and therefore of no value.” So it is with “knee action.” The manufacturers who are sponsoring it in their new cars are singing its praises and advantages. While those who are not, are sitting on the sidelines somewhat skeptical and purposely marking time to determine whether it is practical, and above all, whether or not the buying public approves. This, of course, Is obvious and

WALTZ TONIGHT 25c Before 9:00 P. M. Starting Friday MCKINNEY'S COifON PICKERS 85c BEFORE 9:00 P. M. INDIANA ROOF

MOTION PICTURES tast - _NX-, > I ! nav ; ® mM SARRTMORt I H W * WAUACI BEXRY A H W ' * JtAN HARLOW * tW * BARRYMORE / VZ till TRACY ' * EDMUND LOWE I EXTRA f * BILLIE BURK! I 1 I SILtT ,7 •.*. I SYMPHONY 9 V —“ULL.tRV I EVNO” a STARTS FRIDAY On the Stage EP A Pot-pourri of Beautiful Girl* A and Music! T~C£NTURY \ Os PROGRESS ) REVUE) RM6MC THE WORLDS FAN >0 TOW BACON Americas Foremost Dance Artist {TREifSorftMUS . -UVIK FABISIEAAE MODELS- 16 OMENTAL VIILACE ; -MIEIUI tARCIK GUIS - 16 waii'miF.i'i.iai.'iMDinw OLD MEXICO ; -MURAD INSMIAI&KEK-in FORTY PEOPLE ON THE SCREEN ROBERT NTGOMERY i| -G-M Thrill Romance riVE LOVERS" i| MADGE EVANS jj

beside the point, for the big question in the minds of Mr. and Mrs. New Car Buyer at present seems to be, “Is this new device safe?” The answer to this question should also be obvious, “Yes” in capital letters. Otherwise, It hardly would seem logical that the numerous European built automobiles in the upper price brackets, which adopted this type of spring suspension many years ago would continue to use it. Moreover, it is hardly conceivable or reasonable that both General Motors and the Chrysler Corporation, the two largest manufacturers of automobiles in the world, who have so much at stake, would purposely gamble on damaging their respective reputations by incorporating in their cars a device without first spending months and possibly years of laboratory test work to determine its value and above all, safety factors. In fact, the truth is both of these organizations have done just that very thing. In the case of General Motors, it surely is no longer a secret that their engineering department has been developing and testing this type of wheel springing at their laboratories and mammoth proving grounds for the last two or three years. To date there have been three types of front wheel spring suspension revealed for this year’s automobiles. While they differ mechanically, the principle of each generally is admitted to accomplish about the same thing, namely the elimination of road shock, which means a smoother ride. Every car in the Chrysler line will have its front wheels bouncing independently ol each other on separate springs. These are coil springs attached by levers or what General Motors calls “knees,” to the frame and the wheel in such way that, while the wheel may rise or drop from a bump, the car itself remains level.

AMUSEMENTS IfIMIHH LAST TIMES MAT. 2:30, EVE. 8:30 The Hough and Heady Comedy on Love and “Bundling" “THE PURSUIT OF HAPPINESS" , with KENNETH i EFFIE HARLAN I SHANNON And An All N. Y. Cast Pop. Prices: 35c to SI. no higher.

VSs*fr£j. LAST On the Stage 2 DAYS A Rampage of Fan] FADS i* FANCIES Adorned With Beauty and Served With Speed! On the Screen JAMES CAGNEY “LADY KILLER” WITH MAE CLARKE, MARGARET EINDSAY

aTowrowS--pfIP^iIINISTONS NEt&HBOaHOO P F(:y

NORTH SIDE TALBOTT T B£W: "OLSEN S BIG MOMENT" , , r < I9th and College Stratford ££,' "POLICE CAE I*” ■ i Noble at Mass. MECCA Family Nile iT*.L/VJVJXa Robert Armstrong "ABOVE THE CLOUDS” GARRICK && "FLAMING GOLD” "HOLD THE PRESS” Dev 30th & Northwestern IXL,A Warner Bros. "GOLD DIGGERS OF 1933” I) IT''/ Illinois at 34tb 1C I I A/ Doable Feature Barbara Stanwyck "EVER IN MY HEART” “BE MINE TONGHT” UPTOWN ESmV&KK v ' Kav Francis "MARY STEVENS. M. D ” ■■WORST WOMAN IN PARIS” n* 4 in St. Clair. Ft. Wayne SI. CLAIR Double Feature U A . kl.*V Madge Bellamy "RIOT SQUAD” "ESKIMO PERILS” rvr F 4 a a 2331 Station Bt. DK.il/AlVl Double Feature LZIAL/XliTg Claudette Colbert "THREE CORNERED MOON” "LILLY TURNER” zaring "rr™" "MIDSHIPMAN JACK” EAST SIDE ri Ts 7AI I Dearborn at 10th KIVULi Double Feature T Gloria Stuart “SECRETS OF THE BLUE ROOM” "AGGIE APPLEBY” IRVING 'Vite' "ILOVEDAWOMAv rrinr “ HAMILTON Double Feature "THE BOWERY” “STAG if ? MQ*TEfER*’ STRAND iffuSSSi .. "VDA* FT RV OF THE JUNGLE” Washington MsLV Family Kite Monte Blue “THE INTRUDER”

JAN. 10, 1934

CODE ADVISERS WILLAID SHELL Oil Corporation Obtains Services of Former Federal Agents. By Times Special ST. LOUIS. Mo., Jan. 10.—Harry B. Dynes and F. A. Canfield, both formerly commissioners of conciliation in the Department of Labor, have been appointed to serve in advisory capacities to the management on employe relations in the Shell Petroleum Corporation, it was announced today by Alexander Fraser, president. “These appointments emphasize our corporation’s sincere desire to comply with the labor provisions set forth in article 2, section 7 of the petroleum industry code, approved by President Roosevelt,” Mr. Fraser said. “Both appointees are men of long experience in labor controversies and have exceptional reputations for fairness to employes and employers, alike. It is our aim to clear up speedily and amicably any misunderstandings regarding application of the labor provisions of the code within our organization and assist to secure maximum effectiveness of our corporation's program of doing its part toward national business recovery.” Barney Oldfield, famous race driver, holds the speed record for tractor driving, with a mark of 64.28 miles an hour.

MOTION PICTURES 1U WORLD changes)) ALINE acM AHON JM Inf ** J v THURSDAY! Six Grpat Laugh Stars in a COMEDY R-l-O-T! jp -f JOAN BLONDELI as "Mae.” She threw \ curves at ’em that ypSm were always good for GLENDA FARRELIJ^j^M as “Sadie.” A man M under her bed was a sign of better GUY KIBBEE \ “Deacon.” A judge (JsWs T ' of horseflesh . . . and j other wonders of na- xjYT FRANK McHUGH faLA “Duffy.” Always €% tight but manages to Tgp' W pour himself 'JSUIff through! 1 RUTH DONNELLY “Mrs. Jones.” She - , had an idea Mr. jgjt Jones was looking V -'L for new pastures! r Fallen jenkins as "Herman.” Sow AjJBI dumb he thought \ gallstones gathered no moss! (K Widows by Profession! \\-vftt a '*(o t-ju Gold-Diggers XW at Heart! Jpvana, J K)m | mows & /I Prepare to laugh I I \ yourself sick as the \ j traveling gold-dig- \\ / gers take Havana £) / like Grant took

EAST SIDE Hollywood “THE WRECKER” TACOMA ‘ 24 VH^.V r “MAN WHO DARED” TUXEDO Loretta Young “DEVILS IN LOVE” SOUTH SIDE GRANADA _ Vir * inu * Double Feature °Noe* ,n Frfn!?iy* “REFORM GIRL” “A MAN S CASTLE” SANDERS Double Feature * Wallace Ford “EAST OF FIFTH AVENUE” "MORNING GLORY” FOUNTAIN SQUARE -Kansas?ORIENTAL „ Zaru Pitta "LOVE, HONOR AND OH BABY” "HIDDEN GOLD” Roosevelt “BRIEF MOMENTS” A VAT fVNI 21 19 Proapect T iVL/v/i v Double Feature Will Rogers "DOCTOR BULL” "LILLY TURNER” GARFIELD ‘ "MAN WHO DARED” WEST SIDE BELMONT w Last Showing “TORCH SINGER” rv * fc\7 25t0 w Mich. LI AIN I Family Nite 1 * Neil Hamilton "LADIES MUST LOVE” PRINCESS w w ?T"' "OLSEN’S BIG MOMENT" _ ARCADE ltl W. Morris St. SPECIAL BIG ATTRACTION